Buyer persona
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Transcript of Buyer persona
StarbucksBuyer Persona Overview
October, 2015
Background: • Senior at the University of Florida• Double majoring is Sports Marketing and
Political Science
Demographics:• Age 18-25 • Has no income • Beach girl
Identifiers: • Stressful lifestyle • Always worried about school and upcoming
events • Has her iPhone on her at all times
Macy Lauderdale
Macy Lauderdale
Goals: • Graduate with a 4.0 • Get a job with a sports marketing firm or go onto
law school • Rule the world one day
Challenges: • Getting everything done on time • Getting enough sleep • Keeping a balanced social, school, and sleep
schedule
How we help: • Provide caffeine at any time, allow to mix and
create your own drink to get through the day • Healthy snacks available to go with your coffee,
cappuccino, latte, etc.
Macy Lauderdale
Real Quotes: • “It is hard double majoring and keeping my
grades up to my expectation” • “I have exams all the time and major
projects to do with minimal time to complete them unless I work through the night….which I do sometimes”
Common Objections:• I’m worried I will be too tired to get
everything done • I don’t want to have to worry about life non
stop.• School is so important to me
Macy Lauderdale
Marketing Messaging: • Providing a hot or chilled cup of coffee for
those trying to rule the world
Elevator Pitch: • We allow you to create your own coffee
creation or keep it simple at all hours of the day because if you don’t stop then why should we?
Instagram Post
Tweets