Starbucks

October, 2015

Connor the Business ManBACKGROUND:• Worker At a Financial Firm• Has worked at this company for about a

year. Has moved his way up a level in the past year.

• Graduate from the University of Delaware. Single, living in an apartment.

DEMOGRAPHICS:• Males• 24-30• 50-60k Avg. HH Income• UrbanIDENTIFIERS:• Professional Demeanor.• Usually on his way to work.• Friendly.

Connor the Business ManGOALS:• To work his way up to a higher position in

the firm.• To finish all tasks on time while doing

them well.

CHALLENGES:• Balancing all of the tasks received while

getting them done on time.• Competing for positions against other

workers on the same level.

HOW WE HELP:• Provide them with an energizing beverage

to help him get through his everyday tasks.

• Make his beverage in a timely fashion so he can get on with his day and not lose a lot of time.

Connor The Business ManREAL QUOTES:• “I want to be able to make a

lasting impression with my boss that I always come to work with a great attitude and ready to go.”

COMMON OBJECTIONS:• “I don’t want to spend too much

time waiting on line for a coffee.”

Connor the Business ManMARKETING MESSAGING:• Starbucks is working on

transforming into a company that is known for its timeliness. Our company is working on way to improve our efficiency and shorten lines including adding more staff to tend to customers, as well as a way to bring your beverage or food to you while still maintaining the same quality of products that we are known for.

ELEVATOR PITCH:• “We are working on methods of

improving the amount of time spent on line at Starbucks including a delivery system that will bring your beverage to you. That way you do not even have to stop on your way to work, or take time out of your day.”

Social NetworkThe social network that would best fit Starbucks is twitter. This is because it is short quick and to the point. That is what Starbucks is striving to be like.