Buy This Presentation Now! / The Line Between Salesiness And Authenticity
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Transcript of Buy This Presentation Now! / The Line Between Salesiness And Authenticity
![Page 1: Buy This Presentation Now! / The Line Between Salesiness And Authenticity](https://reader035.fdocuments.us/reader035/viewer/2022070316/555ab980d8b42a405b8b5321/html5/thumbnails/1.jpg)
Rebecca Bridge@rebeccabridge
BUY THIS PRESENTATION NOW!The Line Between Salesiness and Authenticity
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@rebeccabridge
If You Act Within the Next TWENTY Minutes
You Can Have This PresentationFor the LOW LOW price of
FREE
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What Is Salesiness?
Aren’t we in business to sell products and services?
I’m not a PHILANTHROPIST!
@rebeccabridge
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@rebeccabridge
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I’ll defer to the Internet’s linguisticexperts…Urban Dictionary users:
Well! That ain’t good!@rebeccabridge
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This just isn’t the way to do it.
Superficial@rebeccabridge
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Neither is This
@rebeccabridge
Aggressive
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Nor This
CHEESY
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TRUST=
AUTHORITY@rebeccabridge
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Your content isn’t about YOU. It’s about giving your customer the information they need.
@rebeccabridge
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Don’t Be Your Own Hype Man
@rebeccabridge
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FindYour AUTHENTIC
Voice
@rebeccabridge
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Oh, that helps.@rebeccabridge
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Ernest Hemingway@rebeccabridge
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Jack Kerouac@rebeccabridge
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YOU!
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≠
@rebeccabridge
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Answer the “Why” question.
@rebeccabridge
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Lawyer
Doctor
Banker
I Coulda Been A
@rebeccabridge
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KnowYour
Audience
@rebeccabridge
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You’re Not Just Speaking to a Demographic
45-55 yo MaleDrives a Subaru
Eats out often at chain restaurants Gets up at 4:30 AM
@rebeccabridge
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That’s Dan! He’s 52 years old, a school teacher in fairly small school district in Vermont. And he’s just a few years off from retiring. He drives a Subaru because he lives outside of town and the roads get pretty icy in the wintertime. He coaches the swim team, which is why he’s often up before the sun to make get the school’s gym open for the kids. He’s also something of a “foodie”, and does most of the cooking around the house. However, whenever he’s traveling with his students for swim meets, they usually grab something fast off the highway.
@rebeccabridge
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When you know who utilizes your products, and what their aspirations are, you can make certain your content has value.
@rebeccabridge
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WriteWhat You
Know
@rebeccabridge
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ShowDON’T
Tell
@rebeccabridge
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Don’t tell me the moon is shining, Show me the glint of light on broken glass.
-Anton Chekov
@rebeccabridge
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Don’t JustSAY
That You’re Focused on
The Environment
@rebeccabridge
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Put Your Content Where Your Mouth is and SHOW ME!
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WriteEvery
Day
@rebeccabridge
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But I sell lingerie?!
@rebeccabridge
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Ain’t NobodyGot TimeFor That!
@rebeccabridge
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Keep Yourself Inside of the Conversations Going on in YourIndustry and Your Community.
Don’t Let Your Content Go Stale.
@rebeccabridge
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@rebeccabridge
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Don’tBeBoring
@rebeccabridge
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@rebeccabridge
All writing is meant to eitherENTERTAIN or else INFORM.
The best writing?
Entertains AND Informs
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You Don’t Have to Be
@rebeccabridge
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And You Don’t Have to Be
@rebeccabridge
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@rebeccabridge
QUESTIONS?