Buttons in pricing tables
-
Upload
syedmohammed687 -
Category
Marketing
-
view
74 -
download
0
Transcript of Buttons in pricing tables
![Page 1: Buttons in pricing tables](https://reader036.fdocuments.us/reader036/viewer/2022092622/587a58ac1a28ab520b8b6113/html5/thumbnails/1.jpg)
BUTTONS IN PRICING TABLES
by
![Page 2: Buttons in pricing tables](https://reader036.fdocuments.us/reader036/viewer/2022092622/587a58ac1a28ab520b8b6113/html5/thumbnails/2.jpg)
Overview
Package Images in Pricing Tables
Plugmatter
- Most important elements of the pricing table.
- Greatly affects conversion rates.
PlugmatterBUTTONS IN PRICING TABLES
![Page 3: Buttons in pricing tables](https://reader036.fdocuments.us/reader036/viewer/2022092622/587a58ac1a28ab520b8b6113/html5/thumbnails/3.jpg)
How to create CTA buttons that convert
better on you pricing table
![Page 4: Buttons in pricing tables](https://reader036.fdocuments.us/reader036/viewer/2022092622/587a58ac1a28ab520b8b6113/html5/thumbnails/4.jpg)
Color
Package Images in Pricing Tables
Plugmatter
- CTA buttons should stand out.
- Use bright, bold buttons colors that are uncommon on the page.
- Use the brand’s primary color for consistent page design.
PlugmatterBUTTONS IN PRICING TABLES PlugmatterBUTTONS IN PRICING TABLES PlugmatterBUTTONS IN PRICING TABLES
![Page 5: Buttons in pricing tables](https://reader036.fdocuments.us/reader036/viewer/2022092622/587a58ac1a28ab520b8b6113/html5/thumbnails/5.jpg)
Plugmatter
- Give buttons a different shape than other elements.
- For example - on a table with straight edges, a button with round edges.
PlugmatterBUTTONS IN PRICING TABLES
Shape
PlugmatterBUTTONS IN PRICING TABLES PlugmatterBUTTONS IN PRICING TABLES
![Page 6: Buttons in pricing tables](https://reader036.fdocuments.us/reader036/viewer/2022092622/587a58ac1a28ab520b8b6113/html5/thumbnails/6.jpg)
Plugmatter
- Place CTA buttons higher-up on the page.
- Should be visible above the fold in pricing tables, and elsewhere.
- Ensures that visitors don’t have to scroll to click.
PlugmatterBUTTONS IN PRICING TABLES
Placement
Package Images in Pricing Tables
PlugmatterBUTTONS IN PRICING TABLES PlugmatterBUTTONS IN PRICING TABLES
![Page 7: Buttons in pricing tables](https://reader036.fdocuments.us/reader036/viewer/2022092622/587a58ac1a28ab520b8b6113/html5/thumbnails/7.jpg)
Plugmatter
- The button’s performance can depend on its copy.
- Write about benefits instead of instructions.
- Use words that affirm the product’s value, directing visitors towards a
transaction. Example – ‘Start Growing Today’ vs. ‘Buy Now’
PlugmatterBUTTONS IN PRICING TABLES
Copy
PlugmatterBUTTONS IN PRICING TABLES PlugmatterBUTTONS IN PRICING TABLES
![Page 8: Buttons in pricing tables](https://reader036.fdocuments.us/reader036/viewer/2022092622/587a58ac1a28ab520b8b6113/html5/thumbnails/8.jpg)
Plugmatter
- Large elements on a page are readily visible to human eyes.
- Make CTA buttons stand out.
- Have them be the largest element in a pricing table.
PlugmatterBUTTONS IN PRICING TABLES
Size
PlugmatterBUTTONS IN PRICING TABLES PlugmatterBUTTONS IN PRICING TABLES
![Page 9: Buttons in pricing tables](https://reader036.fdocuments.us/reader036/viewer/2022092622/587a58ac1a28ab520b8b6113/html5/thumbnails/9.jpg)
Plugmatter
- Making CTA buttons interactive makes them more clickable.
- Use mouse-over effects, transitions, etc. to help the CTA stand out.
PlugmatterBUTTONS IN PRICING TABLES
Interactivity
PlugmatterBUTTONS IN PRICING TABLES PlugmatterBUTTONS IN PRICING TABLES
![Page 10: Buttons in pricing tables](https://reader036.fdocuments.us/reader036/viewer/2022092622/587a58ac1a28ab520b8b6113/html5/thumbnails/10.jpg)
Plugmatter
- Using icons and symbols in CTA buttons is another way to make it stand out.
- Consider using icons that emphasize the CTA’s action.
PlugmatterBUTTONS IN PRICING TABLES
Icons & Symbols
PlugmatterBUTTONS IN PRICING TABLES PlugmatterBUTTONS IN PRICING TABLES
![Page 11: Buttons in pricing tables](https://reader036.fdocuments.us/reader036/viewer/2022092622/587a58ac1a28ab520b8b6113/html5/thumbnails/11.jpg)
Businesses Using & Customizing
Buttons in Pricing Tables
![Page 12: Buttons in pricing tables](https://reader036.fdocuments.us/reader036/viewer/2022092622/587a58ac1a28ab520b8b6113/html5/thumbnails/12.jpg)
Plugmatter
- Uses a bright orange button set against a blue background.
- Contrasting colors, opposite on the color wheel.
- Buttons are also placed above the fold, making them more readily visible.
PlugmatterBUTTONS IN PRICING TABLES
Blueconic
PlugmatterBUTTONS IN PRICING TABLES PlugmatterBUTTONS IN PRICING TABLES
![Page 13: Buttons in pricing tables](https://reader036.fdocuments.us/reader036/viewer/2022092622/587a58ac1a28ab520b8b6113/html5/thumbnails/13.jpg)
Plugmatter
- Uses unique, circular shaped button design on its pricing table.- The buttons are also colored red and set against a dark background helping it
pop.- The positive, benefit-oriented copy makes it that much better.
PlugmatterBUTTONS IN PRICING TABLES
Pagewiz
PlugmatterBUTTONS IN PRICING TABLES PlugmatterBUTTONS IN PRICING TABLES
![Page 14: Buttons in pricing tables](https://reader036.fdocuments.us/reader036/viewer/2022092622/587a58ac1a28ab520b8b6113/html5/thumbnails/14.jpg)
Plugmatter
- Uses green buttons in its pricing table.
- The color is used only for the CTA and nowhere else.
- Actionable copy – ‘Choose’
PlugmatterBUTTONS IN PRICING TABLES
Instapage
PlugmatterBUTTONS IN PRICING TABLES PlugmatterBUTTONS IN PRICING TABLES
![Page 15: Buttons in pricing tables](https://reader036.fdocuments.us/reader036/viewer/2022092622/587a58ac1a28ab520b8b6113/html5/thumbnails/15.jpg)
How Can Plugmatter Pricing Tables
Help You With Having Better CTA
Buttons?
![Page 16: Buttons in pricing tables](https://reader036.fdocuments.us/reader036/viewer/2022092622/587a58ac1a28ab520b8b6113/html5/thumbnails/16.jpg)
ages in Pricing Tables
PlugmatterPlugmatter
- The PlugMatter Pricing Table Plugin lets you create conversion-oriented
pricing tables.
- Comes with 8 different templates with actionable CTA buttons.
- Create your own tables, or customize existing templates using CSS.
- Test a table’s performance with easy A/B testing.
BUTTONS IN PRICING TABLES
Benefits of Plugmatter Pricing Tables
PlugmatterBUTTONS IN PRICING TABLES PlugmatterBUTTONS IN PRICING TABLES
![Page 17: Buttons in pricing tables](https://reader036.fdocuments.us/reader036/viewer/2022092622/587a58ac1a28ab520b8b6113/html5/thumbnails/17.jpg)
ages in Pricing Tables
PlugmatterBUTTONS IN PRICING TABLES PlugmatterPlugmatter
Try our Plugmatter Pricing Table plugin here –
@plugmatter