But · CulturePath: Shape your culture. Drive your strategy. 86% of executives surveyed around the...

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Shape your culture, drive your strategy. Corporate culture is no longer just a “nice to have” Culture enables strategy Mission-driven companies tend to have Put your culture on the right path Set emotions in motion: Connect with employees' hearts to drive change differential in performance. In order to energize a culture into a competitive advantage, the active ingredient is the emotional connection between the enterprise and its employees. To activate the power of culture, a campaign mindset with reliable diagnostics and active management is essential. 2 When culture and strategy are aligned, companies can show as much as 50% To help people feel the change—and be part of it—companies can draw from the work of consumer marketers. You can use stories and images to send not just the literal message of teamwork and mutual sacrifice, but also the emotional resonance around community and collaboration. Aligning culture with corporate strategy and As used in this document, “Deloitte” means Deloitte Consulting LLP, a subsidiary of Deloitte LLP. Please see www.deloitte.com/us/about for a detailed description of the legal structure of Deloitte LLP and its subsidiaries. Certain services may not be available to attest clients under the rules and regulations of public accounting. This publication contains general information only and Deloitte is not, by means of this publication, rendering accounting, business, financial, investment, legal, tax, or other professional advice or services. This publication is not a substitute for such professional advice or services, nor should it be used as a basis for any decision or action that may affect your business. Before making any decision or taking any action that may affect your business, you should consult a qualified professional advisor. Deloitte shall not be responsible for any loss sustained by any person who relies on this publication. Copyright © 2016 Deloitte Development LLC. All rights reserved. 1 Deloitte's Global Human Capital Trends Report 2016, inclusive of surveys and interviews with more than 7,000 business and HR leaders from 130 countries. 2 James Heskett, Harvard Business School professor. The Culture Cycle: How to Shape the Unseen Force that Transforms Performance 2011. 3 Deloitte Review Issue 16: Becoming Irresistible: A New Model of Employee Engagement (Josh Bersin). 4 Deloitte Culture of Purpose: A Business Imperative, 2013 Core Beliefs & Culture Survey. www.deloitte.com/culturepath CulturePath: Shape your culture. Drive your strategy. 86% of executives surveyed around the world rate culture as “very important” or “important” 1 82% of executives believe that culture is a potential competitive advantage 1 However only 12% of executives believe they are driving the "right culture" 1 Demand alignment of culture and strategy Understand where you are today and identify if it supports your business strategy. What results look like When culture is measured, actively managed, and aligned with business strategy, it can propel better business results. 91% of executives and employees whose company has a strong sense of purpose also say their company has a history of strong financial performance. 4 Winner Top HR Product Award 30% higher levels of innovation 3 40% higher levels of retention 3 Examples from the top Leaders can do far more than just make rational appeals. Their stories and actions have a power far beyond their directives. Participation Here is where the employees come in. By linking the deeds of individuals at any level to larger goals, leaders can give meaning to even the most ordinary action. Higher purpose Every company, from health care to entertainment, serves a goal greater than maximizing shareholder returns. Call to action

Transcript of But · CulturePath: Shape your culture. Drive your strategy. 86% of executives surveyed around the...

Page 1: But · CulturePath: Shape your culture. Drive your strategy. 86% of executives surveyed around the world rate culture as “very important” or “important”1 82% of executives

ConnectMe

Is HR ruining your employee experience?

You’ll be challenged to effectively address related issues when:

But what if you could:

Employees can’t find the information

they need to manage their life.

Executing HR tasks is complex and

time-consuming.

Relevant HR resources are scattered—impeding

information sharing and collaboration.

Provide predictive and personalized

experiences to different employee types?

Simplify navigation across HR systems and

processes?

Promote more collaborative relationships

between employees and with HR?

Establish a digital workplace designed around your employees

Guide relevant work through contextualized end-to-end interactions and facilitate intelligent choices

Deliver a single, flexible system of interaction for HR and the business

www.deloitte.com/connectme

Attract and engage employees through a

consumer-like experience

Boost productivity and speed HR

service delivery

Better serve the current and future needs

of the business

It could be, if you haven’t met the expectations of:

With our Deloitte ConnectMe™ solution, you’ll be better able to:

A changing workforce: 75% Millennials, or “digital natives,” by 20251

60% of whom trust a company brand based on personalization and experience.2

So, it’s no wonder that 86% of business and HR leaders ranked employee engagement as important.3

Yet, 74% of employees find their work environment complex.4

1 Deloitte Millenial Survey 2014.

2 Deloitte University Press 2015.

3 Deloitte Human Capital Trends 2016.

4 Deloitte Human Capital Trends 2015.

As used in this document, “Deloitte” means Deloitte Consulting LLP, a subsidiary of Deloitte LLP. Please see www.deloitte.com/us/about for a detailed description of the legal structure of

Deloitte LLP and its subsidiaries. Certain services may not be available to attest clients under the rules and regulations of public accounting.

This publication contains general information only and Deloitte is not, by means of this publication, rendering accounting, business, financial, investment, legal, tax, or other professional

advice or services. This publication is not a substitute for such professional advice or services, nor should it be used as a basis for any decision or action that may affect your business.

Before making any decision or taking any action that may affect your business, you should consult a qualified professional advisor. Deloitte shall not be responsible for any loss sustained by

any person who relies on this publication.

Copyright © 2016 Deloitte Development LLC. All rights reserved.

Then you’d be positioned to:

?

THIS WAY

THIS WAY

THIS WAY

Shape your culture, drive your strategy.

Corporate culture is no longerjust a “nice to have”

Culture enables strategy

Mission-driven companiestend to have

Put your culture on the right path

Set emotions in motion: Connect withemployees' hearts to drive change

differential in performance. In order to energize a culture into a competitive advantage, the active ingredient is the emotional connection between the enterprise and its employees. To activate thepower of culture, a campaign mindset with reliablediagnostics and active management is essential.2

When culture and strategy are aligned, companies can show as much as

50%

To help people feel the change—and be part of it—companies can draw from the work of consumer marketers. You can use stories and images to send not just the literal message of teamwork and mutual sacrifice, but also the emotional resonance around community and collaboration.

Aligning culture with corporate strategy

and

As used in this document, “Deloitte” means Deloitte Consulting LLP, a subsidiary of Deloitte LLP. Please see www.deloitte.com/us/about for a detailed description of the legal structure of Deloitte LLP and its subsidiaries. Certain services may not be available to attest clients under the rules and regulations of public accounting.

This publication contains general information only and Deloitte is not, by means of this publication, rendering accounting, business, financial, investment, legal, tax, or other professional advice or services. This publication is not a substitute for such professional advice or services, nor should it be used as a basis for any decision or action that may affect your business. Before making any decision or taking any action that may affect your business, you should consult a qualified professional advisor. Deloitte shall not be responsible for any loss sustained by any person who relies on this publication.

Copyright © 2016 Deloitte Development LLC. All rights reserved.

1 Deloitte's Global Human Capital Trends Report 2016, inclusive of surveys and interviews with more than 7,000 business and HR leaders from 130 countries.2 James Heskett, Harvard Business School professor. The Culture Cycle: How to Shape the Unseen Force that Transforms Performance 2011.3 Deloitte Review Issue 16: Becoming Irresistible: A New Model of Employee Engagement (Josh Bersin).4 Deloitte Culture of Purpose: A Business Imperative, 2013 Core Beliefs & Culture Survey.

www.deloitte.com/culturepathCulturePath: Shape your culture. Drive your strategy.

86% of executives surveyed around the worldrate culture as “very important” or “important”1

82% of executives believe thatculture is a potential competitive advantage1

However only

12% of executives believe they are driving the "right culture"1

Demand alignment of culture and strategyUnderstand where you are today and identify if itsupports your business strategy.

What results look likeWhen culture is measured, actively managed, and aligned with business strategy,

it can propel better business results.

91% of executives and employees whose company has astrong sense of purpose also say their company has a history of strong financial performance.4

Winner Top HR Product Award

30%higher levels of

innovation3

40%higher levels of

retention3

Examples from the topLeaders can do far more than just make rational appeals. Their stories and actions have a power farbeyond their directives.

Participation Here is where the employeescome in. By linking the deeds of individuals at any level to larger goals, leaders can give meaningto even the most ordinary action.

Higher purposeEvery company, from health care to entertainment, serves a goal greater than maximizing shareholder returns.

Call toaction