Busting the myths of accessibility with AxMax

Sunish Gupta Harry Krug

Jonah Leshin, PhD

Busting the myths of accessibility using the AxMax® system

1 Easy Alliance Confidential

Compliance Meeting the needs of a

single group

Usable Access Expanding the market

Responsive Increasing social

Relationships relevance

Societal transformation Making accessibility

everyone’s issue

People with

disabilities

Aging

Population

Cross cultureLow literacy, non-native

language speakers

All people

Compliance Meeting the needs of a

single group

Usable Access Expanding the market

Responsive Increasing social

Relationships relevance

Societal transformation Making accessibility

everyone’s issue

People with

disabilities

Aging

Population


language speakers

All people

People with

disabilities

Aging

Population


language speakers

All people

Beneficiaries of Accessibility Intended and Unintended

(Courtesy IBM) 2 Easy Alliance Confidential

Motivation

“…the best way to measure the usability of a system or website for users with disabilities is to actually test with representative users…”

Source: Measuring the User Experience: Collecting, Analyzing, and Presenting Usability Metrics (Second Edition, 2013)

Authors:

• William Albert, Executive Director of the User Experience Center, Bentley University

• Thomas Tullis, VP, User Experience Research, Fidelity Investments


Myth 1:

I won’t meet my deadlines • Yes, it is true that accessibility evaluation can be time

consuming.

• Unlike usability, accessibility does require human intensive, rather than automated, testing.

• Recruiting and managing accessibility testers into sprint and agile environments is exceedingly difficult without external resources.

4

Myth 2:

My design team will struggle

with the added complexity

Added complexity can arise from: • Regulations loaded with legal jargon. • Standards that are long and difficult to grasp.

• Multiple platforms, devices, and

clouddependencies.

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AxMax: Compliance


Busting the myths with

AxMax

7

AxMax: Track your progress and

compliance levels with speed and accuracy using proven scoring

system.

Easy to manage accessibility across UX and development

groups.

Easy Alliance Confidential

The AxMax Scoring System

B 9 Y

A

C D E F

11 10

8 7 6 5 4 3 2 1

N

Great

Poor


Qualitative Component

B

Y

The culture and organizational readiness and execution (CORE score). Grades range from A to F.

Leadership Score. Yes or No?


Quantitative Component

Maximum 11 Points.

• 2 points for visual disability

• 2 points for hearing challenged

• 2 points for physically challenged

• 2 points for intellectual and mentally challenged

• 1 point for platform

• 1 point for support service

• 1 point for efficiency and productivity

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Four Pillars of AxMax

11

AxMax

Secure Proven Accurate Fast Easy to implement

Cost effective

Easy Alliance Confidential

Fast

• Expert AT testers always available right away.

• Quick and customized feedback ready to be incorporated.


Fast

Accurate

• Our AxMax scoring system identifies any potential compliance violations for all four major disability groups.

• We focus on user experience.


Accurate

Inside the Score

Disability portion of numeric score (8/11 points) come from 104 unique validation points.


Secure

• All testing done on secure servers.

• Confidentiality always maintained.

• Testers are pre-qualified.


Secure

Proven


Proven

Thank you! Questions?


Busting the myths of accessibility with AxMax

Design

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