Busting the “myths” around

Windows Vista. Get the true facts

on why customers should deploy!

Danny Beck & Jonathan Hatchuel

Microsoft Corporation

Operating System Share and Penetration

WW Can India GRC LATAM WE France Ger Japan UK US APAC CEE MEA

Win Vista 6% 9% 5% 4% 7% 7% 6% 3% 8% 7% 7% 7% 4% 5%

Linux 2% 0% 2% 2% 6% 2% 2% 1% 0% 0% 0% 5% 4% 2%

Mac OS 3% 1% 1% 1% 2% 4% 5% 2% 6% 5% 3% 2% 1% 1%

Penetration – Installed Base

• Windows remains the dominant OS across markets worldwide with

non-Vista versions continuing to dominate.

Market Shares – Installed Base

1% 2% 2% 2% 2% 1% 1% 1% 1% 1% 1% 1% 1%

96% 94% 93% 96% 92% 95% 93% 98% 98% 95% 96% 96% 95% 97%

1% 4% 2% 3%

2%

0%1% 1%1% 2%1%

5%1% 3%1% 2% 1%1%3%1%1%

1%1%

1%

WW

(34531)

Can.

(727)

India

(887)

GRC

(1751)

LATAM

(3020)

WE

(7518)

France

(1227))

Germ.

(958)

Japan

(996)

UK (927) US (930) APAC

(5369)

CEE

(7950)

MEA

(2271)

MAC OS

Linux

Windows

(excl. Vista)

Windows

Vista

The Market has a Short Memory!

“. . . the new OS (XP) lacks support for many

legacy devices, particularly printers and scanners.”

- 1st January 2002

“Why you should wait to upgrade

to a Windows XP”

- 6th January 2002

Microsoft fights business resistance to XP

- 11th February 2001

"There is a lot of flash [in XP], but the customers

will need to be persuaded this is a

must-have experience”

– February 2001

Top 10 Windows Vista Facts

• Over 100 million licenses sold in the first 12 monthsWorldwide

Reach

• 60,000 Enterprise seats deployed in Australia

• 300,000+ seats in the FY09 deployment pipeline and growing

• Commercial and Public Sector references available

Adopted as fast as Windows XP

• Less than half the vulnerabilities of Windows XP

• 60% less malware than Windows XP

Enhanced Security

• Gartner Report “ Don’t Skip Windows Vista Entirely”

• Forrester Report “Building the business case for Windows Vista"Analyst Support

• In recent tests, Windows Vista (with SP1) was noticeably more responsive after rebooting than Windows XP

Solid Performance

Top 10 Windows Vista Facts

• Over 200 line of business applications unblocked

• 99% of top selling consumer applications are now compatible

Application Compatible

• Studies show US$251 per mobile PC per year in cost savings; US$605 with practices and MDOP technologies

Total Cost of Ownership

• Over 79,000 devices and components are supported out of the box – 47,000 more since the release of Windows Vista

Hardware Compatible

• The Mojave ExperimentSatisfaction is tied to usage

• Every 10 PC’s with CRT’s migrated to Windows Vista configured to use power management = 1 car off the road

Environmental Impact

Windows Vista Adoption

The “Mojave Experiment”....

•What do people think of Windows Vista

when they don’t know it’s Windows Vista?

Perception RealityMojave

Experiment

Enhanced Security

0

20

40

60

80

vu

lne

rab

ilit

ies f

ou

nd

in

fi

rst

ye

ar

of

OS

lif

e

Disclosed, unfixed

Fixed

Likelihood of malware infection

Liklihood of spyware infection

Windows XP SP2

Windows Vista

Enhanced Security

• In Summary, based on first year post launch studies, when

compared to Windows XP, Windows Vista had

– 30% fewer security bulletins

– 20% fewer vulnerabilities

– 28% fewer critical and important vulnerabilities

• 26 vulnerabilities on Windows Vista are less severe for any

user running as standard user

(Data Source: Windows Vista v Windows XP SP2 Vulnerability report 2007)

Analyst ReportingMarch 2008

Worldwide Windows Client Operating Environments 2008–2012 Forecast:

Windows Vista Momentum Picks Up Steam

By Al Gillen

“Forrester expects at least one-third of enterprises to begin to deploy Windows Vista enterprise

wide by mid-2008 as more applications will be certified, hardware will be refreshed and ready to

run Windows Vista smoothly, and price points will make compatible machines more affordable

than they are today.”

“Organizations' Windows Vista deployment plans generally are running late. With many Vista deployments

set to begin in late 2008 or early 2009, and with Microsoft discussing the next release for late 2009,

pressure will mount to skip Windows Vista entirely. We believe this is a risky proposition.”

November 12, 2007How Windows Vista Will Shake Up The State Of The Enterprise Operating SystemWide-Scale Enterprise Deployments Of Windows Vista Will Start In Mid-2008by Benjamin Gray

Looking forward, we expect that 2008 will mark the beginning of a much stronger adoption

curve for Windows Vista on the business side, especially now that Windows Server 2008 has

launched.“

November 29, 2007Don’t Skip Windows Vistaby Michael A. Silver

Windows Vista’s feature/function improvements should make ongoing operations easier. We’re not going to run through the list of security, reliability, and user experience improvements that Windows Vista actually delivers on, but suffice it to say that the returns from early adopters have been impressive. (see endnote 5) Customers have raved about being able to standardize their users on the standard

ENDNOTES1. Nearly half of the enterprises we surveyed have concrete plans to deploy Windows Vista. By the end of this year, 7% of enterprises will start their deployments. By the end of 2008, 32% will begin, and an additional 17% will start to deploy the OS in 2009 or beyond. But it’s not a huge surprise that just over half the enterprises we surveyed

Performance Improvements

0% 20% 40% 60% 80%

Decompressing contents of a large

folder

File copy from an SP1/Server 2008 to an SP1 PC (via …

File copy from an older PC to an SP1

PC (via SMB1)

Local File Copy (disk to disk)

71%

50%

45%

44%

% Improvement measured in Windows Vista SP1 compared to Windows Vista RTM“We have been extremely

happy with the reliability and stability of Windows Vista”

John RodgersDirector, Technical Infrastructure SupportAustralian Customs Service

Application Compatibility Progress

Slide 14

Over 200 Critical Enterprise-blocking applications

remediated

>10-times more application have either “certified for” or “works with” Windows Vista Logos than at launch

Today’s most popular and best selling software runs on Windows Vista

0

50

100

150

200

250

Nov 0

6

Pre

sent 0

500

1000

1500

2000

2500

3000

Nov 2006

Jan 2007

Oct 2007

Dec 2007

May 2008

0

20

40

60

80

100

NPD Group's Top

100 Applications (Dec 07)

Top 50

Applications downloaded from

download.com

(Dec 07)

Not supported on Windows Vista

Work with Windows Vista

Microsoft Enterprise Desktop Virtulization

• Technology acquired in May through acquisition of Israel based

Kidaro

• Will be incorporated into Microsoft Desktop Optimization Pack eta

Q4 CY2008

Solves Application to OS incompatibility

Come to the Optimized Desktop

Session on Thursday to find out more!

Application Compatibility Resources

0

10

20

30

40

50

60

70

80

90

Thousands of Components and Devices Supported Inbox and on Windows Update

Windows Update Inbox

Device Compatibility

Slide 17

-10.00% 10.00% 30.00% 50.00%

Vari

ous

Lapto

p P

Cs

Power Utilization at Idle: Windows Vista today versus Windows Vista at Launch

% Better or worse than Windows Vista with RTM drivers

-

2,000

4,000

6,000

8,000

10,000

12,000

14,000

16,000

18,000

20,000

Number of Logoed

Components and Devices

Windows Vista Windows XP

Windows Vista supports thevast majority of devices and

components in the ecosystem

Ecosystem is embracing Windows Vista; number of logoed components and devices exceeds 17,000

Don’t underestimate the improvements updated

drivers can bring

Revision - 01

18

Intel® vPro™ Technology* Based PCs with Windows Vista™

Benefits for IT

Reduce PC Crashes

Most PC crashes are due to problems with graphics. Intel integrated graphics +

Windows Vista provide a more reliable graphics experience.

Trust Confidential Information is Protected

If a PC is stolen, Intel’s integrated chipset support for TPM 1.21 helps prevent unauthorized users

from accessing confidential information on the hard drive

Guard Against Worms & Viruses

PCs with Intel vPro technology feature Execute Disable Bit3, designed to prevent certain classes of

viruses or worms that exploit “buffer overflow” vulnerabilities.

Deploy with Confidence

The Intel Stable Image Platform Program2 provides hardware driver stability allowing IT to minimize

need for a forced gold software change for at least 15 months.

1 3rd party discrete card vendors provide TPM 1.2 chip

2 Check with your PC vendor for availability of platforms that meet Intel® Stable Image Platform Program (SIPP) guidelines.

3 Enabling Execute Disable Bit functionality requires a PC with a processor with Execute Disable Bit capability and a supporting operating

system. Check with your PC manufacturer on whether your system delivers Execute Disable Bit functionality.

Reduce Costs Through Lower Power ConsumptionEnhanced Intel Speedstep® Technology can create power savings by enabling the processor to scale up or down depending on performance needs.

Five Reasons why customer should consider deploying Windows Vista in FY09!

Improves security of PC’s and Confidential Data

Unlocks the potential of today’s mobile PC’s

Makes users more productive

Speeds ROI with rapid deployment and migration

Reduces support and management costs

Making the Business Case for Windows Vista

• The Microsoft IO ROI tool can help partners

– Make the business case for Windows Vista

– Quantify the value of MDOP and Microsoft’s management

solutions

– Prove the value that Microsoft has to offer customers across

the medium to enterprise markets

– Improve partner selling effectiveness and competitive

advantage

So What About Windows 7?

Should we wait for Windows 7?

• Customers are not going to be ready to deploy Windows 7 the day it ships.

• We expect to see them evaluating and testing Windows 7 somewhere from 18 -

36 months after it’s released

• Windows 7 is planned to be released about 3 years after Windows Vista

• The total period customers likely will be waiting prior broadly deploying

Windows 7, will be in the range of 5 - 7 years after Windows Vista release.

• This may put customers into a situation where their ISV vendors may no longer

support certain applications on Windows XP

“Skipping versions of Windows entirely, generally increases

the risk of having unsupported applications running on

selected operating systems”, hence their recommendation

is “Don’t skip Windows Vista entirely”. (Gartner)

Microsoft activities and investments

• what are Microsoft’s key goals, initiatives and

investments over the next 12 months

• FY09 Goal MS Australia

– 8.7% Enterprise deployed on Windows Vista (190K seats)

– 300,000+ seats in the un-weighted deployment pipeline

• FY09 Initiatives

– www.microsoft.com/technet/springboard

– Windows Deployment workshops (AUD$200K)

– Vista Proof Of Concepts (co-funded with partner community)

AUD$200K

– TechNet events (on-line) – why deploy Windows Vista

– 1:1, 1:Few, 1: Many customer business value briefings

– VIP initiative (AUD$100K)

Partner resources

• What human resources is MS making available?

– Technical - John Pritchard (National) johnpr@microsoft.com

– Sales / Marketing – Danny Beck (National) danbeck@microsoft.com

• What sales|marketing resources are available?

– White Papers, Analyst Reports, Customer Presentations

– Alinean ROI Analysis tool

– Windows Partner Solutions Portal

– Vista Proof of Concepts [co-invest in Windows Vista deployment

opportunities with partners (conditions apply!)]

– Windows Technical workshops

– Application Compatibility Resources

– TechNet Springboard Portal

Next Steps...

Gather all relevant resources from Microsoft via your PAM or Contact Danny Beck

Get your sales and technical people trained on delivering the “pitch”

Present the Business Value of Windows Vista to your Customers via the ROI Tool

Invest with Microsoft in Proof of Concepts (conditions apply)

Commence Deployment and drive your Services Revenue !

Thank You....

• Danny Beck

– Senior Enterprise Product Marketing

Manager

– danbeck@microsoft.com

– Tel:02-9870-2739

– Mobile: 0404-827-881