By tracking such metrics, MX will allow your institution to measure progress at 6 months, a year and

beyond. You’ll be able to demonstrate ROI, track your performance against peers by asset size and

recognize opportunities for improvement. MX will enable you to continually monitor the impact that DMM

is having on your business.

Please contact your Account Executive or e-mail sales@mx.com for more information.

These metrics include but are not limited to:

• Attrition rate among DMM users

vs non-users

• Customer acquisition (WideNet)

• Frequency of login & time spent

in OLB sessions

• Deposit increases/balance changes for DMM

users vs non-users

• Clickthrough and conversion rates (via MX’s

analytics & marketing engine)

• Direct deposit accounts held (cross-sell)

• Credit cards / auto loans / mortgages held

• Alerts (engagement measure)

• Money movement analytics: Transfers, bill pay,

RDC and P2P payments

METRICS TRACKED

Business Impact Study

To help firms understand the value they’ll receive from implementing data-driven money management (DMM)

with MX, we will conduct a business impact study that tracks key ROI metrics.