Business to business direct marketing by MindWorks
-
Upload
mindworks-marketing-communications -
Category
Business
-
view
998 -
download
0
description
Transcript of Business to business direct marketing by MindWorks
FREE MindWorks offer worth $2,500*
Click here…
MindWorks Marketing Communications
Direct Marketing l Direct Response Advertising l Digital Marketing
MindWorks. Changing mindsets.®
MindWorks Marketing Communications
MindWorks
By clearly understanding
the B2B customer’s current
mindset, MindWorks delivers
a sharper creative idea that
helps change the customer’s
buying behaviour – which
leads to improved results.
changing mindsets
MindWorks Marketing Communications
The MindWorks B2B differenceSharper B2B Data Insights
MindWorks data and analysis capabilities including ‘test and learn’, ‘experiential design’, ‘regression equations’ and ‘continuos’ direct marketing techniques. Delivering long-term surety.
Stronger B2B Creative Ideas
Our proven creative development process MindSearch® offers our clients a method to identify a Key Customer Insight and this leads to creative ideas that connect with the customer’s current mindset.
Improved B2B Performance
What follows is targeted creative that changes customer behaviour and delivers improved results.
MindWorks Marketing Communications
MindWorks’ results-driven creative
solutions can maximise the
performance of your B2B marketing
budget. You will not only enjoy
great value but improved results
– consistently.
MindWorks Marketing Communications
MindWorks is provenProven B2B Process
MindWorks’ tried and tested creative and business processes deliver solutions not risks.
Proven B2B Team
MindWorks management team are highly experienced senior strategic and creative problem solvers.
Proven B2B Knowledge
Over 50 years combined experience in B2B direct marketing communications delivers a competitive advantage to our clients.
MindWorks Marketing Communications
MindStudies®
The following B2B MindStudies®
have increased our clients
profitability.
© A
ll ri
gh
ts r
ese
rve
d,
Min
dW
ork
s M
ark
eti
ng
Co
mm
un
ica
tio
ns 2
010
© MindWorks Marketing Communications Le
ve
l 5
, 4
6 M
ark
et
Str
ee
t S
YD
NE
Y N
SW
2000 t
02
92
99
33
00
e
ca
me
ron
s@
min
dw
ork
sm
c.c
om
.au
w m
ind
wo
rksm
c.c
om
.au
Australian Associated Press Direct Mail, Event Collateral, Telemarketing Script
To launch a media tool to a largely female audience in the media and PR world that is all about tight deadlines and frenetic activity is a challenge. Therefore, to drive attendance to the live product demonstration, MindWorks designed a cut-through yet low cost direct mail invitation that reflects the theme – a software that could restore your inner peace.
The event environment included: masseuse, relaxation music, organic canapes and giveaway pamper packs.
Result: A live demonstration that was well attended.
© A
ll ri
gh
ts r
ese
rve
d,
Min
dW
ork
s M
ark
eti
ng
Co
mm
un
ica
tio
ns 2
010
© MindWorks Marketing Communications Le
ve
l 5
, 4
6 M
ark
et
Str
ee
t S
YD
NE
Y N
SW
2000 t
02
92
99
33
00
e
ca
me
ron
s@
min
dw
ork
sm
c.c
om
.au
w m
ind
wo
rksm
c.c
om
.au
Australian Associated Press Direct Mail, Event Collateral, Telemarketing Script
The event environment included: Banners, signage, masseuse, relaxation music, organic canapes and giveaway pamper packs.
Result: A live demonstration that was well attended.
© A
ll ri
gh
ts r
ese
rve
d,
Min
dW
ork
s M
ark
eti
ng
Co
mm
un
ica
tio
ns 2
010
© MindWorks Marketing Communications Le
ve
l 5
, 4
6 M
ark
et
Str
ee
t S
YD
NE
Y N
SW
2000 t
02
92
99
33
00
e
ca
me
ron
s@
min
dw
ork
sm
c.c
om
.au
w m
ind
wo
rksm
c.c
om
.au
Australian Associated Press (AAP)Online newsletters, eDM
New branding across AAP needed to be incorporated into online content.
Existing customer contact was low key and did not offer a strong ‘call to action’.
MindSearch® identified customer insights suggesting previous users of AAP services would forget service offer if not regularly reminded.
Customers wanted relevant information online and easy to use.
Result: Growing online sales
and higher than expected
subscription.
© A
ll ri
gh
ts r
ese
rve
d,
Min
dW
ork
s M
ark
eti
ng
Co
mm
un
ica
tio
ns 2
010
© MindWorks Marketing Communications Le
ve
l 5
, 4
6 M
ark
et
Str
ee
t S
YD
NE
Y N
SW
2000 t
02
92
99
33
00
e
ca
me
ron
s@
min
dw
ork
sm
c.c
om
.au
w m
ind
wo
rksm
c.c
om
.au
Australian Associated Press Direct Response Advertising, HTML eDM
AAP’s Retail Racing division online gaming site was facing stronger market competition.
AAP were developing new products for subscribers but didn’t feel there was strong enough awareness.
MindWorks task was to acquire new subscribers and retain existing subscribers through a series of Advertisements and continuos eDM campaign.
MindSearch® identified the KCI for subscribers was the ‘thrill of the win’.
Result: Growing subscribers and increased loyalty
© A
ll ri
gh
ts r
ese
rve
d,
Min
dW
ork
s M
ark
eti
ng
Co
mm
un
ica
tio
ns 2
010
© MindWorks Marketing Communications Le
ve
l 5
, 4
6 M
ark
et
Str
ee
t S
YD
NE
Y N
SW
2000 t
02
92
99
33
00
e
ca
me
ron
s@
min
dw
ork
sm
c.c
om
.au
w m
ind
wo
rksm
c.c
om
.au
Australian Associated Press Direct Mail, Telemarketing, Corporate Collateral
When APP and Telstra launched a range of ‘sales support’ voice activated services new subscribers were needed fast.
MindSearch® workshops were held with sales and marketing teams resulting in a KCI ‘that focused on converting leads to sales’.
A targeted DM campaign supported by TM follow up led to higher than expectation sign up from within existing database.
Result: A targeted DM campaign supported by TM follow-up led to higher than expectation sign up from within existing database.
© A
ll ri
gh
ts r
ese
rve
d,
Min
dW
ork
s M
ark
eti
ng
Co
mm
un
ica
tio
ns 2
010
© MindWorks Marketing Communications Le
ve
l 5
, 4
6 M
ark
et
Str
ee
t S
YD
NE
Y N
SW
2000 t
02
92
99
33
00
e
ca
me
ron
s@
min
dw
ork
sm
c.c
om
.au
w m
ind
wo
rksm
c.c
om
.au
CCH (Access Communications)Direct Mail, Telemarketing, Direct Response Advertising, Sales Collateral
Access Communications were acquired by CCH and there was a need to grow subscribers quickly.
MindWorks task was to deliver a Lead Generation Communication Plan and Implementation that worked.
To ensure the creative message was relevant a series of customer interviews were completed. ‘Avoiding risk’ became the Key Customer Insight.
The SMP focused on offering customers a service that ensured they would ‘see the whole picture and avoid the risk’
Result: Sales targets were met over a 2 year continuos marketing period.
© A
ll ri
gh
ts r
ese
rve
d,
Min
dW
ork
s M
ark
eti
ng
Co
mm
un
ica
tio
ns 2
010
© MindWorks Marketing Communications Le
ve
l 5
, 4
6 M
ark
et
Str
ee
t S
YD
NE
Y N
SW
2000 t
02
92
99
33
00
e
ca
me
ron
s@
min
dw
ork
sm
c.c
om
.au
w m
ind
wo
rksm
c.c
om
.au
ACE Insurance LimitedeDM, eNewsletter, eFlyer, eInvitations
To help ACE Insurance keep their B2B relationship stronger, regular and cost-effective communications are required.
MindWorks created an online response-generating eDM – from product launches, eInvitations, eNewletters to eFlyers – that act as a silent salesman to help keep its customers informed.
Results: B2B that is a win-win.
© A
ll ri
gh
ts r
ese
rve
d,
Min
dW
ork
s M
ark
eti
ng
Co
mm
un
ica
tio
ns 2
010
© MindWorks Marketing Communications Le
ve
l 5
, 4
6 M
ark
et
Str
ee
t S
YD
NE
Y N
SW
2000 t
02
92
99
33
00
e
ca
me
ron
s@
min
dw
ork
sm
c.c
om
.au
w m
ind
wo
rksm
c.c
om
.au
ACE Insurance LimitedSales Promotion, Point-of-Sale, Sales Collateral
This low budget loyalty campaign was created to entice Vets to promote pet insurance to their customers.
A chance to win great prizes was offered to staff to motivate their efforts.
Result:
In-Store POS and take-one application forms
assisted in generating positive results for this
new product.
© A
ll ri
gh
ts r
ese
rve
d,
Min
dW
ork
s M
ark
eti
ng
Co
mm
un
ica
tio
ns 2
010
© MindWorks Marketing Communications Le
ve
l 5
, 4
6 M
ark
et
Str
ee
t S
YD
NE
Y N
SW
2000 t
02
92
99
33
00
e
ca
me
ron
s@
min
dw
ork
sm
c.c
om
.au
w m
ind
wo
rksm
c.c
om
.au
Bridges Financial PlannersBroker Lead Generation/Support Kit
To assist intermediaries lift their acquisition and drive leads MindWorks developed a Client Presentation Program.
The 3 Module Kit provided all elements and instructions to assist brokers to work with Accountants, Solicitors and direct to Consumers.
Result: Support from brokers and high level of
implementation
© A
ll ri
gh
ts r
ese
rve
d,
Min
dW
ork
s M
ark
eti
ng
Co
mm
un
ica
tio
ns 2
010
Le
ve
l 5
, 4
6 M
ark
et
Str
ee
t S
YD
NE
Y N
SW
2000 t
02
92
99
33
00
e
ca
me
ron
s@
min
dw
ork
sm
c.c
om
.au
w m
ind
wo
rksm
c.c
om
.au
Canon AustraliaDirect Mail, Multimedia, Sales Collateral
Often the key influencer is critical to getting the decision maker to approve the sale.
To get key influencer onside, MindWorks through MindSearch®, uncovered a proposition that made the key influencer the hero.
A multimedia demonstration allowed prospect to view the product benefits from their desktop.
Result:
300% increase in expected response.
MindWorks Marketing Communications
Posters
Direct Mail Pack
Banner Ads
© A
ll ri
gh
ts r
ese
rve
d,
Min
dW
ork
s M
ark
eti
ng
Co
mm
un
ica
tio
ns 2
010
MindWorks Marketing Communications Le
ve
l 5
, 4
6 M
ark
et
Str
ee
t S
YD
NE
Y N
SW
2000 t
02
92
99
33
00
e
ca
me
ron
s@
min
dw
ork
sm
c.c
om
.au
w m
ind
wo
rksm
c.c
om
.au
CommSecDirect Mail In-branch Posters Online Banner Ads
To keep customers informed of ongoing product offers successfully, we used traditional Direct Mail, created an in-branch presence through attractive Point-Of-Sale material and also generated a strong online banner ads to ensure that keen investors are kept informed of the latest product offers at every level.
The idea was to leave no stone unturned and this helped achieve strong results.
Result:
A Successful time-sensitive
campaign.
© A
ll ri
gh
ts r
ese
rve
d,
Min
dW
ork
s M
ark
eti
ng
Co
mm
un
ica
tio
ns 2
010
MindWorks Marketing Communications Le
ve
l 5
, 4
6 M
ark
et
Str
ee
t S
YD
NE
Y N
SW
2000 t
02
92
99
33
00
e
ca
me
ron
s@
min
dw
ork
sm
c.c
om
.au
w m
ind
wo
rksm
c.c
om
.au
CommSecDirect Mail, eDM
To launch a new investment opportunity MindWorks was commissioned to produce a cut-through direct mail pack to a already heavily targeted ‘high-nett worth’ audience.
MindSearch® results suggested that the SMP should focus on investors desire to diversify their portfolios with some ‘Alternate Investments’.
The creative illustrated the ‘diversification’ by suggesting the investor could become ‘a grower, landowner and a environmentalist’
An eDM acted as a support follow up assisting in driving response.
Result:
A successful investor-
sensitive campaign.
Direct Mail Pack
Email HTML
© A
ll ri
gh
ts r
ese
rve
d,
Min
dW
ork
s M
ark
eti
ng
Co
mm
un
ica
tio
ns 2
010
MindWorks Marketing Communications Le
ve
l 5
, 4
6 M
ark
et
Str
ee
t S
YD
NE
Y N
SW
2000 t
02
92
99
33
00
e
ca
me
ron
s@
min
dw
ork
sm
c.c
om
.au
w m
ind
wo
rksm
c.c
om
.au
Digital Direct MarketingHTML email, Banner Ads, Microsites, Multi-Media presentations
MindWorks has produced a wide range of digital direct marketing solutions. From microsites, eDM’s (HTML emails) to Banner Ads. Digital direct marketing tactics have been developed as stand alone online activities OR as part of an integrated direct marketing campaign.
MindWorks applies its proven DM techniques and tools i.e. MindSearch® to help online campaigns maximise response.
© A
ll ri
gh
ts r
ese
rve
d,
Min
dW
ork
s M
ark
eti
ng
Co
mm
un
ica
tio
ns 2
010
© MindWorks Marketing Communications Le
ve
l 5
, 4
6 M
ark
et
Str
ee
t S
YD
NE
Y N
SW
2000 t
02
92
99
33
00
e
ca
me
ron
s@
min
dw
ork
sm
c.c
om
.au
w m
ind
wo
rksm
c.c
om
.au
Reckon Espreon Direct Mail, Tele-Prospecting
When a over-size pill bottle postcard crosses your in-tray it grabs your attention. Through MindSearch®, MindWorks uncovered a key customer insight that small accounting firms needed ‘extra help with regular tasks’ so they could concentrate on ‘more important issues’
Therefore, the message was focussed on how Reckon Espreon’s product can help take care of ‘nagging headache’ while you take care of your customers.
Result: With the cut-through postcard capturing attention
the follow-up Tele-Prospecting call reached more decision
makers. Which lead to higher leads generated for sales
teams.
Interactive Product Manual
Sales Collateral
Press Advertising
© A
ll ri
gh
ts r
ese
rve
d,
Min
dW
ork
s M
ark
eti
ng
Co
mm
un
ica
tio
ns 2
010
MindWorks Marketing Communications Le
ve
l 5
, 4
6 M
ark
et
Str
ee
t S
YD
NE
Y N
SW
2000 t
02
92
99
33
00
e
ca
me
ron
s@
min
dw
ork
sm
c.c
om
.au
w m
ind
wo
rksm
c.c
om
.au
GrainCorpPress Advertising Sales Collateral Product Manual
This strategic campaign was aimed to change existing perceptions among farmers that using external silos meant losing control over their produce. This campaign helped educate them by erasing their doubts and showing them the strong business benefits of using GrainCorp silos.
Result:
An increase uptake of
GrainCorp services.
Staff User Guides
Grower Information Brochures
© A
ll ri
gh
ts r
ese
rve
d,
Min
dW
ork
s M
ark
eti
ng
Co
mm
un
ica
tio
ns 2
010
MindWorks Marketing Communications Le
ve
l 5
, 4
6 M
ark
et
Str
ee
t S
YD
NE
Y N
SW
2000 t
02
92
99
33
00
e
ca
me
ron
s@
min
dw
ork
sm
c.c
om
.au
w m
ind
wo
rksm
c.c
om
.au
GrainCorpInternal and External Communications
MindWorks has supported GrainCorp’s need to ensure both stakeholders (growers and staff) are communicated to about changes and improvements to services offered.
Result:
GrainCorp staff better informed an able to assist Growers
Direct Mail with Multi-Media presentation
Press Advertising
© A
ll ri
gh
ts r
ese
rve
d,
Min
dW
ork
s M
ark
eti
ng
Co
mm
un
ica
tio
ns 2
010
MindWorks Marketing Communications Le
ve
l 5
, 4
6 M
ark
et
Str
ee
t S
YD
NE
Y N
SW
2000 t
02
92
99
33
00
e
ca
me
ron
s@
min
dw
ork
sm
c.c
om
.au
w m
ind
wo
rksm
c.c
om
.au
GrainCorp - Warehouse FinancePress Advertising, Direct Mail with Multi-Media presentation
This strategic campaign was aimed to introduce a new finance product – Warehouse Finance – to growers. MindSearch® findings suggested the creative focus its attention on presenting GrainCorp Warehouse Finance ‘as your first choice agribusiness because you can now choose from a range of options to give you control through the best choices to meet your changing needs.’
© A
ll ri
gh
ts r
ese
rve
d,
Min
dW
ork
s M
ark
eti
ng
Co
mm
un
ica
tio
ns 2
010
MindWorks Marketing Communications Le
ve
l 5
, 4
6 M
ark
et
Str
ee
t S
YD
NE
Y N
SW
2000 t
02
92
99
33
00
e
ca
me
ron
s@
min
dw
ork
sm
c.c
om
.au
w m
ind
wo
rksm
c.c
om
.au
AG FinancePress Advertising Direct Mail Prospectus
This campaign aimed to show how the farmer’s welfare is always top-of-mind for the people at GrainCorp AG Finance, even if the farmers are miles away, to differentiate GrainCorp from other financial institution.
All Direct Mail communications are highly personalised with superior customer benefits aimed to help raise significant deposit funds requires.
While with GrainCorp’s Prospectus, MindWorks provided GrainCorp with a benefit laden corporate document that still maintained compliance with ASIC regulations.
Result:
MindWorks helped
AG Finance raise over
$24m by delivering
consistent and benefit
laden communications.
© A
ll ri
gh
ts r
ese
rve
d,
Min
dW
ork
s M
ark
eti
ng
Co
mm
un
ica
tio
ns 2
00
7
© MindWorks Marketing Communications Le
ve
l 5
, 4
6 M
ark
et
Str
ee
t S
YD
NE
Y N
SW
2000 t
02
92
99
33
00
e
ca
me
ron
s@
min
dw
ork
sm
c.c
om
.au
w m
ind
wo
rksm
c.c
om
.au
ING AustraliaDirect Mail
MindWorks takes pride in its expertise to produce direct response communications that meet strict compliance standards while highlighting its product benefits to the customer.
MindWorks entices recipients to open the direct mail pack through compelling message and by giving away a relevant premium that will leave the recipient with a positive feeling about ING brand. This strategy helps persuade the recipient to reconsider a non-purchase decision.
Result: Helped lift telemarketing recall.
© A
ll ri
gh
ts r
ese
rve
d,
Min
dW
ork
s M
ark
eti
ng
Co
mm
un
ica
tio
ns 2
010
© MindWorks Marketing Communications Le
ve
l 5
, 4
6 M
ark
et
Str
ee
t S
YD
NE
Y N
SW
2000 t
02
92
99
33
00
e
ca
me
ron
s@
min
dw
ork
sm
c.c
om
.au
w m
ind
wo
rksm
c.c
om
.au
Quicken Direct Mail, eDM, Event Collateral
To generate interest and ensure attendance to Quicken’s national roadshow, MindWorks created a campaign designed to be a head to head debate with its rival accounting software tool. This roadshow was an opportunity for accountants to see an unbiased view of these two products and discover for themselves the competitive edge that the QUICKEN software delivers.
A direct mail invitation was sent to select accountants to attend this live debate. Online registrations made RSVP easy and allowed for future email contact.
Result: A healthy response rate of up to 16% ensured the
success of this topical and memorable event.
© A
ll ri
gh
ts r
ese
rve
d,
Min
dW
ork
s M
ark
eti
ng
Co
mm
un
ica
tio
ns 2
010
© MindWorks Marketing Communications Le
ve
l 5
, 4
6 M
ark
et
Str
ee
t S
YD
NE
Y N
SW
2000 t
02
92
99
33
00
e
ca
me
ron
s@
min
dw
ork
sm
c.c
om
.au
w m
ind
wo
rksm
c.c
om
.au
Johnson & JohnsonDirect Mail, Point-of-Sale
J&J need to support their retail network of Optometrists.
MindWorks presented a 12 month self-implementing loyalty campaign pack that allowed Optometrist to target their customer base regularly.
Result: Repeat sales and new customers.
© A
ll ri
gh
ts r
ese
rve
d,
Min
dW
ork
s M
ark
eti
ng
Co
mm
un
ica
tio
ns 2
010
Le
ve
l 5
, 4
6 M
ark
et
Str
ee
t S
YD
NE
Y N
SW
2000 t
02
92
99
33
00
e
ca
me
ron
s@
min
dw
ork
sm
c.c
om
.au
w m
ind
wo
rksm
c.c
om
.au
Sydney Eye HospitalDirect Mail, Event Collateral
To increase Optometric referrals to the new state-of-the-art Sydney Eye Hospital MindWorks needed to understand Optometrists’ key consumer insight.
Research indicated that Optometrist strive to provide optimum duty of care to their patients. Therefore, MindWorks designed a direct mail pack with delicate workmanship from casing to the invitation, to convey excellence and optimum care.
The event environment was supported by staff greeting guests – dressed as nurses, exquisite floral displays and each guest received a seedling potted plant to take home.
Result: Consistent referrals.
MindWorks Marketing Communications
© A
ll ri
gh
ts r
ese
rve
d,
Min
dW
ork
s M
ark
eti
ng
Co
mm
un
ica
tio
ns 2
010
© MindWorks Marketing Communications Le
ve
l 5
, 4
6 M
ark
et
Str
ee
t S
YD
NE
Y N
SW
2000 t
02
92
99
33
00
e
ca
me
ron
s@
min
dw
ork
sm
c.c
om
.au
w m
ind
wo
rksm
c.c
om
.au
TAFE PLUSBranding, Direct Marketing, Event Collateral, Internal Collateral
When TAFE PLUS where looking to build a new brand, and drive new customers through HR departments and as individuals MindWorks was commissioned to create a look & feel that was fresh and aspirational - appealing to all market segments.
From Direct Marketing, Event Display to Internal Collateral MindWorks provided solutions that demonstrated the range of growth opportunities TAFE PLUS has to offer.
Result: TAFE PLUS new brand positioning has lead to
more corporate training opportunities.
© A
ll ri
gh
ts r
ese
rve
d,
Min
dW
ork
s M
ark
eti
ng
Co
mm
un
ica
tio
ns 2
010
© MindWorks Marketing Communications Le
ve
l 5
, 4
6 M
ark
et
Str
ee
t S
YD
NE
Y N
SW
2000 t
02
92
99
33
00
e
ca
me
ron
s@
min
dw
ork
sm
c.c
om
.au
w m
ind
wo
rksm
c.c
om
.au
TelstraDirect Mail, Tele-Prospecting
Telstra Business Centre’s needed to drive new leads for their range of SME business solutions
For Telstra mobile broadband - the customer insights indicated ‘mobility, access, flexibility and efficiency’ which all lead to SME’s being able to ‘close a business deal while buying their morning coffee’.
Result: As part of continuos direct marketing activity
SME leads are constant.
MindWorks Marketing Communications
Home
PLEASE NOTE: This offer is only valid for Australian based companies.
Many of our clients were totally satisfied with their previous agency UNTIL they tried MindWorks and discovered how we maximised the performance of their marketing budgets by delivering improved results...
…and save $2,500!Reply to this offer (state reference: SlideShare) and MindWorks will conduct a MindSearch® workshop for your organization for FREE*. A saving of $2500.
PLUS if you feel that the MindSearch® workshop has in no way assisted you in better understanding:
l your customers current mindset and l how to better proposition your product/service benefits to meet your
customers’ current mindset
…then MindWorks will also give your company an OfficeWorks gift voucher for $100 to compensate you for the time spent.
Create your own success story and enjoy improved results today contact Cameron Steel on [email protected] or 02 9299 3300 for an obligation free presentation.
Remember this offer is for a limited time only. Scroll down to read the full Terms and Conditions and call MindWorks today.
Create your own success story…
MindWorks Marketing Communications
Direct Marketing l Direct Response Advertising l Digital Marketingt 02 9299 3300 e [email protected] w mindworksmc.com.au
Yes some conditions apply. At MindWorks we believe that life is about win-win situations. To take advantage of this offer we ask that:
1. You must be an Australian based company.
2. You must have a Project/Creative Brief with an approved budget. Should MindSearch® meet your expectations, MindWorks should be commissioned to deliver the project/creative brief requirements.
3. To complete the MindSearch® workshop MindWorks will require you to spend 1-2 hours to prepare background information (a worksheet will be provided for completion) and 1-2 hours workshop participation (all workshop material is provided).
4. In the unlikely event that MindSearch® does NOT meet your expectations:
lThere is no obligation to proceed with briefing MindWorks.
lYour ‘OfficeWorks gift voucher’ valued at $100 will be delivered within 7 days of completion of MindSearch® Workshop and MindWorks Feedback form.
5. MindWorks reserves the right to not proceed with this offer should we feel that the opportunity will not lead to a win-win situation. Win-win is defined as a mutually profitable opportunity.
FREE MindSearch® Workshop Offer*
Terms and Conditions
MindWorks Marketing Communications
MindWorks. Changing mindsets.®
Level 5, 46 Market Street SYDNEY NSW 2000 t 02 9299 3300 e [email protected] w mindworksmc.com.au