Business Social Media

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Welcome Members 2012 SVNLA Short Course Industry Training 6 CGIP CEU’S Available Investment in Yourself & Your Business

Transcript of Business Social Media

Welcome Members

2012 SVNLA Short Course

Industry Training6 CGIP CEU’S Available

Investment in Yourself & Your Business

The Business Social Media Experience

Presented by: Aaron Scarlata

Personal Statement:I learn daily. I teach often. I start with a YES Attitude.

Share Your thoughts: #BlueThumbINC

Will You participate in social biz?

AND YOUR OPINION?

By show of hands how many of you still receive the newspaper daily?

When was the last time you used the yellow pages?

The way we access information is changing

The printed word

∗ The need for real-time news∗ Online media∗ Blogs ∗ Facebook- Anybody else get

their daily news from friends?

Instant access to your built environment

∗ Our own self-serving interest killed the newspaper

∗ Mobile access to the 100s of news columns worldwide

∗ RSS Feed Subscriptions

How we spend our time

∗ Communication never stops∗ Morning, Afternoon, Evening∗ Mobile devices ∗ More Mobile device, iPads, etc.∗ Gaming & Community Games

Pinpoint your efforts based on your desired outcome.

Although you may not identify yourself as a creator of content, most humans read, discuss, and react in some form.

Keeping Up-To-Date

JOIN: (1) Social Network TonightJOIN: (1) Social Network Next Week

THE TIMELINE is IRRELEVANT JUST Do It!

Where do you begin?

Rule #1

Create 2 Facebook Pages, Twitter Accounts, Etc.

3. For Yourself4. For Your Company

Remaining separateIs important but remain humanized incommunication.

“Social media is one thing that can make your customers feel connected to you and your store, creating almost a sense of obligation.” Prof. Yarrow of Golden Gate University in San Francisco

Creating a sense of Community

Engaging your community

∗ Blog weekly (300-500 words)

∗ Don’t Skip Weekends

∗ Be Real: Avoid Sales, Deliver Value 1st

Tip: While at a home showTweet what’s new, what’s cool, and what you wouldlike to read as an enticement.

Start up cost: FREE, But…time and money are definitely needed to get the ball rolling & keep it rolling.

Consistency & Commitment

Is your small business prepared to incorporate Mobile Marketing into your integrated marketing program?

72% report that they don’t incorporate mobile13% have created a mobile-optimized website

Why does any of this matter?

The Green Industry & Social Media

B2B Business

∗ Document Your customers projects in Your blog∗ Use Your Mobile device for YouTube video blog∗ Tweet industry updates, events, news∗ Facebook each landscape project with website links

CONNECT TO EACH CUSTOMERBUT WHEN SHOULD YOU?

In-Field Communication

Ways to socially utilize your mobile device:

∗ Tweet Your findings∗ Blog Your steps and

the outcome∗ Photograph Your

process∗ Engage Your customer

10 Tips to Social Leveraging

Leveraging Your Social Market

1. Capture Your Story using a mobile phone, camera, or a piece of paper for a testimonial!

10 Tips to Social Leveraging

Leveraging Your Social Market

6. Engage using your social platforms leading people to your WEBSITE. www…ah-ha.com

10 Tips to Social Leveraging

Leveraging Your Social Market

7. Comment Catching and Listening to your channels.

10 Tips to Social Leveraging

Leveraging Your Social Market

8. Schedule your communication and free your time in doing so.

10 Tips to Social Leveraging

Leveraging Your Social Market

9. Reward Your Following…Your Partners…Your Community using VALUE!

10 Tips to Social Leveraging

Leveraging Your Social Market3. Capture: Mobile Phone, Camera, Paper (Testimonials)4. Tweet it out5. Blog your story on YouTube6. Connect with Your Groups: LinkedIN, Facebook, Twitter7. Research in LinkedIN, Blogs, RSS8. Engage using Your WEBSITE & Social Platforms9. Comment Catch10. Hootsuite & Schedule Your Communication11. Reward Your Following with Value12. Earn the sale or Close the deal

ADVANCED SEO SOCIAL MEDIA

LEARN FROM 9-4PM + NETWORK FOR FREETWEET, BLOG, ENGAGE US WITH YOUR YOUTUBE FAVORITES

JOIN Regional Pond Professionals SUMMER 2012 Register @ mipond.com

Thank You

CONNECT WITH ME TODAY

Aaron Scarlata#[email protected]

2012 SVNLA Short Course

Industry Training6 CGIP CEU’S Available

Investment in Yourself & Your Business