Business Social Media
59
Welcome Members 2012 SVNLA Short Course Industry Training 6 CGIP CEU’S Available Investment in Yourself & Your Business
-
Upload
blue-thumb -
Category
Business
-
view
681 -
download
4
Transcript of Business Social Media
Welcome Members
2012 SVNLA Short Course
Industry Training6 CGIP CEU’S Available
Investment in Yourself & Your Business
The Business Social Media Experience
Presented by: Aaron Scarlata
Personal Statement:I learn daily. I teach often. I start with a YES Attitude.
Share Your thoughts: #BlueThumbINC
Will You participate in social biz?
AND YOUR OPINION?
How people communicate today
By show of hands how many of you still receive the newspaper daily?
When was the last time you used the yellow pages?
The way we access information is changing
The printed word
∗ The need for real-time news∗ Online media∗ Blogs ∗ Facebook- Anybody else get
their daily news from friends?
Instant access to your built environment
∗ Our own self-serving interest killed the newspaper
∗ Mobile access to the 100s of news columns worldwide
∗ RSS Feed Subscriptions
“How embarrassing. I only meant it as a joke and not for everyone to read.”
To Do? or Not to Do?
As if we haven’t heard everyone else’s opinion already.
All the answers can be found online
PEOPLE RELATE TO PEOPLE NOT TO A COMPANY
- ZAPPOS
SOCIAL MEDIA IS A CHANCE TO START ALL OVER
How we spend our time
∗ Communication never stops∗ Morning, Afternoon, Evening∗ Mobile devices ∗ More Mobile device, iPads, etc.∗ Gaming & Community Games
Choosing your tools
Social Media is a Medium
Pinpoint your efforts based on your desired outcome.
Identify your desired outcome
∗ Increase Walk-In Traffic
∗ Newsletter Sign-ups∗ Follow Your Blog∗ Product Feedback
Generating Leads
“You can stroke people with words. “
- F. Scott Fitzgerald
Stay in touch with customers
∗ Quickly establish a following of like-minded people in (1) network.
Expand Your Range of Influence
Building a Reputation
Although you may not identify yourself as a creator of content, most humans read, discuss, and react in some form.
Keeping Up-To-Date
Are we setting trends?
Following trends?
Or falling behind?
JOIN: (1) Social Network TonightJOIN: (1) Social Network Next Week
THE TIMELINE is IRRELEVANT JUST Do It!
Where do you begin?
Rule #1
Create 2 Facebook Pages, Twitter Accounts, Etc.
3. For Yourself4. For Your Company
Remaining separateIs important but remain humanized incommunication.
Your Immediate Network
Finding your connection
How are you connected to those around you?
Who are they connected to?
Your Existing Customers
FAILING TO ASK IS ASKING TO FAIL
A photo contest is just one example of engagement.
Generate Interest with Imagining
What Type of Contest?
Win a Backyard Makeover?
“Social media is one thing that can make your customers feel connected to you and your store, creating almost a sense of obligation.” Prof. Yarrow of Golden Gate University in San Francisco
Creating a sense of Community
Engaging your community
∗ Blog weekly (300-500 words)
∗ Don’t Skip Weekends
∗ Be Real: Avoid Sales, Deliver Value 1st
Tip: While at a home showTweet what’s new, what’s cool, and what you wouldlike to read as an enticement.
Start up cost: FREE, But…time and money are definitely needed to get the ball rolling & keep it rolling.
Consistency & Commitment
Make the decision to live socially
Is your small business prepared to incorporate Mobile Marketing into your integrated marketing program?
72% report that they don’t incorporate mobile13% have created a mobile-optimized website
Why does any of this matter?
The Green Industry & Social Media
Are You Mobile Too?
What about your customer?
B2B Business
∗ Document Your customers projects in Your blog∗ Use Your Mobile device for YouTube video blog∗ Tweet industry updates, events, news∗ Facebook each landscape project with website links
CONNECT TO EACH CUSTOMERBUT WHEN SHOULD YOU?
In-Field Communication
Ways to socially utilize your mobile device:
∗ Tweet Your findings∗ Blog Your steps and
the outcome∗ Photograph Your
process∗ Engage Your customer
10 Tips to Social Leveraging
Leveraging Your Social Market
1. Capture Your Story using a mobile phone, camera, or a piece of paper for a testimonial!
10 Tips to Social Leveraging
Leveraging Your Social Market
2. Tweet it out!
10 Tips to Social Leveraging
Leveraging Your Social Market
3. Blog your story on YouTube!
10 Tips to Social Leveraging
Leveraging Your Social Market
4. Connect with Your Groups.
10 Tips to Social Leveraging
Leveraging Your Social Market
5. Research Content and People.
10 Tips to Social Leveraging
Leveraging Your Social Market
6. Engage using your social platforms leading people to your WEBSITE. www…ah-ha.com
10 Tips to Social Leveraging
Leveraging Your Social Market
7. Comment Catching and Listening to your channels.
10 Tips to Social Leveraging
Leveraging Your Social Market
8. Schedule your communication and free your time in doing so.
10 Tips to Social Leveraging
Leveraging Your Social Market
9. Reward Your Following…Your Partners…Your Community using VALUE!
10 Tips to Social Leveraging
Leveraging Your Social Market
10. Earn the sale, close the deal.
Key word: EARN
10 Tips to Social Leveraging
Leveraging Your Social Market3. Capture: Mobile Phone, Camera, Paper (Testimonials)4. Tweet it out5. Blog your story on YouTube6. Connect with Your Groups: LinkedIN, Facebook, Twitter7. Research in LinkedIN, Blogs, RSS8. Engage using Your WEBSITE & Social Platforms9. Comment Catch10. Hootsuite & Schedule Your Communication11. Reward Your Following with Value12. Earn the sale or Close the deal
ADVANCED SEO SOCIAL MEDIA
LEARN FROM 9-4PM + NETWORK FOR FREETWEET, BLOG, ENGAGE US WITH YOUR YOUTUBE FAVORITES
JOIN Regional Pond Professionals SUMMER 2012 Register @ mipond.com
Thank You
CONNECT WITH ME TODAY
Aaron Scarlata#[email protected]
2012 SVNLA Short Course
Industry Training6 CGIP CEU’S Available
Investment in Yourself & Your Business
