Business simulation game a new path to management education (v 1.2)

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Business Simulation A New Path to Management Education

This documents carries a brief about the what of Business Simulation games are, it use in management

education and offering from Campus Levers

Prepared By Ganesh S



Table of Contents 1. BUSINESS SIMULATIONS – AN OVERVIEW .......................................................................................... 3

1.1 What is a Business Simulation Game? ............................................................................................. 3

1.2 What makes a successful business? ................................................................................................. 3

1.3 What skills are involved in a Business simulation Game? ............................................................. 3

1.4 Why You Should Use IT? ................................................................................................................... 4

1.5 What levels of knowledge and experience can a business strategy game cover? ........................ 4

1.6 Is the training transferable to the workplace? ................................................................................ 5

2. CAMPUS LEVERS AND BUSINESS SIMULATION GAMES ...................................................................... 5

2.1 What we offer? ................................................................................................................................... 5

2.2 BEAT THE MARKET (Business Basics) ............................................................................................ 6

2.2.1 What makes it Uniques .............................................................................................................. 6

2.2.2 What do you Learn ..................................................................................................................... 6

2.3 Ceteris Paribus (Micro Economics) ................................................................................................. 7

2.3.1 What do you Learn ..................................................................................................................... 7

2.4 Macro Economica (Macro Economics) ............................................................................................ 7

2.4.1 What do you Learn ..................................................................................................................... 7

2.5 Money Manager (Bank Management) ............................................................................................. 7

2.5.1 What do you Learn ..................................................................................................................... 8

2.6 Bid 2 Win (Cash Flow Management) ............................................................................................... 8

2.6.1 What do you Learn ..................................................................................................................... 8

2.7 Crude Sensibilities (Derivatives) ..................................................................................................... 8

2.7.1 What do you Learn ..................................................................................................................... 8

2.8 Vishwakarma (Operations Management) ....................................................................................... 9

2.8.1 What do you Learn ....................................................................................................................... 9

2.9 Customer is King (Marketing) .......................................................................................................... 9

2.9.1 What do you Learn ....................................................................................................................... 9

2.10 EXPERIENCE CHANGE (Change & Crisis Management) .............................................................. 9

2.10.1 What makes it Uniques ............................................................................................................ 9

2.10.2 What do you Learn .................................................................................................................... 9



2.11 MASTER YOUR INDUSTRY (Industy Aligned games) ................................................................. 10

2.11.1 What makes it Uniques .......................................................................................................... 10

2.11.2 Why You Should Use IT ......................................................................................................... 10

2.11.3 Master your Industry Games: Industries ............................................................................. 11

2.12 LEAD BY EXAMPLE (Leadership & Conflict Resolution) ........................................................... 11

2.12.1 What makes it Uniques .......................................................................................................... 12

2.12.2 Why You Should Use IT ......................................................................................................... 12

2.13 USER COMMUNITY ....................................................................................................................... 12

2.13.1 Corporate Users ..................................................................................................................... 12

2.13.2 Academic Users ...................................................................................................................... 13



1. BUSINESS SIMULATIONS – AN OVERVIEW

1.1 WHAT IS A BUSINESS SIMULATION GAME?

A business game is an interactive structured training activity with specially created conditions,

which aim to reproduce those of a working situation in a successful business.

Management simulations are an extension of the case based learning methodology. In a case

study, participants are expected to put themselves in the shoes of a protagonist, analyze the

situation from his/her viewpoint and then make decisions in response to a business problem

faced by the protagonist. This business problem usually pertains to the learning objective of the

case discussion.

The training is challenging and enjoyable; developing skills to improve individual and team

performance in the workplace.

1.2 WHAT MAKES A SUCCESSFUL BUSINESS?

Before looking further into what makes a business game we need to consider what makes a

successful business?

In simple terms, it is an effective combination of people, resources and processes to produce a

product which customers will value and buy.

Like a business, games should involve people, resources and processes. The aim is to give

participants an experience comparable to one in „real-life‟.

In a management simulation, every participant is a protagonist faced with a business situation

which he/she has to assess and make decisions pertaining to a business problem. However, a

simulation makes the business environment come alive by showing participants the outcomes of

their decisions and thus provides a forum for discussion based on decisions and outcomes, rather

than just decisions.

A business has also to remain competitive, so business games are usually competitive in

character with compressed time periods, allowing the result of decisions and policies to be seen.

1.3 WHAT SKILLS ARE INVOLVED IN A BUSINESS SIMULATION GAME?

It would be wrong to suggest that one business management game can cover all the personal and

management skills involved, but different games target different skills. For example one activity



might concentrate on communication, feedback, leadership and team skills whilst another will

cover problem solving, decision making, managing resources and budgets.

Participants learn more than theory by practical experience, they learn about themselves and

others. Team roles and skills are key components in a business management game therefore team

building development is enhanced and the practical value of group dynamics is demonstrated.

It enables participants to hone their understanding of a management concept through repeated

application in a virtual environment, very similar to the way pilots are taught aircraft dynamics

and handling through simulator training.

By experiencing rather than discussing a model, participants gain in knowledge, competence and

confidence.

“I hear I forget, I see I remember, I do I understand.” – Confucius

As a result, management simulations are emerging as an effective experiential learning aid in

management courses among B-schools and corporates alike.

1.4 WHY YOU SHOULD USE IT?

EASY

• The On-Line Platform manages the entire process for you!

• The result of assigned games and exercises helps you in grading every student in your

course whether you have 10 or 1000 students.

EFFECTIVE

• Active learning improves comprehension, makes business skills relevant with concrete

applications, and enhances critical thinking skills.

FUN

• A simulation and gaming environment motivates students to learn and have fun at the

same time, which improves student course ratings.

1.5 WHAT LEVELS OF KNOWLEDGE AND EXPERIENCE CAN A BUSINESS

STRATEGY GAME COVER?

There are different activities for all levels. With most games the trainer can make the game more

or less demanding by supplying different amount of information; reducing the number of input

variables and decisions required; varying the time allowed or targeting specific issues.



Business strategy games enable participants to practice management skills often developed in

isolation from other elements of the system.

1.6 IS THE TRAINING TRANSFERABLE TO THE WORKPLACE?

An important part of any training activity is the debrief. Here the process and analysis of results

also gives participants good learning experience of organisation and group working skills. All

that requires is the facilitation by trainers who are familiar with the processes involved. Effective

links can then be made between the learning and work applications appropriate to the group and

the individuals within it.

We believe that training should be:

active;

challenging;

interesting;

enjoyable;

focused on key issues; and

memorable.

These ingredients stimulate a high-level of motivation in participants in developing skills to

improve their individual and team performance. These, with continued support, are transferred to

the workplace.

2. CAMPUS LEVERS AND BUSINESS SIMULATION GAMES

“It is important to do what you don’t know how to do. It is important to see your skills as

keeping you from learning what is deepest and most mysterious. If you know how to focus, un-

focus. If your tendency is to make sense out of chaos, start chaos.”

-Carlos Casteneda

The next level of mentoring the students is by making them work in a simulated environment and

to assist them in experiencing and managing real time business scenarios, issues, crises etc.

These give them the practical sense to understand industry environment and to apply their

learning and analytical ability for managing real life business scenarios.

Campus Levers brings some of the internationally renowned business simulation games to the

student community in India, which are widely used by renowned universities and academic

institutes, in order to let them experience a whole new world of business in their campuses.

2.1 WHAT WE OFFER?



Campus Levers brings in some of the interesting business simulation games that has an effective

combination of people, resources and processes to produce a product or render a service which

customers will value and buy, with the aim to give participants an experience comparable to one

in „real-life‟.

Few of them include;

1. Beat The Market

2. Ceteris Paribus

3. Macro Economica

4. Money Manager

5. Bid 2 Win

6. Crude Sensibilities

7. Vishwakarma

8. Customer is King

9. Experience Change

10. Master your Industry

11. Lead by Example

2.2 BEAT THE MARKET (BUSINESS BASICS)

Is an interactive simulation where students learn to apply economic concepts while managing a

firm in a dynamic market environment.

2.2.1 WHAT MAKES IT UNIQUES

• Models all four market structures

• Ability to use for “assessment”

• Flexibility to adjust learning levels by clicking on choices

• Any number can play

• Synchronous or asynchronous learning

• Combines simulation experience with automatically graded exercises

2.2.2 WHAT DO YOU LEARN

Gain a much clearer understanding of microeconomics concepts including the

o market forces

o equilibrium



o demand

o revenue generation

o production

o elasticities and

o costs

Learn how to apply the tools of economic analysis to properly allocate resources and

improve decision making to maximize profits.

Acquire a “working” microeconomic vocabulary.

Improve critical thinking skills as they try to solve problems and achieve objectives.

2.3 CETERIS PARIBUS (MICRO ECONOMICS)

“Managing your business in a monopolistic competitive scenario could be tough!”

Participants apply economic concepts and business models to take critical investment decisions

and achieve the business objectives of the firm.


i. Market forms – perfect competition, monopoly, oligopoly, monopolistic;

ii. Complimentary and substitute products;

iii. Elasticity;

iv. Marginal cost and marginal revenue;

v. Cost curve

2.4 MACRO ECONOMICA (MACRO ECONOMICS)

“Dilemma for RBI and the Finance Minister - Growth, Inflation or Unemployment!”

Participants apply macroeconomic concepts to decide on fiscal and monetary policy that take the

country on the path of high growth, low inflation and low fiscal deficit.


i. IS – LM Curves;

ii. AS – AD Curves;

iii. Foreign Exchange Policy;

iv. Fiscal Deficit;

v. Trade Deficit.

2.5 MONEY MANAGER (BANK MANAGEMENT)



“Taking care of all those interest rates is not easy!”

Participants apply banking concepts and business sense to take critical decisions that are required

to run a profitable bank.


i. Pricing of loan products;

ii. Know Your Customer norms;

iii. Retail banking reach – branches, ATMs;

iv. Investments;

v. Capital Adequacy.

2.6 BID 2 WIN (CASH FLOW MANAGEMENT)

“To be able to pay all your suppliers on time is the key!”

Participants apply cash-flow management concepts and business sense to make critical decisions

for running a successful business.


i. Customer credit - cash sales, effect of credit period;

ii. Vendor credit - cash payments, effect of credit period;

iii. Discounts and cash cycles;

iv. Inventory management;

v. Credit line requirement from banks.

2.7 CRUDE SENSIBILITIES (DERIVATIVES)

“A trader makes a lot of money. See if you have it in you!”

Participants are required to apply derivative concepts in a trading environment to achieve the

objectives of the firm – arbitrage profiting or volatility profiting.


i. Hedging;

ii. Speculation;

iii. Leverage;

iv. Trading;

v. Behavioral Finance



2.8 VISHWAKARMA (OPERATIONS MANAGEMENT)

“Operations is easy. Let’s see!”

Participants apply concepts of operations management to make decisions that ensure demand and supply

are matched across different geographies.


i. Demand forecast;

ii. Production planning;

iii. Inventory levels and reorder quantity;

iv. Network optimization;

v. Profit Maximization

2.9 CUSTOMER IS KING (MARKETING)

“I can sell tap water for Rs. 10. I can sell the same tap water for Rs. 100 too!”

Participants apply „marketing mix‟ concepts in a decision-making setting to achieve the

objectives of their Brokerage house - High Profits


i. Marketing Mix;

ii. Segmentation;

iii. Targeting;

iv. Positioning;

v. 4 Ps.

2.10 EXPERIENCE CHANGE (CHANGE & CRISIS MANAGEMENT)

Experience Change is a simulation that enables Students, leaders and managers to practice

leading change in an intensive team-based workshop.


• In this game, participants play the role of change consultants challenged to help the

company successfully implement a new strategy.

• The goal is to build stakeholder commitment and achieve a tipping point of company buy-

in.




You learn …

• Change Management and Strategy

• Leadership Development

• Change Readiness

• Project Management

• Crisis Management

with Ease in an Effective way with lots and lots of Fun.

2.11 MASTER YOUR INDUSTRY (INDUSTY ALIGNED GAMES)

This game and its business simulation workshop is a powerful developmental experience for

next-generation leaders.


• This business simulation develops entrepreneurial and strategic management skills

through an exciting and challenging blended learning experience

• Has to 2 levels

– Corporate level

– Business Unit Level

• Web based multiplayer simulation: up to 150 participants interacting a in realistic

simulation of market dynamics and real-time competition

2.11.2 WHY YOU SHOULD USE IT

• Participants learn to apply major business strategy concepts and experience the impact of

their decisions to the bottom line, in real-time.

They understand competitive interaction as a complete dynamic system that includes the

interaction of competitors, customers, resources and shareholders.

Corporate Level Business Unit Level

– Generic Strategies (Cost Leadership vs.

Differentiation)

– Product Sales Price / Strategic Pricing

– Product Portfolio Management – Marketing Budget

– Financial Planning – Human Resources

– Strategic Investments – Production Capacity

– Management of Share Price – Production Output



2.11.3 MASTER YOUR INDUSTRY GAMES: INDUSTRIES

Industry: Telecom

– Sectors: Broadband, Fixed Line, Mobile, Wireless

– Markets: Home, Enterprise

Industry: IT

– Sectors: Software Testing, Application Development and Maintenance, Product

Engineering, Technology Consulting

– Markets: Banking, Healthcare, Insurance, Telecom

Industry: Green Car

– Categories: Conventional, Hybrid, Electric

– Sectors: Mini, Small, Compact, Sub mid-size, Mid-size, Mid-size+, Luxury

Industry: Fruit Juice

– Sectors: Fruit Plantation, Fruit Juice Factory, Fruit Juice Distributor

– Markets: Asia Pacific, Europe, America

Industry: Oil & Gas and Steel

– Sectors: Oil & Gas and Steel Industries: Oil exploration, Oil refining, ATF,

Naphtha, Petrol, Diesel, LPG, CNG, Iron Ore, Steel, Galvanized Iron, Steel Rolls,

Steel Sheets

Industry: Airport Management

– Categories: Landing Fees, Ground Handling, Concessions

Industry: Car Dealer

– Categories: New cars, Used cars, Repair Shop, Parts Shop

Industry: Insurance

– Portfolios: Health Insurance, Retirement Plans, Life Insurance

– Markets: Retail, Corporate

Industry: NHDP

– Sector: Construction and Project Management of India‟s National Highways

2.12 LEAD BY EXAMPLE (LEADERSHIP & CONFLICT RESOLUTION)

This simulation provides the opportunity to fully employ the concept of experiential learning.

Students are provided the opportunity to observe theory in practice and to develop new skills and

attitudes in a risk free environment.




• This simulation is built on an artificial intelligence platform that utilizes three

fundamental frameworks

1. A Communication Framework,

2. The Leadership Framework, and

3. The Business Framework.

2.12.2 WHY YOU SHOULD USE IT

His competencies challenged include;

– Conflict Management

– Active Listening

– Building Rapport

– Building Influence

– Developing Alliance

– Leading without formal authority

– Using Power

– Creating a productive environment

– Brain Storming

– Emotional Control

The text of any book you might use will come alive when students recognizes that simply

understanding common wisdom is not enough.

2.13 USER COMMUNITY

2.13.1 CORPORATE USERS

Acalmar Larsen & Toubro (L&T)

Adani Exports L&T Infotech

AgroTech Foods (ConAgra) MASTEK

Alcatel-Lucent Microsoft

Allergan Murugappa Group

Ambuja Cement Neelam Group

Asian Paints NIIT

Bajaj Allianz OIL India

Bharati Telesoft Oracle

BMC PepsiCo



BOSE Corporation Polaris

BreakThrough P & O Nedlloyd

Center for Monitoring Indian Economy

(CMIE)

Portal Player

Central Bank of India Power Trading Corporation (PTC)

Citibank Praj Industries

Cochin Stock Exchange Principal Global Services

Computer Science Corporation (CSC) Pulsar Knowledge

Cordys R&D Reliance ADA

Coromandel Fertilizers Religare Securities

Dell Satyam Computers

Dr. Reddy's Lab SEW Infrastructure

Gammon India Sukaso Ceracolors

Genpact TATA Bluescope

Global Trust Bank TATA AIG

HCL TATA Consultancy Services (TCS)

Hindustan Lever (HLL) TATA Interactive Services

Hindustan Motors TATA Projects

HTMT TATA Tele

Infosys Tecumseh Products

Indian Grameen Services (Basix) Thermal Systems

Infotech Enterprises Thinksoft

INTUIT Wanbury

JCB WIPRO

Jubilant Organosys WNS Global

Kotak Mahindra Bank SAP

Nokia Johnson and Johnson

GE Healthcare US Defense

NASA Bank of Montreal

ExxonMobil Caterpillar

Ingersoll Rand The United Nations

Indian Army Sony Ericson

2.13.2 ACADEMIC USERS



Indian Institutions

Bharathidasan - Tiruchirapalli Indus School of Mgmt - Vadodara

BIMTECH – Noida IPE – Hyderabad

BITS – Pilani ISBR – Bangalore

CIIS - Chandigarh ISB – Hyderabad

FORE School of Mgmt – New Delhi LIBA - Chennai

GIM – Goa MDI - Gurgaon

GITAM – Vizag MICA - Ahmedabad

ICBM - Hyderabad Nirma – Ahmedabad

ICFAI (IBS) Nittie – Mumbai

IIFT – Kolkata NMIMS - Bangalore

IIM - Ahmedabad Rajagiri – Cochin

IIM – Bangalore Sanghvi - Indore

IIM – Indore SP JAIN - Mumbai

IIM – Shillong Symbiosys - Pune

IIT- Chennai TAPMI – Manipal

IMI - New Delhi IMIS – Bhubneshwar

IMS – New Delhi XIMB – Bhubneshwar

IMT - Ghaziabad XLRI - Jamshedpur

IMT – Nagpur XVJIM - Hyderabad

International Institutions

American University Boston College

Anahuac University in Cancun Mexico California State University

Asemble Eğitim ve Danışmanlık, Turkey Calvin College

Cambridge Judge Business School Carolina A&T State University

Cornell University Colombia Business School

Duke - The Fuqua School of Business Delaware State University

Emory University Eastern Wyoming College

Fordham University Fayetteville State University

Harvard Business School Franklin University, Columbus

HEC, Paris George Mason University

James Madison Indiana University

Kodak School of Business Iowa State University

London Business School Kellogg School of Management

Manhattan Ville College Lancaster University



Michigan State University Long Island University

Mt. Eliza, University of Melbourne McGill

New York University McMaster University

Moravian University Northern Lakes College, Canada

Northwestern University Pepperdine University

Northern Virginia Community College Pennsylvania State University

Paine College, Augusta, Georgia Purdue University

Queen's University Rotman

Reitaku University, Japan Rotterdam School of Management

Rutgers, The State University of New Jersey Rice University

Rider University Seattle Pacific University

Rochester Institute of Technology University of Alberta

University of Arkansas University of Colorado

University of British Columbia University of Florida

University of California, Berkeley University of Houston

University of Illinois at Urbana-Champaign University of Notre Dame

University of Iowa University of Pittsburgh

Manchester Business School University of South Carolina

University of Melbourne University of Virginia

University of North Carolina University of Washington

University of South Carolina-Beaufort University of Wisconsin

University of the District of Columbia Utah State University

Vanderbilt University Washington College

Virginia Commonwealth Western Michigan University

For further details feel free to contact;

Ganesh S

Mail: [email protected]

Skype: reachganeshs

Hand Phone: +91 9886333380

mailto:[email protected]

Business simulation game a new path to management education (v 1.2)

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