Business Session: Decisions - €¦ · IBM Operational Decision Manager offers a complete set of...

IBM Automation 2018

Business Session: Decisions

Optimize Operational Decisions with Business Rules—Lenny BrombergWorldwide Sales Leader, Decisions@[email protected]

@LennyBromberg

2Page© 2017 IBM Corporation

Agenda

• The Drivers for Decision Automation

• Introduction to IBM Operational Decision Manager (ODM)

• Trends in Decision Automation

• Why Choose IBM ODM

• Next Steps


Business Decisions are Everywhere

Commissions, RoyaltiesMedia & Communication

Tax Calculation,Benefit calculation,

Service Eligibility

Public Sector

Compliance Screening, Fraud Detection,

Eligibility, Underwriting

Banking and Insurance

Product Recommendation, PricingLoyalty Programs, Up-sell/Cross-sell Offer

Distribution Travel & Transportation

Billing, Service definition

Energy & Utilities

Business Decisions

Multi channelsRegulations Competition

Buying behavior


• Between organizations and regulations

• Across teams, channels and geos

Drive consistencyImprove responsiveness

40-times faster processing.

• Increase decision speed• Detect business situations

on time• Adapt faster to changes

• Increase transaction automation

• Reduce non compliance costs

Reduce costs

The need for Operational Decision Manager (ODM)

Quickly align offering to particular client needs.

5million business rules in production.

At First National Bank At NICE At PNC


Decisions

Data Capture

Mod

elin

g

Anal

ytic

s

Unified User Experience

On-cloud | Hybrid | On-premises

Workflow DecisionsContentTasks

Operational Intelligence | Machine Learning | Governance

Client & partner applications

Client & partner applications

• Easy to author & change• Executed in real time at high scale• Consistent with documented policies

& regulations

IBM Automation Platform for Digital BusinessCreating the new future of work

• Enable direct business participation• Increase employee productivity • Make operations more intelligent

IBM Operational Decision Manager (ODM) manages & automates business rules to ensure operational decisions are:


ComprehensiveIBM Operational Decision Manager offers a complete set of decision management capabilities

Performance

Ecosystem

Why choose Operational Decision Manager

IBM Operational Decision Manager is robust, performant and scales to mission critical operation requirements

IBM experts and its strong business partner ecosystem work closely to ensure your success in your IBM ODM implementation


Capturing and automating business decisions

Capture Manage Automate

Hard code

People’s minds

Documents ApplicationsWeb, Mobile, Backend

Business Processes

ODM

Decisions


Operational Decision Manager principles

History and version management

Decision Testing

Decision deployment

Simulation and KPI evaluation

Team collaboration

Decision Definition

Service Monitoring

Decision Execution

ODM



Capture

• Design Environment• Natural language rules• Decision tables• Graphical flows

Capture

Accessible to non technical people

Ruleflows Decision Table

Natural language rules


Manage

• Business Environment• Testing and simulation• Built in governance

framework• Release management,

versioning

Secured and traceable Simulation Release management, versioning

Governance



Automate

• Administration Environment

• Optimized algorithms

• Near real time decision making

• Scalable for large projects

Monitors and trace decisions with precision

Rule Execution Server Console

ODM Usage Monitoring in Bluemix



Business level rule management

Situation detection

Cloud managed service

Pricing model

ODM on Cloud

BusinessRule

Managementon the

IBM cloud platform

Usage(Monthly

subscription)

IBM Decision Management product family

IBM Cloud Private (ICP)

On-premises

ODM Server

BusinessEvent

Management

BusinessRule

Management

PVU / RVU

VPC (ICP only)

ODM Server Express

Low entry cost Business Rule Management

PVU / RVU

ODM for Developers

Business Rules Management for

Docker’s fan

Free

For evaluation and development only

ODM Standard for z/OS

Business rule management on

z/OS

MSU/CBP(*)

z/OS

Via ODM Server

(*): Container Based Pricing for z/OS


Business Decision are used everywhere

FNB was not fast, agile or consistent enough to meet demands imposed by geographic expansion, increasing regulation and new consumer expectations.

FNB has gained a central point of control for the creation and dissemination of business rules. The solution delivers 40-times faster processing to support rapid decision-making

NHSBT needed to optimize its organ allocation schemes and ensure those schemes are quickly adaptable.

Uses IBM Business Process Manager and Operational Decision Manager on Cloud and Blueworks Live™ to build an agile development platform for modifying allocation schemes to reflect the latest research and data.

Starwood Hotels and Resorts Worldwide, Inc. had no way to offer guests a customized experience.

Uses IBM Operational Decision Manager software to allow guests to select customized room preferences during booking and are now on track to meet at least one preference for 80 percent of guest stays globally

Transform for the digital music age and collect a massive number of smaller royalty payments from numerous sources

BMI uses BPM and Rules for a self-service affiliate management for onboarding new artists, licensing & royalty payment, payment dispute resolution

Banking

Healthcare

Travel

Media


Simulation forBusiness users

Decision Server Insights

(Business Events) ODM on CloudEnhanced Authoring &Management

Redesigned,enhanced and secured environment

API management in ODM on Cloud

Looking back at IBM ODM releases

2016 2017 201820152014

DevOps build command

API EconomyOpenAPIsupport in ODM


Latest ODM release highlights

IBM Cloud Private• ODM now available on IBM Cloud Private• New offering for ICP

Free Docker Image • Designed for Docker’s fans• For Dev and test, or evaluation usage only

Offering Simplification• Makes the product easier to acquire• Less Part Numbers


Decisions as the cornerstone of Automation

Rule-based suggestions Leverage conversation intent and

topics to propose suggestions in-context

Enrich dialog with product recommendation based on Customer profile

Chatbots

Rule-based Smart Contracts Encode agreement as business

rules Run decision logic “in-chain” Smart Contract governance

Blockchain

Augment robot intelligence with rule-based logic

Complete automation by modeling human decisions as rules

Enforce compliance in automatic data transfer

Robotic Process Automation

ODM

AAI

Process Automation

Externalize decisions from business processes and cases

Automate policy-based decisions Manage process and decision

lifecycle independently

Content Automation

Enrich and validate documents Enrich documents meta-data Validate document according to

regulation Classify and route documents

ODM adds value in complement to numerous automation entry points


Smarter Robots RPA Robots interact with rule-based decision services when automation need more than simple UI scraping


Smarter Chatbots Chatbots needs to provide answers in context and personalized for the user

Chatbot Front-end

@

user

Chatbot Backend

Decisions

Workflow- Manage context- Drive the conversation- Integrate with the enterprise

Chatbot front-end handles Natural Language understanding providing

intent related to domain entities

The backend keeps the dialog context, enriches it with

content, applies corporate policies and decisions and

triggers processes

Chatbot backend, integrated with DBA capabilities to build business and customer-centric chatbots connected to the Enterprise

© 2018 IBM Corporation20

Cognitive Decisions

Best decisions are taken using insights you get from your data, applying your policies to take compliant actions

Machine Learning

Trained with data

Probabilistic (Intuitive)

Business Rules

Explicitly declared

Deterministic (Rational)

Right Brain Capabilities

Left Brain Capabilities

Artificial Intelligence


Object Storage

Decision Center

Compile KPIs to Spark or Hadoop map/reduce codeSpecify business metrics and KPIs in DC

Deploy code in the big data grid

Simulation / historical data are stored in the data lake

Deploy instrumented ruleset in the grid

Report calculated KPIs in DC

Execute decisions, compute metrics & kpis in the grid

1

2

3

4

5

6

Big Data compute grid scale to thousands of nodes

Big Decisions Embedding rule execution in Big Data environments to apply and simulate decisions at scale


Why choose IBM Operational Decision Manager

Top 20 WW Banks60%

Top 5 WW Retailers4 out of every 5

Top 5 WW Insurances60%

Fortune 20066

Business Partners 800+

Managed projects2000+

ODM consultantsHundreds

Source:https://accuity.com/resources/bank-rankings/http://brandirectory.com/league_tables/table/insurance-2016http://beta.fortune.com/global500/https://nrf.com/resources/annual-retailer-lists/top-100-retailers/stores-top-retailers-2016


Implement a real project in 10 weeks with a Quick Win Pilot

See IBM Operational Decision Manager in Action

Ask our technical experts to see the solution live in the context of your organization

Learn what’s possible with a Discovery Workshop

On-site workshop with business and IT stakeholders to evaluate the applicability of IBM Operational Decision Manager for your project

Demonstrate immediate value to your LOB end-users with your first ‘Quick Win’ in 10 weeks

Next Steps

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