BUSINESS REVIEW4 June -July 2012

Editorial

By Gerry D. Constantino

Everything is getting smarter nowadays - from smart phones to smart TVs; from smart cars to smart homes; and from smart

cards to smart grids. ECCP likewise launched a few smart programs namely: the Energy Smart Program and the SMART Cebu project.

The Energy Smart Program was launched for companies to take notice of the fact that they can enhance their competitiveness through energy efficiency. The program is reminding companies that there are many opportunities to be smart in the area of energy management. To improve their bottom-line, many companies are blindsided by their over-focus on selling more or finding new markets in order to increase revenue. Many companies are forgetting that there is a gold mine inside their own companies. The gold mine is energy savings. As one Energy Smart advocate said, you can practically find stacks of cash lying around your facilities by just looking closely at how efficiently you operate your company.

Implementing an energy efficiency program within a company can generate savings up to 30%. A manufacturing plant with a monthly electric bill of 1 million pesos can generate up to 300,000 pesos savings or 3.6 million pesos a year if it will seriously consider adopting energy saving measures on lighting, air-conditioning, motors and pumps, among others. One company, Pilipinas Shell, even used this formula

as a way of multiplying their donation to a charity organization.

Pilipinas Shell donated 500,000 pesos worth of energy efficient lighting systems to Hospicio de San Jose (orphanage) which then generated energy savings worth 100,000 pesos per month. In five months, the initial donation of 500,000 pesos was recovered and on the sixth month onward, Shell practically kept on adding 100,000 pesos a month to their initial donation. I can only say that was indeed a smart CSR strategy that became a growing contribution to the orphanage.

ECCP is now working with PEZA to implement a PEZA Energy Savings Program (PESP) that will encourage zone locators to seriously consider implementing their own energy efficiency program. If locators can be convinced, not only will they enjoy lower energy costs but PEZA together with the locators can even brag that the Philippines has economic zones which can now be labelled low carbon economic zones. I think that this is a branding that will differentiate our zones from the rest.

SMART Cebu is an EU Switch Asia pilot project that we launched in Cebu to promote a new mind-set in the business development of 3 design oriented industries – furniture, fashion accessories, gifts/housewares – towards sustainable consumption and production. The project promotes resource efficiency (which

includes energy, water, chemicals, raw materials, etc.) as well as cleaner production (or processes that generate less waste). The project also encouraged companies to use more sustainable materials, apply eco-design principles as well as consider the cradle-to-cradle approach to producing and disposing products based on a life cycle model. These smart strategies coupled with excellent design lead to more savings, better products, lower carbon emissions, and enhanced competitiveness in the global market.

Global buyers are now demanding their suppliers to implement sustainability measures if they can remain part of their supply chain. The common goal is to lower the carbon footprint of the supply chain. For example, IKEA in its Sustainability Direction 2015 advised its suppliers that it would like to offer products that are more sustainable. Preferred products are those that use less materials, renewable materials and recycled materials, that demonstrate transport efficiency (more products in one container), energy efficiency (lower energy cost per unit), among others. If companies want to supply IKEA, then these are the characteristics of the products that IKEA is willing to buy.

The world is gradually switching to a lifestyle of sustainability and the markets are following the sustainability direction. Staying competitive in the global market can only mean getting smart in the way we do things.

GET SMART

BUSINESS REVIEW10 June -July 2012

Chamber@Work

For other inquiries on legislation you may email Ms. Krystle Bagay at krystle@eccp.comLegislative TrackerCybER CRImE bIll

Pending President’s approval

CREATIvE InduSTRIES dEvElOPmEnT COunCIl bIll • House:nobillfiled • Senate:ApprovedCommitteelevel

CREATIOn OF ThE dEPARTmEnT OF InFORmATIOn & COmmunICATIOnS TEChnOlOgy bIll • House:ApprovedThirdReading • Senate:ApprovedThirdReading • PendingBicameral

dATA PRIvACy bIll • Approved by the President

WIPO COPyRIghT TREATy • House:PassedThirdReading • Senate:PendingSecondReading

EnERgy EFFICIEnCy And COnSERvATIOn ACT • House:PendingCommitteelevel • Senate:PendingCommitteelevel

AnTI-TRuST bIll (COmPETITIOn POlICy) • House:ReconsideredforSecondReading • Senate:ApprovedCommitteelevel

COmmOn CARRIERS TAx bIll • House: Approved Third Reading • Senate:PendingCommitteelevel

ExCISE TAx On AlCOhOl, CIgARETTE & TObACCO bIll • House: Passed Third Reading– unfortunately with amendments that are not acceptable to us • Senate:PendingintheCommitteelevel

BUSINESS REVIEW12 June -July 2012

Management

OFFICERS

Atty. CesAr Cruz ECCP CorPoratE SECrEtaryCESar Cruz and PartnErS Law offiCES

Atty. Peter CAlimAg ECCP aSSiStant CorPoratE SECrEtaryCESar Cruz and PartnErS Law offiCES

gerry D. ConstAntinoaSSiStant ViCE PrESidEnt - oPErationS, ECCP

erik møller nielsenECCP ViCE PrESidEntChiEf oPErating offiCEr & SEnior ViCE PrESidEntMagSaySay gLobaL bPo inC.

Cyril roCkeECCP ViCE PrESidEntChairMan finaCorE tEChnoLogy CorPoration

Consuelo gArCiAECCP trEaSurErManaging dirECtor and Country ManagEr, ing bank n.V.

Anthony CriPPsECCP dirECtorPrESidEnt, hong kong Shanghai banking CorPoration

riChArD elDriDgeECCP dirECtordirECtor, infinit outSourCing, inC.

Dr. BoDo goerliCh ECCP dirECtorPrESidEnt & CEo, StEag StatE PowEr inC.

riCo gonzAlesECCP dirECtorCEo & PrESidEnt, PhiLiPS ELECtroniCS & Lighting, inC.

Dr. guenter mAtsChuCkECCP dirECtorPrESidEnt, MaSChinEn & tEChnik, inC.

John millerECCP dirECtor-ChairMan & CEo, nEStLE PhiLiPPinES, inC.

BernArD PoPlimontECCP dirECtorPrESidEnt & gEnEraL ManagEr, PuratoS PhiLiPPinES inC.

PhiliPPe reveilhAC ECCP dirECtorCountry PrESidEnt, SChnEidEr ELECtriC PhiLiPPinES, inC.

Jose luis romero - sAlAsECCP dirECtorPrESidEnt & CEo, tELuPay (PhiLiPPinES) inC.

rolAnD vAn WiJnen ECCP dirECtordirECtor, hoLCiM PhiLiPPinES, inC.

miChAel rAeuBerECCP PrESidEntChiEf ExECutiVE offiCEr & PrESidEnt, royaL Cargo CoMbinEd LogiStiCS inC.

ECCP Board of Directors 2012- 2013ECCP elected its new Board of Directors for 2012-2013 during the Annual General Membership Meeting on 21 June 2012. During the first Board Meeting held last 25 July 2012, the directors elected the ECCP officers as follows:

eDgAr ChuA ECCP dirECtorChairMan & PrESidEnt, PiLiPinaS ShELL PEtroLEuM CorPoration

ECCP DIRECTORS

BUSINESS REVIEW16 June -July 2012

Feature

Like a beam of LED light reaching out farther as it becomes more powerful, the 3rd Philippine Energy Efficiency Forum (PEEF) this July ranged wider and partnered with more companies, financial institu-

tions and government agencies to attain the common aim of institutional-izing the practice of energy efficiency.

Energy efficiency or using less energy remains the cheapest form of power available to business firms. It also serves as the foundation of a grand design crafted by the government and the private sector to increase the Philippines’ use of renewable or sustainable energy as a hedge against future power crises.

The expanded breadth of the energy efficiency campaign was reflected in thethemeofthe3rdPEEF:“DrivingEfficiencyandCompetitivenessAcrossthe Power Sector Value Chain.”

PEEF’s major goal over the past three years has been to promote the national effort towards energy supply security, increased competitiveness and low carbon economic growth through energy efficiency.

Unlike its predecessors, however, the 3rd PEEF focused on energy efficiency from the perspective of business firms (who are huge energy users) along the energy value chain, from generation through transmission and distribution

to the plug. New to this year’s PEEF were the separate Technical Briefings where sponsors, energy technology companies and exhibitors presented their unique energy efficiency solutions. The new business matching sessions were a success, as was the widely visited product exhibition.

As noted by Hubert d’Aboville, President of the European Chamber of Commerce of the Philippines (ECCP) in his welcoming remarks, the forum reaffirms thatenergyefficiencyhas thepotential for“. . .hugesavings intotal power use and large reductions in greenhouse gas emissions.”

“The return on investment fromenergy efficiencywill benefit thewholecountry,” he said.

He added that the private sector and the government are able to do more and operate more efficiently with limited resources through energy efficiency.

d’Aboville acknowledged the firms and institutions that have partnered with ECCP in promoting PEEF since the start of the chamber’s energy efficiency campaign three years ago.

PEEF is the first forum in the Philippines that focuses exclusively on energy efficiency. It supports the Energy Smart Program that aims to encourage

The new normal: doing more with less through energy efficiency

BUSINESS REVIEW 23June -July 2012

Events

christkindlmArket:

Your Boarding Pass to a European Christmas

For the first time in Asia, the European Chamber of Commerce of the Philippines (ECCP) will be organizing the Christkindlmarket in Manila. From December 3-9, 2012, the SM Mall of Asia Ice Skating

Rink will be transformed into a Christmas village to replicate the original event.

Every year, almost 2 million people from all over the world visit the Christkindlmarket in Nuremberg, Germany where this tradition of celebrating Christmas first started in 1545. Visitors can buy Christmas items such as pastries, Holiday meats, Gluhwein, sweets, Christmas decorations, candles, and other holiday items from various stalls. While browsing through unique finds, families and friends can enjoy whimsical performances from choirs and bands.

Through Christkindlmarket Manila, the ECCP aims to promote awareness and interest among Filipinos on European traditions and goods by giving them a chance to experience this European Christmas event in the Philippines.

For interested exhibitors/vendors or sponsors, you may contact our Marketing Officer at 845-1324 loc. 312

For general inquries, you may email us at info@christkindlmarket.com.ph or you may call us at 845-1324 loc. 248

ChristkindlmarketA EUROPEAN CHRISTMAS CELEBRATION

BUSINESS REVIEW24 June -July 2012

Events

The 1st Manila Football Cup is the first event organized jointly by the European Chamber of Commerce of the Philippines & Kaya Futbol Academy - owned by Kaya Futbol Club and one of the most popular as well as leading Football clubs in the Philippines.

ECCP and Kaya Futbol Club have inked their partnership with the aim of boosting the grassroots development of football in the country and with the firm belief that Filipinos possess the natural talent to excel in football and that this can become an eventual mainstream sport which the Philippines can take part of at an elite level.

The 1st Manila Football Cup will be a 2 day tournament that is designed to be the biggest & most diverse football event this year , with over 1,000 athletes to participate from about 170 teams from different schools, football clubs, companies & organizations across the country. The first tournament day (Sept. 15) will feature players from 18 yrs old up and the 2nd day (Sept 16) is for kids ages 4 and up.

Mechanics to join:

• Form a mixed soccer team with a minimum of 10 and maximum of 15 players

• Eachteammusthaveatleast3femaleplayers

• Eachcompanycansendamaximumof2teams to participate.

• Advanceregistrationandpaymentisrequired, but the Names of Players can be submitted until 31 August 2012, Friday.

• Thetournamentisplayed7asideincluding the goal keeper, and with no off-side rule. Each football Field will be 60 x 30 meters in measurement.

CALLING ALL FOOTBALL CLUBS, SCHOOLS, COMPANIES & ORGANIZATIONS TEAM REGISTRATION IS NOw OPEN!!!

1ST MANILA FOOTBALL CUP 2012

15 & 16 SEPTEMBER | SATURdAy & SUNdAy ALABANG COUNTRy CLUB

To register & to obtain a copy of the participation rules, please email footballcup@eccp.com or call 845-1324 & look for Cay Castaños or Jamie Manalo For interested sponsors, please contact Dawn Cabigon - dawnc@eccp.com

OFFICIAL AIRLINE PARTNER

MEdIA PARTNERS

GOLd PARTNERS

FOOTBALL FESTIVAL SPONSORS

BUSINESS REVIEW 29June -July 2012

Events

published by European Chamber of Commerce of the Philippines (ECCP)

Main office:19/F Philippine AXA Life CentreCorner Sen. Gil Puyat Ave. and Tindalo St., Makati City, PhilippinesTel: (02) 845 1324, 759 6680Fax: (02) 845 1395, 759 6690

Cebu branch:3/F C. L. Center 14 Juana Osmeña St., Cebu City, PhilippinesTel: (032) 253 3389 254 3765 254 3767Fax: (032) 253 3387

E-mail: info@eccp.com

ECCP is on the World Wide Web at: http://www.eccp.com

eCCp Board of directorsMichael Raeuber - PresidentErik Moeller Nielsen - Vice PresidentCyril Rocke - Vice PresidentConsuelo Garcia - TreasurerEd Chua - DirectorAnthony Cripps - DirectorRichard Eldridge - DirectorBodo Goerlich - DirectorRico Gonzales - DirectorGuenter Matschuck - DirectorJohn Miller - DirectorBernard Poplimont - DirectorPhilippe Reveilhac - DirectorJose Luis Romero Salas - DirectorRoland van Wijnen - Director

SubmissionsArticles and other materials of interest to the general membership are actively solicited and may be sent to the Chamber All materials submitted for publication become the Chamber’s property and are subject to editorial review and revisions.

Honorary auditorsKPMG Manabat Sanagustin & Co.

reproductionNo part of the Business Review may be reproduced or transmitted in any form or by any means, electronic or mechanical without prior written permission.

Circulation1,000 copies of the Business Review are distributed free of charge on a bi-monthly basis to ECCP members, friends of ECCP, as well as to industry associations and government officials with whom the Chamber has dealings.

Subscription serviceSubscriptions from non-members are also accepted: in the Philippines: Pesos 1,500 (6 issues); Individual copies may be purchased locally at Pesos 220 (members) and Pesos 250 (non-members); and for companies outside the Philippines at US$25.00.

Business Review www.eccp.com

1. Business support – Receive comprehensive and effective business support from industry and support committees and a team of dedicated government relations staff.

2. Business advocacy – Take advantage of the chamber’s more than 30-year track record in successfully addressing business issues with the Philippine government – both national and local.

3. Networking & business opportunities – Meet and exchange views with some 700 local and foreign senior business executives that are active in various business and social activities each year, in Manila and Cebu.

4. Government relations – Interact with senior government officials of relevant departments at meetings, round tables, and social events.

5. Relevant, up-to-date market information – Receive frequent updates and analysis on the business and regulatory environment through e-mail, eccp@work, and the Business Review.

6. Alternative conflict resolutions – Make use of our network of partners in resolving disputes without going to court.

7. Training – Attend tailor-fit seminars and training courses with world-renowned experts covering areas such as leadership, management, project management, negotiation and presentation skills, cross-culture

communication, business continuity, soft skills, HR management, and quality management. We also provide local and international coaches.

8. Business promotion – Promote your business to a targeted audience of senior business executives through the introduction of potential business partners, sponsorship of high-profile events, and promotion through the chamber’s publications and websites.

9. Trade fair participation – through its affiliate fairs&more, the chamber offers a wide range of trade fair services, from booth / pavilion design to stand construction, from marketing collaterals to pavilion management, from product selection to design support – in Asia, Europe, the Middle East and the United States.

10. Social & community activities – Enjoy high-quality social and sports events, organized and managed by the chamber, for members and third parties, including golf events, soccer tournaments, fashion shows or wine tasting.

11. Corporate Social Responsibility – Be part of the chamber’s CSR activities, from ‘English is Cool’ to ‘Retirement & Healthcare’, from ‘OneFilipino.Net’ to the promotion of creative industries.

12. European Chamber network – Tap into the expertise and experience of European Chambers and European Business Organizations in surrounding markets and around the world.

13. Special member services – Make use of our special services in visa and work permit support through our close working relationship with the Bureau of Immigration.

14. Consulting services – Consult with experts for advice concerning the selection of partners and on handling specific business issues vis-à-vis the government.

reasons why you should join the ECCP14

BUSINESS REVIEW36 June -July 2012

Impressum