Business Research Project_piyush's Project

7/31/2019 Business Research Project_piyush's Project

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NAYAN SETHI 50094

PARAS PAL 50101PIYUSH SINGHAL 50107

PRASHANT GUPTA 50111

BBS 2 C SUBMITTED TO:

DR. PREETI RAJPAL SINGH

BUSINESS

RESEARCHQUICKSERVICERESTAURANTSURVEY


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ACKNOWLEDGEMENT

Firstly, we would like to thank our supervisor of this project, Dr.

Preeti Rajpal Singh for her expert guidance and support. She

continuously motivated us to work for this project and make it a

success. Her willingness to inspire us contributed tremendously in

its completion. She had been very kind and patient while

suggesting us the outlines of this project and correcting our doubts.

We would also like to express our gratitude towards our parents

for their kind co-operation and encouragement that helped us in

completion of this project.

Our thanks and appreciations also go to our batch mates in

developing the project and people who have willingly helped us out

with their abilities.


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TABLE OF CONTENTS

S.NO TOPIC PAGE NO.

1. BACKGROUND OF QSR INDUSTRY IN INDIA 4

2. MR PROPOSAL 12

3. RESEARCH OBJECTIVE 12

4. RESEARCH DESIGN 12

5. SAMPLE QUESTIONNAIRE 14

6. DATA ANALYSIS 24

7. ANALYSIS REPORT 36


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BACKGROUND OF QSR INDUSTRY IN INDIA-

India has emerged as one of the fastest growing fast food markets in the world.

Nevertheless, it remains largely underpenetrated and concentrated in

metropolitan cities, prompting fast food players to establish their chains in theemerging markets of tier-II and tier-III cities.

Burgers, fries, chicken nuggets, hot dogs, sandwiches, soft drinks ... you name it

and you will have such yummy delights served instantly to you at the fast food

chains dotting the nooks and corners of the country. Almost all big fast food

brands of the world have set up shop in India and even home-grown brands are

doing brisk business in the Quick Service Restaurant (QSR) segment.

The fast food culture emerged as early as the 19th century. At the time of theIndustrial Revolution, a large workforce was required to work for 10 to 12 hours a

day. With so much work to be done, fast food was the idea of a quick and easy

lunch. In India, fast food culture emerged in after independence, starting from the

1950s.

Contributing factors to change the perception about India as a nation that is

particular about its food are:-

Riding on growing cosmopolitan outlook Ever-increasing disposable income

Changing consumer behavior and favorable demographics

Exposure to western cuisine

Rising number of nuclear families and growth in the number of employed

women

According to a National Restaurant Association of India (NRAI) report, the fast

food industry in India is currently estimated at 6,750 crore to 8,000 crore, growingat a CAGR of 35-40 per cent annually. A major chunk of this market is ruled by

global players like McDonalds, Yum! Brands, Dominos, Subway, Taco Bell, Barista,

etc. The main reason behind the success of the multinational chains is their

expertise in product development, sourcing practices, quality standards, service

levels and standardized operating procedures in their restaurants, a strength they


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have developed out of their years of experience around the world.

But domestic players like Fast trax, Nirulas, US Pizza, Pizza Corner, Kaati Zone and

home-grown Coffee Day Group or even Haldirams, Bikanervala, Rasnas Devils

Workshop are not lagging behind to capture a fair share of the quick mealsbazaar.

Talking about the growing Indian fast food industry, Vinod Mehboobani, VP

Business Development & Legal, Yum! Restaurants International-India says, There

has been a surge in fast food chains in India over the last decade. Many domestic

players have emerged in this segment and are growing rapidly. Most

multinational brands have used the franchising route to enter and or expand in

the country. Over the decade this has evolved tremendously with many

franchisees now running their operations as highly professional corporate and asa result spearheading the growth in the segment.

Organized modern formats like malls and supermarkets have become a favourite

destination for such outlets. Larger companies are teaming up with small

franchisors and mall owners to promote their brand.

This sector has witnessed a drastic change over the last five years. In the past,

almost 95 per cent restaurants were individually owned and today that figure is

down to 70 per cent, with almost 30 per cent being part of a chain or franchise.Also, the sector has a healthy mix of company owned and franchised stores

dotting the markets which bodes well for the category, says a spokesperson of

McDonalds.


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SOME MAJOR BRANDS OPERATING IN INDIA

Basis /QSR

MC Donald KFC Pizza Hut Dominos Subway

Owner/

Franchise

Connaught Plaza

Restaurants Pvt

Ltd in northern

and eastern

regions and

Hardcastle

Restaurants Pvt

Ltd in western and

southern regions.

Yum!

Restaurants

Yum!

Restaurants

Bharatia group-

promoted Jubilant

Foodworks

Subway

Segment Food service

retailer

Chicken

QSR

Pizza market Pizza Market Submarine

sandwich chain

Market

share

80% 75% 33% 50% (organized

pizza market)

65% (home delivery)

25%

No. of cities More than 125 21 34 79 26

No. of

Outlets

188 More than

150

160 339 197

The fast food industry has been very successful in India, both in financial terms as

well as in terms of popularizing its quick service culture. But the industry

confronts many hurdles too, that are:-

Manpower issues

Lack of proper infrastructure

High costs of raw materials

Supply chain and taxation issues High cost of real estate

Health related issue obesity


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McDonald's Corporation is the world's largest chain of hamburger fast food

restaurants, serving around 68 million customers daily in 119 countries.

Headquartered in the United States, the company began in 1940 as a barbecue

restaurant operated by the eponymous Richard and Maurice McDonald; in 1948

they reorganized their business as a hamburger stand using production

line principles. Businessman Ray Kroc joined the company as a franchise agent in

1955. He subsequently purchased the chain from the McDonald brothers and

oversaw its worldwide growth.

McDonald's primarily sells hamburgers, cheeseburgers, chicken, French

fries, breakfast items, soft drinks, shakes and desserts. In response to changing

consumer tastes, the company has expanded its menu to include salads,

wraps, smoothies and fruit.

McDonald's restaurants are found in 119 countries and territories around the

world and serve 58 million customers each day. McDonald's operates over 31,000

restaurants worldwide, employing more than 1.5 million people. The company

also operates other restaurant brands, such as Piles Caf.

On a seasonal basis, McDonald's offers the McRib sandwich. Some speculate the

seasonality of the McRib adds to its appeal. Various countries, especially in Asia,

are currently serving soup. This local deviation from the standard menu is a

characteristic for which the chain is particularly known, and one which is

employed either to abide by regional food taboos (such as the religious

prohibition of beef consumption in India) or to make available foods with which

the regional market is more familiar (such as the sale of McRice in Indonesia).


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Domino's Pizza, Inc. is an international pizza delivery corporation headquartered in Ann

Arbor, Michigan, United States of America. Founded in 1960, Domino's is the second-

largest pizza chain in the United States and has over 9,000 corporate and franchised

stores in 60 countries and all 50 U.S. states. Domino's Pizza was sold to Bain Capital in

1998 and went public in 2004. The menu features vegetarian and meat pizzas, chicken

wings and boneless chicken, sandwiches, potato wedges, garlic breads and a variety ofdessert items including cookies and waffles, Ben & Jerry's ice cream and a variety of soft

drinks including Coca-Cola, Fanta, and Sprite. Domino's has restaurants in all of the

world's major cities such as New York, Mumbai, London, Toronto, and Chicago.

In 1960, Tom Monaghan and his brother, James, purchased DomiNick's, a small pizza

store in Ypsilanti, Michigan near Eastern Michigan University. The deal was secured by

a US$75 down payment and the brothers borrowed $900 to pay for the store. Eight

months later, James traded his half of the business to Tom for a used Volkswagen

Beetle. As sole owner of the company, Monaghan renamed the business Domino's Pizza,Inc. in 1965. In 1967, the first Domino's Pizza franchise store opened in Ypsilanti. The

company logo was originally planned to add a new dot with the addition of every new

store, but this idea quickly faded as Domino's experienced rapid growth. The three dots

represent the stores that were open at the time (1969). By 1978, the franchise opened

its 200th store.

The current Domino's menu features a variety of Italian-American entrees and side

dishes. Pizza is the primary focus, with traditional, specialty and custom pizzas available

in a variety of crust styles and toppings. In 2011 Dominos launched Artisan style

pizzas that offer a base blend of rich flavors to compliment chef inspired toppings.

Additional entrees include pasta, bread bowls and oven-baked sandwiches. The menu

offers chicken side dishes, breadsticks, as well as beverages and desserts.

.


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Pizza Hut is an American restaurant chain and international franchise that offers

different styles of pizza along with side dishes including salad, pasta, Buffalo

wings, breadsticks, and garlic bread.

Pizza Hut is a subsidiary of YUM! Brands, Inc., the world's largest restaurantcompany. According to its corporate website, there are more than 6,000 Pizza

Hut restaurants in the United States, and more than 5,600 store locations in 94

other countries and territories around the world.

Pizza Hut is split into several different restaurant formats; the original family-style

dine-in locations; store front delivery and carry-out locations; and hybrid locations

that offer carry-out, delivery, and dine-in options. Many full-size Pizza Hut

locations offer lunch buffet, with "all-you-can-eat" pizza, salad, bread sticks, and a

special pasta. Additionally, Pizza Hut also has a number of other business

concepts that are different from the store type; Pizza Hut "Bistro" locations are

"Red Roofs which offers an expanded menu and slightly more upscale

options."Pizza Hut Express" and "The Hut" locations are fast food restaurants.

They offer a limited menu with many products not found at traditional Pizza Huts

Pizza Hut sells "Stuffed Crust" pizza, with the outermost edge wrapped around a

cylinder of mozzarella cheese; "Hand-Tossed," more like traditional pizzeria

crusts; "Thin 'N Crispy", a thin, crisp dough which was Pizza Hut's original style;"Dippin' Strips pizza", a pizza cut into small strips that can be dipped into a

number of sauces; and "The Edge pizza," where the toppings nearly reach to the

edge of the pizza. There was also formerly a crust that was not as thick as Pizza

Hut's pan pizza, and not as thin as its thin crust. There are regional differences in

the products and bases sold.


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KFC, founded and also known as Kentucky Fried Chicken, is a chain of fast food

restaurants based in Louisville, Kentucky, United States. KFC has been a brand and

operating segment, termed a conceptof Yum! Brands since 1997 when that company

was spun off from PepsiCo as Tricon Global Restaurants Inc.

KFC primarily sells chicken pieces, wraps, salads and sandwiches. While its primary focus

is fried chicken, KFC also offers a line of grilled and roasted chicken products, sidedishes and desserts. Outside the USA, KFC offers beef based products such

as hamburgers or kebabs, poutine, pork based products such as ribs and other regional

fare.

The company was founded as Kentucky Fried Chicken by Colonel Harland Sanders in

1952, though the idea of KFC's fried chicken actually goes back to 1930. Although

Sanders died in 1980, he remains an important part of the company's branding and

advertisements, and "Colonel Sanders" or "The Colonel" is a metonym for the company

itself. The company adopted KFC, an abbreviated form of its name, in 1991. Starting inApril 2007, the company began using its original name, Kentucky Fried Chicken, for its

signage, packaging and advertisements in the U.S. as part of a new corporate re-

branding program; newer and remodeled restaurants will adopt the new logo and

name, while older stores will continue to use the 1980s signage. Additionally, Yum!

Continues to use the abbreviated name freely in its advertising

According to the corporate website, KFC is present in 110 countries and territories

around the world. It has in excess of 5,200 outlets in the United States and more than

15,000 units in other parts of the world. In Quebec, however, its name is PFK. An outlet

opened in Nairobi, Kenya on August 2011. It is the first US-based fast food restaurant in

the nation as well as in East Africa. In December 2011 the first KFC was opened

in Croatia, in Zagreb.


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Subway is an American restaurant franchise that primarily sells submarine

sandwiches (subs) and salads. It is owned and operated by Doctor's Associates,

Inc. (DAI). Subway is one of the fastest growing franchises in the world with

36,558 restaurants in 99 countries and territories as of April 7th, 2012. It is the

largest single-brand restaurant chain globally and is the second largest restaurant

operator globally after Yum! Brands (over 37,000 locations).

Subway's main operations office is in Milford, Connecticut; five regional centers

support Subway's growing international operations. The regional offices for

European franchises are located in Amsterdam, Netherlands;

the Australia and New Zealand locations are supported from Brisbane, Australia;

the Asian locations are supported from offices located in Beirut,

Lebanon, Malaysia, Singapore and India and the Latin America support center is

in Miami, Florida.

Doctor's Associates, owner of Subway, was founded by Fred DeLuca and Peter

Buck in 1966, when they opened the second Subway restaurant in New York. The

name comes from the fact that Buck holds a PhD. Despite their name and

Subway's health-conscious image, neither Subway nor Doctor's Associates are

affiliated with, nor endorsed by, any medical organizations or doctors.

Subway uses the advertising slogan "Eat Fresh" to explain how every sandwich ismade from freshly baked bread, using fresh ingredients, in front of the customer

to their exact specification, by employees whom Subway terms "Subway

Sandwich Artists".


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MR PROPOSAL

RESEARCH PURPOSE-

The purpose of the study is to gather information about consumers perception

about existing QSRs. The research objectives are: -

Consumers perception about the services provided by various QSRs.

Determine the type of QSR most popular with the consumers.

Identify the important characteristics that make a QSR attractive to theconsumers.

Identifying attributes on the basis of which consumers visit a QSR.

Value for money that a consumer gets on visiting a QSR.

Identify the demographic and lifestyle information of consumers.

RESEARCH DESIGN-

DESCRIPTIVE RESEARCH DESIGN is the most appropriate research design for this

research. This is because of the following reasons:

It studies the current market phenomenon- current market response

towards various QSR brands will be collected.

Information needed is well & clearly defined.

Research process is structured, well formatted and formally defined.

Sample is large and representative- sample in this case, is representative ofa large section of consumers regularly visiting QSRs.

Quantitative analysis will be done.


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DATA COLLECTION-

SECONDARY DATA- existing information about the sales, brand image of the

QSRs will be collected from internet, publications, etc.

PRIMARY DATA-

Questionnaires will be used to get primary response from the consumers.

SAMPLE-

A sample of 300 respondents is used for the research purpose.

Largely, questionnaires will be mailed to the sample. But we will have some

questionnaires filled in our presence by the respondents.

DATA ANALYSIS-

Data will be analyzed using software like SPSS & MS Excel. Codification of the

data will be done and results will be interpreted thereof.

PREPARATION OF REPORTS-

Reports will be prepared on the basis of analyzed data and interpretation of

reports will be done thereof.


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SAMPLE QUESTIONNAIRE

Following is a Quick Service Restaurant (QSR) survey taken up by the students of

Shaheed Sukhdev College of Business Studies, Delhi University. The answers ofrespondents will be used only for academic purposes & kept confidential.

Name

Mobile No.

Age

Below 15

15 - 25 years

25 - 35 years

Above 35 years

Gender

Male

Female

Occupation

Student

Unemplyed

Salaried

Self Employed

Other:


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Q1. Monthly Income, (If you are a Student, Kindly specify your pocket money in

'Others' option)

Below Rs. 15k

Rs. 15k - 25k25k - 35k

Above Rs. 35k

Other:

Q2. Average Expenditure you make per visit to a QSR, (If you visit in group, kindly

mention per person average)

Rs 0-100

Rs 100-200

Rs 200-300

Above Rs 300

Other:

Q3. Identify the degree of importance given to the following attributes while visiting a

QSR.

Very

ImportantImportant Can't say

Not

Important

Not at all

important

Reputation of QSR

Ambience

Recent reviews from

Family and Friends

Special Promos

Services

Accessibility


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Q4. Rate the following attributes that contribute to the value for money while visiting

a QSR.

1 Represents doesn't consider it at all and 5 Represents Most important when it comes

to value for money

1 2 3 4 5

Hygiene

Diversity in Menu

Other Facilities(Sitting

Arrangements and other

Things)

Taste of Food

Price

Q5. Which of these Quick Service Restaurant you visit most?

McDonalds

Domino's

Pizza Hut

KFC

Subway

Continue


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McDonalds

Q6. Which product you like the most?

McAloo Tikki

French Fries

Veg Pizza Mcpuff

McSpicy Paneer

Chicken McNuggets

McChicken

Chicken Maharaja Mac

Veg. Pizza McPuff

Other:

Q7. What else do you buy when purchasing at McDonalds?

Iced Tea

Coke

Cold Coffee

McSwirl

McFlurry

Soft Serve

Other:

Q8. What time of day do you eat at McDonalds?

Before 12 p.m.

Between 12 p.m. and 3 p.m.



After 9 p.m.


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Q9. How often do you Visit McDonald's every month?

1-3

3-5

5-7More than 7 times

FOOD QUALITY AND HOSPITALITY

Q10. Quality of Food

Strongly

Disagree

Somewhat

DisagreeNeutral

Somewhat

Agree

Strongly

Agree

Food Served at

McDonalds is

Fresh

Menu has a good

variety of items

Beverage is

Excellent

Food is tasty


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Q11. Hospitality

Strongly

Disagree

Somewhat

DisagreeNeutral

Somewhat

Agree

Strongly

Agree

Employees are

patient while

taking my order

I was served

promptly

Availability ofsauces, utensils,

napkins, etc.

was good

The menu board

was easy to read

Employees are

courteous

The service is

excellent

Q12. Prices are Competitive?Yes

No


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Dominos

Q6. Which Product you like the Most?

Simple Veg.

Double Cheese

Simple Non. Veg.

Keema Do pyaza

Other:

Q7. What else do you buy when purchasing at Domino's?

Veg. Pasta

Non Veg. Pasta

Coke

Other:

Rests of the questions are same as Q8 Q12 mentioned above.


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Pizza Hut

Q6. Which product you like the most?

Veggie Crunch

Spicy Veggie

Zesty Chicken

Chik n Spicy

Garlic Bread

Other:

Q7. What else do you buy when purchasing at Pizza Hut?

Mocktails

Shakes

Lemonade

Coke/Fanta/Limca

Gelatos

Ice Creams

Veg. Pasta

Non Veg. Pasta

Soups

Rests of the questions are same as Q8 Q12 mentioned previously.


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KFCQ6. Which Product you like the most?

Veg. Snacker

Chicken Snacker

Popcorn Chicken

Veg Zinger

Fiery Grilled Chicken

Chicken Bucket

Other:

Q7. What else do you buy while purchasing at KFC?

Krushers

Ice Cream

Coke/Limca/Fanta/Sprite

Other:



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SubwayQ6. Which Product you like the most?

Chicken Ham

Tuna

Chicken Tikka

Chicken Teriyaki

Chicken Tandoori

Veggie Delight

Aloo Patty

Veg. Shammi

Paneer Tikka

Other:

Q7. What else do you buy while purchasing at Subway?

Rich Chocolate Truffle

Cold Coffee

Pepsi/Fanta/Sprite/Limca

Snapple

Other:



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DATA ANALYSIS

MOST VISITED QSR-

The data received from our sample of 300 respondents revealed that

around 39% people visit MC Donald, 19% Dominos, 15% KFC and 14%

each to Pizza Hut and Subway.

Thereby, it is concluded that MC Donald is the Most Visited QSR basedon our research.

0

10

20

30

40

MC DonaldDomino's

Pizza hutKFC

Subway

38

19

14 1514

QSR


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IMPORTANCE TO ATTRIBUTES WHILE VISITING A QSR-

83% of our sample population considers Reputation of QSR as an important

criterion while visiting while 17% thinks opposite.

Out of our sample population, 78% people attach great importance to Ambience

while visiting and 22% people dont consider it important.

0

50

100

Important

Not important

83

17

Reputation of QSR

Reputation of QSR

0

10

20

30

40

50

60

70

80

Important Not important

78

22

Ambience

Ambience


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61% of our sample population considers Recent review from friends & family as

an important criterion while visiting whereas, 39% thinks opposite.

Out of our sample population, 48% people attach great importance to Special

promos offered while visiting and 52% people dont consider it important.

0

50

100

ImportantNot important

61

39

Recent review from friends & family

Recent review from friends

& family

45

46

47

48

49

50

51

52

53

Important Not important

48

52

Special promos offered

Special promos offered


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Services offered by a QSR are considered important by 88% of our sample

population when they visit while 12% of the sample doesnt pay much attention

to it.

Accessibility of a QSR is considered important by 84% of our sample population

when they visit while 16% of the sample is not concerned of the accessibility

factor.

88

12

Services

Important

Not important

84

16

Accessibility

Important

Not important


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FACTORS CONTRIBUTING TOWARDS VALUE FOR

MONEY-

31% of the sample population considers Taste of food as the major factor

contributing towards Value for money.

Other percentages are as follows:-

26% for Hygiene

22% for Price 12% for Seating arrangements and

9% for diversity in menu.

0

5

10

15

20

25

30

35

HygieneDiversity in menu

Seating

arrangements and

other things

Taste of foodPrice

26

9 12

31

22

Value for money


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COMPARATIVE ANALYSIS

Food Quality-

The chart shows that of the people visiting KFC and Pizza Hut, 93% and 92% respectively

says that the food served is fresh.

While only 86%, 81% and 78% people feels same for Dominos, McDonalds and Subway.

As per the data collected from our sample population, respondents visit KFC for variety

of food. More than 80 % of respondents think that KFC provides a better variety than

other QSRs.

81

92

86

93

78

70

75

80

85

90

95

McDonalds Pizza Hut Dominos KFC Subway

Food served is fresh

55

7873

83

64

0

1020

30

40

50

60

70

80

90


Good variety of items


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People like Dominos beverage a lot, whereas Pizza Hut lacks a lot despite having

a good variety of beverages in their Menu.

Respondents find KFCs food tasty as compare to other Quick Service Restaurants.

This is justified with a positive response from more than 90% of people who visit

KFC.

68

42

81

73

64

0

10

20

30

40

50

60

70

80

90


Beverage is excellent

76

85

65

93

64

0 10 20 30 40 50 60 70 80 90 100

McDonalds

Pizza Hut

Dominos

KFC

Subway

Food is tasty


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Hospitality-

As per the data collected from the respondents KFCs employees are most patient while

taking order, whereas Subway employees are least patient.

As per responses we received, KFC employees serves promptly to customers.

Other QSRs also show promptness but KFC has an upper hand.

0 10 20 30 40 50 60 70 80 90

McDonalds

Pizza Hut

Dominos

KFC

Subway

79

85

81

90

67

Employees' patience while taking order

6164 65

76

67

0

10

20

30

40

50

60

70

80

90


Promptly served


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Respondents find that when it comes to the availability of sauces and other things

all the QSRs perform almost equally well, especially Pizza Hut, Dominos and KFC.

As per responses we received, Dominos Menu Board was easiest to read and

Subways board was toughest to read for the consumers.

010

20

30

40

50

60

70

80

90


72

82 78 80

64

Availabilty of sauces and other things

6875

8476

60

0

10

20

30

40

50

60

70

80

90


Menu board easy to read


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When it come to courteousness then almost every QSR is equal leaving Subway

aside.

According to the responses, consumers are most satisfied with the services of KFC

and Pizza Hut and other QSRs are lagging behind in this avenue.

0 10 20 30 40 50 60 70 80

McDonalds

Pizza Hut

Dominos

KFC

Subway

72

78

76

77

64

Employees are courteus

0

10

20

30

40

50

60

70

80

90


66

85

71

86

67

Service is excellent


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PRICE COMPETITIVENESS-

When it comes to competitiveness of prices, KFC is closely being followed by

McDonalds, whereas respondents find Pizza Hut least competitive in terms of

pricing the products.

88

75

89

96

82

0 20 40 60 80 100 120

McDonalds

Pizza Hut

Dominos

KFC

Subway

Competitiveness of prices


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Expenditure analysis-

WORKING POPULATION-

The above pie chart shows the expenditure pattern of the working people who were a part of

our sample population. 27% people spend between Rs. 100-200 and Rs. 200-300, 14% spends in

range of Rs. 0-100 and 32% spends more than Rs. 300.

STUDENTS-

The above pie chart shows the expenditure pattern of the students who were a part of our

sample population. Maximum students (32%) spends in between Rs.100-200. 30% spends in

range 0-100, 22% in 200-300 and only 16% spends above Rs. 300.

14%

27%

27%

32%

EXPENDITURE PATTERN PER VISIT

0-100

100-200

200-300

Above 300

30%

32%

22%

16%

EXPENDITURE PATTERN PER VISIT

0-100

100-200

200-300

Above 300


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ANALYSIS REPORT

Most visited QSR-

McDonalds

Important Attributes while visiting a QSR-

ATTRIBUTES IMPORTANT NOT

IMPORTANT

Reputation of QSR 83% 17%

Ambience 78% 22%

Recent review from friends &

family

61% 39%

Special promos offered 48% 52%

Services 88% 12%

Accessibility 84% 16%

Factors contributing towards Value for Money-

ATTRIBUTES PERCENTAGES

Taste of food 31%

Hygiene 26%

Price 22%

Sitting arrangements & otherthings

12%

Diversity in menu 9%


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COMPARATIVE ANALYSIS

FOOD QUALITY-

STATEMENT McDonalds KFC Pizza Hut Dominos SubwayFood served is fresh

Good variety of items

Beverage is excellent

Food is Tasty

HOSPITALITY-

STATEMENT McDonalds KFC Pizza Hut Dominos SubwayEmployees are patient

while taking order

Promptly served

Availability of sauces

& other things

Menu board was easy

to read

Employees are

courteous

Service is excellent

PRICE COMPETITIVENESS

McDonalds KFC Pizza Hut Dominos Subway

Competitiveness ofprices


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EXPENDITURE ANALYSIS

CLASSES WORKING CLASS STUDENTS0-100 14% 30%

100-200 27% 32%

200-300 27% 22%

Above 300 32% 16%

The above table clearly shows that per visit spending at QSR is very

much directly proportional to income as the working class (in our

sample population) spends more money than the students in the

sample population.

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