Business Research Exercise-Assessment 1

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Business Research Assignment 1 2009

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University of Salford.

Salford Business School.

Name: Miss.Pradnya P Bakre.

Student Id-@00231705

Course:

MSC in International Business

Module:

Business Research

Assignment-1


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Index Page No

1. Topic1

2. Summary of

Vodafone.1

3. Summary of

Vodafone.2

4. Analysation of

Vodafone.2

4. Analysation of

Vodafone.3

5. Business Overview.3

6. Business Overview.4

7. Letter Criticised..........5

8. Letter Criticised...........6

9. Conclusion..7

10. References.8


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News Paper-Times On Line

Date of Publish-24/01/2008

Issue Topic-Business

Issue Page-41

Edited by-Elizabeth Judge

Topic: Vodafone tests system to improve quality

Vodafone is conducting trials of mini, plug-in base stations that can be installed in a house oroffice to improve call quality technology, which, its proponents argue, may signal the demiseof the landline telephone.

The stations, known as femtocells, are palm-sized boxes that connect to the mobile networkvia a user's broadband connection.

They work with a range of mobile standards and ABI Research, the technology analyst,forecasts that by 2011 there will be 102 million users of femtocells worldwide.

Vodafone is believed to be considering products from suppliers such as Ubiquitys, theBritish technology group, whose backers include Google and Motorola.

(Source-www.timesonline.com, 2008)

Summary:

Vodafone is the largest mobile telecommunications network company (as measured by turnover) and

has a market value of about 86 billion. It is headquartered in Newbury, Berkshire, England. As of

January 2007 Vodafone had 200 million customers in 27 markets worldwide. In terms of customers,

therefore, only China Mobile is larger. The company was founded in 1982 as a joint venture and the

name was derived from the newly-found company's goal of establishing both voice (VO) and data

(DA) services over a mobile telephone network. Vodafone itself was formed in 1982 as a joint venture

between Racal Electronics plc's subsidiaries Racal Strategic Radio Ltd (who won one of two UK

cellular telephone network licences) along with Millicom and the Hambros Technology Trust. In thisarrangement Racal owned 80%, Millicom 15% and Hambros 5%. The network was known as Racal

Vodafone, with the Vodafone name being derived from the firm's goal of Establishing a voice and

data services over cellular telecommunication networks. Hence VO represented voice and DA

symbolized data yielding the name Vodafone. During the mix 1990s Vodafone began to

consolidate itself on the British high-street. In July 1996 Vodafone acquired the two thirds of

Talk land it did not already own for 30.6 million. On 19 November 1996, in a defensive

move, Vodafone purchased Peoples Phone for 77 million, a 181 store chain whose

customers were overwhelmingly using Vodafone's network.


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In a similar move the company acquired the 80% of Aztec Communications that it did not

own, a service provider with 21 stores. This made Vodafone a very visible presence on the

British high street and significantly increased the company's share of UK mobile customers.

In 1997 Vodafone introduced its new corporate Speech mark logo. This represents a

quotation mark within a circle. With the 'O's in the Vodafone logotype being opening andclosing quotation marks, suggesting conversation.

(Source-www.vodafone.com, 2009)

New Corporate Logo of Vodafone as of 1997.

Analyse:

Vodafone in Europe

In November 1999 Vodafone made an unsolicited (hostile) bid for Mannesmann, which wasrejected. During 1999 Mannesmann had purchased the UK mobile operator Orange and bothVodafone and Mannesmann were now operating in the same markets. The hostile takeoverProvoked strong protest in Germany and there insured a board struggle which sawMannesmann resist Vodafone's efforts. However on 3 February 2000 the Mannesmann boardagreed to an increased offer of 112bn, then the largest corporate merger ever. The EUapproved the merger in April 2000. On 28th July 2000 the company reverted to its formername, Vodafone Group Plc. The conglomerate was subsequently broken up and allmanufacturing related operations sold off. Investment also continued in new technologies andon 16th April 2001 Vodafone made the first 3G voice call on Vodafone United Kingdom's 3Gnetwork. A major shift came on 17th December 2001 where Vodafone introduces the concept

of 'Partner Networks' by signing TDC Mobil of Denmark. The new concept involves theintroduction of Vodafone international services to the local market, without the need ofinvestment by Vodafone. The concept would be used to extend the Vodafone brand andservices into markets where it does not have stakes in local operators. Vodafone serviceswould be marketed under the dual-brand scheme, where the Vodafone brand is added at theend of the local brand. (i.e., TDC Mobil-Vodafone etc.)



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Vodafone in the Middle East and Africa

On November 3rd 2004 Vodafone announces that its South African affiliate, Vodacom, has

agreed to introduce Vodafone's international services and partner agreements to its localMarket. On the 3rd November 2005 Vodafone increases its stake in Vodacom Group bybuying-out the 15% stake held by VenFin. This gives Vodafone a 50% stake in Vodacom. Onthe 8th November 2006 Vodafone announces a deal with Telecom Egypt resulting in furtherCo-operation in the Egyptian market; and increasing of stake in Vodafone Egypt. After thedeal, Vodafone Egypt will be 55% owned by the group, while the remaining 45% will beowned by Telecom Egypt.


Vodafone in the USA

Vodafone entered the US market in 1999 when it merged its operations with that of AirTouch Communications in June of that year; thereby changing its name to Vodafone Airtouch Plc. In September 1999 Vodafone Air touch announced a $70-billion joint venture withBell Atlantic Corp. The first wireless business with a national footprint in the U.S., VerizonWireless was composed of Bell Atlantic's and Vodafone Air Touchs U.S. wireless assets andbegan operations on April 4, 2000. However, Verizon Communicationsthe company formedwhen Bell Atlantic and GTE merged on June 30, 2000owns a majority of Verizon Wirelessand Vodafone's branding is not used, nor is the CDMA network compatible with GSMphones.

(Source-www.vodafone.com.2009)

Business OverviewThis section explains how Vodafone operates, from the key assets it holds to the activities it carries

out to enable the delivery of products and services to the Groups customers .

Technology & Resources People Brand & Distribution

Products & Services.


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Performance Graph Chart of Vodafone:

(Source-www.vodafonegroupplc.com,2009)


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Letter:

Criticise on the above Article:

To,

Respected Management,

This is with the reference to the above topic, As per above history, summarisation of theVodafone my opinion to the main topic is against, because that Vodafone has showntremendous growth in their business, its not only hold the business in the particular onecountry its having their business worldwide. Vodafone now has access to all over the world.Now the recent news that states about Vodafone growth, is: Vodafone is next to enter iPhone fray: (Newspaper: Metro, Page 41, Issue page-Businessand Finance, Publish date-30/9/2009, Edited by-Jayne Atherton.)Vodafone has announced it will be third mobile network to offer iPhones-just 24 hours afteran unveiled by Orange. The Vodafone and the other network connection having competitionamong them. The company has launching its own handset and applications shop as well as aweb service which lets users on any network synchronise their contacts from a host ofapplications and social networking sites. To follow any business it is especially to understandand to contrast two kinds of evidence that may be collected in business and management-qualitative and quantitative-and it is useful to consider two kinds of thinking which is referredto here as narrative and paradigmatic. Qualitative evidence uses words to describe situations,individuals or circumstances surrounding a phenomenon, while quantitative evidence usesnumber usually in the form of counts or measurements to attempt to give precision to set ofobservations. Following one more news tells us the recent development of the Vodafone inthe International Market:

Vodafone to sell iPhone inUK and Ireland:

29 September 2009

Vodafone and Apple today confirmed that they have reached agreement to bring iPhone 3G

and iPhone 3GS to the UK and Ireland in early 2010. About Vodafone Ireland:

Vodafone is Irelands leading total telecoms provider with a customer base of over 2.21

million as at 30th June 2009 comprising business and personal subscribers and a market share

of over 41.5%. In 2001, the Irish company officially became part of Vodafone Group Plc, the

worlds leading international mobile communications group with approximately 315 million

proportionate customers as at 30 June 2009. Vodafone currently has equity interests in 31countries across five continents and around 40 partner networks worldwide.

The above statement states that there was no growth in the Vodafone network in the past fewyears due to its complications in the business and there profit making System.(Source-TextBook- Doing Business Research in Business and Management-(An Introduction to Processand Method, First Published-1998, Reprinted-2000, Reprinted-2002(Twice), Reprinted-2003,Authors-Dan Remenyi, Brian William, Arthur Money, Ethne Swartz , Page no-37, 38,44, 45, 121 )

Probably as per analysation of the above history and the business growth of the Vodafone hadannounced many new technique which as follow:


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Vodafone Announces Vodafone 360

24 September 2009

A Suite of Innovative, New Internet Services for Mobile and PC

The recent news about Vodafone is-Vodafone 360 is a brand new set of internet services forthe mobile and PC which gathers all of a customers friends, communities, entertainment andpersonal favourites (like music, games, photos and video) in one place .At its heart Vodafone360 has the most personal address book available, bringing together all of the contacts fromthe mobile phone, social networks and other internet accounts. It works across a range ofmobile phones, including the new, exclusive Vodafone 360 phones, and synchs automatically

with the PC. Connected address book Vodafone People, open to everyone on any networkacross over 100 popular mobile phones, automatically synchs all contacts from a customersphone, Face book, Windows Live Messenger, and Google Talk, and will soon also includeTwitter, Hives and study . New suite of internet services accessible on multiple handsets aswell as PC or Mac, including a wide range of apps, games, music and mapping services. Itexplain more ,Two tailor-made Vodafone 360 mobile handsets, manufactured by Samsung,give the best customer experience of the services including the unique 3D contacts display,driven by Vodafones proximity algorithm, bringing the most frequently contacted peoplecloser to the front, Its Proprietary User Interface on Vodafone 360 mobiles, designed anddeveloped by Vodafone using the Limo operating system

Vodafone Launching first in eight European countries by Christmas(Oct,2009)

24 September, 2009, London. Vodafone today announces the launch of Vodafone 360 - anew suite of innovative internet services for the mobile and PC. All of a customers contacts,status updates and messaging services are brought together in one place enhancing thecustomers experience and use of social media. Customers will have integrated contacts,music, photos and mapping services and can share their favourite music choices and eventheir physical location, how and when they choose, with their chosen groups of friends.

(Source- www.vodafone.com,2009)

.


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Conclusion:

Vodafone company which has shown to us a tremendous growth in there communication andtelecom market sectors, Its not only has the its branches in every country but also its nowcreating there market in the china, Japan etc. The Vodafone has started increasing theirmarket structure as well as the working on their technology style. They were towards to theirglobalisation. Making profit and increasing the business tendency is the aim of each andevery company. So according to me the Vodafone is also applying the same strategy toexpand their business and to produce their products and service with brand name worldwide


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References:1. Google-References Sites-

www.vodafone.co.ukwww.vodafone comwww.celtnet.org.uk

2. Self Explain Opinion.

3. Text Book-1. Doing Business Research in Business and Management

(An Introduction to Process and Method)

First Published-1998, Reprinted-2000, Reprinted-2002(Twice), Reprinted-2003

Authors-Dan Remenyi, Brian William, Arthur Money, Ethne Swartz

Page no-37, 38, 44, 45, 121

2. Business Information-System and Strategies

First Published-1991

Authors- Carol Cashmore-Principal Lecturer City of London PolytechnicWith Richard Lyall-City of London Polytechnic

Page No-6, 7, 23, 26


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Business Research Exercise-Assessment 1

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