Business Report 2013/14 - Mielepress.miele.com/media/presse/media/Miele_GB_2013-14_EN_web.pdf ·...
Transcript of Business Report 2013/14 - Mielepress.miele.com/media/presse/media/Miele_GB_2013-14_EN_web.pdf ·...
Business Report 2013/14FACTS AND FIGURES
Miele & Cie. KGCorporate CommunicationsCarl-Miele-Straße 29D-33332 Gütersloh
Contact:Carsten PrudentTel.: +49 ( 0 )5241/89-1951Email: [email protected]
Miele offers post-graduates with a bachelor’s
or master’s degree an on-the-job trainee pro-
gramme in preparation for a career in middle or
top management. This scheme celebrated its
25th anniversary during the reporting period. Of
the 121 past trainees, 73 are still in employment
with the company and 35 are in managerial posi-
tions. A further entry option is afforded by the
Master@Miele programme which is aimed at
2009/10 2010/11 2011/12 2012/13 2013/14
Worldwide turnover * 2.83 2.95 3.04 3.15 3.22
thereof in Germany 0.84 0.87 0.91 0.95 0.98
Year-on-year change + 2.2 % + 4.0 % + 3.1% + 3.8% + 2.2%
No. of employees 16,561 16,624 16,716 17,251 17,660
thereof in Germany 10,324 10,302 10,327 10,379 10,411
Year-on-year change ± 0 % +0.4 % +0.6 % + 3.2 % +2.4 %
* in EUR bn
Miele sales and workforce development
Miele sales subsidiaries
supporting young bachelor graduates in techni-
cal professions in studying for a master’s degree
by offering for example flexible working hours
and an additional further education curriculum.
During the past business year, the Miele Group
invested to the tune of € 188 m. This is some
€ 25 m, or 12%, less than in the previous year
which was characterised by the biggest product
and innovation offensive in the history of the
company, as reflected in an all-time investment
high. The focus during the year under review was
the modernisation of production plant and equip-
ment at several production facilities, new office
premises and the extension of the central high-
bay transshipment warehouse at the company’s
headquarters in Gütersloh. Work on increasing
the capacity of logistics at Miele Gütersloh will
continue to be a focus of investment in the now
current 2014/15 business year.
Hands-on kitchen at Miele Gallery in Berlin
€ 3.22 bn sales in 2013/14 financial year ATH in sales and employment Change at board level completed on plan
family-owned company’, Executive Director and
Co-Proprietor Dr. Reinhard Zinkann confirms.
In product terms, Miele is increasingly profiting
from the gradual worldwide introduction of the
new 6000 (built-in appliances) and W1/T1 (laun-
dry care) generations. The world market launch
of the Scout RX1, Miele’s first robotic vacuum
cleaner, in May 2014 exceeded expectations in
many countries, including Germany. IFA 2014
will see the launch of new flagship washing
machines and tumble dryers offering further
unique selling propositions and superb consumer
benefits. At the same time, the company is to
present a completely restructured vacuum clean-
er range which not only does justice to the new
EU energy labelling legislation but also caters
for real consumer needs.
Current test winnerMiele is emphasising its leading role in combin-
ing user benefits and ecology: on the one hand
by offering mature and intelligent networking
solutions, for example those which connect
appliances to roof-top PV or solar-thermal
installations – and on the other by presenting
exclusive features during the reporting period
such as integrated automatic dispensing for
whites and coloureds which cuts detergent
consumption by 30%. A further forte lies in the
fact that Miele always guarantees maximum
energy efficiency – but without the overly long
cycle times which otherwise apply.
‘Consumers have every right to associate the
name of Miele with excellent consumption
values whilst still expecting top marks for the
quality of results, user convenience and design’,
Dr. Eduard Sailer, Director responsible for techni-
cal affairs, confirms. The results published by
Germany’s highly reputable consumer watchdog
Stiftung Warentest bear this out: Miele currently
has winners in virtually all relevant categories
such as washing machines, washer-dryers,
heat-pump dryers, vacuum cleaners, ovens,
refrigerators and dishwashers. The ‘Edition 111’
campaign series, which ties in with Miele’s 111-
year long expertise in the field of laundry care,
is turning out to be the most successful Miele
campaign of all times, with sales of washing
machines and tumble dryers topping the 1 m
mark since autumn 2012. On the kitchen appli-
ance and vacuum cleaner fronts, Miele was able
to increase its market shares by value in western
Europe once again in the first half of 2014,
according to the market researchers GfK.
According to the company, further milestones of
success are its clear commitment to Miele as the
only brand in its portfolio combined with a global
positioning in the premium segment and a focus
on partnering with specialist dealers able to
provide expert advice. ‘Maintaining and nurturing
these ties whilst at the same time opening up
new sales channels such as the Internet with
a sense of proportion is a challenge for any pre-
mium brand’, says Dr Heiner Olbrich, Director for
Marketing and Sales, due to resign for personal
reasons on September 30, 2014. Given its repu-
tation and credibility amongst sales partners and
consumers alike, Miele is well equipped to rise
to this challenge. Olbrich’s designated succes-
sor, on board since August 1, is Dr Axel Kniehl,
previously Vice President of the Whirlpool Corpo-
ration, responsible for Northern and Continental
Europe and at the same time CEO of Bauknecht.
The family-owned Miele company has once again met its target of achieving sustainable growth throughout the ups and downs of the economic cycle: The world’s leading manufacturer of premium domestic appliances reported turnover of € 3.22 bn in the 2013/14 financial year ending on June 30, 2014. This amounts to a year-on-year increase of € 69 m or 2.2%. Worldwide, the Miele Group now employs a workforce of 17,660. Investments over the period under review amounted to € 188 m.
Miele increases turnover by 2.2%
Strong euro slows businessOutside Germany, turnover growth of 1.9%
has been achieved, whereby Miele has reported
in part good double-digit growth in the strategi-
cally important markets in the USA, China and
Russia, albeit for the most part negated by unfa-
vourable exchange rates. Miele saw above-aver-
age growth in Australia, its third-largest sales
market outside Germany after the USA and
Switzerland, although this was transformed into
a double-digit drop after conversion into euros.
On a more positive note, it is worth mentioning
that the debt crisis in the worst-hit countries in
southern Europe did not worsen during the
period under review. Around the world, Miele
is still represented in 47 countries by its own
sales subsidiaries and in a further 50 markets
through importers.
Despite a worldwide decline in the propensity
to invest, Miele’s Professional division reported
above-average growth of 3.9% and now
contributes € 418 m, or 13%, towards total
company turnover. In this case, new dishwashers
promising shorter cycle times, reduced con-
sumption and particularly hygienic results
provided new impetus. The same applies to
attractive and well-endowed campaign models
to mark 90 years of involvement in the commer-
cial laundry field and the full-service philosophy
in the area of medical technology (System4Med
and System4Dent). A large proportion of the
growth in Miele Professional came from a
traditionally strong service division, with around
340 Miele service engineers in Germany alone.
Services range from commissioning and
machine validation and repair work in the event
of faults through to comprehensive service and
maintenance contracts. The number of active
contracts grew during the period under review
by around 20%.
All-time workforce highAs per June 30, 2014, Miele employed a staff
of 17,660 around the globe. This corresponds
to an increase in the size of the workforce of
409 or 2.4%. In Germany, 10,411 employees
are on the Miele payroll (up 0.3%).
At the Miele Group’s German locations there
are currently 465 young people in one of 33
commercial or technical apprenticeship profes-
sions. Of these, approximately 130 are engaged
in one of 11 dual courses of studies leading
to professional qualifications as well as a
bachelor’s degree in subjects such as mechani-
cal, electrical and industrial engineering and
business administration.
In a year marked by the largest product and
innovation offensive in its history, Miele
renewed virtually its entire range of domestic
appliances – and was able to more than com-
pensate for the inclement economic conditions
which prevailed in key sales markets. Here,
a stronger euro, in particular, had a noticeable
restraining effect on exports. Consequently,
turnover growth taking currency effects
into account would have been in excess of
5% or more than twice as high as in euros.
Against this backdrop, business was ‘quite
satisfactory’, according to Olaf Bartsch, Miele
Group board member responsible for finances
and adminis tration. In Germany, Miele sales
reached € 978 m, equating to growth of € 23 m,
or 2.4%. Germany’s share of turnover grew
slightly and now stands at 30.6%.
Despite continued political unrest, with respect
for example to the instability in the Middle
East and the crisis in the Ukraine, the Board of
Directors has formulated growth targets for the
2014/15 business year as being in the same
order of magnitude as in recent years.
Long-term growth‘At this point, Miele is well positioned to achieve
further growth with respect to turnover, unit
sales and market shares, even under less favour-
able market conditions’, says Dr Markus Miele,
Executive Director and Co-Proprietor of the
domestic appliance pioneer. In this, Miele is
helped along by a corporate strategy based
on long-termism with a focus on quality and
consumer bene fits, organic growth based on
the company’s own production and invest -
ments funded out of Miele’s own equity. ‘Being
independent of the vested interests of third-
party money lenders strengthens Miele’s position
as an independent and unaffiliated German ,
Miele’s Executive Board (photo above, left to right) Dr Eduard Sailer, Dr Markus Miele, Olaf Bartsch, Dr Reinhard Zinkann, Dr Heiner Olbrich (until September 30, 2014) Dr Axel Kniehl(since August 1, 2014)
€ 3.22 bn sales in 2013/14 financial year ATH in sales and employment Change at board level completed on plan
family-owned company’, Executive Director and
Co-Proprietor Dr. Reinhard Zinkann confirms.
In product terms, Miele is increasingly profiting
from the gradual worldwide introduction of the
new 6000 (built-in appliances) and W1/T1 (laun-
dry care) generations. The world market launch
of the Scout RX1, Miele’s first robotic vacuum
cleaner, in May 2014 exceeded expectations in
many countries, including Germany. IFA 2014
will see the launch of new flagship washing
machines and tumble dryers offering further
unique selling propositions and superb consumer
benefits. At the same time, the company is to
present a completely restructured vacuum clean-
er range which not only does justice to the new
EU energy labelling legislation but also caters
for real consumer needs.
Current test winnerMiele is emphasising its leading role in combin-
ing user benefits and ecology: on the one hand
by offering mature and intelligent networking
solutions, for example those which connect
appliances to roof-top PV or solar-thermal
installations – and on the other by presenting
exclusive features during the reporting period
such as integrated automatic dispensing for
whites and coloureds which cuts detergent
consumption by 30%. A further forte lies in the
fact that Miele always guarantees maximum
energy efficiency – but without the overly long
cycle times which otherwise apply.
‘Consumers have every right to associate the
name of Miele with excellent consumption
values whilst still expecting top marks for the
quality of results, user convenience and design’,
Dr. Eduard Sailer, Director responsible for techni-
cal affairs, confirms. The results published by
Germany’s highly reputable consumer watchdog
Stiftung Warentest bear this out: Miele currently
has winners in virtually all relevant categories
such as washing machines, washer-dryers,
heat-pump dryers, vacuum cleaners, ovens,
refrigerators and dishwashers. The ‘Edition 111’
campaign series, which ties in with Miele’s 111-
year long expertise in the field of laundry care,
is turning out to be the most successful Miele
campaign of all times, with sales of washing
machines and tumble dryers topping the 1 m
mark since autumn 2012. On the kitchen appli-
ance and vacuum cleaner fronts, Miele was able
to increase its market shares by value in western
Europe once again in the first half of 2014,
according to the market researchers GfK.
According to the company, further milestones of
success are its clear commitment to Miele as the
only brand in its portfolio combined with a global
positioning in the premium segment and a focus
on partnering with specialist dealers able to
provide expert advice. ‘Maintaining and nurturing
these ties whilst at the same time opening up
new sales channels such as the Internet with
a sense of proportion is a challenge for any pre-
mium brand’, says Dr Heiner Olbrich, Director for
Marketing and Sales, due to resign for personal
reasons on September 30, 2014. Given its repu-
tation and credibility amongst sales partners and
consumers alike, Miele is well equipped to rise
to this challenge. Olbrich’s designated succes-
sor, on board since August 1, is Dr Axel Kniehl,
previously Vice President of the Whirlpool Corpo-
ration, responsible for Northern and Continental
Europe and at the same time CEO of Bauknecht.
The family-owned Miele company has once again met its target of achieving sustainable growth throughout the ups and downs of the economic cycle: The world’s leading manufacturer of premium domestic appliances reported turnover of € 3.22 bn in the 2013/14 financial year ending on June 30, 2014. This amounts to a year-on-year increase of € 69 m or 2.2%. Worldwide, the Miele Group now employs a workforce of 17,660. Investments over the period under review amounted to € 188 m.
Miele increases turnover by 2.2%
Strong euro slows businessOutside Germany, turnover growth of 1.9%
has been achieved, whereby Miele has reported
in part good double-digit growth in the strategi-
cally important markets in the USA, China and
Russia, albeit for the most part negated by unfa-
vourable exchange rates. Miele saw above-aver-
age growth in Australia, its third-largest sales
market outside Germany after the USA and
Switzerland, although this was transformed into
a double-digit drop after conversion into euros.
On a more positive note, it is worth mentioning
that the debt crisis in the worst-hit countries in
southern Europe did not worsen during the
period under review. Around the world, Miele
is still represented in 47 countries by its own
sales subsidiaries and in a further 50 markets
through importers.
Despite a worldwide decline in the propensity
to invest, Miele’s Professional division reported
above-average growth of 3.9% and now
contributes € 418 m, or 13%, towards total
company turnover. In this case, new dishwashers
promising shorter cycle times, reduced con-
sumption and particularly hygienic results
provided new impetus. The same applies to
attractive and well-endowed campaign models
to mark 90 years of involvement in the commer-
cial laundry field and the full-service philosophy
in the area of medical technology (System4Med
and System4Dent). A large proportion of the
growth in Miele Professional came from a
traditionally strong service division, with around
340 Miele service engineers in Germany alone.
Services range from commissioning and
machine validation and repair work in the event
of faults through to comprehensive service and
maintenance contracts. The number of active
contracts grew during the period under review
by around 20%.
All-time workforce highAs per June 30, 2014, Miele employed a staff
of 17,660 around the globe. This corresponds
to an increase in the size of the workforce of
409 or 2.4%. In Germany, 10,411 employees
are on the Miele payroll (up 0.3%).
At the Miele Group’s German locations there
are currently 465 young people in one of 33
commercial or technical apprenticeship profes-
sions. Of these, approximately 130 are engaged
in one of 11 dual courses of studies leading
to professional qualifications as well as a
bachelor’s degree in subjects such as mechani-
cal, electrical and industrial engineering and
business administration.
In a year marked by the largest product and
innovation offensive in its history, Miele
renewed virtually its entire range of domestic
appliances – and was able to more than com-
pensate for the inclement economic conditions
which prevailed in key sales markets. Here,
a stronger euro, in particular, had a noticeable
restraining effect on exports. Consequently,
turnover growth taking currency effects
into account would have been in excess of
5% or more than twice as high as in euros.
Against this backdrop, business was ‘quite
satisfactory’, according to Olaf Bartsch, Miele
Group board member responsible for finances
and adminis tration. In Germany, Miele sales
reached € 978 m, equating to growth of € 23 m,
or 2.4%. Germany’s share of turnover grew
slightly and now stands at 30.6%.
Despite continued political unrest, with respect
for example to the instability in the Middle
East and the crisis in the Ukraine, the Board of
Directors has formulated growth targets for the
2014/15 business year as being in the same
order of magnitude as in recent years.
Long-term growth‘At this point, Miele is well positioned to achieve
further growth with respect to turnover, unit
sales and market shares, even under less favour-
able market conditions’, says Dr Markus Miele,
Executive Director and Co-Proprietor of the
domestic appliance pioneer. In this, Miele is
helped along by a corporate strategy based
on long-termism with a focus on quality and
consumer bene fits, organic growth based on
the company’s own production and invest -
ments funded out of Miele’s own equity. ‘Being
independent of the vested interests of third-
party money lenders strengthens Miele’s position
as an independent and unaffiliated German ,
Miele’s Executive Board (photo above, left to right) Dr Eduard Sailer, Dr Markus Miele, Olaf Bartsch, Dr Reinhard Zinkann, Dr Heiner Olbrich (until September 30, 2014) Dr Axel Kniehl(since August 1, 2014)
€ 3.22 bn sales in 2013/14 financial year ATH in sales and employment Change at board level completed on plan
family-owned company’, Executive Director and
Co-Proprietor Dr. Reinhard Zinkann confirms.
In product terms, Miele is increasingly profiting
from the gradual worldwide introduction of the
new 6000 (built-in appliances) and W1/T1 (laun-
dry care) generations. The world market launch
of the Scout RX1, Miele’s first robotic vacuum
cleaner, in May 2014 exceeded expectations in
many countries, including Germany. IFA 2014
will see the launch of new flagship washing
machines and tumble dryers offering further
unique selling propositions and superb consumer
benefits. At the same time, the company is to
present a completely restructured vacuum clean-
er range which not only does justice to the new
EU energy labelling legislation but also caters
for real consumer needs.
Current test winnerMiele is emphasising its leading role in combin-
ing user benefits and ecology: on the one hand
by offering mature and intelligent networking
solutions, for example those which connect
appliances to roof-top PV or solar-thermal
installations – and on the other by presenting
exclusive features during the reporting period
such as integrated automatic dispensing for
whites and coloureds which cuts detergent
consumption by 30%. A further forte lies in the
fact that Miele always guarantees maximum
energy efficiency – but without the overly long
cycle times which otherwise apply.
‘Consumers have every right to associate the
name of Miele with excellent consumption
values whilst still expecting top marks for the
quality of results, user convenience and design’,
Dr. Eduard Sailer, Director responsible for techni-
cal affairs, confirms. The results published by
Germany’s highly reputable consumer watchdog
Stiftung Warentest bear this out: Miele currently
has winners in virtually all relevant categories
such as washing machines, washer-dryers,
heat-pump dryers, vacuum cleaners, ovens,
refrigerators and dishwashers. The ‘Edition 111’
campaign series, which ties in with Miele’s 111-
year long expertise in the field of laundry care,
is turning out to be the most successful Miele
campaign of all times, with sales of washing
machines and tumble dryers topping the 1 m
mark since autumn 2012. On the kitchen appli-
ance and vacuum cleaner fronts, Miele was able
to increase its market shares by value in western
Europe once again in the first half of 2014,
according to the market researchers GfK.
According to the company, further milestones of
success are its clear commitment to Miele as the
only brand in its portfolio combined with a global
positioning in the premium segment and a focus
on partnering with specialist dealers able to
provide expert advice. ‘Maintaining and nurturing
these ties whilst at the same time opening up
new sales channels such as the Internet with
a sense of proportion is a challenge for any pre-
mium brand’, says Dr Heiner Olbrich, Director for
Marketing and Sales, due to resign for personal
reasons on September 30, 2014. Given its repu-
tation and credibility amongst sales partners and
consumers alike, Miele is well equipped to rise
to this challenge. Olbrich’s designated succes-
sor, on board since August 1, is Dr Axel Kniehl,
previously Vice President of the Whirlpool Corpo-
ration, responsible for Northern and Continental
Europe and at the same time CEO of Bauknecht.
The family-owned Miele company has once again met its target of achieving sustainable growth throughout the ups and downs of the economic cycle: The world’s leading manufacturer of premium domestic appliances reported turnover of € 3.22 bn in the 2013/14 financial year ending on June 30, 2014. This amounts to a year-on-year increase of € 69 m or 2.2%. Worldwide, the Miele Group now employs a workforce of 17,660. Investments over the period under review amounted to € 188 m.
Miele increases turnover by 2.2%
Strong euro slows businessOutside Germany, turnover growth of 1.9%
has been achieved, whereby Miele has reported
in part good double-digit growth in the strategi-
cally important markets in the USA, China and
Russia, albeit for the most part negated by unfa-
vourable exchange rates. Miele saw above-aver-
age growth in Australia, its third-largest sales
market outside Germany after the USA and
Switzerland, although this was transformed into
a double-digit drop after conversion into euros.
On a more positive note, it is worth mentioning
that the debt crisis in the worst-hit countries in
southern Europe did not worsen during the
period under review. Around the world, Miele
is still represented in 47 countries by its own
sales subsidiaries and in a further 50 markets
through importers.
Despite a worldwide decline in the propensity
to invest, Miele’s Professional division reported
above-average growth of 3.9% and now
contributes € 418 m, or 13%, towards total
company turnover. In this case, new dishwashers
promising shorter cycle times, reduced con-
sumption and particularly hygienic results
provided new impetus. The same applies to
attractive and well-endowed campaign models
to mark 90 years of involvement in the commer-
cial laundry field and the full-service philosophy
in the area of medical technology (System4Med
and System4Dent). A large proportion of the
growth in Miele Professional came from a
traditionally strong service division, with around
340 Miele service engineers in Germany alone.
Services range from commissioning and
machine validation and repair work in the event
of faults through to comprehensive service and
maintenance contracts. The number of active
contracts grew during the period under review
by around 20%.
All-time workforce highAs per June 30, 2014, Miele employed a staff
of 17,660 around the globe. This corresponds
to an increase in the size of the workforce of
409 or 2.4%. In Germany, 10,411 employees
are on the Miele payroll (up 0.3%).
At the Miele Group’s German locations there
are currently 465 young people in one of 33
commercial or technical apprenticeship profes-
sions. Of these, approximately 130 are engaged
in one of 11 dual courses of studies leading
to professional qualifications as well as a
bachelor’s degree in subjects such as mechani-
cal, electrical and industrial engineering and
business administration.
In a year marked by the largest product and
innovation offensive in its history, Miele
renewed virtually its entire range of domestic
appliances – and was able to more than com-
pensate for the inclement economic conditions
which prevailed in key sales markets. Here,
a stronger euro, in particular, had a noticeable
restraining effect on exports. Consequently,
turnover growth taking currency effects
into account would have been in excess of
5% or more than twice as high as in euros.
Against this backdrop, business was ‘quite
satisfactory’, according to Olaf Bartsch, Miele
Group board member responsible for finances
and adminis tration. In Germany, Miele sales
reached € 978 m, equating to growth of € 23 m,
or 2.4%. Germany’s share of turnover grew
slightly and now stands at 30.6%.
Despite continued political unrest, with respect
for example to the instability in the Middle
East and the crisis in the Ukraine, the Board of
Directors has formulated growth targets for the
2014/15 business year as being in the same
order of magnitude as in recent years.
Long-term growth‘At this point, Miele is well positioned to achieve
further growth with respect to turnover, unit
sales and market shares, even under less favour-
able market conditions’, says Dr Markus Miele,
Executive Director and Co-Proprietor of the
domestic appliance pioneer. In this, Miele is
helped along by a corporate strategy based
on long-termism with a focus on quality and
consumer bene fits, organic growth based on
the company’s own production and invest -
ments funded out of Miele’s own equity. ‘Being
independent of the vested interests of third-
party money lenders strengthens Miele’s position
as an independent and unaffiliated German ,
Miele’s Executive Board (photo above, left to right) Dr Eduard Sailer, Dr Markus Miele, Olaf Bartsch, Dr Reinhard Zinkann, Dr Heiner Olbrich (until September 30, 2014) Dr Axel Kniehl(since August 1, 2014)
Business Report 2013/14FACTS AND FIGURES
Miele & Cie. KGCorporate CommunicationsCarl-Miele-Straße 29D-33332 Gütersloh
Contact:Carsten PrudentTel.: +49 ( 0 )5241/89-1951Email: [email protected]
Miele offers post-graduates with a bachelor’s
or master’s degree an on-the-job trainee pro-
gramme in preparation for a career in middle or
top management. This scheme celebrated its
25th anniversary during the reporting period. Of
the 121 past trainees, 73 are still in employment
with the company and 35 are in managerial posi-
tions. A further entry option is afforded by the
Master@Miele programme which is aimed at
2009/10 2010/11 2011/12 2012/13 2013/14
Worldwide turnover * 2.83 2.95 3.04 3.15 3.22
thereof in Germany 0.84 0.87 0.91 0.95 0.98
Year-on-year change + 2.2 % + 4.0 % + 3.1% + 3.8% + 2.2%
No. of employees 16,561 16,624 16,716 17,251 17,660
thereof in Germany 10,324 10,302 10,327 10,379 10,411
Year-on-year change ± 0 % +0.4 % +0.6 % + 3.2 % +2.4 %
* in EUR bn
Miele sales and workforce development
Miele sales subsidiaries
supporting young bachelor graduates in techni-
cal professions in studying for a master’s degree
by offering for example flexible working hours
and an additional further education curriculum.
During the past business year, the Miele Group
invested to the tune of € 188 m. This is some
€ 25 m, or 12%, less than in the previous year
which was characterised by the biggest product
and innovation offensive in the history of the
company, as reflected in an all-time investment
high. The focus during the year under review was
the modernisation of production plant and equip-
ment at several production facilities, new office
premises and the extension of the central high-
bay transshipment warehouse at the company’s
headquarters in Gütersloh. Work on increasing
the capacity of logistics at Miele Gütersloh will
continue to be a focus of investment in the now
current 2014/15 business year.
Hands-on kitchen at Miele Gallery in Berlin
Business Report 2013/14FACTS AND FIGURES
Miele & Cie. KGCorporate CommunicationsCarl-Miele-Straße 29D-33332 Gütersloh
Contact:Carsten PrudentTel.: +49 ( 0 )5241/89-1951Email: [email protected]
Miele offers post-graduates with a bachelor’s
or master’s degree an on-the-job trainee pro-
gramme in preparation for a career in middle or
top management. This scheme celebrated its
25th anniversary during the reporting period. Of
the 121 past trainees, 73 are still in employment
with the company and 35 are in managerial posi-
tions. A further entry option is afforded by the
Master@Miele programme which is aimed at
2009/10 2010/11 2011/12 2012/13 2013/14
Worldwide turnover * 2.83 2.95 3.04 3.15 3.22
thereof in Germany 0.84 0.87 0.91 0.95 0.98
Year-on-year change + 2.2 % + 4.0 % + 3.1% + 3.8% + 2.2%
No. of employees 16,561 16,624 16,716 17,251 17,660
thereof in Germany 10,324 10,302 10,327 10,379 10,411
Year-on-year change ± 0 % +0.4 % +0.6 % + 3.2 % +2.4 %
* in EUR bn
Miele sales and workforce development
Miele sales subsidiaries
supporting young bachelor graduates in techni-
cal professions in studying for a master’s degree
by offering for example flexible working hours
and an additional further education curriculum.
During the past business year, the Miele Group
invested to the tune of € 188 m. This is some
€ 25 m, or 12%, less than in the previous year
which was characterised by the biggest product
and innovation offensive in the history of the
company, as reflected in an all-time investment
high. The focus during the year under review was
the modernisation of production plant and equip-
ment at several production facilities, new office
premises and the extension of the central high-
bay transshipment warehouse at the company’s
headquarters in Gütersloh. Work on increasing
the capacity of logistics at Miele Gütersloh will
continue to be a focus of investment in the now
current 2014/15 business year.
Hands-on kitchen at Miele Gallery in Berlin