Business ReferenceRobert Perret, UI Library, January 2009

Degrees that make cents• Accounting: A practical discipline which

leads to a career in accountancy (Trees)• Finance: Putting money to work; stocks,

bonds, etc.• Economics: An academic analysis of

trends over time (Forest)

Degrees that take charge• Management and Human Resources

(White Collar)• Production/Operations Management (Blue

Collar)• Information Systems (Technology)

But wait! There’s More!• Marketing

Graduate Programs• Master of Accountancy• Executive MBA (Sandpoint)• Master of Economics

Integrated Business Curriculum• Two semester, 17 credit hour course

taken junior year• Partner with real companies, meet with

actual executives• Students work in cross discipline teams to

gain a broad business perspective and learn teamwork/communication

Other Programs• Vandal Innovation and Enterprise Works:

Campus wide entrepreneurship initiative• Barker Bulls and Bears Trading Room:

Real trading on accounts up to $50,000

What do business students do?• Textbook work• Case Studies• Business Plans

What can we do for them?• Census information• Demographic Information• Financial Reports• Entrepreneurship info• City and County Offices• Basic research help

Building blocks• Ticker symbols – companies

– finance.yahoo.com• NAICS codes – industries

– Look up relevant company– Browse database (Note that S&P Market

Insight uses its own proprietary system)– NAICS guide at Reference desk

Business Source Premiere• Best for Industry Profiles• Best for Country Reports• Best for business articles• Okay for Company Profiles• Visual search confusing

Lexis Nexus Business• Best for Company Reports• Patents and Trademarks• Recent Legal Cases• SEC Filings

Source OECD• International stats• Use the At a Glance tab• Use Trendalyzer to create graphs

STAT-USA• Finance information• Clearinghouse for U.S. Department of

Commerce Bulletins• http://www.stat-usa.gov/

Demographics• Lifestyle Market Analyst - Ref

HF5415.33.U6L54• Consumer Behavior UI Online Resource• PRIZM -

http://www.claritas.com/MyBestSegments/Default.jsp?ID=20

Demographics con’t.• Census.gov• Idaho Statistical Abstract• Demographics USA

Questions?• rperret@uidaho.edu• 5-6631