Reborn By: Mahad and Jordan

Logo and slogan

VarietyProduct Description

Visual of Product

Competitive Edge

Price/ Cost

Where it will be sold

Target Market Promotion Why it Will

Succeed

Quiz 1

Quiz 2

Quiz 3

Thank you

Logo and Slogan

Back

“ Life is Cold. Wear a Jacket. ”

Variety• The “Reborn” Jacket comes in the colors:

Black, White, Beige and Grey for men and women

• Comes in sizes: XS, S, M, L, XL, XXL

• Fur located around hood, comes in colors: Grey, Dark/Light Brown, Black

Back

Product description• Audio Speaker located in hood

• AUX cord in main pocket

• Heater located in heart of jacket

• Able to adjust temperature through Bluetooth off Phone

• Sleeves adjustable for suitable temperature

Back

Visual of productPicture of Product:

Back

Competitive edge• Our jacket, “Reborn”, is competing against

other clothing companies in this industry such as: Goose and North Face.

• These companies are well-known for their fashion, quality, and comfort ability

• Reborn is at the same standard as these brands, therefore versing them in the market

Back

Price/ cost• Need approximately $3 million to start

• Price of “Reborn” is listed on the market for $599.99 + HST = $677.90

• It costs $120 for the built in heater/cooler, $180 for the built in audio speakers and $200 for the make of the jacket

• Total cost for making jacket: $500

Back

Where it will be sold• This product will be sold in local retail stores

available for purchase such as: Due West Clothing Company, Intermix, and Over The Rainbow

• Can also be bought online through websites of retail stores

Back

Target Market• Reborn is targeted towards teens and adults

(16-35)

• Not available in sizes for children

Back

Promotion• Social media accounts through Twitter,

Facebook, Instagram

(@RebornJackets)

• Television commercials

• Advertisements through magazines

• YouTube Advertisements

Back

Why it will succeed

• Unique

• Comfortable

• Stylish

• Affordable

• Good Quality

• Convenient

• Money-back

• Accessible

Back

Quiz (1)Who are our competitive edge?

• Nike/ Reebok

• Guess/ Le Chateau

• North Face/ Goose

• Roots/ Moosejaw

• Hollister/ Abercrombie

Correct!• You’ve been paying attention to the

Presentation!

• Thanks for listening!

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Quiz (2)What age group is reborn targeted towards?

• 12-45

• 16-35

• 14-30

• All ages

Quiz (3)What is the market price for Reborn?

• $589.50

• $450.90

• $677.90

• $250.50

Thank you• Thank you for taking the time to listen to our

presentation

• Available in retail stores near you in 2015

• Hope you go buy your “Reborn” Jackets soon!

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