FinquizzitivePRELIMS

RULES• 25 Questions• Each question carries 1 mark. Part points will be provided wherever applicable.• Questions 17 to 25 are star marked and will be used to resolve ties. (Please star

mark them on your answer sheets) • In case there is a tie even after the star marked, then the team getting the first

question wrong starting from Q1. will be eliminated.• Top 8 teams go to the finals.• Use of cell phones will directly lead to disqualification• QM decision is final and binding.

1.From 2nd Feb. through Feb. 15, people ordering _____ _____ at X will get a book as their prize. More than 17 million books will be distributed this way. The books are specially made to fit into _____ ______ -- they're petite paperbacks, about 4½ by 5½ inches. Spanish-language versions of the books will be available at some stores. X has partnered with the literacy non-profit Reading is Fundamental, donating 100,000 books to the organization. Identify X.

• McDonald’s• The Happy Meals will contain one of four books, including the classic

"Paddington" by Michael Bond and illustrated by R. W. Alley. The three other titles all have Valentine's Day themes: "Clark the Shark Takes Heart” by Bruce Hale and illustrated by Guy Francis; “Happy Valentine’s Day, Mouse!” by Laura Numeroff and Felicia Bond; and “Pete the Cat: Valentine’s Day Is Cool” by Kimberly and James Dean.

ANSWER

2. Whose awards and honours are these?• Gaming Hall of Fame (class of 1995)

• NY Ride of Fame (class of 2010)

• Trump was awarded an Honorary Doctorate of Business Administration (Hon. D.B.A.), in 2010 by Robert Gordon University. However, this degree was revoked on December 9, 2015 because Trump had made "a number of statements that are wholly incompatible with the ethos and values of the university".

• Honorary Doctor of Business (Hon. D.B.), 2012, Liberty University

• WWE Hall of Fame (class of 2013)

• Star on the Hollywood Walk of Fame

• Statesman of the Year, The Republican Party of Sarasota, 2012, 2015

• Liberty Award, in 2015 at the Algemeiner Jewish 100 Gala in honor of his positive contributions to Israel–United States relations. Trump stated: "I have so many friends in Israel."

• Key to the City of Doral, Florida, 2015

• Commandant of the Marine Corps Leadership Award, 2015, Marine Corps–Law Enforcement Foundation

• New Jersey Boxing Hall of Fame (inducted November 12, 2015)

Donald Trump

ANSWER

3. Connect (Non-exhaustive)

• James Bond uses these brands in his latest movie Spectre.

ANSWER

4.• X, whose first venture as an entrepreneur was a healthcare information start-up he

founded in 2002.

• When the venture was being incubated in New York, he frequented Brooklyn Brewery, run by a former Associated Press correspondent who opened the outlet after he had had enough of covering the West-Asia conflict.

• Those visits made a big impression on X, 34, who had put in a brief stint at Motorola after graduating with a Bachelor’s degree in computer engineering from the Illinois Institute of Technology, Chicago, in 2002.

• “From the very beginning, I understood that I couldn’t work for others. I set up my first venture in 2002. By 2007, we reached the inflexion point, and I decided to sell that company,” he said in an interview.

• In the same year, he decided to return to India, having made up his mind that his entrepreneurial future lay in brewing beer. In 2008, he founded Cerana Beverages Pvt. Ltd, which started as an importer of exotic brews, and in May last year soft-launched Y.

• Identify X and Y

ANSWER• X- Ankur Jain• Y- BIRA 91

5.• Today, millions of people around the world will turn on their

smartphones and scan their screens for the black-and-white X icon, only to find it missing. Instead, they’ll see a colourful geometric shape. The colours and patterns will vary from country to country—red in China, turquoise in India, dark teal in the United States—but everywhere, the app will open with an elegant, patterned animation, welcoming users to the new X.• In short, it’s inspired by the “bit” and the “atom,” both building blocks of

technology and the world, X explains on its newly redesigned website.• Identify X

• Uber

ANSWER

6.• The About us page of X reads as follows:• “We believe ideas multiply when they come in contact with other

ideas. And so we’ve created a collaborative environment where members can connect with each other, mentors, investors, and tap into the collective knowledge of the community. We have now grown to six locations (Delhi, Gurgaon, Noida, Hyderabad, Navi Mumbai and Bangalore), have over 180 member companies and organise over 40 events every month across our locations.”• Some of the services offered by it are shown on the next slide.• Identify X

ANSWER• 91 Springboard

7. Identify the company.

Nalli Silk Sarees

ANSWER

8.• X has been rebranded to Y. This move is to signify the company’s foray

into products beyond the television. The letters “L” and “E”, convey the quintessence of the Y world with its simple and elegant design. The four strokes which comprise “LE” each represent one of the four tiers of the X Ecosystem -- platform, content, device and application. • Identify X and Y

ANSWER• X is Letv• Y is LeEco

9.• Online apparel startup X’s founders had initially thought of some fancy

English sounding name, but we soon realised that it was just another fashion brand name that would eventually lose its power to be desirable. We gathered from our strenuous research that the urban apparel sector was already saturated with fanciful, made-up names that were done to death and sounded desperate. Says Prabhkiran Singh, co-founder, “Both Siddharth and I skipped high paying job interviews and college placements to chase our dream of building a startup like no other. X had a shock and stand out value to it which is vital to effective branding. The name was unusual and interesting without going over the top. It was a name that ranked high on ‘stickiness factor’ and stirred curiosity in people’s minds.”• Identify X

ANSWER• Bewakoof.com

10.• Through the contest #Fantastico Name Hunt, the company has been looking

forward to suggestions from its fans and audiences around the world to share what they think should be the name of their latest product whose name ran into controversy. • The contest is being conducted on social media and mobile platforms with entries

being accepted via SMS and Whatsapp, making it easier for customers to share their nominations. • Some of the names submitted so far include Zion, Breeze, Gizmo, Rio Spirit and

Zippy. Contestants can suggest names through Facebook Inc., Twitter, Whatsapp and SMS message, the company said. Identify the company and the reason for running such contest.• Give FUNDA

ANSWER• Tata Motors were to launch their hatchback “Zica”, however the

spread of “Zika” virus has forced them to rebrand it.

11.• X is an index made up of a selection of stocks from companies associated

with actress X. Seen as one of the world's most influential celebrities, some analysts believe that companies connected with her will outperform their competition.• Y is a slang technical analysis term referring to a rounding bottom in a

stock's price pattern. This term got its name from Y’s curvy figure; she is often criticized (or praised) for her round bottom.• Z is a stock index comprised of companies associated with the socialite Z.

Some investors conceive her influence on the consumer spending habits of her fans is material enough to give these companies a competitive advantage. Give X, Y and Z.

• X - Angelina Jolie • Y - Jennifer Lopez• Z - Paris Hilton

ANSWER

12.• X introduced the marketing slogan "57 Varieties" in 1896. He later claimed he

was inspired by an advertisement he saw while riding an elevated train in New York City (a shoe store boasting "21 styles"). The reason for "57" is unclear. X said he chose "5" because it was his lucky number and the number "7" was his wife's lucky number. However X also said the number "7" was selected specifically because of the "psychological influence of that figure and of its enduring significance to people of all ages". Whatever the reasons, X wanted the company to advertise the greatest number of choices of canned and bottled foods for sale. In fact by 1892, four years before the slogan was created, the X company was already selling more than 60 products. • Identify X

ANSWER• X- Heinz

13.• The founders wanted the brand had to resonate in its name and it

should also be catchy and come across as a smart tool. Says Harshvardhan Mandad, Co-founder & CEO, X, “ We did not have to work too hard in particular while looking for a name. We were influenced by Twitter and its logo. We stumbled upon the fact that ____ though considered imprudent are actually very wise, they can see 270 degrees and are very swift. Similarly, our app is fast and allows customers to search for the food they desire and with our offering of homemade food, it completes our ____ analogy!”• Give X.

ANSWER• TinyOwl

14.Getting his start on Long Island in 1990, X only had $1,100 when he made his first design. The “Marilyn” was manufactured on credit and sold out of the trunk of his car. It became a major hit as the popular culture of the 90s saw a rise in 70s-inspired fashion. The “Mary-Lou,” a variation on the Mary-Jane, was created following the previous one’s popularity and was also a big hit with teenagers. X now owns 100 shoe stores in the United States and another 185 across the globe. It has just 3 stores in Delhi, located in DLF Promenade Mall, Ambience Mall, Gurgaon and Select City Walk. Name the brand.

ANSWER• Steve Madden

15.• X are named after the gambling hot spot in Monaco, since chance and

random outcomes are central to the modeling technique, much as they are to games like roulette, dice and slot machines. The technique was first developed by Stanislaw Ulam, a mathematician who worked on the Manhattan Project. After the war, while recovering from brain surgery, Ulam entertained himself by playing countless games of solitaire. He became interested in plotting the outcome of each of these games in order to observe their distribution and determine the probability of winning. He mentioned this to John Von Neumann, and the two collaborated to develop the X. What is X?

ANSWER• X- Monte Carlo Simulation

16.• What connects these entrepreneurs?

• The Apprentice. They have all been the host/presenters of the show The Apprentice, for various versions produced across the world. • Tony Fernandes (Asia), Mark Bouris (Australia), Donald Trump and

Martha Stewart (US).

ANSWER

17.*• The original inspiration for X occurred to Yin 2008 when Jim McKelvey (a St.

Louis friend of Y at the time) was unable to complete a $2,000 sale of his glass faucets and fittings because he could not accept credit cards.• The name “X" refers to it's card readers, which are X. The name also refers to

the idiomatic term for settling debts: “X-ing up." Several other names for the company were considered, including squirrel, stash, and wallet. • The name Squirrel was used during a meeting the company had with Apple's

Scott Forstall, SVP of iPhone Software, wherein X saw that the Apple cafe's point-of-sale system was provided by a company called "Squirrel Systems," and decided to change the name. • Give X, Y and another famous company founded by Y.

• X- Square• Y- Jack Dorsey• Twitter

ANSWER

18.*• This Belgian chocolate brand founded back in 1923. In 2013, this

chocolate maker changed its name from Italo Suisse to something else, because the company no longer had any real association with either country. Due to objection from the international customer they again had to change their name recently to Libeert, the name of the family which owns and runs it today.• What was the name which saw objection from the international

customer?

ANSWER

19.*• Many Internet resources have credited William Turnier as the man behind the

contemporary design, but Y could confirm only that a man by that name worked for the company during that time as a “design engineer.” Alas, the certain identity of the designer who made the iconic emboss remains unknown.• The design is described as follows : The circle topped with a two-bar cross in

which the word “X” resides, reports the Atlantic, is a variant of the Y logo, and is either “an early European symbol for quality” or a Cross of Lorraine, as carried by the Knights Templar into the Crusades. The X’s a dot with four triangles radiating outward either resembles a four-leaf-clover or the cross pattée, also associated with the Knights Templar, as well as with the German military and today’s Freemasons. Give X.

• X- Oreo• Y- Nabisco

ANSWER

20.*Connect

• Kevin O’Leary• Appeared as an Investor on Shark Tank and The Dragon’s Den• Co-founded the Company- Softkey• Authored a series called “The Cold Hard Truth”

ANSWER

21.*• A's first entrepreneurship venture was a residential painting business with College Pro Painters in

1995, when he and his elder brother, B started their second company, Zip2. Zip2 Corporation was an online city guide that provided content for the new online versions of the New York Times and the Chicago Tribune newspapers. The company was sold in 1999 to Compaq for $307 million.

• After selling Zip2, A invested in several young software and technology companies. He was an early investor in his brother’s venture X.com, an online financial services and email payments company. X.com merged with PayPal, which in October 2002 was acquired by eBay for $1.5 billion in stock.

• While B stayed in California, A moved to New York and enrolled into the French Culinary Institute in New York City. In April 2004, he opened The Kitchen Boulder, a community bistro in Boulder, Colorado with Jen Lewin and Hugo Matheson. The Kitchen has been named one of "America’s Top Restaurants" according to Food & Wine, Zagat’s, Gourmet, and the James Beard Foundation

• A also co-founded The Kitchen Community, a 501(c)3 non-profit that brings outdoor vegetable gardens called "Learning Gardens" to schoolyards and community spaces.

• Identify A and B

• A- Kimbal Musk• B- Elon Musk

ANSWER

22.*• After a successful pilot of the cafe concept, the owners of X refused to roll it out company-

wide, saying they didn't want to get into the restaurant business. Frustrated, Y decided to leave X in 1985. He needed $400,000 to open the first store and start the business. He simply did not have the money and his wife was pregnant with their first baby. Jerry Baldwin and Gordon Bowker offered to help. Y also received $100,000 from a doctor who was impressed by his energy to “take a gamble”. By 1986, he raised all the money he needed to open the first store 'Il Giornale' after the Milanese newspaper.

• Two years later, the original X management decided to focus on their another venture and sold its retail unit to Y and Il Giornale for $3.8 million.

• He renamed Il Giornale with the X name, and aggressively expanded its reach across the United States. His keen insight in real estate and his hard-line focus on growth drove him to expand the company rapidly. He did not believe in franchising, and made a point of having X retain ownership of every domestic outlet. He is still the CEO of X.

• Identify X and Y

• X- Starbucks• Y- Howard Shultz

ANSWER

23.*X collaborated with world-renowned perfumers including Alberto Morillas and Olivier Pescheux to create six perfumes, where each perfumer carefully studied India and the country’s diverse smells before getting down to business. What amazed a lot of people is that X’s core business is totally unrelated to perfumes. Recently, X has collaborated with HP to develop its new brand. Name the new brand.

JUXT, smartphone watches.ANSWER

24.*Connect

ANSWER• Fictional Characters who have rung the NYSE opening bell • (Pink Panther, Mickey Mouse, Potato Head, Aflac Duck and Darth

Vader)

25.*• Competitor Y pulled out all the stops during its battle with X, even

trying to persuade Bill Clinton to back out of a keynote speech at the company's annual summit. • According to former X’s former Vice-President Porter Erisman, Y sent

screenshots of illicit items sold on X platforms -- AK-47s, uranium and counterfeit goods -- to the Clinton team. Y founder even called Clinton himself, according to Erisman.

Identify X and Y.

X – AlibabaY - eBay

ANSWER

FINALS UP NEXTThose who didn’t make it to the finals shouldn’t lose hope. We have

another event “Corporate Suite” lined up for you .Angel. Cofounder. Startup. Funding. Valuations. Stake. Tieups.Ring a bell?The startup industry has taken the world by storm, with entrepreneurs sitting in every second office cubicle to every second college desk.However, the journey is not easy.To take you on the ride, FinX presents Corporate Suite, a financial simulation where you build your business into a force to be reckoned with.