MADE BY:

DEVIKA SARKAR (HRR4016)

SHRUTI JAISWAL (HRR 4025)

BUSINESS PROPOSAL ON D&S HANDICRAFTS

NAME OF BUSINESS

HANDICRAFTS

Logo of business depicts the name of owners and as the business is done in partnership so the starting alphabet of the name of each partner is

merged to show strong bonding between them.

Business is of wooden handicrafts i.e. Sofas, dinning table etc.

Comes under the category of traditional small scale industries.

Not registered under the factory act.Investment in fixed assets does not exceed

Rs. 60 lakhs.

NATURE OF BUSINESS

Steady supply with timely delivery plan.Apart from good quality, good designs are an

important factor. e-commerce used as promotional tool.orders will be taken online apart from fax

and telephonically.

STRATEGY

“to actively contribute to the social and economic development of the communities in which we operate.

MISSION D&S Handicraft seeks to be an innovative leader in the distribution of

wooden handicraft, wooden furniture and gift articles, and is committed to fulfill the expectations of all its customers, employees, and suppliers.

 

VISION

To build the environment that will focus on: Wealth Creation, Infrastructure Development, Training, Technological Development, and Poverty Alleviation etc.

To increase awareness among craftsmen and customers through events, Seminars, Craft Forums and advertisements.

Opening of more training centres to provide training to the craftsmen.

There should be more trade shows to facilitate craft producers to access the market.

Promotion of cultural tradition and heritage.Promotion of Indian Tourism to attract the foreign

customers.

OBJECTIVES

FLOW MODEL OF PLAN

Identify the PotentialMarket

Making Effective Business Plan and Refinement in existing business

Test Marketing to test the initial potential of new products in market

Effective Operational and Technological Up gradation

Hiring skilled manpower, provide training and awareness about latest technology and market trends and effective management.

Cost Effective Production; Maintain Quality Standards, and Packaging.

Set the Costing and Pricing with Quality taken to be consideration

Cost Effective Distribution Development using both Physical and Electronic Distribution Channels (Internet, e-Commerce)

Both National and International Market Development for better Export and Foreign Revenue.

• Competition in domestic market.

• Increased and better technological support and R and D facility in competing countries.

• Quality products produced by competing countries like China, South Africa

•Rising demand for handicraft products in developed countries such as USA, Canada, Britain, France, Germany, Italy etc.

•Development of sectors like Retail, Real Estate that offers great requirements of handicrafts products

•E-Commerce and Internet are emerged as promissory distribution channels to market and sell the craft products.

• Lack of infrastructure and communication facilities.

• Inadequate information of new technology.

• Less interest of young people in craft industry.

• Still confined to rural areas and small cities and untapped market.

• Large, diversified and potential market.

• Need low capital investment

• potential source of foreign revenue because of higher export.

• Cheap labour rates that result to competitive price. strength weakness

threatsOpportunity

OBJECTIVE:To know about the market potential for the

handicraftTo analyze the handicraft manufacturing, its

competition, customer preferences and their satisfaction level.

To find out the major players in the market

MARKET ANALYSIS

The demand of handicraft is 9200000 units/ year and the supply is 19,00,800 units/ year.

So the demand supply gap is:= 9200000-1900800= 72,99,200 units/ year This gap is currently filled in by the manufacturers

who are located outside Rajasthan which is fulfilled by nearby states like U.P., Madras, and Jammu & Kashmir. So to fill this gap the handicraft manufacturing unit can be set up locally.

   

RESULT OF MARKET ANALYSIS

PROCESS OF MAKING WOODEN HANDICRAFTSRaw wood available in the form of logs is cut into planks of desired thickness and length.

The piece of wood is then seasoned to obtain a texture which is favorable for carving

Decorative patterns are first drawn on the wood with a pencil

The design is then carved into the wood with a carving tool.

Craftsmen inlay the wooden handicraft with metal, bone, or wood which gives off a contrast effect, enhancing the intricacies of the carved design.

Different pieces of carved wood are joined together to make complete, functional objects.

A protective coating is applied with a suitable wood finish

CORPORATE SOCIAL RESPONSIBILITY

 Make the use of eco-friendly raw materials.Do the exhibition and fairs for promoting culture

with the help of handicraftsPay their taxes regularly.Planting more and more tress.Give more and more employment to the unemployed

person.Don’t manufacture any such product that will effect

the Indian culture.Encouraging women education with the help of

night schools.

The Indian Handicraft Industry stands a unique place among all other industries. India’s rich cultural diversity and heritage provides a unique and huge resource

for developing craft products. The Indian Handicraft Industry is showing continuous growth rate of 15% every

year and it is one of the most important segment of decentralized sector in India. Industry provides ample opportunities for employment to people belonging to

backward and weaker classes of society. Low capital investment, Cheap and skilled labour, Diversified product portfolio,

Flexible Production are few important features of Indian Handicraft Industry. Lack of Infrastructure & Technological support, Lack of awareness of

international and new trends and Poor Promotional campaigns are a few drawbacks of industry which needs to be overcome

CONCLUSION