1

2

EXECUTIVE SUMMARY

ERA Represent world’s most renowned manufacturers in the capacity of AREA Distribution the Industrial Automation and Calibration services.

This Document is intended to outline all of the steps required to carefully plan & execute any document conversion. Just as the technology provider is expert in their recommendation, application development and implementation of the hardware.

In Recent ERA-Group is providing services as one the Country’s Renowned Professional & revolutionary concept for the Industrial Automation. As one the pioneer ERA Lab is proudly providing International Traceable Calibration Services in the Pakistan.

TEAM ERA Group

3

(Image-1)

ORGANOGRAM: This image contains the Legitimate information’s as per the Company internal Business Processes.

4

COMPANY HISTORY

Description:

Since inception in 1995 ERA started its operation with a globally recognized Industrial Automation services in Pakistan. With a minimum span of time ERA Group founded an In-House Lab for the Calibration as per ISO standards.

Introduction:-

ERA GROUP: was founded in 1995 and has built its success on the quality, experience and enthusing of its technical manpower. ERA comprises of experienced and qualified engineers and control over all technical queries of sales and services. All technical personnel are trained to work closely with principals, representative, consultants and customers the combination of this factor ensures that all over services are completed on schedule to the highest possible standard.

Description of Business:-

ERA-Group with the remarkable level of professionals with expertise, By \high services standards providing warehousing Solution. We are also known as Market Leader and Pioneer of Introducing World renowned Brands with their quality products of warehousing system in Pakistan. Our business approach is based on establishing long-term partnerships that encourage success through mutual benefit; Our Services strives to go beyond expectations for every one of our customers. We develop fully integrated solutions that combine best-of-breed technology, cutting-edge infrastructure to give you the most streamlined process available.

ERA Represent world’s most renowned manufacturers in the Capacity of AREA Distributor in Industrial Automation and Calibration Services. ERA Group is committed to provide long term business Relationship to our Valued Customer.

NATIONWIDE PRESENCE:

ERA Group is having its presence in Nationwide both in North & South Region:HEAD Office – KarachiERA-LAB – KarachiBranch Office - LAHORE

5

BUSINESS OBJECTIVE

Corporate Mission & Objective:

Mission:

Since 1995 ERA-Group is striving to become Country’s best Service Provider in the field of Industrial Automation.

Objective:

ERA-Group main theme is to provide Second to none Quality Service according to the Road Map of ISO Standards.

Values:

To remain a part of solution in Industrial Automation to the Vibrant sectors of the Industry.

The Vision and the People:-

The Vision: Our Goal is to “Create value through professionalism.” The Company believes that only professionalism can develop a deep understanding of the market, raise its competitiveness, and create win-win situations for both the company and its customers.

6

PRODUCT & SERVICES

OUR SERVICES

We have structured our service Of ERA Automation into three main operating divisions.

Instrumentation and Control System DivisionStorage Solution DivisionDesign & Services Division

ERA with its capable & experienced sales & marketing team is well placed to undertake a wide range of products which are represented as an Authorized Agent/sole Distributor of world’s most renowned manufacture of process control & calibration instruments, racking system and material Handling Equipment.

We have highly experienced and trained sales and service staff in Racking system, material Handling Equipment and Instrumentation, who recommend you the right solution for the right applications from our product line. (For further details Please visit our website www.eragroup.com.pk)

ERA-Automation is representing world-renowned manufacturer’s distributors as a SOLE Agent.

WAREHOUSE STORAGE SOLUTION INSTRUMENT & CONTROL SYSTEM - PRESTAR (Racking Solution)

- LOC - (MATERIAL HANDLING EQUIPMENT) - FLEXI (NARROW AISLE MACHINE STORAGE RACKING SYSTEM) - HOREN (PLASTIC PALLETS & BINS)

- CANON – (FLOOR SCRUBER CLEANER MACHINE)

- DOC LEVELERS - (Loading & Unloading)

- OMRON Electronics

Automation Systems, Sensing Solutions, Industrial Component, Identification System, Safety Solution.

- AMETEK JOFRA DENMARKTemperature Calibrator, Temperature Measurement, Pressure Calibrator, Signal Calibrator, Temperature Sensor.

- ERA Automation PTE. Ltd Singapore.Pressure & Temperature Guages.

7

QUALITY POLICY

ERA Automation is committed to provide long terms business relationship to our customer, to do this effectively and consistently. We are:

Providing Product that meet and exceed customer’s expectation.Providing strong technical support by our highly motivated and trained staff.Providing Calibration services with complete and accurate data that meet local as well as international regulatory requirement.

International Certification:

ERA is certified from ISO 2001 and 2008 to provide second to None support in Automation and Calibration Services.

Authenticity:

All our Master Instruments are traceable to International Standard and are being maintained in our in-House lab. As per ISO standards we are the proudly rendering services in Entire Domain of Automation & Calibration Division.

Certificate of International Organization for Standards: ISO 9001:2008

The issuance of this certificate is validated for following procedures as per ISO Standards;

Sales & Marketing of Process Measurement ControlCalibration Storage & Material Handling Equipment Calibration Service for process Measurement, Control Instruments & Weighing Guages.

(NOTE: Please Refer Page # 8 for the ISO-Certificate Image)

8

(Image: 2)

9

MARKET ANALYSIS

The Bench Marking:

Our principal competitor is Dexion and Shefert. I have included a list of all major competitors in this business and a brief sketch including to whom they sell.

Our biggest competitor is Dexion SDN BHD., which has a 20-year history of success and has gained strong brand-recognition. But they have developed a large overhead structure, which I will not have. They are also slow to make changes and upgrades to their line of products. I plan to overcome their leadership with fresh new designs, artwork and attractive packaging and to be priced very competitively. I intend to continually introduce additions and refinements to the lines.

Target Market:

1. Our projected customers will be Pharmaceutical, Food and beverages, Textile & leather, Oil Gas & Fuel Automotive, Discount departmental store and shop. (Further will be added by marketing segment.)

Note: This target audience is based on the Review Report of Economic Survey of Pakistan 2010-2011.

Growth trends In This Business:-

2. This information will need to be targeted to your own intended product. Can you document from trade sources the anticipated rate of growth of your industry? This segment will provide you with information as to whether the market for your product is growing or shrinking

10

MARKETING PLAN

Purchasing and Inventory Control

For replenishment of stocks I plan to participate in just-in-time tracking with my customers, utilizing their on-line business-to-business computer systems in place. As much as possible, warehousing will be kept to a minimum by use of direct and rapid delivery systems. The following procedures will be implemented:

3. An inventory control system will be maintained.4. All merchandise received will be counted and inspected.5. We will ask for and take term discounts.6. Purchase Orders will include:

Price and termsPrice-protectionAlways in writing:Complete specificationsDelivery deadlinesAll promises will be verified in writingAppropriate contingencies will be included in purchase ordersAny changes or extras must have prior approval in writingInternal controls will be in place for shipping and receiving

Growth trends In This Business:

7. This information will need to be targeted to your own intended product. Can you document from trade sources the anticipated rate of growth of your industry? This segment will provide you with information as to whether the market for your product is growing or shrinking.

Pricing Power:

8. We will not initially enjoy pricing power in marketing widget accessories. Discount chains will be primarily interested in price. In order to achieve lower costs than my larger competitors will not be getting succeeded.

9. Our ultimate goal is to build a line so unique and promote it so effectively that consumers will be willing to pay a premium. Our long-term objective is to build a market that is not entirely based on price.

11

MARKETING STRATEGY 1-1

ERA-Group follows the main Strategy with Important elements having influence on the marketing Domain:

1. PROLIFERATIONS –

ERA-Group is maintaining a Wide range of Industrial Automation & Instrument al Products according to ISO Standards.

2. DIVERSE COMMUNICATION VEHICLES :

This Vehicle is bifurcated in to TWO Major Vehicles of Communication.

OLD Media – Television, RADIO & Press

NEW Medium – INTERNET, BANNERS & Online Videos.

3. FRAGMENTING CUSTOMER SEGMENT –

VIBRANT SECTOR OF THE INDUSTRY: Through segment wise bifurcation of the Industry as per customer needs. Please refer to the Vibrant sectors of the industry according to the ECONOMIC SURVEY of PAKISTAN 2010 -2011.

(Image-3)

4. CONSUMERS ARE CONNECTED –

We have planed to execute the Advertisements on the Social Networks, Blogs & Official Web Portals of the Major Associations or Governing Bodies in Pakistan.

12

MARKETING STRATEGY 1-2

5. CONSUMER BEHAVIOR –

Phrase: Less TIME, Less ATTENTION, Less STABILITY & Less LOYALTY.

The main reason to elaborate this point is to show reliability through ultimate service & enhanced delivery Systems. We provide services as per Quality standards of ISO road Map.

6. SALES & DISTRIBUTION TOUCH POINTS –

New Touch points, Revised Marketing TEAM. This practice is very impressive according to a saying anonymously;

SEEING IS BELIEVING, True & Effective

ACCORDING TO DAVID OGILVY:"What really decides consumers to buy or not to buy is the CONTENT of your advertising, not its form

13

OPERATIONS PLAN

ERA-Group is maintaining one of the Industry’s utmost Professionals with tremendous experiences and professional enthusiasm.

** Please refer to Page # 3 to view the TEAM ERA.

** Also the Page # 11 as per stats of Economic Survey of Pakistan-2010.

COMPANY’S CORE BUSINESS:

To this Effectively: WE TEAM ERA-GROUP

We are providing products that meet and exceed customer expectation.We are providing strong technical support by our highly motivated and trained team of professionals.We are providing Calibration Services with complete and accurate data that definitely meet local as well as International Regulatory Requirements.

TEAM WORK

14

RISK AT DIFFERENT LEVELS AND HOW BEST TO MITIGATE RISKS

One of the most prominent factors that is possible to acquire the Counter Measure for business proposal is The RSIK FACTOR. Here we can elaborate and mark it with the International Relations. This factor does count the Political influence according to the Price fluctuation of Dollar wise versa.

MANAGEMENT TEAM

OVER VIEW OF THE PAST EXPERIENCE

Since inception 1995 ERA-Group is leaving such memorable achievements were we value the Customer’s Demand and fulfilling the desired Expectations according to the ISO guidelines.

MARKET CREATION EXPERIENCE

CLARITY OF ROLES:As an ISO Certified entity we believe in corporate Governance for proving customer the best. In connection with the same to Assure the principal by providing services inaccordnace with ISO guidelines.With a blend of market’s best professionals we are striving to achieve the Best Distributor AWARD from our Valued Principal.

As the main Object of the business and Operational proceedings is to Provide the Country’s best Solution provider in the Field of Industrial Automation.

15

CLIENTELE