Business Presentation_Lifestyle Stores

8/3/2019 Business Presentation_Lifestyle Stores

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Profile and Initial Discussion Document forLifestyle Stores


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Founded in 1920, Obeetee is the largestmanufacturer of handmade carpets in India

Our main customers, such as Pottery Barn andRoom & Board, have rated our performance asoutstanding in their vendor evaluation for severalyears

Obeetee has a state of art design facilities, qualitycontrol processes and a manufacturing plant inGopiganj (UP) that is the largest in the industry

Our social accountability and environment policiesare industry leading

COMPANY PROFILE


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Trade Distinctions -

Americas

Magnificent

Carpet Award

SA 8000:2001

Certified

Wools of

New Zealand

Woolmark

Licensee

First Woolmark licensee in the world for handmade carpets.

First brand partner of Wools of New Zealand in the world for handmade

carpets.

First handmade Carpet Manufacturer to qualify for SA 8000:2008.

Received Americas Magnificent Carpet Award for several years

Awarded for exceptional export performance for several years


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OBEETEE HAS HISTORICALLY FOCUSED ON MAJOR INTERNATIONALFURNITURE CHAINS, CATALOGS AND LIFESTYLE STORES

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Pottery Barn Pier One Room & Board Home Depot (HDC) Pottery Barn Kids

Cost Plus Ballard Designs West Elm Grandin road Pottery Barn Teens Sams Club

ABC Carpet andHome

Zara Home

Major Clients Reasons for doing business with Obeetee

Understands design aesthetics of theconsumer base and can evolve designsbased on mood boards and translate themthrough new colors, textures and designs

Reliability on product quality

Socially conscious and environmentallyfriendly

Responsive management

Competitive pricing


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Rashtrapati Bhavan

Vigyan Bhavan

Oberoi Group

Imperial Hotel

Lok Sabha

Recognized as the leading Indian carpet manufacturer

In India Obeetee has several marquee clients which demonstrates therecognition that Obeetee has as a quality manufacturer

Major Clients Reasons for doing business with Obeetee

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In our opinion retail market of high quality carpets will take off in India dueto the following macro factors

Macro Factors Key Attributes of the Market

Enhanced spending on housing

Increased penetration of air-conditioned home and office spaces

Wooden or laminate flooring

Expats and returning NRIs acquiringthe same products as purchased in theinternational markets

Design a combination of Persianand modern designs

Pricing entry category around Rs

15,000 but higher end consumersexist

Manufacturer with establishedcredentials

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Knowledge of Furniture Chain Market: We are the largest indian manufacturer serving top tier furniture and lifestyle

stores internationally

Design Strength: Our design capability is focussed on bringing cutting-edge design to home furnishing chains. Forthis we have invested in the largest design infrastructure in the industry and recruited leading Indian and US

designers.*

Variety in Products: Operates in a wide gamut of products, construction, textures and price points.

High Quality standards: Outstanding rating from major US home furnishing chains.*

Production capacity: Has the largest capacity in the industry & is capable of scaling it up to meet the customers

requirements.

Packaging Solutions: Offering Innovative and customised solutions in packaging.

Timely Delivery: Obeetee has an outstanding on time delivery record acknowledged by majority of its customers.

Best Value for Money: Obeetee offers very competitive prices and has the ability to reengineer the products to fit to

customers price points.

Responsive Management: Adapts and caters to its customers needs very quickly in the most professional manner.

Green and Ethical Company: Obeetee maintains the highest standards of Social ethics and Environmental friendly

practices.

WHY OBEETEE?

*See more in annexure

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Design Strength

High Quality Standards

Packaging solutions

Social Compliance

Environmental Awareness

ANNEXURES

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Largest design Studio with 50 designers working onstate of the art CAD system based in India and US.

Designers engaged from some of the best schools

in US and India capable of creating the most

traditional to the most contemporary designs.

Have the ability to create a collection of rug designsbased on mood boards or tear-sheets.

Produce more than 5000 new designs every year.

One of the largest archives in the world of designs

and different qualities and constructions.

.

DESIGN STRENGTH

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We are known for the highest quality standards inthe Industry.

We use the best raw materials and highly skilledartisans which distinguishes our products.

We have a very modern & one of the largest in-house dyeing facility.

In-house Testing Laboratory checks every incomingand outgoing raw materials.

Stringent quality checks at every stage ofproduction- Dyeing, Weaving, Finishing and FinalInspection & Dispatching.

Our motto ifin doubt- Reject has resulted in a verystrong record of negligible customer complaints.

HIGH QUALITY STANDARDS

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COTTON CANVAS RUGSWOOL HAND-TUFTED RUGS

Obeetee has the ability to package its products in PDQ which and can be shipped directly into thestores and are ready to display.

Enhances the look of the product.

Create an appeal to the customer.

Easy to handle at DC and Store.

Minimal manpower required.

Saves Space.

WOOLHEARTHRUGS

PACKAGING ADVANTAGE- Display Solutions

125 8 ft T ft d


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125x8 ft Tufted rugs onIron wood PDQ Pallet

Pallet Matrix- 4x5 (4 designs x 5 pcs /design)

Pallet sizeDepth (L): 44.0Width (W): 43.5Height (H): 68.0

2 pallets placed in a row.10 rows in a 40 ft HC container.

Total:10x2=20 pallets / container

i.e. Total 20x20 = 400 rugs/ container

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Accent / Scatter rugs in PDQ

Rug Size:- 21x34

Carton Size :- 22.5x22.5x22.5, Gross Weight - 30.00 Kgs (Apx)

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Hearth Shape rugs in PDQ

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SOCIAL ACCOUNTABILITY

& COMPLIANCE

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Ensuring compliance with all the laws of land in letter andspirit.

SA 8000 certified since the year 2004.

Regular audits and continuous improvements

No Child labour.

Safe and Healthy work place environment provided.

Continuous efforts to minimise work related risk to health &safety.

All workers, including contractors, paid at least the minimumwages.

Workers provided all legal benefits & amenities.

Social Accountability cell: A separate department worksindependently to monitor child labour and other socialcompliances within the factory and in all production centres.

SOCIAL ACCOUNTABILITY & COMPLIANCE

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ENVIRONMENT ANDENERGY

CONSERVATION

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Power and steam generation - Power generation by Gasifier plant using biomass saving

fossil fuel.

Project Registered with UNFCCC* under CleanDevelopment Mechanism.

Biomass also used for steam generation reducing carbon

emission. Energy conservation

Condensate recovery for boiler feed water.

Effluent heat recovery for pre-heating Dye House processwater.

Safe Dyes

Use of safe dyes. Certificates obtained from suppliers. Dyes tested by independent laboratories for banned

amines and heavy metals.* UNITED NATIONS FRAMEWORK CONVENTION ON CLIMATE CHANGE

ENVIRONMENT AND ENERGY CONSERVATION

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ENVIRONMENT AND ENERGY CONSERVATION

Control of Pollution -

Effluent discharged only after treatment through Bio-Chemical Plant (ETP).

COD & BOD regularly tested in the in-house ETP

Laboratory. Hazardous waste disposal through Government

approved unit.

Boiler emissions filtered through multi-cyclone plant.

Noise pollution measures at Power Generation Plant.

Regular compliance of the pollution control norms.

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