Business Presentation_Lifestyle Stores

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    Profile and Initial Discussion Document forLifestyle Stores

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    Founded in 1920, Obeetee is the largestmanufacturer of handmade carpets in India

    Our main customers, such as Pottery Barn andRoom & Board, have rated our performance asoutstanding in their vendor evaluation for severalyears

    Obeetee has a state of art design facilities, qualitycontrol processes and a manufacturing plant inGopiganj (UP) that is the largest in the industry

    Our social accountability and environment policiesare industry leading

    COMPANY PROFILE

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    Trade Distinctions -

    Americas

    Magnificent

    Carpet Award

    SA 8000:2001

    Certified

    Wools of

    New Zealand

    Woolmark

    Licensee

    First Woolmark licensee in the world for handmade carpets.

    First brand partner of Wools of New Zealand in the world for handmade

    carpets.

    First handmade Carpet Manufacturer to qualify for SA 8000:2008.

    Received Americas Magnificent Carpet Award for several years

    Awarded for exceptional export performance for several years

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    OBEETEE HAS HISTORICALLY FOCUSED ON MAJOR INTERNATIONALFURNITURE CHAINS, CATALOGS AND LIFESTYLE STORES

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    Pottery Barn Pier One Room & Board Home Depot (HDC) Pottery Barn Kids

    Cost Plus Ballard Designs West Elm Grandin road Pottery Barn Teens Sams Club

    ABC Carpet andHome

    Zara Home

    Major Clients Reasons for doing business with Obeetee

    Understands design aesthetics of theconsumer base and can evolve designsbased on mood boards and translate themthrough new colors, textures and designs

    Reliability on product quality

    Socially conscious and environmentallyfriendly

    Responsive management

    Competitive pricing

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    Rashtrapati Bhavan

    Vigyan Bhavan

    Oberoi Group

    Imperial Hotel

    Lok Sabha

    Recognized as the leading Indian carpet manufacturer

    In India Obeetee has several marquee clients which demonstrates therecognition that Obeetee has as a quality manufacturer

    Major Clients Reasons for doing business with Obeetee

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    In our opinion retail market of high quality carpets will take off in India dueto the following macro factors

    Macro Factors Key Attributes of the Market

    Enhanced spending on housing

    Increased penetration of air-conditioned home and office spaces

    Wooden or laminate flooring

    Expats and returning NRIs acquiringthe same products as purchased in theinternational markets

    Design a combination of Persianand modern designs

    Pricing entry category around Rs

    15,000 but higher end consumersexist

    Manufacturer with establishedcredentials

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    Knowledge of Furniture Chain Market: We are the largest indian manufacturer serving top tier furniture and lifestyle

    stores internationally

    Design Strength: Our design capability is focussed on bringing cutting-edge design to home furnishing chains. Forthis we have invested in the largest design infrastructure in the industry and recruited leading Indian and US

    designers.*

    Variety in Products: Operates in a wide gamut of products, construction, textures and price points.

    High Quality standards: Outstanding rating from major US home furnishing chains.*

    Production capacity: Has the largest capacity in the industry & is capable of scaling it up to meet the customers

    requirements.

    Packaging Solutions: Offering Innovative and customised solutions in packaging.

    Timely Delivery: Obeetee has an outstanding on time delivery record acknowledged by majority of its customers.

    Best Value for Money: Obeetee offers very competitive prices and has the ability to reengineer the products to fit to

    customers price points.

    Responsive Management: Adapts and caters to its customers needs very quickly in the most professional manner.

    Green and Ethical Company: Obeetee maintains the highest standards of Social ethics and Environmental friendly

    practices.

    WHY OBEETEE?

    *See more in annexure

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    Design Strength

    High Quality Standards

    Packaging solutions

    Social Compliance

    Environmental Awareness

    ANNEXURES

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    Largest design Studio with 50 designers working onstate of the art CAD system based in India and US.

    Designers engaged from some of the best schools

    in US and India capable of creating the most

    traditional to the most contemporary designs.

    Have the ability to create a collection of rug designsbased on mood boards or tear-sheets.

    Produce more than 5000 new designs every year.

    One of the largest archives in the world of designs

    and different qualities and constructions.

    .

    DESIGN STRENGTH

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    We are known for the highest quality standards inthe Industry.

    We use the best raw materials and highly skilledartisans which distinguishes our products.

    We have a very modern & one of the largest in-house dyeing facility.

    In-house Testing Laboratory checks every incomingand outgoing raw materials.

    Stringent quality checks at every stage ofproduction- Dyeing, Weaving, Finishing and FinalInspection & Dispatching.

    Our motto ifin doubt- Reject has resulted in a verystrong record of negligible customer complaints.

    HIGH QUALITY STANDARDS

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    COTTON CANVAS RUGSWOOL HAND-TUFTED RUGS

    Obeetee has the ability to package its products in PDQ which and can be shipped directly into thestores and are ready to display.

    Enhances the look of the product.

    Create an appeal to the customer.

    Easy to handle at DC and Store.

    Minimal manpower required.

    Saves Space.

    WOOLHEARTHRUGS

    PACKAGING ADVANTAGE- Display Solutions

    125 8 ft T ft d

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    125x8 ft Tufted rugs onIron wood PDQ Pallet

    Pallet Matrix- 4x5 (4 designs x 5 pcs /design)

    Pallet sizeDepth (L): 44.0Width (W): 43.5Height (H): 68.0

    2 pallets placed in a row.10 rows in a 40 ft HC container.

    Total:10x2=20 pallets / container

    i.e. Total 20x20 = 400 rugs/ container

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    Accent / Scatter rugs in PDQ

    Rug Size:- 21x34

    Carton Size :- 22.5x22.5x22.5, Gross Weight - 30.00 Kgs (Apx)

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    Hearth Shape rugs in PDQ

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    SOCIAL ACCOUNTABILITY

    & COMPLIANCE

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    Ensuring compliance with all the laws of land in letter andspirit.

    SA 8000 certified since the year 2004.

    Regular audits and continuous improvements

    No Child labour.

    Safe and Healthy work place environment provided.

    Continuous efforts to minimise work related risk to health &safety.

    All workers, including contractors, paid at least the minimumwages.

    Workers provided all legal benefits & amenities.

    Social Accountability cell: A separate department worksindependently to monitor child labour and other socialcompliances within the factory and in all production centres.

    SOCIAL ACCOUNTABILITY & COMPLIANCE

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    ENVIRONMENT ANDENERGY

    CONSERVATION

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    Power and steam generation - Power generation by Gasifier plant using biomass saving

    fossil fuel.

    Project Registered with UNFCCC* under CleanDevelopment Mechanism.

    Biomass also used for steam generation reducing carbon

    emission. Energy conservation

    Condensate recovery for boiler feed water.

    Effluent heat recovery for pre-heating Dye House processwater.

    Safe Dyes

    Use of safe dyes. Certificates obtained from suppliers. Dyes tested by independent laboratories for banned

    amines and heavy metals.* UNITED NATIONS FRAMEWORK CONVENTION ON CLIMATE CHANGE

    ENVIRONMENT AND ENERGY CONSERVATION

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    ENVIRONMENT AND ENERGY CONSERVATION

    Control of Pollution -

    Effluent discharged only after treatment through Bio-Chemical Plant (ETP).

    COD & BOD regularly tested in the in-house ETP

    Laboratory. Hazardous waste disposal through Government

    approved unit.

    Boiler emissions filtered through multi-cyclone plant.

    Noise pollution measures at Power Generation Plant.

    Regular compliance of the pollution control norms.