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    UNIVERSITY OF SARGODHA

    UNIVERSITY OF SARGODHA

    BUSINESS PLAN TO START UP NEW

    BUSINESS

    MBA (Regular)

    ENTREPRENEURSHIP PROJECT

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    UNIVERSITY OF SARGODHA

    Ee!u"#$e Su%%ar&

    We are going to start a new business with the name “techvisio”. It is equally

    owned and managed by its fve partners named as Bilal Maqbool, abib

    assan, !yeda tahira maryem, !yeda "ida #ainab, and $imra Iqbal. %ll

    partners have equal capital o& "!.'(((((. )ther partners o& techvisio are

     *rend micro and Mo+y &or online computer bacup so&tware and sa&e storage.

     *rend Micro is an Internet security and antivirus company with over - years

    o& e/perience in protecting their customers &rom online threats. *rend Micro

    is an award0winning maret leader in cloud, virtual, and computer security

    that strives to provide smart and simple sa&ety that fts the home and small

    business. Mo+y is an industry leader in online computer bacup so&tware.

     *ech 1isio is a company that provides online technology support and services

    &or consumers and small businesses. *echvisio proprietary tools and services

    a2ord its clients unparalleled computer security, premium support and

    ongoing maintenance. *he company f/es computers remotely via internet.

    %ll its services are divided in three categories lie 3old, !ilver and 4latinum.

     *he company has certifed and trained e/perts in f/ing problems lie

    5omputer *une 6p, Bacup, and !ecurity etc. *hey are committed to serve

    their customers in a &riendly and help&ul way, along with saving their time

    and money.

    )ur commitment is to listen to and understand your needs and provide a &reediagnosis. *he aim o& the *ech 1isio is to mae it easy to f/, protect, and

    maintain your computer and technology.

    )ur targeted customers are all computer users in 4aistan including

    students, bans, home users etc. *he target maret &or "epairing and

    http://www.trendmicro.com/us/index.htmlhttp://mozy.com/http://mozy.com/http://www.trendmicro.com/us/index.html

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    maintenance &acility is only &or the customers living in !argodha while online

    I* solutions are targeted &or all computer users o& 4aistan.

     *here is a bright &uture &or techvisio as it has an opportunity to open more

    online stores in other large and growing economies to sustain current growth

    levels

     

    GENERAL COMPANY DESCRIPTION

    Bu'#e'' a%e

     *ech 1isio

    M#''# '"a"e%e"

     *ech 1isio is &ounded on the belie& that computer support should be personal,

    trustworthy and a2ordable.

    V#'# '"a"e%e"

    We intend to provide our customers with the best online I* !ervices

    e/perience &rom beginning to end, with a smart, searchable website, easy0to0

    &ollow instructions, clear and secure payment methods, and &ast, quality

    !ervice.

    Lg

    Tagl#e

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    !olution..........3ranted

     Bu'#e'' *+#l'*+&

     *ech 1isio is important to you because it mae using digital devices easier7

    and more &un. It provide quic, truly personal and a2ordable help .It8s maing

    easy to f/, protect, and maintain your computer and technology. )ur

    commitment is to listen to and understand your needs and provide a &ree

    diagnosis. 

    C%*a& ,e'!r#*"#

     *ech 1isio is a company that provides technology support and services &or

    consumers and small businesses. *he company f/es computers remotely via

    internet. %ll their services are divided in three categories lie 3old, !ilver and

    4latinum. *he company has certifed and trained e/perts in f/ing problems

    lie 5omputer *une 6p, Bacup, and !ecurity etc. *hey are committed to

    serve their customers in a &riendly and help&ul way, along with saving their

    time and money.  *ech 1isio has emerged as a leading technology support

    provider &or the connected home and small business. *ech 1isio8s proprietary

    tools and services a2ord its clients unparalleled computer security, premiumsupport and ongoing maintenance. %s technology in homes and small

    businesses rapidly e/pands beyond computers into devices lie *1s, smart

    phones, tablets and home automation systems, it8s more important than

    ever to ensure that your system is sa&e, secure and running smoothly.

    • Our !%%#"%e" is to listen to and understand your needs and

    provide a &ree diagnosis.•

    Our gal is to mae it easy to f/, protect, and maintain yourcomputer and technology.

    • Our 'u**r" is personal, trustworthy, and a2ordable.

    • Our Te!+lg& A,$#'r' are profcient in computer repair,

    maintenance, and security.

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    Te!+ V#'# S-" aal&'#'

    S"reg"+'

      Mareting and advertising capabilities.

      $o local online competitors &or online I* solutions in 4aistan.

     

    Introduce online maret place with little cost.

    • )nline payment system via ban al habib.

    Wea.e''e'

    • $o earlier business e/perience.

    • 6ncertainty about &uture and business decisions.

    O**r"u#"#e'

    • %cquisitions o& valuable companies.

    • )pen more online stores in other countries to sustain current growth

    levels, *ech 1isio can open more online maret place in other large and

    growing economies.

    • Increase service port&olio through acquisition.

    T+rea"'

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    • )nline security is a main threat &or *ech 1isio. )nline store buyer8s

    personal in&ormation such as ban account details, which is a target &or

    online the&t.

    • Increasing competition. It may become more and more di9cult to

    di2erentiate the services &rom the competition.

    Legal /r% / -er'+#*

    4artnership is a legal &orm o& ownership o& tech 1isio. We choose this &orm o& 

    ownership because in this registration is not compulsory. It can be &ormed

    without any legal &ormality and e/penses. *hus it is simple and economical

    to &orm and operate Business o& a partnership frm is very well managed by

    all the partners as they tae interest in the daily a2airs o& business because

    o& the ownership, proft and control. In partnership every partner bears the

    riss individually.

     Ser$#!e'

    •  :iagnosis and repair

    •  I* 5onsultancy

    •  !a&e bo/

    •  !etup and installation

    •  1irus protection

    •  )nline Bacup

    •  4enetration *esting

      4rivacy protection•  6pdates

    Fea"ure / 'er$#!e'

    01 D#ag'#' a, re*a#r

    http://pyco.co.uk/it-consultancy/http://pyco.co.uk/penetration-testing/http://pyco.co.uk/it-consultancy/http://pyco.co.uk/penetration-testing/

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    )ur :iagnose ; "epair service f/es everything &rom system crashes,

    operating system issues, spyware or virus in&ections, system errors, and any

    other problems your computer may be e/periencing. We use proven remote

    technology that

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    1iruses are really bad news. *hey are computer programs that slip into your

    computer through e0mails, Internet lins, and other methods with the

    e/press purpose o& maing you and your computer miserable. !ome viruses

     Aust chew up memory to mae your computer run slower or stop altogether,

    while others will trac your personal in&ormation and give the virus creators a

    way into your computer. *ech 1isio membership comes with a complete

    security suite powered by *rend Micro *itanium.

    71 Ba!.u* Ser$#!e'

    )ur online bacup will not only store copies o& your fles on their servers, but

    it will encrypt them so that only you can access them. *echvisio will

    automatically bac up the &olders you choose on a regular basis set by you. @ou can bac up Aust your Word documents on a weely basis, or your entire

    computer monthly, or whatever else you8d lie. verything you bac up will

    be completely secure, so you can rest easy nowing your fles are sa&e and

    protected in the event o& a catastrophe

    81 Pee"ra"# Te'"#g

    Cor security assurance, companies conduct e/ternal and internal penetration

    tests to uncover e/ploitable security vulnerabilities &rom the perspective o& amalicious outsider or insider respectively.

    91 Pr#$a!& *r"e!"#

    4rotecting your computer and your privacy &rom online threats is critically

    important. %t *ech 1isio, we8re dedicated to helping you use your technology

    with confdence, even when online. )ur agents now all the best practices to

    ensure your online security.

    : 1 U*,a"e'

    6pdates are very important i& you want your computer or device to remain

    sa&e and run at optimum speed. $o matter what ind o& concerns you have

    about program or system updates, *ech 1isio is here to help. )ur techs eep

    http://pyco.co.uk/backup-services/http://pyco.co.uk/penetration-testing/http://pyco.co.uk/backup-services/http://pyco.co.uk/penetration-testing/

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    up with the latest versions o& all maAor operating systems and the most

    popular so&tware used in the home. We can mae sure you8re running

    the latest and best versions to meet your needs.

     

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     Mar.e"#g *la

    W+& , %ar.e" re'ear!+

    Maret research is important &or every business, and should not be Aust a

    one0o2 activity. $o matter how our services are good it is understood that

    any venture cannot succeed without e2ective mareting. *his begins with

    care&ul, systematic research we cannot assume that we already now about

    our intended maret. We need to do maret research to mae sure that we

    are on trac. By maing the maret research we get the nowledge about

    are customers and their taste. It maes us able to provide the services

    according to the demand.

     *ech 1isio conducts the maret research &or these reasonsD

    •  *o identi&y potential customers.

    •  *o understand the nature o& customers.

    •  *o set realistic targets.

    •  *o develop e2ective strategies.

    •  *o e/amine and solve business problems.

    •  *o identi&y business opportunities.

    Mar.e" re'ear!+

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    We had conducted the maret research by the surveys. We use the

    questionnaires tool to measure the demand o& our services business. *he

    (( questionnaires are flled out by di2erent computer users, '( within the

    6niversity o& !argodha and E( &rom outside the university. *he &avorable

    results are EF-G((HJ.FK and the un&avorable results are 'JG((HE'.K.

     *he main question o& our research is that whether the customers want a tech

    support plat&orm or not. *he &avorable results &or this question are

    EG((HLEK and the un&avorable results are 'EG((H-LK. We had also

    conducted the online research to get nowledge about the demand o& such

    business. It was ama+ing &or us to now that there is no such type o& 

    business already operating in 4aistan. By analy+ing our research material

    we deduced that it will render long term profts &or us.

     E!%#!'

    T"al '#;e / %ar.e"

     *here are ' to -( million computer users in the 4aistan. *he total si+e o& 

    our maret consists upon all computer users living in 4aistan.

    Curre" ,e%a, # "arge" %ar.e"

    Internet &acility has become most popular among the all people. very tas

    has become easy to do. *ech 1isio has emerged to provide great online tech

    support and services. %s we are providing an online I* services which is

    demanded by every computer users. We will access your computer over the

    Internet through a secure connection, f/ the problem remotely, and provide

    you with the tools and advice to prevent the problem &rom returning. *his

    service will meet the demand o& targeted customers by o2ering membership

    at no e/tra cost and by saving their time and by maintaining their computer

    and technology. It will provide you easiness in woring with these online I*

    services.

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    Tre,' # "arge" %ar.e"

     *ech 1isio has a growth and consumer pre&erences trend as it is frst time

    introducing the trend o& best online I* services at a reasonable rate &or the

    target customers o& 4aistan. )nline I* solutions are targeted &or the whole

    country while repairing and maintenance &acility is only &or the customers o& 

    !argodha.

    Gr-"+ *"e"#al a, **r"u#"&

     *echvisio has an opportunity to open more online stores in other countries o& 

    the world to sustain current growth levels. We could open its more online

    maret place in other large and growing economies. *ech 1isio &ound an

    opportunity to position them as a trusted tech advisor. *here8s a real need

    &or this approach as technology continues to be an integral part o& our lives

    and wor.

    Barr#er' " e"r&

      C'u%er a!!e*"a!e a, 4ra, re!g#"#)ur business &aces a barrier o& brand recognition and computer

    acceptance. Brand recognition is the barrier in the sense that a

    consumer can &ace a di9culty to correctly identi&y a particular online I*

    services Aust by viewing the service

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    %s 4aistan is &acing a political instability so it can a2ect the

    per&ormance o& our business. Because no one nows at what time

    government will change and with the change o& government policies

    will also change.

      E!%#!al C+age)verall economic conditions are not very good in the country.

    conomic tendenciesD in most case, individuals rather buy services in

    their neighborhood stores, than going online. 5ustomers pre&er doing

    the regular commercial process o& going to the store. 4aying &or the

    services and getting them instantly than going online.

    • S!#al C+ageIn some areas, the internet is not allowed due to religious and ethical

    &actors. *his will a2ect the *ech 1isio business in these regions.

    Internet growth rate is outstanding. With the amount o& internet users

    increasing every year, *ech 1isio has the opportunity to increase their

    maret share. !ocial networs are booming. !ites lie Caceboo and

     *witter are visited by everyone. *hese sites also o2er mareting

    directly on their site. *ech 1isio can increase its awareness through

    social networ mareting.

     

    Te!+lg#!al C+age *echnology is the most nown word in the modern world so any

    advancement in the technology greatly enhances the e9ciency o& *ech

    1isio service. With *ech 1isio being an online I* service provider, they

    are &orced to fnd innovated methods to surpass their

    competitors. 4eople are now able to access the internet anywhere in

    the world through mobile devices and tablets with E3 or F3

    capabilities. *his Maes price comparing available when a consumer is

    anywhere in the world shopping.

    Ser$#!e' a' a !u'"%er

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    M'" #%*r"a" /ea"ure' (S*e!#al /ea"ure')

     *ech 1isio special &eatures are that it is 4roviding an online I* solutions at a

    frst time in 4aistan. )nline I* solutions are targeted &or the whole country

    while repairing and maintenance &acility is only &or the customers o& 

    !argodha. *he special &eature is that we are providing these services timely,

    e9ciently and reliably with a '((K satis&action guarantee. )ur tech support

    agents will respond quicly to your call, spea slowly and clearly, and stay

    with you until your computer or device is repaired to your satis&action. We

    never mae our agents &ollow scripts or time limits, so you can be assured

    that we8ll stay with you to fnd the best possible solution to your problem.

    With *ech 1isio service, you can be confdent in your technology use.   *ech

    1isio tech support is available -F hours a day, L days a wee, so there8s

    never a bad time to as &or help.

    very *ech 1isio f/ comes with a 0day, '((K satis&action guarantee. I& the

    same computer issue crops up again within days o& your service call,

    please let us now. We8ll f/ it again at no additional cost. )ur goal is to mae

    sure you love everything about *ech 1isio services. I& the problems we f/ed

    return, or i& you8re not satisfed with your e/perience &or any reason, contact

    us within days and we will do everything we can to mae it right, &ree o& 

    charge. )ur customers can call us any time with questions. We8re committed

    to helping you &eel confdent and secure with your technology.

    Bee="' / 'er$#!e'

    01 D#ag'#' a, re*a#r  *his service identifes the core o& the problem and do research to understand

    what8s really causing it. )ur :iagnose ; "epair service f/es everything &rom

    system crashes, operating system issues, spyware or virus in&ections, system

    errors, and any other problems your computer may be e/periencing.

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    21 I1T C'ul"a!&

    =uality I* pro&essional services and consultancy &orms the cornerstone o& our

    business. We wor with our customers to help them strategically plan, design

    and implement quality I* solutions that will enhance their business and

    provide them with a real competitive edge.

    31 Sa/e 4

    !a&e bo/ is computing in which large groups o& remote servers

    are networed to allow centrali+ed data storage and online access to

    computer services or resources. !a&e bo/ can be classifed as public, private

    or hybrid. !a&e bo/ computing relies on sharing o& resources to achieve

    coherence and economies o& scale, similar to a utility >lie the electricity

    grid? over a networ.

    51 Se"u* a, #'"alla"#

    )ur !etup ; Installation service covers every sort o& new so&tware or

    hardware that 5omputers need and similar devices don8t come with

    everything you want to use them &or straight out o& the bo/. @ou8ll need

    to buy and install programs or apps to do things lie edit photos, watchvideos, and play games.

    61 V#ru' *r"e!"#

    1iruses are really bad news. *hey are computer programs that slip into your

    computer through e0mails, Internet lins, and other methods with the

    e/press purpose o& maing you and your computer miserable. !ome viruses

     Aust chew up memory to mae your computer run slower or stop altogether,

    while others will trac your personal in&ormation and give the virus creators a

    way into your computer. *ech 1isio membership comes with a complete

    security suite powered by *rend Micro *itanium.

    71 Ba!.u* Ser$#!e'

    http://pyco.co.uk/it-consultancy/http://en.wikipedia.org/wiki/Computer_networkhttp://en.wikipedia.org/wiki/Hybrid_cloudhttp://en.wikipedia.org/wiki/Economies_of_scalehttp://en.wikipedia.org/wiki/Electrical_gridhttp://en.wikipedia.org/wiki/Electrical_gridhttp://pyco.co.uk/backup-services/http://pyco.co.uk/it-consultancy/http://en.wikipedia.org/wiki/Computer_networkhttp://en.wikipedia.org/wiki/Hybrid_cloudhttp://en.wikipedia.org/wiki/Economies_of_scalehttp://en.wikipedia.org/wiki/Electrical_gridhttp://en.wikipedia.org/wiki/Electrical_gridhttp://pyco.co.uk/backup-services/

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    )ur &ully managed, monitored and secure online bacup service saves your

    time, reduces administration and ensures total peace o& mind that critical

    company data is sa&e and securely baced up. )ur online bacup will not

    only store copies o& your fles on their servers, but it will encrypt them so

    that only you can access them. 6sing our online bacup service guarantees

    a complete bacup o& all your data and fles is carried out on a scheduled

    basis without user intervention. verything you bac up will be completely

    secure, so you can rest easy nowing your fles are sa&e and protected.

    81 Pee"ra"# Te'"#g

    Cor security assurance, companies conduct e/ternal and internal penetration

    tests to uncover e/ploitable security vulnerabilities &rom the perspective o& a

    malicious outsider or insider respectively.

    91 Pr#$a!& *r"e!"#

    4rotecting your computer and your privacy &rom online threats is critically

    important. %t *ech 1isio, we8re dedicated to helping you use your technology

    with confdence, even when online. )ur agents now all the best practices to

    ensure your online security. )ur respect &or your privacy and security applies

    to every part o& *ech 1isio service. When you call us &or tech support, we8ll

    connect to your computer remotely through a secure connection and per&orm

    our f/es as you watch. We8ll tell you everything we plan to do and as &or

    permission be&ore proceeding. %t the end o& the session, we8ll provide a

    detailed list o& every action we too.

    :1 U*,a"e'

    6pdates are very important i& you want your computer or device to remain

    sa&e and run at optimum speed. $o matter what ind o& concerns you have

    about program or system updates, *ech 1isio is here to help. )ur techs eep

    up with the latest versions o& all maAor operating systems and the most

    http://pyco.co.uk/penetration-testing/http://pyco.co.uk/penetration-testing/

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    popular so&tware used in the home. We can mae sure you8re running

    the latest and best versions to meet your needs.

    A/"er>'ale' 'er$#!e'

      Guara"ee

    very *ech 1isio f/ comes with a 0day, '((K satis&action guarantee. I& the

    same computer issue crops up again within days o& your service call,

    please let us now. We8ll f/ it again at no additional cost. )ur goal is to mae

    sure you love everything about *ech 1isio services. I& the problems we f/ed

    return, or i& you8re not satisfed with your e/perience &or any reason, contact

    us within days and we will do everything we can to mae it right, &ree o& 

    charge. )ur customers can call us any time with questions. We8re committed

    to helping you &eel confdent and secure with your technology.

     Cu'"%er'

    )ur targeted customers are all computer users in 4aistan including

    students, bans, home users etc. *he target maret &or "epairing and

    maintenance &acility is only &or the customers living in !argodha while online

    I* solutions are targeted &or all computer users o& 4aistan. *heir

    demographic profle can be shown asD

    • %ge >L to (?

    • 3ender >Male, Cemale?

    • ocation > %ll areas o& 4aistan, repairing &acility &or people o& 

    !argodha?

    • Income level >'((( to '((,((( and above?

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    • !ocial class and occupation >Middle class, upper class?

    • ducation > above Metric?

    De%gra*+#! /a!"r' /r 4u'#e'' !u'"%er'

    • !i+e o& frm >small?

    • Industry >service?

    • =uality, technology, and price pre&erences >*ech 1isio is &ounded on

    the believe to provide superior tech support services.  )ur goal is to

    mae it easy to f/, protect, and maintain your computer and

    technology by providing high quality services?

    • ocation >'E0% Bloc main satellite town road , !argodha, 4aistan?

    N#!+e

    We are providing online services, we specially targeting the user G companies

    who want to save time and want quic and reliable f/es at their place, %

    peoples who have internet connection are our targeted customers.

    Pr%"#

    )ur !ales )9cer G Mareting Manager will get touch with customer to

    inNuence them to use our services. 4ublic relation will also help us on his

    matter.

    S"a"#er&D !tationery, which includes letterheads, envelopes and

    business cards, is a means by which our business image or “name

    identifcation” is proAected.

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    Pre'' A,$er"#'#g?  %dvertising ocally in press such as newspapers,

    maga+ines. 4ress advertising is suitable &or image building, in&ormation

    dissemination and sales campaigns. It is also a very a2ordable &or our

    business.

    Ra,#?  "adio is considered as an ideal medium due to its ability to reach

    specifc target groups. We will advertise our business through audio

    advertisement

    Tele$#'#?  *elevision is a power&ul advertising medium because it

    creates impact through sight, sound and movement, so initially we will

    advertise our ads on local cable networ.

    D#re!" Ma#l? :irect communication with the consumer through email,

    post or &a/. It can include newsletters, catalogues and letters.

    Ou",r? )utdoor advertising using billboards and other

    Ol#e?  *his includes advertising on our website, advertising on other

    websites, creating lins to your website &rom other websites, publishing

    blogs, social networs and &orums.

    We want that customer trust on our services, and they also tell other about

    “*5 1I!I)” &riendly e/pert services.

    We have proper system to recogni+e our valued customer, 4roper inventory

    system so&tware.

    Pr%"#al Bu,ge"?

    We will spend appro/imately (((( “Fifty thousand”.

     *5 1I!I) start up budget is -(,(((.

     *5 1I!I) ongoing Budget is E(,(((.

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    customer8s computer remotely using the secure internet connection and

    diagnose and f/ their problem immediately. )ur crew o& E technical ;

    technological e/perts is always there to solve the problems o& hardware and

    so&tware &or our customers.

    Sale' /re!a'"

    We had discussed about our products, services, customers, marets and

    mareting plan in detail. $ow based on our research on our maret structure,

    our customers, the demand o& our services, and according to the 4!*

    analysis we are able to &orecast our sales and our &uture in the e/isting

    maret. We made two types o& &orecast '? “best level o& sales” that we really

    e/pect, -? “worst level o& sales” that we are confdent we can reach no

    matter what happens.

     *he month0by0month sales &orecast spreadsheet &or the frst year is as

    &ollowsD

    2@05 Be'" Wr'" Oanuary L(,((( (,(((Cebruary '((,((( J(,(((March 'E(,((( '((,(((%pril 'P(,((( '(,(((May -((,((( 'J(,((( Oune -'(,((( 'J-,((( Ouly -',((( 'J,(((%ugust --,((( 'P(,(((!eptemb

    er

    -(,((( -'(,(((

    )ctober -(,((( -E(,((($ovembe

    r

    -,((( -F(,(((

    :ecembe

    r

    -L(,((( -F,(((

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     *he sales &orecast spreadsheet on annual basis &or the years is as &ollowsD

    Be'" Wr'"-('F -E,((,((( -',(,(((-(' -,((,((( -E,(,(((

    -(' -J,((,((( -,(,(((-('L E(,(,((( -P,(,(((-('J EE,((,((( E',(,(((

     O*era"#al Pla

    $ow it8s time to e/plain the daily operations o& our business. *ech visio

    provides the great tech support to its customers. We are available -F hours a

    day to provide our services. )ur customers can contact us any time through

    mail or a telephone call and discuss their problems with our technological

    sta2 i& the problems are able to solve online then they solve them online by

    connecting their computer through a secure internet connection. )ur

    equipments include computers, internet connections, di2erent types o& 

    mechanical tools and wires.

    Hr *er'el

      N / e%*l&ee'

    )9ce Manager '

    Mareting Manager '

     *echnical sta2 E

     *ech /perts E

    )9ce boy '

    3uard '

    T"al 0@

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      T&*e / la4r

    )9ce Manager 4ro&essional

    Mareting Manager 4ro&essional

     *echnical sta2 4ro&essional and silled

     *ech /perts 4ro&essional and silled

    )9ce boy !illed

    3uard silled

      Pa& '"ru!"ure

    E%*l&ee' Salar&)9ce Manager '(,(((G0

    Mareting Manager 'F,(((G0 *echnical sta2 'L,(((G0 *ech /perts -E,(((G0

    )9ce boy ,(((G03uard ,(((G0

      W+ ,e' -+#!+ "a'.  

    O!e Maager

     *he o9ce manager is the coordinator o& the wor system. %n o9ce manager

    is responsible &or planning, organi+ing, and controlling the clerical aspect o& 

    the organi+ation, including the preparation, communication, coordination and

    storage o& data. e per&orms the &ollowing tassD

    o :etermines manpower requirementso recruiting

    o selecting

    o  training people

    o Budget development and implementation

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    o 4urchasing

    o %ccounting

    o quipment management

    o Cacilities management

      Mar.e"#g Maager

    )ur mareting manager does the &ollowing tassD

    o "esearching and reporting on e/ternal opportunities

    o 6nderstanding current and potential customers

    o 5ustomer relationship management

    o :eveloping the mareting strategy and plan

    o Management o& the mareting mi/

    o Measuring success

    o nsuring timely delivery

    o :eveloping guidelines

    o Maing customer &ocused decisions

     

    Te!+#!al S"a 

    )ur technical sta2 per&orms &unctions such as Window installation, !etup and

    installation, :iagnosis and repair, !ystem upgrade, :ata recovery, routine

    system maintenance, purchase o& hardware and so&tware and more.

     

    Te!+ E*er"

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     *echvisio technology e/perts are responsible &or the day to day operational

    activities o& help0des support, networ administration, and systems. *hey

    do the &ollowing tasD

    o !upport users with I*0related problems in a responsive and service

    oriented manner.o !etup, management, and maintenance o& I*0related equipment.o Manage time and proAects e2ectively.o %ssist with the troubleshooting, installation, and implementation o&

    systems.o nsure data integrity with regard to our f/ed asset inventories.o 4rovide input and recommendations to the organi+ation surrounding

    hardware and so&tware technologies and how these technologies can

    assist the business being especially.o 4roactive with new technologies.o :evelop and monitor per&ormance levels o& so&tware and hardware and

    evaluate, "ecommend, and propose alternative methods o& in&ormation

    processing.

      O!e 4&

      e does the &ollowing tass

    o )pening ; closing ; cleaning o9ceo  Welcoming visitors and handling callers and arranging appointmentso 4repare co2ee and tea &or sta2 ; visitorso "eceiving mail ; fling :ocuments

     

    Guar,  )ur security guard per&orms the &ollowing worsDo 4rotection o& people and propertyo 4revent incidentsGo2ense be&ore it has occurredo )bserve and report a&ter an incidentGo2ense

    Tra##g %e"+,' a, reu#re%e"'

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    We will train the employees by !mall group discussions, 5ase studies, and =

    ; % sessions. While other methods are as &ollowsD

     J4 Me"r#g

    It involves providing an employee with an e/perienced coach to oversee his

    or her learning e/perience. *he mentor or coach provides advice and

    instruction, but is not per&orming the Aob with the employee as in on0the0Aob

    training. *he trainee employee learns the Aob frsthand and may consult the

    mentor or coach at any time &or assistance.

    • O>"+e>J4 Tra##g

    mployers can use o20the0Aob training to provide employees a chance to

    learn away &rom their wor setting. Besides classroom training, employers

    choose other &ormats such as e0learning. In a sel&0contained e0learning

    program, learners can wor at their own pace, moving through modules,

    learning new tass, sometimes trying tass and completing assessments. 0

    learning can include discussions with other participants, scenarios in which

    employees must choose the right outcome and training videos.

    ual#"#e' / '"a 

    C%*e"e!& !+e!. 

    )ur potential employees have the necessary sills, e/periences and

    education to success&ully complete the tass we need to per&orm.

     Ca*a4le

    )ur employees are capable to per&orm not only easy tass but they also fnd

    ways to deliver on the &unctions that require more e2ort and creativity. Cor

    us, being capable means the employee has potential &or growth and the

    ability and willingness to tae on more responsibility.

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    C%%#"%e"

    )ur employees are serious about woring &or the long term. *hey always loo

    &or something better.

     C+ara!"er

    )ur employees have values that align with ours. *hey are honestQ they do

    tell the truth and eep promises. *hey are selNess and a team player.

    I$e"r&

    Inventory is defned as stoc or store o& goods. *hese goods are maintained

    on hand at or near a business

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      4hone no. (FJ0EL-PEPF.

    “In&osays” also deals in hardware computer accessories. It starts &rom -((L.

    !upply their goods to many other stores and is &amous &or the timely delivery

    there&ore we mae purchases &rom them.

    31 “4a computers”

    !hop no.-,

    "ehman trade center,

    4hone no. (FJ0E--P'-.

    “4a computers” deals in computer so&twares and hardwares. It starts &rom

    -('( and it is also considered to be a reliable supplier and it timely deliversthe supplies.

     T&*e a, a%u" / #$e"r&

    %s techvisio is a services providing business there&ore we do not store large

    amount o& inventories. We purchase inventories in small amounts as and

    when needed. )ur inventory includes di2erent type o& tools, laptop screens,

    computer parts, 5ds and :1:s etc.

    Cre,#" a, ,el#$er& *l#!#e'

    We purchase things lie inventories, &urniture, and hardware on credit. We

    normally pay our creditors within P( days &rom delivery. Because we

    purchase inventories in small amount so we &requently purchase it as and

    when needed so we want it in short time period that normally is one day. Cor

    other things delivery time is within one wee.

    We have more than one supplier &or critical items because in our business we

    are required to provide timely services, time and quality matters a lot in our

    business. We sometimes have argent needs o& inventory and other things

    and there&ore short0term delivery problems may occur so, it is important &or

    us to have more than one supplier. *he cost o& our supplies is not Nuctuating

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    and i& changes the change is steady because o& the reason that the changes

    in technology increase the quality and reduces the cost but i& &or some

    economical reasons the cost increases the increase will be steady.

    Maage%e" / a!!u"' *a&a4le'

    %ccounts 4ayable >%4? is an important &actor in a company8s woring capital,

    and a ey indicator o& overall operational e2ectiveness. %ccounts payables,

    located on a company8s balance sheet, are what our company owes its

    suppliers &rom which it buys its inventory and other supplies. %ccounts

    payables are a current liability and they are listed on the right hand side o& 

    the balance sheet. *hey are e/pected to be repaid to the suppliers within one

    year. %4 levels also a2ect several important fnancial per&ormance measures,

    including days payable and the current ratio o& assets to liabilities. )ur

    organi+ation requires a system that8s reliable and can accommodate a range

    o& metrics. In other words, it must be both timely and accurate.

     *he &ollowing best practices are used in order to ensure a timely %4 processD

    Issue *%*s &or invoices received at the mailroom &or same0day scanning

    Inde/ and process invoices within one business day

    andle requests &or vendor setupGamendments within two business

    days

    andle all e/ceptions within two business days.

     *ransparency is integral to any good %4 process. We maintain open

    communication with our sta2, and suppliers, eeping them aware o& any

    potential issues or delays. stablish clear guidelines about our process, and

    conduct regular meetings to ensure that each team member is woring

    accurately. *his approach will help eep e/pectations in line, and enable us

    to deliver the best possible results, every time. We maintain good

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    relationship with our suppliers and they o2er us discounts &or the prompt

    payments.

     Maage%e" a, rga#;a"#

    Management is very important &or the success o& our business. I& 

    management is good we can achieve our goal easily. )rgani+ing and

    managing each and every step o& day to day business will mae us

    success&ul and able to well &orecast the &uture. Cor the management o& day

    to day activities techvisio have an o9ce manager who is responsible all

    routine activities. )ur o9ce manager manages the o9ce wor and

    mareting manager manages the outside activities lie advertisement and

    promotion o& business. We have technical and technological e/perts that are

    the most important asset and source o& revenue &or our business. *he

    technical sta2 solves the hardware related problems o& our customers and

    technological e/perts solve the so&tware or i.t related issues o& the

    customers. We have one o9ce boy who is responsible to tae care o& our

    employees and to &ulfll their needs lie to serve them tea, co2ee ; &ood e.t.c

    and to eep o9ce neat and clean. We have one guard who is responsible &orthe security o& the o9ce and employees.

    Pr/e''#al a, a,$#'r& 'u**r"

    %t the initial stage we temporarily hire consultants &or the advisory support

    &or some issues lie location decision, accounting management and hiring

    the best talent and we pay them &or their services.

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    Per'al F#a!#al S"a"e%e"'

    We have "s. ((,((( as capital to start this business. We are partners and

    our personal fnancial profle is as &ollowsD

    Par"er' Ca'+ age!yeda *ahira Maryem '((,((( -(K$imra Iqbal '((,((( -(K!yeda "ida #ainab '((,((( -(KBilal Maqbool '((,((( -(Kabib assan '((,((( -(K

    S"ar"u* e*e'e' a, !a*#"al#;a"#

    S"ar"u* e*e'e'A%u"

    (R'1)egal '(,(((Broachers F,(((5onsultants ,(((!hop E(,(((ardware ; so&tware EP,(((

    "esearch anddevelopment

    E,(((

    5ontingencies -,J(()thers ',(((

    T"al :69@@

    In techvisio we are required to pay the above startup e/penses. *hese are

    the e/penses that are necessary to be paid be&ore we start our business

    without paying them we cannot start our business. We capitali+e thesee/penses over the frst three years period o& our business. In the frst year

    the amount o& E-,((( will be capitali+ed. %lso in second year the amount o& 

    E-,((( will be capitali+ed and in the third year the remaining amount o& 

    E',J(( will be capitali+ed.

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    Brea. e$e aal&'#'

     *he brea0even point >B4? represents the sales amount in either unit or

    revenue terms that is required to cover total costs >both f/ed and variable?.

     *otal proft at the brea0even point is +ero. Brea0even is only possible i& a

    frm8s prices are higher than its variable costs per unit. I& so, then each unit

    o& the product sold will generate some “contribution” toward covering f/ed

    costs. *his calculation is critical &or any business owner, because the

    breaeven point is the lower limit o& proft when determining margins.

     *here are several types o& costs to consider when conducting a breaeven

    analysis, techvisio company do its brea even analysis in &ollowing si/ steps.

    01 De"er%#e !%*a&' =e, !'"'

    Ci/ed costs are any costs that dontechvisio? variable

    costs are

      Var#a4le !'"' 05:99@@

    3? De"er%#e "+e 'ell#g *r#!e / 'er$#!e'4ricing strategies are part o& the much more comprehensive mareting

    strategy, and can be &airly comple/. owever, price will be at least as high as

    production costs >in &act, a lot o& anti0trust legislation e/ists to outlaw selling

    below cost?. !ale &orecast o& one service o& techvisio is

    Per u#" 'ell#g *r#!e 0935

    http://homebusiness.about.com/od/glossary/g/break_anal.htmhttp://homebusiness.about.com/od/glossary/g/break_anal.htmhttp://homebusiness.about.com/od/glossary/g/break_anal.htmhttp://homebusiness.about.com/od/glossary/g/break_anal.htm

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    5? Cal!ula"e u#" !"r#4u"# %arg#

     *he unit contribution margin represents how much money each unit sold

    brings in a&ter recovering its own variable costs. It is calculated by

    subtracting a unit

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    competitive success in business all entrepreneurs should heed. *hese

    components are &ound in nearly all divisions o& a company, including

    mareting, human resources and fnance.

    o  Pla#g

    Business planning is vital to eeping our company pointed in the right

    direction. We tae the time to create a thorough plan and giving thought to

    service development, operations, mareting, fnancing, business models and

    sta9ng issues be&ore we begin to build our business. 4lanning is not only

    important in the early stagesQ we revisit our strategic plans regularly to eep

    the direction o& our business in line with current and &uture trends in the

    maretplace to maintain the competitive edge.

    o  Value Crea"#

    5ontinuous value creation >515? is the disciplined process we use to

    continually e/amine our current service o2erings to ensure that they are

    above the industry standard. )ur services are star in the maretplace today,

    but it might not tae long &or a competitor to create a slightly better service,

    a new method o& delivery or a new customer e/perience. *o eep our

    operations as Ne/ible as possible to quicly tae advantage o& new industry

    trends we mae research and development a consistent priority to ensure

    that we are the frst to maret with new innovations.

    o  Cu'"%er 'er$#!e'

    2ective customer service is the largest determining &actor o& customer

    loyalty and repeat purchases. 5ustomer services is the single &actor o&ten

    can give small businesses an edge over their larger competitors. We &ocus

    our sales and service e2orts on delivering the most satis&ying customer

    e/perience in our industry, and we see a dramatic increase in word0o&0mouth

    re&errals and repeat sales. We create a training schedule that will allow our

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    customer service representatives to continually hone their sills. We develop

    a customer survey system that allows us to reach out to customers and as

    important questions about such areas as service support, warranty

    satis&action etc. *o stay ahead o& the competition, we need to now what our

    customers e/pect and what eeps them satisfed.

    o  Mar.e"#g

    % mareting presence is vital to competitive success in business. We do

    mae &unds and advertise our services on television, maga+ines and radio.

    We use social media outlets, such as Caceboo that have become widely

    popular means o& communicating with customers at virtually no cost.

    o Ser$#!e' ual#"&

    !ervice quality is a comparison o& e/pectations with per&ormance. *o stay

    ahead o& the competition, we need to mae sure that the quality o& our

    services remains high. Improved service quality increases our economic

    competitiveness. %re aim is to identi&y problems quicly and systematicallyQ

    establish valid and reliable service per&ormance measures and measurecustomer satis&action and other per&ormance outcomes and we this aim by

    understanding and improving operational processes.

    o  Hu%a Re'ur!e'

    We manage our human resources e9ciently. *his includes hiring the right

    worers, e/panding the wor&orce as needed and providing pay and benefts

    that fnd a balance between adequate compensation and reasonable cost tothe business. We use human resources management techniques, such as

    motivating employees with recognition and incentives. "etaining highly0

    silled worers is very important &or us to be in the competition.

    ual#"& C"rl Pr!e,ure'

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    We train our employees to adopt strategies &or maintaining quality control.

     *raining minimi+es the potential &or misunderstanding or miscommunication,

    and it increase accountability. We post and advertise guarantees &or quality

    control to reassure customers. !ince customers might have concerns about

    in&erior services, less competitive pricing or &ewer customer0&riendly policies

    compared with other stores. We solicit &eedbac &rom customers to &urther

    address quality control. Ceedbac can provide valuable suggestions &or

    maing improvements the online services store to boost quality.

    We understand the importance o& quality control as it is potentially

    disastrous &or businesses. We live and breathe quality because we now

    e/actly what poor quality costs us. *here&ore we use the qualitymanagement tools >*=M? to control the quality o& our services. %ccording to

    psychologists, people remember negative e/periences more vividly then

    positive ones. =uality control is common and e/pected practice in the

    industry, but it is also time0consuming and e/pensive. %t the same time it

    provides many advantages lieD

    • =uality 5ontrol Builds 5ustomer oyalty

    • =uality 5ontrol 4rotects the Brand $ame

    • =uality 5ontrol !aves Money

    • =uality control minimi+es the costs

    La4r Pr,u!"#$#"&

    abor productivity is a revealing indicator o& several economic indicators as it

    o2ers a dynamic measure o& economic growth, competitiveness, and living

    standards within an economy. It is the measure o& labor productivity >and all

    that this measure taes into account? which helps e/plain the principal

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    economic &oundations that are necessary &or both economic growth and

    social development. abor productivity is the value o& services produced in a

    period o& time, divided by the hours o& labor used to produce them. In other

    words labor productivity measures output produced per unit o& labor, usually

    reported as output per hour wored or output per employed person.

    %lthough the ratio used to calculate labor productivity provides a measure o& 

    the e9ciency with which inputs are used in an economy to produce services,

    it can be measured in various ways. abor productivity is equal to the ratio

    between a volume measure o& output >gross domestic product or gross value

    added? and a measure o& input use >the total number o& hours wored or

    total employment?.

    • labor productivity H volume measure o& output G measure o& labor input

    use

     *he volume measure o& output reNects the services produced by the

    wor&orce. $umerator o& the ratio o& labor productivity, the volume measure

    o& output is measured either by gross domestic product >3:4? or gross value

    added >31%?. %lthough these two di2erent measures can both be used as

    output measures, there is normally a strong correlation between the two.

     *he measure o& input use reNects the time, e2ort and sills o& the wor&orce.

    :enominator o& the ratio o& labor productivity, the input measure is the most

    important &actor that inNuences the measure o& labor productivity. abor

    input is measured either by the total number o& hours wored o& all persons

    employed or total employment.

    Pr#!e'

    4rice is a ey component o& value, but “value &or money spent” is

    probably a more important consideration. 3enerally, most research

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    on consumer attitudes on the convenience business has shown that

    consumers e/pect to spend a little more when they purchase services

    &rom a convenience store but we provide our services at much lower

    prices as prevailing in the maret and we are saving their precious

    time.

    MEMBER SHIP PRICES

    T&*e Oe "#%e !+arge' M"+l&!ilver ((( '(((3old ((( -(((4latinum '(((( E((

    Oe T#%e C+arge' Fr T+e Ser$#!e' Pr$#,e,

    Ser$#!e' Pr#!e'Windows installation '(((Windows installation (()nline !a&e bo/ charges >monthly? (((1irus 4rotection one timeR PPP"egular checup '((:ata "ecoveryR '((((!o&tware updatesR ((

    4rivacy protection PPP!etup ; installation R ((:iagnosis ; "epair R J((

    !ystem upgradeR F(((

    Pr#!#g '"ra"eg&

    Cinding the right pricing strategy is an important element in running a

    success&ul business. % business can use variety o& pricing strategies weselling services. *he price can be set to ma/imi+e proftability &or each unit

    sold or &rom the maret overall. In “techvisio” we use the penetration pricing

    policy. It is a pricing strategy where the price o& a product is initially set at a

    price lower than the eventual maret price, to attract new customers. *he

    strategy is used &or the e/pectation that customers will switch to the new

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    brand because o& the lower price. *he price will be raised later once the

    maret share is gained.

    Pa&%e" %e"+,

    We are providing our services only on the cash basis and the amount o& cash

    will be deposited in our account in ban al habib. *he account number is

    ((LS((L'S((-P-FS('SL. %s we are running the services business there&ore

    we cannot provide them on credit basis. *he customers must pay online &or

    enAoying the services.

    S"ra"eg& /r .ee*#g !l#e" 4a'e

    01 S*ee, #' 'e!,ar& " ual#"&

    When it comes to customer service that eeps people coming bac, the

    research shows that quality matters more than speed. %ccording to a study

    by the 3allup 3roup, customers were nine times more liely to be engaged

    with a brand when they evaluated the service as Tcourteous, willing, and

    help&ul,T versus the TspeedyT evaluation, which only made customers si/

    times more liely to be engaged. !o our service quality is very e9cient and

    good.

    21 De$el* a We4'#"e

     *ech 1isio develop and maret the own website. *he web is &ull o& &ree places

    to advertise, so *ech 1isio develop a website where potential clients can go

    to learn more about us, the services that we o2er, and our pricing and

    availability.

    31 Oer a Guara"ee

    veryone lies a sure thing. 3etting customers to return to our business

    within days and we will deliver you on your promises and ensure that the

    results are what you e/pect. %s an online store business, we want our

    https://www.helpscout.net/blog/speed-kills-research-reveals-good-service-beats-fast-service-every-time/http://businessjournal.gallup.com/content/727/when-speed-kills.aspx#1https://www.helpscout.net/blog/speed-kills-research-reveals-good-service-beats-fast-service-every-time/http://businessjournal.gallup.com/content/727/when-speed-kills.aspx#1

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    reputation to be one o& integrity. !o, one way o& eeping client is to o2er a

    service guarantee. *hat8s something that will only happen when your

    customers reali+e that they can trust you to do what you say you8re going to.

    51 S"a& # Tu!+

     *he customers want to be heard. !o, one strategy &or eeping customers is

    to stay in touch with them. We can do that through constant communication

    in the &orm o& online mailing lists and a strong social media presence such as

    &aceboo. %s we have a smaller client base, we can mae sure we stay in

    touch through regularly scheduled phone calls and meetings that touch base

    on your ongoing relationship.

     

    H#g+ Te!+lg& C%*a#e'

    E!%#! u"l. /r "+e Te!+ V#'#

    !ervices sector contributes the maAor share in the economic activity o& 

    4aistan. )ver the last &ew decades, the structure o& 4aistan economy has

    e/perienced signifcant changes. )ur Corecasted e/pectations &or *ech 1isio

    is given below that are showing how well the economy will per&orm during

    an upcoming  year or other time period.

    A!"ual 2@05 2@06 2@07 2@08 2@09

    3:4 -E.- -F -FJ -( -' -'

    Interest rate E.P .L .(E .(P .(J .(LInNation rate P.( P P.P '(. ''.- '-.F

    6nemployment

    rate

    .(( .' .(P .' .'F .'F

    http://www.investorwords.com/1652/economy.htmlhttp://www.investorwords.com/10596/perform.htmlhttp://www.investorwords.com/11434/upcoming.htmlhttp://www.investorwords.com/3669/period.htmlhttp://www.investorwords.com/1652/economy.htmlhttp://www.investorwords.com/10596/perform.htmlhttp://www.investorwords.com/11434/upcoming.htmlhttp://www.investorwords.com/3669/period.html

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    conomic Corecasts U -('F0-('J )utloo

    Te!+ V#'# #/r%a"# '&'"e%

     *ech 1isio has the management in&ormation system to manage the costs,

    4rices and marets. In&ormation systems and organi+ations inNuence one

    another. In&ormation systems are built by our manager to manage the cost,

    price and other activities o& the frm. *his new I* >in&ormation technology?

    system allowed *ech 1isio to increase its customer and partners, as well as

    its activities. In&ormation, in MI!, means the processed data that helps the

    management in planning, controlling and organi+ing the cost o& the *ech

    1isio.

    Cu""#g e,ge -#"+ Te!+ V#'#

    5utting edge is someone or something that is the latest, greatest and

    newest. *ech 1isio has cutting edge in 4aistan because it is frst time

    introducing the best and latest online I* solutions &or the whole people o& 4aistan as it is providing the best home tech support *ech 1isio &or your

    computer and other devices. It has no competitors locally that are already

    providing online I* solutions in 4aistan.

    S"a"u' / re'ear!+ a, ,e$el*%e"

    "esearch and development is o& great importance in business as the level o& 

    competition is rapidly increasing.  It has special importance &or *ech 1isio

    which eeps an eagle eye on competitors and customers in order to eep

    pace with modern trends and analy+e the needs, demands and desires o& 

    their customers. *otal *ech 1isio e/penditures on research and development

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    &or years are -(,((( rupees. ";: e/pense is essentially the amount o& 

    money that a *ech 1isio spends to develop new services each year.

      Reu#re%e"' " 4r#g "e!+$#'# 'er$#!e' " %ar.e"

     *hese are some important steps that help techvisio to success&ully bring

    their new services to maret.

    01 S"u,& a4u" !%*e"#"#

    Many business mareting classes teach participants how to per&orm a !W)*

    >strengths, weanesses, opportunities and threats? analysis. *ech 1isio have

    to start by taing a serious loo at their competitors. It is required to mae a

    list o& the businesses that o2er services similar to the one that *ech 1isio

    plan to launch. %&ter deciding their own competitors, review their mareting

    materials, including their ads, brochures and websites.

    21 Targe" "+e #,eal !u'"%er

     *o success&ully launch our service with minimum fnancial outlay, it

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    in 4aistan with a '((K satis&action guarantee and meet the needs and

    desires o& your best prospects.

    51 De=e %ar.e"#g '"ra"eg& a, "a!"#!'

    $e/t, *ech 1isio has to choose their sales and mareting channels.

    61 Te'" "+e !!e*" a, %ar.e"#g a**ra!+

    Itor simply host roundtable

    discussions with members o& the target audience?, employ online research,or provide the services to a selected group o& users &or testing.

    71 Rll u" &ur !a%*a#g

    4ublic relations o&ten play a vital role in the launch o& a service. *ech 1isio

    can use media relations tactics to place articles and win interviews, hold a

    launch event, or use grass roots mareting to build bu++. But no matter what

    publicity route we choose, frst mae sure that the service is completelyready and available &or purchase in order to ma/imi+e returns &rom the

    coverage that *ech 1isio receives. It is required to Monitor the results &rom all

    media, and in the frst wees and months, be prepared to adAust the

    campaign to tae advantage o& what

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    &ace. *ech 1isio requires the &ollowing strategies to stay ahead o& the

    competition.

    Pla#g

    Business planning is vital to eeping our company pointed in the right

    direction. We require a time to create a thorough plan and giving thought to

    service development, operations, mareting, fnancing, business models and

    sta9ng issues be&ore we begin to build our business. 4lanning is not only

    important in the early stagesQ we revisit our strategic plans regularly to eep

    the direction o& our business in line with current and &uture trends in the

    maretplace to maintain the competitive edge.

    Value Crea"#

    5ontinuous value creation >515? is the disciplined process we require to

    continually e/amine our current service o2erings to ensure that they are

    above the industry standard. )ur services are star in the maretplace today,

    but it might not tae long &or a competitor to create a slightly better service,

    a new method o& delivery or a new customer e/perience. *o eep our

    operations as Ne/ible as possible to quicly tae advantage o& new industry

    trends we mae research and development a consistent priority to ensure

    that we are the frst to maret with new innovations

    Cu'"%er 'er$#!e'

    2ective customer service is the largest determining &actor o& customer

    loyalty and repeat purchases. 5ustomer services is the single &actor o&ten

    can give small businesses an edge over their larger competitors. We &ocus

    our sales and service e2orts on delivering the most satis&ying customer

    e/perience in our industry. We require a training schedule that will allow our

    customer service representatives to continually hone their sills. We have to

    develop a customer survey system that allows us to reach out to customers

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    and as important questions about such areas as service support, warranty

    satis&action etc. *o stay ahead o& the competition, we need to now what our

    customers e/pect and what eeps them satisfed.

    Mar.e"#g

    % mareting presence is vital to competitive success in business. We need to

    mae &unds and advertise our services on television, maga+ines and radio.

    We require using social media outlets, such as Caceboo that have become

    widely popular means o& communicating with customers at virtually no cost.

    Ser$#!e ual#"&

    It is a comparison o& e/pectations with per&ormance. *o stay ahead o& the

    competition, we need to mae sure that the quality o& our services remains

    high. Improved service quality increases our economic competitiveness. *ech

    1isio aim is to identi&y problems quicly and systematicallyQ establish valid

    and reliable service per&ormance measures and measure customer

    satis&action and other per&ormance outcomes.

    Hu%a Re'ur!e'

     *o eep the company competitive we require managing our human resources

    e9ciently. *his includes hiring the right worers, e/panding the wor&orce as

    needed and providing pay and benefts that fnd a balance between

    adequate compensation and reasonable cost to the business. We need to use

    human resources management techniques, such as motivating employees

    with recognition and incentives. "etaining highly0silled worers is very

    important &or us to be in the competition.

    H- ,e' "+e !%*a&?

      Pr"e!" #"elle!"ual *r*er"&?

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     *o provide protection o& I4 rights in 4aistan, Intellectual 4roperty

    )rgani+ation o& 4aistan )rdinance, -((  >I4) 0 4aistan? has been

    established. Intellectual property can be someone

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     *his re&ers to the *echnology becoming outdated due to technological

    advancesQ technology that has been surpassed by newer technology and it

    becomes pre&erred to use the new technology in place o& the old, even i& the

    old is still &unctional. %voiding obsolescence or minimi+ing its costs can be

    accomplished through actions in planning and programming. *ech 1isio taes

    some actions and decisions to avoid technological obsolescence.

     *ech 1isio nable good technological decisions to avoid or recover &rom

    obsolescence, it require the active and ongoing tracing o& the technology

    used by the *ech 1isio and the relevant developments that will support *ech

    1isio needs. Identi&ying timely, essential, and &ortuitous acquisitions and

    upgrades is the ideal. *he *ech 1isio needs short and long0term planning to

    respond to immediate needs and anticipate &uture requirements.

    Re"a# .e& Per'el

    ey employee retention is important to the long term health and success o& 

     *ech 1isio business. Managers readily agree that retaining best employees

    ensures customer satis&action, sales, satisfed coworers and reporting sta2,

    e2ective succession planning  and deeply imbedded organi+ational

    nowledge and learning. ow does *ech 1isio retain their ey personnel is

    given belowD

    • We "rea" ur e%*l&ee' l#.e ur %'" $alua4le !l#e"'1 It is

    cheaper to eep our good employees than it is to hire and train new

    ones.

    • Ge" ur e%*l&ee' " K/all # L$e -#"+ Te!+ V#'#1 We

    communicate our vision in a compelling way. *ech 1isio !how everyone

    the role they have to contribute to this vision. We create opportunities &or

    people to connect with each other &or support and to improve

    communication in wor teams.

    http://humanresources.about.com/od/glossarym/g/manager.htmhttp://humanresources.about.com/od/glossarys/g/successionplan.htmhttp://humanresources.about.com/od/glossarym/g/manager.htmhttp://humanresources.about.com/od/glossarys/g/successionplan.htm

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      Me& #' al' #%*r"a" rea' /r e%*l&ee' " '"a& -#"+ a

    Te!+ V#'#1 3et their inputX %s, what do employees lie about woring

    hereV What would employees lie changed to mae *ech 1isio a better

    place to worV *echnical sta2 and tech e/perts that are the cornerstones

    o& the *ech 1isio, require special attention. *ech 1isio satisfes these

    special people by meeting their fnancial requirements and looing &or

    the best pacage o& benefts that these people fnd most positive as

    incentives to stay.

    • S+- a**re!#a"# $#a !%*e'a"# a, 4ee="'1 )2ering things

    lie competitive salaries, proft sharing, bonus programs, pension and

    health plans, and paid time o2 sends a power&ul message to employees

    about their importance at the techvisio. *he rewards that techvisio gives

    to employees are meaning&ul in order to impact their perception o& the

    organi+ation.