Business Plan Presented by: Yuanyuan Chai Youchuan He.
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Transcript of Business Plan Presented by: Yuanyuan Chai Youchuan He.
Introduction
Franchised Quick Service restaurant.
Location: Food Court Lower Place Riel
Type: Asian flavor pan fried dishes
Targets: University students, profs, faculties & Group events
Positioning Statement:
To create the freshest taste of Asia using quality and nutritious ingredients, while making them easily accessible, convenient and affordable
Operation/HR Plan
Operation Hours• Monday-Thursday: 9:30am – 7:30pm• Friday: 9:30am – 5:30pm• Saturday: 10:00 am– 3:00pm
Organizational Structure • Corporation • 50/50 shares
Organizational chart
Manager
Part-time Full-time
Supervisor
Marketing Mix
Place
Product• Quick service• High quality
Price• Lunch special• Student price
Promotions
Capital Budget& Financing
Capital Budget 2012
Equipment 11,381
Opening Inventory 5,000
Franchise Fee 25,000
Leasehold Improvements 50,000
Total $96,381
Financing Budget 2012
Bank debt 33% 31,805
Equity 64,576
Total $96,381
Financial AnalysisMarket observation (Umi Sushi)• 60-80 customers/hr during peak period• 10-25 customers/hr during slow time
Break-even Analysis
12345Base Case
NaN
175
170
165
165
Breakeven
105115125
Revenue
2012 2013 2014 2015 2016Number of customers
175 170 165 165 165
Days Open 266 266 266 266 266Ave.
Purchase/Customer $10.00 $10.25 $10.51 $10.77 $11.04
Total Sales
465,500
463,505
461,119
472,64
7
484,46
3
1 2 3 4 5 -
100,000
200,000
300,000
400,000
500,000
600,000
Net IncomeRevenue