Business Plan

Mom’s BiryaniThe desi restaurant in Hyderabad

Presented by: VARDA SHAIKH ID#: 1310-BBA027HIBA SHAIKH ID#: 1310-BBA009MARYAM QAZI ID#: 1310-BBA015NAILA KABOORO ID#: 1310-BBA017

Supervisor:Syed Salahuddin

Adjunct Assistant Professor

Chief Patron Patron Dr. Hameedullah Kazi Dr. Qamaruddin MeharPro Vice Chancellor Chairperson

Department of Management Sciences,Faculty of Commerce, Economics & Management Sciences,

Isra University, Hyderabad

GROUP NAME:

SLOGAN:Come Hungry, Leave Happy

VISION: We envision a world where youth are active leaders, striving to open doors for women employment and concerned to provide fresh, local,

healthy and affordable food to everyone.  

MISSION: To ensure that all guests and staff are treated with the respect and

dignity they deserve.

EXECUTIVE SUMMARY:

EXECUTIVE SUMMARY:

“It is the beauty of our culture and also the pride of Pakistani woman that she will not let a guest go away with an empty stomach from her home. Mom’s biryani abstract this idea and put it on professional ground. WE, THE TEAM OF MOM’S BIRYANI decided to open a outlet at authobahn

road, Hyderabad.”

• Mom’s biryani responsible to employ those women who want to support their family, gather them in one place with ease.

• Mom’s biryani, a desi restaurant that brings local flavor to the local people by introducing most eatable meal of desis; THE BIRYANI.

COMPANY SUMMARY

1. COMPANY SUMMARY:

Naila Kabooro (HR manager) carry out HR activities.

Maryam qazi (FINANCE manager) will be responsible to control the FINANCE department.

Hiba shaikh (MARKETING manager) will do the MARKETING part.

Varda Shaikh (head of MANAGEMENT) will carry administrative responsibilities.

SWOT ANALYSIS:

1. STRENGTH.• For our product, demand exists in the market.

2. WEAKNESS• Most of the Staff is inexperienced.

3 OPPORTUNITY• To take home delivery.

4. THREATS• Another restaurant may has started offering similar products at a lower

price.

PRODUCTS & SERVICES

2. PRODUCTS & SERVICES

2.1 PROBLEM WORTH SOLVING:

1. Lack of biryani point.

2. need a low priced eatery.

3. lack of women employment opportunities.

2.2 OUR SOLUTION

1. Filling the market gap by introducing first biryani point in that area.

2. Providing low priced food.

3. become a platform for the women to work.

2.3 FUTURE PLANS

1. Sidelines will be added.

2. Seek out to open new branches.

3. customized orders.

4. free delivery service.

MARKETING STRATEGY

3.1 MARKET RESEARCH:

• The survey results reveal a GROWING TREND OF EATING OUT.

“People like to eat continental food just to change the taste BUT NEVERTHELESS THERE’S NO COMPARISON OF DESI FOOD. STILL

WE DESIS ARE STICK TO OUR ROOTS.”

• PAST & PRESENT INDUSTRY TRENDS:

cultural shift from eating in towards dining out.

• TARGET MARKET SIZE: targeting all age groups of all classes.

3.2 COMPETITION:• CURRENT COMPETITION:

1. Student Biryani 2. Shabbir Haleem And Biryani House

• COMPETITOR’S STRENGTH AND WEAKNESS:

their big strength is they have:large market share.

And their main weakness is:they don’t have proper dine in & take away services.

3.3 MARKETING AND SALES STRATEGIES:

• Promotional And Media Methods:

1. Print media.2. E-marketing.3. Placement of bill boards.4. Distribution of flyers & pamphlets.

• Sales Strategy:

Direct Sales Strategy will use here.

OPERATIONAL INFORMATION

4. OPERATIONAL INFORMATION:4.1 OVERHEAD COST

• Expenses included advertising, insurance, legal fees, rent, repairs, supplies, taxes, telephone bills, and utilities. The expenses are mentioned in financial information.

4.2 SUPPLIERS: 1. Suppliers of rice.2. Suppliers of groceries.3. Suppliers of beverages.4. Supplies of cutlery set.

4.3 ASSETS AND EQUIPMENTS

1. The dining tables and chairs.2. Kitchen cutlery set and utensils and stoves.3. Air conditioners, fans and other electrical equipments.4. Other accessories.

4.4 LICENSE AND PERMITS

1. Permit license to operate the business in a region.2. Food service establishment permit.3. Employee health permit.

FINANCIAL INFORMATION

5. FINANCIAL INFORMATION

The company’s start up cost is Rs.3,307,000.

STARTUP BUDGETMONTHLY COSTS Number of Months Monthly Cost Rupees One-Time Cost Rupees Total Cost Rupees

Cost ItemEmployee Salaries 6 9,000 54,000 54,000

Rent/Lease Payments 6 20,000 120,000 120,000

Advertising/Promotion/Web Site 6 2,000 12,000 12,000

Supplies 6 90,000 540,000 540,000

Communication/Telephone 6 50,000 300,000 300,000

Utilities 6 74,500 447,000 447,000

Insurance 6 1,000 6,000 6,000

Bank Service Charges 6 3,000 18,000 18,000

Repairs & Maintenance 6 70,000 420,000 420,000

Miscellaneous 6 10,000 60,000 60,000

Total Monthly Costs 1,977,000

ITEMS RUPEESMachinery & Equipment 400,000 Furniture & Fixtures 300,000 Computer Equipment 65,000 Computer Software 15,000 Business Licenses/Permits/Fees 40,000 Advertising/Promotion/Web Site 25,000.00 Inventory 85,000 Supplies 250,000 Cash-On-Hand (Working Capital) 100,000 Miscellaneous 50,000 Total One-Time 1,330,000

Total Startup Costs 3,307,000

FUNDING REQUIREMENTS

6. FUNDING REQUIREMENTS:

1. Mom’s biryani doesn’t need funds from others as it is financed by four partners equally with the worth of Rs.2,200,000.

2. The company will apply for a bank loan, a loan of 1,400,000 has been sanctioned from bank for 5 years payback period at 16% interest rate.

INVESTORS INVESTMENT

1. VARDA SHAIKH 2,200,000

1. HIBA SHAIKH 2,200,000

1. MARYAM QAZI 2,200,000

1. NAILA KABOORO 2,200,000

TOTAL Rs.6,600,000

APPENDIX

7.APPENDIXAPPENDIX:A Survey Questionnaire

Note: Please tick the answer more closed to your opinion 1. I am happy with the concept of providing women employment through food business.□ Yes □ No □ Neutral 2. I prefer a environment which makes me feel like home.□ Yes □ No □ Neutral 3. I prefer something desi over fast food.□ Yes □ No □ Neutral 4. The fast food available in the market is of high priced.□ Yes □ No □ Neutral 5. I like to eat biryani every week.□ Yes □ No □ Neutral6. I’m always in search for the best biryani or desi food in town□ Yes □ No □ Neutral. 7. I prefer quality food in less price.□ Yes □ No □ Neutral 8. I’m in doubt about the hygiene of cheap food.□ Yes □ No □ Neutral 9. Regardless of what I have tried or not, Biryani is simply finger lickin’good.□ Yes □ No □ Neutral 10. When it comes to treat my friends, no food is better than a plate of biryani.□ Yes □ No □ Neutral11. Any remarks/suggestion for us? (Optional)

APPENDIX: BSURVEY RESULTS

Mom’s Biryani Menu:

THANK YOU