Business Plan Presentation - MLS Rattlers

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Tyler RockeyBrendan ChristAdam Smoller

Deyanira Corrales


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Logo Rationale

This logo represents the San Antonio Rattlers Professional Soccer Team. Wechose the rattlers because the rattlesnake is a symbol of Texas. The animalrepresents danger, aggressiveness and ferociousness, hich are the images

e ant to convey to our fans and opponents. The colors used are fitting iththe area off to the est of San Antonio hich is comprised mainly of desert.

Type of organi!ation

San Antonio Rattlers, a privately oned professional soccer team in the

Western "onference.


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Organizational Profile

Rational Industry eeds The San Antonio Rattlers chose to establish a professional soccer team in

Texas because it is a soccer friendly state containing many soccer schools andaspiring professionals.

The market in the state of Texas, more specifically San Antonio, has notbecome saturated ith sports franchises. The #allas $", a professional soccerteam, maintains a great fan base and overhelming support.

San Antonio ould be a prime location for a soccer team to rival #allas $".San Antonio also provides an abundance of tourism hich can provide another

fan base opportunity.


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! "#s and $act sheet

Who% San Antonio RattlersWhere% San Antonio, Texas. Playing in the &lossom StadiumWhat% Professional soccer team

When% $ounded 'anuary (), (**+, $irst season ill be in (**Why% To bring a soccer team to San Antonio that ould entice the attention and support of the

areas large -atino population as ell as the other demographics.

$ounded% 'anuary ()rd, (**+ ead "oach% 'avier /!ully0 -edesma -ocation% San Antonio, Texas 1mail% info2sarattlers.com Website% .sarattlers.com Sponsors% "oca3cola, "orona, "ingular, Red &aron, Adidas, 4aster"ard, 5ik 6oal Team "olors% 6old 7 &ron Stadium% &lossom Stadium $irst Season% The regular season starts $ebruary 8+th, (** against $." #allas.


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Organizational Chart


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Ca%ital Re&uirements

19uipment :;*,***ets :?,+**Practice 19uipment :;,***

Water 19uipment :8,***Team &ags :8,;**4isc. :,;**

$acilities @rent for year :;,***,***Bffice building @C;** s9.ft :)+*,***"omputers :(**,***$urniture :8**,***Practice fields @rent :8**,***Salaries :D,+**,***

Players :8,+**,***

Administration :(,***,***"oaching Staff :8,***,***

Bther:C,(;,***Ensurance:8,***,***4arketing:(,***,***Advertising :8,***,***Fideo 19uipment :;,***4edical Supplies :(*,***Promotional Etems :**,***4erchandise :),***,***

Travel 1xpenses :8,***,***TOTAL '()*(+!*,,,


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$acility Layout


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Strategic Plan and $ocus

4ission Statement The San Antonio Rattlers are dedicated to promoting

and enhancing the game of soccer for the fans. Weare going to be the team that every soccer fan looksto for excitement and championships. We are goingto be the team that every player ants to play for.We ill reflect diversity and inclusiveness. We are

going to do this by having the best coaches andsupport staff available to help the players continuallyimprove and therefore having the San AntonioRattlers flourish. We ill set the standards forprofessional soccer teams.


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Organizational O-.ecti/es

To in at least half of our games in our opening season ave an average attendance C;G of our capacity in our first season

Encrease funding of youth soccer organi!ations by 8*G hile stillmaintaining a profit ave merchandise sales of :8 million for the first year Add five ne sponsors for the first year ave playersH salary above the league average of :?*,***. ave the demographics of the staff reflect the community around us

ithin ; percent. Put on fundraisers to raise one million dollars for both Autism and

#on Syndrome foundations in the first year ave one thousand participants in the off season soccer clinic hosted

by The Rattlers in the first year.


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Core Com%etencies

The San Antonio Rattlers are going to appeal to the large -atino population andtherefore help to increase population.

The Rattlers are going to be orking ith the community. The Rattlers ill be

orking ith abitat for umanity, helping to clean up the community. The Rattlers ill also be orking ith the youth by putting on soccer clinics

several times throughout the year. Along ith the soccer clinics the Rattlers illalso be offering after school programs.

The Rattlers are going to be hosting fundraisers in order to raise money for kidsith Autism and #on Syndrome.


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$inancial Timeline


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on0$inancial Timeline


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12%ense


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Re/enue


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S"OT

StrengthsI


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S"OT Continued O%%ortunities

I Encrease o acceptance of soccer organi!ation

I #eveloping a fan baseI >o governmental support for the

organi!ationI 4aking initial profitI $an discrepancies and

complaints=-asuits and legal problems@liabilities

I Scheduling ith other sports teams hilein their facilities

I San Antonio Rampage @minor leaguehockey team


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Alliances3Com%etition

ALLIAC1S &lossom Stadium, stadium usage Adidas, uniform sponsor "orona, "oke, Red &aron, sponsor

our concessions 5ik36oal, soccer e9uipment supplies $ox "hannel (;, 1SP> ( and

#eportes,


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Target 4arket

$amilies

-atinos Teenagers


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Pricing Strategy


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Pricing Strategy Cont

Single 6ame Ticket Prices


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Product Placement Placement of Product Bur product, both tangible and intangible products, ill be distributed through a number of ays. $irst, our tangible products such

as merchandise ill be distributed through 4-SHs online store. We ill have a link to this online store on our team ebsite as ell.The address is .4-Sgear.com.We ill also have our merchandise available for purchase at all of our games in our TeamShop at the main entrance to the stadium.

Bur intangible product, the event itself, ill mostly be consumed by television vieers. $ans atching the game on television illenJoy commercials from our sponsors as ell as 9uick fifteen second commercials promoting The Rattlers. The fans also at thegame itself ill consume our product. $ans at the game ill see our logo and our sponsorsH logos throughout the venue hich illhave them associate The Rattlers ith our sponsors henever they see our sponsors logo in other places outside of the venue.
http://www.mlsgear.com/http://www.mlsgear.com/


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Branding Strategies

Promotional3Branding Strategies En order to promote our product before, during, and after the game, e plan to

implement several different programs in order to entertain fans of all ages.

#uring the game, e ill have a kids section open on the north side of the fieldcomplete ith a moonalk and ball pit for kids to play in. Supervision ill beavailable to atch the kids so the parents can enJoy the game. #uring halftime,e ill offer contests to help entertain the crod as ell as giving fans theopportunity to in pri!es. Bne example of such a game is making a goal frommidfield to in a pri!e. Throughout the game, the mascots ill be going throughthe stands throing out t3shirts and other pri!es for fans. After the game e illoffer the chance for fans to get the autographs of players. En order to boost

sales of programs, there ill be a fe programs autographed on the inside bythe entire team. Ef a fan gets an autographed program, they get a pri!e such asa free t3shirt or gift certificate from one of our sponsors. This ill also help boostexposure for our sponsors in the program making the value of the sponsorshipgreater.


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4arketing Program

The marketing program ill be delivered by an array of different

media. We ill be using television, radio, and nespapers toadvertise our product. 4ore specifically, e ill be using 5A&&$ox (; San Antonio, (, and 1SP> #eportes forour television coverage. W1 ill use 5RB4 ?(.? $4 SpanishRadio, 5ESS ??.; Rock, and 5T5R +*A4 Sports radio for ourradio coverage. Also, e ill be using the San Antonio

Bbserver, the biggest nespaper in San Antonio. With all thesedifferent stations and mediums combined, e should effectivelycover all areas of our target markets


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Any 5uestions6

Business Plan Presentation - MLS Rattlers

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