Business Plan PresentationBIG 5

• Venture Mission and Strategy

• Business environment

• Execution

• Risk Analysis

• Key Assumptions and Financials

BIG5

Our Mission

Create more customers and give more visibility to 24Online

Strategic Intent

Group:We want to be an efficient marketing team

Project:We want to implement functional Facebook fan pages

Key Actions:

• Customer oriented approach

• Working together as a team as much as possible

• Motivated in sale marketing mainly by social media

Our Earnings Logic

Broadband customers will pay a good start price for the broadband contract

Customers

They pay the start price

Monthly bills from customers

Business Environment

• Market: (description, size, geography,trends)

• Broad band providers in Finland, focusing on Helsinki metropolitan area

• Size: In Finland almost every household has a broadband huge market

• Trends: the prices go down and the broadband speeds get faster

• Product/Service concept in one sentence

• Cost-effective broad band provider

• Competition

• Straight: Welho, Saunalahti

• Indirect: mobile broadbands

Project Execution

1st MS: Market analyses done

2nd MS: Brain storming done, application idea ready for implementation

3rd MS: Marketing ideas ready to implement, first application demo ready

4th MS: Application tool & campaigns changed,

new ideas ready for implementation

5th MS: Second application demo ready, first sales pitch

6th MS: Final demo ready, all course tasks done, final sales pitch done

7th MS: Application ready to publish, marketing really starting, getting the feedback

Risk Analysis

RISKSCustomer side:

• not enough cost-efficient

• still very unknown

• using old technology

• the start cost can scare customer

Project side:

• lack of coding skills

• lack of really good ideas

ACTIONS• by using network - & social

media marketing the cost will be lower and the word will spread faster

• inclusive market research and analysis

• finding the inspiration by looking other providers’ campaign sites

• finding some one outside the team helping us with the coding

Key Assumptions

As many people to the fanpage as possiblePeople will fill in the information to the availability-tool followed by the quey In the 1+3 campaign there will be motivated people to spread the wordPeople are willing to take part to the campaign and the actions in it