Business Plan Paper Bags

882019 Business Plan Paper Bags

httpslidepdfcomreaderfullbusiness-plan-paper-bags 132



Why Paper Bags

bull Eco-friendly

bull increasing awareness of hazards of

plasticbull Ban imposed on plastic bags in many

states

bull Current fashion trend



Executive Summary

bull Company Eco Fashion Bags Pvt Ltd

bull Product Paper bags

bull Clients Malls Departmental stores SuperMarkets Gift shops etc

bull No of Promoters 11bull Contribution of each promoter 200000 Rs

bull Target market 6 cities of Maharashtra

bull Projected sales 7200000 units pa



Vision To become a proactive integral andresponsible member of our environmentand community making us a strong globalsupply base for world class products

Mission

To constantly grow the customers by

designing superior and cost effectiveproduct through contribution of ideas

Company Profile



Excellence

Integrity

Passion

Teamwork

Commitment

Values



CompanyLogo

bull blue colour of earth ndashPeacePurity and coolness

bull green arrows - company ishighly concerned aboutprotecting the earth



Product ProfileProducts range

bull The bags of six sizes are being manufacturedbull Size ranges from

18rdquotimes24rdquo to 40rdquotimes50rdquobull We can also manufacture bags according to the

customersrsquo specifications amp requirementProduct strength

All our product having good busting strength and itis between 18- 36 ginch

Product quality

Manufacturing superior quality productsPurchases reputed supplier

Product priceOur price range is between 3 to 10 Rs



Total Company Risk

Product Market Risk

bull Customer loss

bull Product Obsolescence

bull Competition Increases

bull Product Demand Decreases

Financial Risk bull Capital cost change

bull Inflation

bull Default on debt

bull Exchange rate changesLegal Risk

bull Shareholder and Employee discrimination lawsuits



Input risk

bull Input price increases

bull Labor strikesbull Key employees leave

bull Supplier fails

Operational Risk

bull Machinery breakdownbull Product defect increases

bull Inventory Obsolescence

Regulatory Risk

bullEnvironmental law change

bull Price support ends



MARKETING PLAN

EXECUTIVE SUMMARY

bull Target the big cities of Maharashtra like Mumbai Pune Nagpur NasikAurangabad and Kolhapur

bull Current demand of the product in six cities is around 40lakhsmonth andis expected to go highbull Consumer acceptance and brand recognition are the major barriersbull USP is excellent service quality products at a reasonable price

transportation network and sales force capabilitiesSWOTStrength

bull Low cost with high qualitybull Dedicated amp punctual staffbull On time deliverybull Favorable access to distribution networksWeaknessesbull Entry

bull Inexperiencebull High cost structurebull Limited area of operationbull Not able to enjoy economy of scale

DOING MY PART TO HELP THEEARTH



Opportunities

bull Scope of export

bull Large market

bull Changing of lifestylefashion

bull Environmental conscious customer

Threats

bull Large number of competitors

bull Threats of substitute product

bull Highly sensitive amp volatile market

bull New regulation

MARKETING STRATEGY

Marketing objective

bull important domestic player in terms of market share

bull backward integration

bull expand business

Target market

bull Our customers would be malls multiplexes hypermarkets supermarkets departmental stores speciality stores giftshops etc




Demand forecast

The Demand of the product

in six cities would be around

40lakhs unitsmonth

Promotion

Promotion strategies like

bull Discountsbull Salesperson incentives

bull Word of mouth and Friendsrsquo network

bull Commission to sale person credit to customers

bull catalogs

bull Contract with the NGOs working on environment friendly projectslike use of paper bags

bull Travelling and other incentives etc

Strategies

bull market penetration strategy




Competitorsbull AL paper house jaipur Rajasthanbull Delhi paper bag manufacturer Delhibull Vishal paper bag company Mumbai Maharashtra

Market researchPrimary data through buyersrsquo intention survey

FINANCIALBreak even analysis Break Even Point

will be achieved in 106 Months

Sales forecasttarget sales would be around6 lakhs unitsmonth

CONTROLSMarketing organisationbull 1 sales manager responsible for

the sale in six cities

bull 7 salesmen 3 for Mumbai 2 for Pune 1 for Nasik and Nagpur and 1 forAurangabad and Kolhapur [first year]




OPERATION PLAN

A) Plant Location-

PATALGANGA MIDC (RAIGAD)Maharashtra

Distance from Mumbai is 75 kmsDistance from Pune is 77 kms

Size of land= 2000 Sq ft

Approximate cost of land= Rs 540000

(270 Rs per SqFt)

Approximate construction cost= Rs 510000DOING MY PART TO HELP THE

EARTH



B) Plant Machineries and Equipment-

1) Automatic Paper Bag Manufacturing MachineCost of machine = Rs 480000-

Production capacity= 30000 bags per shift (8 hrs)Utilized capacity = 24000 bags per shift

2) Automatic Screen Printing MachineCost of each machine= Rs 22000-

Production capacity = 12000 bags per shift (8 hrs)

3) Eyelet Machine

Cost of each machine= Rs 20000-Production capacity =6000 bags per shift (8 hrs)

4) D-Shape Eyelet Machine

Cost of machine= Rs18 000 -Production capacity= 6000 bags per shift (8hrs)




C) Plant Layout-D) Raw Material Requirement-

For producing the paper bags the CRAFTPaper is used as a raw material The required specification is in terms of

Busting Factor and GSM of the paperFor producing the quality bags the busting

factor of the craft paper should rangebetween 18 to 36 gminch and the GSM of the paper is between 120 to 400




E) Suppliers -

1)Premium Paper amp Board IndustriesLtd

2)Rama Pulp amp Paper Ltd

3)Kay Pulp amp Paper Mill Ltd

4)Aerographic Papers Pvt Ltd




Human Resource



Name of position

2009-10 2010-11 2011-12

Finance manager 1 1 1

Sales manager 1 1 1

AsstSales

manager

- - 1

Salesman 7 10 12

Clerk 1 1 1

Guard 3 3 3

No of position 2009-10 2010-11 2011-12

Supervisor 1 1 2

Skilled 1 2 2

Unskilled 6 8 12

Helper 1 1 2

Administrative Workforce -

Manufacturing Workforce -



Various HR related issues-

bull Bonusbull Attendancebull Annual leave with wages

bull Holidaysbull Working hoursbull Safety and healthbull Benefitsbull Record maintenancelsquoMotivating our peoplersquo



Legal aspectshellip

bull Approval of name-

bull Memorandum of Association-

bullArticle of Association-

bull Certificate of Incorporation-

bull Tax registration-



Financial

Plan




Assumptions

bull Inflation rate may vary between 4-6

bull Sales target will be achievedaccording market research andproduction capacity

bull Capital cost may vary but marginally




Financial policies

bull Depreciation -10

bull Creditors

bullDebtors

bull Closing stock

bull Short term investment

bull Profit margin 6




Particulars Amount RsFixed assets requirement 1702000Working capital requirement 2271000Total 3973000

Capital sourcesParticulars Amount RsPromoters contribution 2200000Bank Loan 1800000Total 4000000

CapitalCapital Requirement




Projected Cost Sheet

Particulars 1st year 2nd year 3rd year

Direct cost 27888000 41886000 66162000

Administrative overheads 1758600 2207180 2704462

Selling overheads 2298600 3067180 3904462

Total Cost 30186600 44953180 70066462

Profit at 6 1811196 2697190 4203987

Sales 31997796 47650370 74270449

Selling Price Per Unit 445 400 415


Amt in Rs

Projected Trading amp PampL



Projected Trading amp PampLAc


Net sales 31997796 47650371 74270448

Gross Profit 4304044 5750696 8521470

Depreciation 120200 157180 141462Indirect Income 37500 37500

Net Profit 1367808 1831061 3255906


Amt in Rs



Projected Balance Sheet


Share Capital 2200000 2200000 2200000

Bank Loan 180000 1800000 1800000

Dividend 275000 825000 1100000

Fixed Assets 2821800 2664620 3873158Current Liabilities 6227484 6407509 4123651

Current Assets 8564489 9841757 13383268


Amt in Rs



Cash Flow Statement

Particulars 2009-10 2010-11 2011-12

Total Inflow 40210839 74515952 109500464

Total Outflow 40190075 74453852 109473387

Net Inflow 20764 62100 29900

Discounted cash flowStatementParticulars

Amount Rs

Total Discounted Cash Inflow 40162089

Discounted Cash out flow 4490860

Net Present Value 35671229


Amt in Rs

Amt in Rs



Ratio Analysis

Particulars 2009-10 2010-11 2011-12

Current Ratio 136

1

165

1

156

1

Quick Ratio 078

1

109

1

108

1

Debt Equity Ratio 060

1

052

1

037

1

Gross Profit Ratio 1345

1207

1147

Net Profit Ratio 427 384 438

Working Capital

TOR

1409 1153 1462

Inventor TOR 886 1332 1692DOING MY PART TO HELP THE

EARTH



Break Even Analysis

bull BEP In Units = 6416140 (units)

bullBEP IN RUPEES = 28487662 (Rs)

bull Break Even Point will be achieved in

106 Months




Thank YouThank You




Why Paper Bags

bull Eco-friendly

bull increasing awareness of hazards of

plasticbull Ban imposed on plastic bags in many

states

bull Current fashion trend



Executive Summary










Mission



Company Profile



Excellence

Integrity

Passion

Teamwork

Commitment

Values



CompanyLogo










Product quality





Total Company Risk

Product Market Risk

bull Customer loss





bull Inflation






Input risk



bull Supplier fails

Operational Risk



Regulatory Risk





MARKETING PLAN

EXECUTIVE SUMMARY









Opportunities


bull Large market



Threats




bull New regulation

MARKETING STRATEGY

Marketing objective




Target market





Demand forecast



40lakhs unitsmonth

Promotion





bull catalogs



Strategies
















OPERATION PLAN

A) Plant Location-





(270 Rs per SqFt)


EARTH








3) Eyelet Machine














E) Suppliers -








Human Resource



Name of position

2009-10 2010-11 2011-12


Sales manager 1 1 1

AsstSales

manager

- - 1

Salesman 7 10 12

Clerk 1 1 1

Guard 3 3 3

No of position 2009-10 2010-11 2011-12

Supervisor 1 1 2

Skilled 1 2 2

Unskilled 6 8 12

Helper 1 1 2










Legal aspectshellip








Financial

Plan




Assumptions







Financial policies


bull Creditors

bullDebtors

bull Closing stock














Direct cost 27888000 41886000 66162000



Total Cost 30186600 44953180 70066462

Profit at 6 1811196 2697190 4203987

Sales 31997796 47650370 74270449



Amt in Rs






Net sales 31997796 47650371 74270448

Gross Profit 4304044 5750696 8521470


Net Profit 1367808 1831061 3255906


Amt in Rs





Share Capital 2200000 2200000 2200000

Bank Loan 180000 1800000 1800000

Dividend 275000 825000 1100000


Current Assets 8564489 9841757 13383268


Amt in Rs



Cash Flow Statement

Particulars 2009-10 2010-11 2011-12

Total Inflow 40210839 74515952 109500464

Total Outflow 40190075 74453852 109473387

Net Inflow 20764 62100 29900


Amount Rs





Amt in Rs

Amt in Rs



Ratio Analysis

Particulars 2009-10 2010-11 2011-12

Current Ratio 136

1

165

1

156

1

Quick Ratio 078

1

109

1

108

1


1

052

1

037

1


1207

1147


Working Capital

TOR

1409 1153 1462


EARTH



Break Even Analysis




106 Months




Thank YouThank You




Executive Summary










Mission



Company Profile



Excellence

Integrity

Passion

Teamwork

Commitment

Values



CompanyLogo










Product quality





Total Company Risk

Product Market Risk

bull Customer loss





bull Inflation






Input risk



bull Supplier fails

Operational Risk



Regulatory Risk





MARKETING PLAN

EXECUTIVE SUMMARY









Opportunities


bull Large market



Threats




bull New regulation

MARKETING STRATEGY

Marketing objective




Target market





Demand forecast



40lakhs unitsmonth

Promotion





bull catalogs



Strategies
















OPERATION PLAN

A) Plant Location-





(270 Rs per SqFt)


EARTH








3) Eyelet Machine














E) Suppliers -








Human Resource



Name of position

2009-10 2010-11 2011-12


Sales manager 1 1 1

AsstSales

manager

- - 1

Salesman 7 10 12

Clerk 1 1 1

Guard 3 3 3

No of position 2009-10 2010-11 2011-12

Supervisor 1 1 2

Skilled 1 2 2

Unskilled 6 8 12

Helper 1 1 2










Legal aspectshellip








Financial

Plan




Assumptions







Financial policies


bull Creditors

bullDebtors

bull Closing stock














Direct cost 27888000 41886000 66162000



Total Cost 30186600 44953180 70066462

Profit at 6 1811196 2697190 4203987

Sales 31997796 47650370 74270449



Amt in Rs






Net sales 31997796 47650371 74270448

Gross Profit 4304044 5750696 8521470


Net Profit 1367808 1831061 3255906


Amt in Rs





Share Capital 2200000 2200000 2200000

Bank Loan 180000 1800000 1800000

Dividend 275000 825000 1100000


Current Assets 8564489 9841757 13383268


Amt in Rs



Cash Flow Statement

Particulars 2009-10 2010-11 2011-12

Total Inflow 40210839 74515952 109500464

Total Outflow 40190075 74453852 109473387

Net Inflow 20764 62100 29900


Amount Rs





Amt in Rs

Amt in Rs



Ratio Analysis

Particulars 2009-10 2010-11 2011-12

Current Ratio 136

1

165

1

156

1

Quick Ratio 078

1

109

1

108

1


1

052

1

037

1


1207

1147


Working Capital

TOR

1409 1153 1462


EARTH



Break Even Analysis




106 Months




Thank YouThank You





Mission



Company Profile



Excellence

Integrity

Passion

Teamwork

Commitment

Values



CompanyLogo










Product quality





Total Company Risk

Product Market Risk

bull Customer loss





bull Inflation






Input risk



bull Supplier fails

Operational Risk



Regulatory Risk





MARKETING PLAN

EXECUTIVE SUMMARY









Opportunities


bull Large market



Threats




bull New regulation

MARKETING STRATEGY

Marketing objective




Target market





Demand forecast



40lakhs unitsmonth

Promotion





bull catalogs



Strategies
















OPERATION PLAN

A) Plant Location-





(270 Rs per SqFt)


EARTH








3) Eyelet Machine














E) Suppliers -








Human Resource



Name of position

2009-10 2010-11 2011-12


Sales manager 1 1 1

AsstSales

manager

- - 1

Salesman 7 10 12

Clerk 1 1 1

Guard 3 3 3

No of position 2009-10 2010-11 2011-12

Supervisor 1 1 2

Skilled 1 2 2

Unskilled 6 8 12

Helper 1 1 2










Legal aspectshellip








Financial

Plan




Assumptions







Financial policies


bull Creditors

bullDebtors

bull Closing stock














Direct cost 27888000 41886000 66162000



Total Cost 30186600 44953180 70066462

Profit at 6 1811196 2697190 4203987

Sales 31997796 47650370 74270449



Amt in Rs






Net sales 31997796 47650371 74270448

Gross Profit 4304044 5750696 8521470


Net Profit 1367808 1831061 3255906


Amt in Rs





Share Capital 2200000 2200000 2200000

Bank Loan 180000 1800000 1800000

Dividend 275000 825000 1100000


Current Assets 8564489 9841757 13383268


Amt in Rs



Cash Flow Statement

Particulars 2009-10 2010-11 2011-12

Total Inflow 40210839 74515952 109500464

Total Outflow 40190075 74453852 109473387

Net Inflow 20764 62100 29900


Amount Rs





Amt in Rs

Amt in Rs



Ratio Analysis

Particulars 2009-10 2010-11 2011-12

Current Ratio 136

1

165

1

156

1

Quick Ratio 078

1

109

1

108

1


1

052

1

037

1


1207

1147


Working Capital

TOR

1409 1153 1462


EARTH



Break Even Analysis




106 Months




Thank YouThank You




Excellence

Integrity

Passion

Teamwork

Commitment

Values



CompanyLogo










Product quality





Total Company Risk

Product Market Risk

bull Customer loss





bull Inflation






Input risk



bull Supplier fails

Operational Risk



Regulatory Risk





MARKETING PLAN

EXECUTIVE SUMMARY









Opportunities


bull Large market



Threats




bull New regulation

MARKETING STRATEGY

Marketing objective




Target market





Demand forecast



40lakhs unitsmonth

Promotion





bull catalogs



Strategies
















OPERATION PLAN

A) Plant Location-





(270 Rs per SqFt)


EARTH








3) Eyelet Machine














E) Suppliers -








Human Resource



Name of position

2009-10 2010-11 2011-12


Sales manager 1 1 1

AsstSales

manager

- - 1

Salesman 7 10 12

Clerk 1 1 1

Guard 3 3 3

No of position 2009-10 2010-11 2011-12

Supervisor 1 1 2

Skilled 1 2 2

Unskilled 6 8 12

Helper 1 1 2










Legal aspectshellip








Financial

Plan




Assumptions







Financial policies


bull Creditors

bullDebtors

bull Closing stock














Direct cost 27888000 41886000 66162000



Total Cost 30186600 44953180 70066462

Profit at 6 1811196 2697190 4203987

Sales 31997796 47650370 74270449



Amt in Rs






Net sales 31997796 47650371 74270448

Gross Profit 4304044 5750696 8521470


Net Profit 1367808 1831061 3255906


Amt in Rs





Share Capital 2200000 2200000 2200000

Bank Loan 180000 1800000 1800000

Dividend 275000 825000 1100000


Current Assets 8564489 9841757 13383268


Amt in Rs



Cash Flow Statement

Particulars 2009-10 2010-11 2011-12

Total Inflow 40210839 74515952 109500464

Total Outflow 40190075 74453852 109473387

Net Inflow 20764 62100 29900


Amount Rs





Amt in Rs

Amt in Rs



Ratio Analysis

Particulars 2009-10 2010-11 2011-12

Current Ratio 136

1

165

1

156

1

Quick Ratio 078

1

109

1

108

1


1

052

1

037

1


1207

1147


Working Capital

TOR

1409 1153 1462


EARTH



Break Even Analysis




106 Months




Thank YouThank You




CompanyLogo










Product quality





Total Company Risk

Product Market Risk

bull Customer loss





bull Inflation






Input risk



bull Supplier fails

Operational Risk



Regulatory Risk





MARKETING PLAN

EXECUTIVE SUMMARY









Opportunities


bull Large market



Threats




bull New regulation

MARKETING STRATEGY

Marketing objective




Target market





Demand forecast



40lakhs unitsmonth

Promotion





bull catalogs



Strategies
















OPERATION PLAN

A) Plant Location-





(270 Rs per SqFt)


EARTH








3) Eyelet Machine














E) Suppliers -








Human Resource



Name of position

2009-10 2010-11 2011-12


Sales manager 1 1 1

AsstSales

manager

- - 1

Salesman 7 10 12

Clerk 1 1 1

Guard 3 3 3

No of position 2009-10 2010-11 2011-12

Supervisor 1 1 2

Skilled 1 2 2

Unskilled 6 8 12

Helper 1 1 2










Legal aspectshellip








Financial

Plan




Assumptions







Financial policies


bull Creditors

bullDebtors

bull Closing stock














Direct cost 27888000 41886000 66162000



Total Cost 30186600 44953180 70066462

Profit at 6 1811196 2697190 4203987

Sales 31997796 47650370 74270449



Amt in Rs






Net sales 31997796 47650371 74270448

Gross Profit 4304044 5750696 8521470


Net Profit 1367808 1831061 3255906


Amt in Rs





Share Capital 2200000 2200000 2200000

Bank Loan 180000 1800000 1800000

Dividend 275000 825000 1100000


Current Assets 8564489 9841757 13383268


Amt in Rs



Cash Flow Statement

Particulars 2009-10 2010-11 2011-12

Total Inflow 40210839 74515952 109500464

Total Outflow 40190075 74453852 109473387

Net Inflow 20764 62100 29900


Amount Rs





Amt in Rs

Amt in Rs



Ratio Analysis

Particulars 2009-10 2010-11 2011-12

Current Ratio 136

1

165

1

156

1

Quick Ratio 078

1

109

1

108

1


1

052

1

037

1


1207

1147


Working Capital

TOR

1409 1153 1462


EARTH



Break Even Analysis




106 Months




Thank YouThank You









Product quality





Total Company Risk

Product Market Risk

bull Customer loss





bull Inflation






Input risk



bull Supplier fails

Operational Risk



Regulatory Risk





MARKETING PLAN

EXECUTIVE SUMMARY









Opportunities


bull Large market



Threats




bull New regulation

MARKETING STRATEGY

Marketing objective




Target market





Demand forecast



40lakhs unitsmonth

Promotion





bull catalogs



Strategies
















OPERATION PLAN

A) Plant Location-





(270 Rs per SqFt)


EARTH








3) Eyelet Machine














E) Suppliers -








Human Resource



Name of position

2009-10 2010-11 2011-12


Sales manager 1 1 1

AsstSales

manager

- - 1

Salesman 7 10 12

Clerk 1 1 1

Guard 3 3 3

No of position 2009-10 2010-11 2011-12

Supervisor 1 1 2

Skilled 1 2 2

Unskilled 6 8 12

Helper 1 1 2










Legal aspectshellip








Financial

Plan




Assumptions







Financial policies


bull Creditors

bullDebtors

bull Closing stock














Direct cost 27888000 41886000 66162000



Total Cost 30186600 44953180 70066462

Profit at 6 1811196 2697190 4203987

Sales 31997796 47650370 74270449



Amt in Rs






Net sales 31997796 47650371 74270448

Gross Profit 4304044 5750696 8521470


Net Profit 1367808 1831061 3255906


Amt in Rs





Share Capital 2200000 2200000 2200000

Bank Loan 180000 1800000 1800000

Dividend 275000 825000 1100000


Current Assets 8564489 9841757 13383268


Amt in Rs



Cash Flow Statement

Particulars 2009-10 2010-11 2011-12

Total Inflow 40210839 74515952 109500464

Total Outflow 40190075 74453852 109473387

Net Inflow 20764 62100 29900


Amount Rs





Amt in Rs

Amt in Rs



Ratio Analysis

Particulars 2009-10 2010-11 2011-12

Current Ratio 136

1

165

1

156

1

Quick Ratio 078

1

109

1

108

1


1

052

1

037

1


1207

1147


Working Capital

TOR

1409 1153 1462


EARTH



Break Even Analysis




106 Months




Thank YouThank You




Total Company Risk

Product Market Risk

bull Customer loss





bull Inflation






Input risk



bull Supplier fails

Operational Risk



Regulatory Risk





MARKETING PLAN

EXECUTIVE SUMMARY









Opportunities


bull Large market



Threats




bull New regulation

MARKETING STRATEGY

Marketing objective




Target market





Demand forecast



40lakhs unitsmonth

Promotion





bull catalogs



Strategies
















OPERATION PLAN

A) Plant Location-





(270 Rs per SqFt)


EARTH








3) Eyelet Machine














E) Suppliers -








Human Resource



Name of position

2009-10 2010-11 2011-12


Sales manager 1 1 1

AsstSales

manager

- - 1

Salesman 7 10 12

Clerk 1 1 1

Guard 3 3 3

No of position 2009-10 2010-11 2011-12

Supervisor 1 1 2

Skilled 1 2 2

Unskilled 6 8 12

Helper 1 1 2










Legal aspectshellip








Financial

Plan




Assumptions







Financial policies


bull Creditors

bullDebtors

bull Closing stock














Direct cost 27888000 41886000 66162000



Total Cost 30186600 44953180 70066462

Profit at 6 1811196 2697190 4203987

Sales 31997796 47650370 74270449



Amt in Rs






Net sales 31997796 47650371 74270448

Gross Profit 4304044 5750696 8521470


Net Profit 1367808 1831061 3255906


Amt in Rs





Share Capital 2200000 2200000 2200000

Bank Loan 180000 1800000 1800000

Dividend 275000 825000 1100000


Current Assets 8564489 9841757 13383268


Amt in Rs



Cash Flow Statement

Particulars 2009-10 2010-11 2011-12

Total Inflow 40210839 74515952 109500464

Total Outflow 40190075 74453852 109473387

Net Inflow 20764 62100 29900


Amount Rs





Amt in Rs

Amt in Rs



Ratio Analysis

Particulars 2009-10 2010-11 2011-12

Current Ratio 136

1

165

1

156

1

Quick Ratio 078

1

109

1

108

1


1

052

1

037

1


1207

1147


Working Capital

TOR

1409 1153 1462


EARTH



Break Even Analysis




106 Months




Thank YouThank You




Input risk



bull Supplier fails

Operational Risk



Regulatory Risk





MARKETING PLAN

EXECUTIVE SUMMARY









Opportunities


bull Large market



Threats




bull New regulation

MARKETING STRATEGY

Marketing objective




Target market





Demand forecast



40lakhs unitsmonth

Promotion





bull catalogs



Strategies
















OPERATION PLAN

A) Plant Location-





(270 Rs per SqFt)


EARTH








3) Eyelet Machine














E) Suppliers -








Human Resource



Name of position

2009-10 2010-11 2011-12


Sales manager 1 1 1

AsstSales

manager

- - 1

Salesman 7 10 12

Clerk 1 1 1

Guard 3 3 3

No of position 2009-10 2010-11 2011-12

Supervisor 1 1 2

Skilled 1 2 2

Unskilled 6 8 12

Helper 1 1 2










Legal aspectshellip








Financial

Plan




Assumptions







Financial policies


bull Creditors

bullDebtors

bull Closing stock














Direct cost 27888000 41886000 66162000



Total Cost 30186600 44953180 70066462

Profit at 6 1811196 2697190 4203987

Sales 31997796 47650370 74270449



Amt in Rs






Net sales 31997796 47650371 74270448

Gross Profit 4304044 5750696 8521470


Net Profit 1367808 1831061 3255906


Amt in Rs





Share Capital 2200000 2200000 2200000

Bank Loan 180000 1800000 1800000

Dividend 275000 825000 1100000


Current Assets 8564489 9841757 13383268


Amt in Rs



Cash Flow Statement

Particulars 2009-10 2010-11 2011-12

Total Inflow 40210839 74515952 109500464

Total Outflow 40190075 74453852 109473387

Net Inflow 20764 62100 29900


Amount Rs





Amt in Rs

Amt in Rs



Ratio Analysis

Particulars 2009-10 2010-11 2011-12

Current Ratio 136

1

165

1

156

1

Quick Ratio 078

1

109

1

108

1


1

052

1

037

1


1207

1147


Working Capital

TOR

1409 1153 1462


EARTH



Break Even Analysis




106 Months




Thank YouThank You




MARKETING PLAN

EXECUTIVE SUMMARY









Opportunities


bull Large market



Threats




bull New regulation

MARKETING STRATEGY

Marketing objective




Target market





Demand forecast



40lakhs unitsmonth

Promotion





bull catalogs



Strategies
















OPERATION PLAN

A) Plant Location-





(270 Rs per SqFt)


EARTH








3) Eyelet Machine














E) Suppliers -








Human Resource



Name of position

2009-10 2010-11 2011-12


Sales manager 1 1 1

AsstSales

manager

- - 1

Salesman 7 10 12

Clerk 1 1 1

Guard 3 3 3

No of position 2009-10 2010-11 2011-12

Supervisor 1 1 2

Skilled 1 2 2

Unskilled 6 8 12

Helper 1 1 2










Legal aspectshellip








Financial

Plan




Assumptions







Financial policies


bull Creditors

bullDebtors

bull Closing stock














Direct cost 27888000 41886000 66162000



Total Cost 30186600 44953180 70066462

Profit at 6 1811196 2697190 4203987

Sales 31997796 47650370 74270449



Amt in Rs






Net sales 31997796 47650371 74270448

Gross Profit 4304044 5750696 8521470


Net Profit 1367808 1831061 3255906


Amt in Rs





Share Capital 2200000 2200000 2200000

Bank Loan 180000 1800000 1800000

Dividend 275000 825000 1100000


Current Assets 8564489 9841757 13383268


Amt in Rs



Cash Flow Statement

Particulars 2009-10 2010-11 2011-12

Total Inflow 40210839 74515952 109500464

Total Outflow 40190075 74453852 109473387

Net Inflow 20764 62100 29900


Amount Rs





Amt in Rs

Amt in Rs



Ratio Analysis

Particulars 2009-10 2010-11 2011-12

Current Ratio 136

1

165

1

156

1

Quick Ratio 078

1

109

1

108

1


1

052

1

037

1


1207

1147


Working Capital

TOR

1409 1153 1462


EARTH



Break Even Analysis




106 Months




Thank YouThank You




Opportunities


bull Large market



Threats




bull New regulation

MARKETING STRATEGY

Marketing objective




Target market





Demand forecast



40lakhs unitsmonth

Promotion





bull catalogs



Strategies
















OPERATION PLAN

A) Plant Location-





(270 Rs per SqFt)


EARTH








3) Eyelet Machine














E) Suppliers -








Human Resource



Name of position

2009-10 2010-11 2011-12


Sales manager 1 1 1

AsstSales

manager

- - 1

Salesman 7 10 12

Clerk 1 1 1

Guard 3 3 3

No of position 2009-10 2010-11 2011-12

Supervisor 1 1 2

Skilled 1 2 2

Unskilled 6 8 12

Helper 1 1 2










Legal aspectshellip








Financial

Plan




Assumptions







Financial policies


bull Creditors

bullDebtors

bull Closing stock














Direct cost 27888000 41886000 66162000



Total Cost 30186600 44953180 70066462

Profit at 6 1811196 2697190 4203987

Sales 31997796 47650370 74270449



Amt in Rs






Net sales 31997796 47650371 74270448

Gross Profit 4304044 5750696 8521470


Net Profit 1367808 1831061 3255906


Amt in Rs





Share Capital 2200000 2200000 2200000

Bank Loan 180000 1800000 1800000

Dividend 275000 825000 1100000


Current Assets 8564489 9841757 13383268


Amt in Rs



Cash Flow Statement

Particulars 2009-10 2010-11 2011-12

Total Inflow 40210839 74515952 109500464

Total Outflow 40190075 74453852 109473387

Net Inflow 20764 62100 29900


Amount Rs





Amt in Rs

Amt in Rs



Ratio Analysis

Particulars 2009-10 2010-11 2011-12

Current Ratio 136

1

165

1

156

1

Quick Ratio 078

1

109

1

108

1


1

052

1

037

1


1207

1147


Working Capital

TOR

1409 1153 1462


EARTH



Break Even Analysis




106 Months




Thank YouThank You




Demand forecast



40lakhs unitsmonth

Promotion





bull catalogs



Strategies
















OPERATION PLAN

A) Plant Location-





(270 Rs per SqFt)


EARTH








3) Eyelet Machine














E) Suppliers -








Human Resource



Name of position

2009-10 2010-11 2011-12


Sales manager 1 1 1

AsstSales

manager

- - 1

Salesman 7 10 12

Clerk 1 1 1

Guard 3 3 3

No of position 2009-10 2010-11 2011-12

Supervisor 1 1 2

Skilled 1 2 2

Unskilled 6 8 12

Helper 1 1 2










Legal aspectshellip








Financial

Plan




Assumptions







Financial policies


bull Creditors

bullDebtors

bull Closing stock














Direct cost 27888000 41886000 66162000



Total Cost 30186600 44953180 70066462

Profit at 6 1811196 2697190 4203987

Sales 31997796 47650370 74270449



Amt in Rs






Net sales 31997796 47650371 74270448

Gross Profit 4304044 5750696 8521470


Net Profit 1367808 1831061 3255906


Amt in Rs





Share Capital 2200000 2200000 2200000

Bank Loan 180000 1800000 1800000

Dividend 275000 825000 1100000


Current Assets 8564489 9841757 13383268


Amt in Rs



Cash Flow Statement

Particulars 2009-10 2010-11 2011-12

Total Inflow 40210839 74515952 109500464

Total Outflow 40190075 74453852 109473387

Net Inflow 20764 62100 29900


Amount Rs





Amt in Rs

Amt in Rs



Ratio Analysis

Particulars 2009-10 2010-11 2011-12

Current Ratio 136

1

165

1

156

1

Quick Ratio 078

1

109

1

108

1


1

052

1

037

1


1207

1147


Working Capital

TOR

1409 1153 1462


EARTH



Break Even Analysis




106 Months




Thank YouThank You















OPERATION PLAN

A) Plant Location-





(270 Rs per SqFt)


EARTH








3) Eyelet Machine














E) Suppliers -








Human Resource



Name of position

2009-10 2010-11 2011-12


Sales manager 1 1 1

AsstSales

manager

- - 1

Salesman 7 10 12

Clerk 1 1 1

Guard 3 3 3

No of position 2009-10 2010-11 2011-12

Supervisor 1 1 2

Skilled 1 2 2

Unskilled 6 8 12

Helper 1 1 2










Legal aspectshellip








Financial

Plan




Assumptions







Financial policies


bull Creditors

bullDebtors

bull Closing stock














Direct cost 27888000 41886000 66162000



Total Cost 30186600 44953180 70066462

Profit at 6 1811196 2697190 4203987

Sales 31997796 47650370 74270449



Amt in Rs






Net sales 31997796 47650371 74270448

Gross Profit 4304044 5750696 8521470


Net Profit 1367808 1831061 3255906


Amt in Rs





Share Capital 2200000 2200000 2200000

Bank Loan 180000 1800000 1800000

Dividend 275000 825000 1100000


Current Assets 8564489 9841757 13383268


Amt in Rs



Cash Flow Statement

Particulars 2009-10 2010-11 2011-12

Total Inflow 40210839 74515952 109500464

Total Outflow 40190075 74453852 109473387

Net Inflow 20764 62100 29900


Amount Rs





Amt in Rs

Amt in Rs



Ratio Analysis

Particulars 2009-10 2010-11 2011-12

Current Ratio 136

1

165

1

156

1

Quick Ratio 078

1

109

1

108

1


1

052

1

037

1


1207

1147


Working Capital

TOR

1409 1153 1462


EARTH



Break Even Analysis




106 Months




Thank YouThank You









3) Eyelet Machine














E) Suppliers -








Human Resource



Name of position

2009-10 2010-11 2011-12


Sales manager 1 1 1

AsstSales

manager

- - 1

Salesman 7 10 12

Clerk 1 1 1

Guard 3 3 3

No of position 2009-10 2010-11 2011-12

Supervisor 1 1 2

Skilled 1 2 2

Unskilled 6 8 12

Helper 1 1 2










Legal aspectshellip








Financial

Plan




Assumptions







Financial policies


bull Creditors

bullDebtors

bull Closing stock














Direct cost 27888000 41886000 66162000



Total Cost 30186600 44953180 70066462

Profit at 6 1811196 2697190 4203987

Sales 31997796 47650370 74270449



Amt in Rs






Net sales 31997796 47650371 74270448

Gross Profit 4304044 5750696 8521470


Net Profit 1367808 1831061 3255906


Amt in Rs





Share Capital 2200000 2200000 2200000

Bank Loan 180000 1800000 1800000

Dividend 275000 825000 1100000


Current Assets 8564489 9841757 13383268


Amt in Rs



Cash Flow Statement

Particulars 2009-10 2010-11 2011-12

Total Inflow 40210839 74515952 109500464

Total Outflow 40190075 74453852 109473387

Net Inflow 20764 62100 29900


Amount Rs





Amt in Rs

Amt in Rs



Ratio Analysis

Particulars 2009-10 2010-11 2011-12

Current Ratio 136

1

165

1

156

1

Quick Ratio 078

1

109

1

108

1


1

052

1

037

1


1207

1147


Working Capital

TOR

1409 1153 1462


EARTH



Break Even Analysis




106 Months




Thank YouThank You











E) Suppliers -








Human Resource



Name of position

2009-10 2010-11 2011-12


Sales manager 1 1 1

AsstSales

manager

- - 1

Salesman 7 10 12

Clerk 1 1 1

Guard 3 3 3

No of position 2009-10 2010-11 2011-12

Supervisor 1 1 2

Skilled 1 2 2

Unskilled 6 8 12

Helper 1 1 2










Legal aspectshellip








Financial

Plan




Assumptions







Financial policies


bull Creditors

bullDebtors

bull Closing stock














Direct cost 27888000 41886000 66162000



Total Cost 30186600 44953180 70066462

Profit at 6 1811196 2697190 4203987

Sales 31997796 47650370 74270449



Amt in Rs






Net sales 31997796 47650371 74270448

Gross Profit 4304044 5750696 8521470


Net Profit 1367808 1831061 3255906


Amt in Rs





Share Capital 2200000 2200000 2200000

Bank Loan 180000 1800000 1800000

Dividend 275000 825000 1100000


Current Assets 8564489 9841757 13383268


Amt in Rs



Cash Flow Statement

Particulars 2009-10 2010-11 2011-12

Total Inflow 40210839 74515952 109500464

Total Outflow 40190075 74453852 109473387

Net Inflow 20764 62100 29900


Amount Rs





Amt in Rs

Amt in Rs



Ratio Analysis

Particulars 2009-10 2010-11 2011-12

Current Ratio 136

1

165

1

156

1

Quick Ratio 078

1

109

1

108

1


1

052

1

037

1


1207

1147


Working Capital

TOR

1409 1153 1462


EARTH



Break Even Analysis




106 Months




Thank YouThank You




Human Resource



Name of position

2009-10 2010-11 2011-12


Sales manager 1 1 1

AsstSales

manager

- - 1

Salesman 7 10 12

Clerk 1 1 1

Guard 3 3 3

No of position 2009-10 2010-11 2011-12

Supervisor 1 1 2

Skilled 1 2 2

Unskilled 6 8 12

Helper 1 1 2










Legal aspectshellip








Financial

Plan




Assumptions







Financial policies


bull Creditors

bullDebtors

bull Closing stock














Direct cost 27888000 41886000 66162000



Total Cost 30186600 44953180 70066462

Profit at 6 1811196 2697190 4203987

Sales 31997796 47650370 74270449



Amt in Rs






Net sales 31997796 47650371 74270448

Gross Profit 4304044 5750696 8521470


Net Profit 1367808 1831061 3255906


Amt in Rs





Share Capital 2200000 2200000 2200000

Bank Loan 180000 1800000 1800000

Dividend 275000 825000 1100000


Current Assets 8564489 9841757 13383268


Amt in Rs



Cash Flow Statement

Particulars 2009-10 2010-11 2011-12

Total Inflow 40210839 74515952 109500464

Total Outflow 40190075 74453852 109473387

Net Inflow 20764 62100 29900


Amount Rs





Amt in Rs

Amt in Rs



Ratio Analysis

Particulars 2009-10 2010-11 2011-12

Current Ratio 136

1

165

1

156

1

Quick Ratio 078

1

109

1

108

1


1

052

1

037

1


1207

1147


Working Capital

TOR

1409 1153 1462


EARTH



Break Even Analysis




106 Months




Thank YouThank You




Name of position

2009-10 2010-11 2011-12


Sales manager 1 1 1

AsstSales

manager

- - 1

Salesman 7 10 12

Clerk 1 1 1

Guard 3 3 3

No of position 2009-10 2010-11 2011-12

Supervisor 1 1 2

Skilled 1 2 2

Unskilled 6 8 12

Helper 1 1 2










Legal aspectshellip








Financial

Plan




Assumptions







Financial policies


bull Creditors

bullDebtors

bull Closing stock














Direct cost 27888000 41886000 66162000



Total Cost 30186600 44953180 70066462

Profit at 6 1811196 2697190 4203987

Sales 31997796 47650370 74270449



Amt in Rs






Net sales 31997796 47650371 74270448

Gross Profit 4304044 5750696 8521470


Net Profit 1367808 1831061 3255906


Amt in Rs





Share Capital 2200000 2200000 2200000

Bank Loan 180000 1800000 1800000

Dividend 275000 825000 1100000


Current Assets 8564489 9841757 13383268


Amt in Rs



Cash Flow Statement

Particulars 2009-10 2010-11 2011-12

Total Inflow 40210839 74515952 109500464

Total Outflow 40190075 74453852 109473387

Net Inflow 20764 62100 29900


Amount Rs





Amt in Rs

Amt in Rs



Ratio Analysis

Particulars 2009-10 2010-11 2011-12

Current Ratio 136

1

165

1

156

1

Quick Ratio 078

1

109

1

108

1


1

052

1

037

1


1207

1147


Working Capital

TOR

1409 1153 1462


EARTH



Break Even Analysis




106 Months




Thank YouThank You









Legal aspectshellip








Financial

Plan




Assumptions







Financial policies


bull Creditors

bullDebtors

bull Closing stock














Direct cost 27888000 41886000 66162000



Total Cost 30186600 44953180 70066462

Profit at 6 1811196 2697190 4203987

Sales 31997796 47650370 74270449



Amt in Rs






Net sales 31997796 47650371 74270448

Gross Profit 4304044 5750696 8521470


Net Profit 1367808 1831061 3255906


Amt in Rs





Share Capital 2200000 2200000 2200000

Bank Loan 180000 1800000 1800000

Dividend 275000 825000 1100000


Current Assets 8564489 9841757 13383268


Amt in Rs



Cash Flow Statement

Particulars 2009-10 2010-11 2011-12

Total Inflow 40210839 74515952 109500464

Total Outflow 40190075 74453852 109473387

Net Inflow 20764 62100 29900


Amount Rs





Amt in Rs

Amt in Rs



Ratio Analysis

Particulars 2009-10 2010-11 2011-12

Current Ratio 136

1

165

1

156

1

Quick Ratio 078

1

109

1

108

1


1

052

1

037

1


1207

1147


Working Capital

TOR

1409 1153 1462


EARTH



Break Even Analysis




106 Months




Thank YouThank You




Financial

Plan




Assumptions







Financial policies


bull Creditors

bullDebtors

bull Closing stock














Direct cost 27888000 41886000 66162000



Total Cost 30186600 44953180 70066462

Profit at 6 1811196 2697190 4203987

Sales 31997796 47650370 74270449



Amt in Rs






Net sales 31997796 47650371 74270448

Gross Profit 4304044 5750696 8521470


Net Profit 1367808 1831061 3255906


Amt in Rs





Share Capital 2200000 2200000 2200000

Bank Loan 180000 1800000 1800000

Dividend 275000 825000 1100000


Current Assets 8564489 9841757 13383268


Amt in Rs



Cash Flow Statement

Particulars 2009-10 2010-11 2011-12

Total Inflow 40210839 74515952 109500464

Total Outflow 40190075 74453852 109473387

Net Inflow 20764 62100 29900


Amount Rs





Amt in Rs

Amt in Rs



Ratio Analysis

Particulars 2009-10 2010-11 2011-12

Current Ratio 136

1

165

1

156

1

Quick Ratio 078

1

109

1

108

1


1

052

1

037

1


1207

1147


Working Capital

TOR

1409 1153 1462


EARTH



Break Even Analysis




106 Months




Thank YouThank You




Assumptions







Financial policies


bull Creditors

bullDebtors

bull Closing stock














Direct cost 27888000 41886000 66162000



Total Cost 30186600 44953180 70066462

Profit at 6 1811196 2697190 4203987

Sales 31997796 47650370 74270449



Amt in Rs






Net sales 31997796 47650371 74270448

Gross Profit 4304044 5750696 8521470


Net Profit 1367808 1831061 3255906


Amt in Rs





Share Capital 2200000 2200000 2200000

Bank Loan 180000 1800000 1800000

Dividend 275000 825000 1100000


Current Assets 8564489 9841757 13383268


Amt in Rs



Cash Flow Statement

Particulars 2009-10 2010-11 2011-12

Total Inflow 40210839 74515952 109500464

Total Outflow 40190075 74453852 109473387

Net Inflow 20764 62100 29900


Amount Rs





Amt in Rs

Amt in Rs



Ratio Analysis

Particulars 2009-10 2010-11 2011-12

Current Ratio 136

1

165

1

156

1

Quick Ratio 078

1

109

1

108

1


1

052

1

037

1


1207

1147


Working Capital

TOR

1409 1153 1462


EARTH



Break Even Analysis




106 Months




Thank YouThank You




Financial policies


bull Creditors

bullDebtors

bull Closing stock














Direct cost 27888000 41886000 66162000



Total Cost 30186600 44953180 70066462

Profit at 6 1811196 2697190 4203987

Sales 31997796 47650370 74270449



Amt in Rs






Net sales 31997796 47650371 74270448

Gross Profit 4304044 5750696 8521470


Net Profit 1367808 1831061 3255906


Amt in Rs





Share Capital 2200000 2200000 2200000

Bank Loan 180000 1800000 1800000

Dividend 275000 825000 1100000


Current Assets 8564489 9841757 13383268


Amt in Rs



Cash Flow Statement

Particulars 2009-10 2010-11 2011-12

Total Inflow 40210839 74515952 109500464

Total Outflow 40190075 74453852 109473387

Net Inflow 20764 62100 29900


Amount Rs





Amt in Rs

Amt in Rs



Ratio Analysis

Particulars 2009-10 2010-11 2011-12

Current Ratio 136

1

165

1

156

1

Quick Ratio 078

1

109

1

108

1


1

052

1

037

1


1207

1147


Working Capital

TOR

1409 1153 1462


EARTH



Break Even Analysis




106 Months




Thank YouThank You












Direct cost 27888000 41886000 66162000



Total Cost 30186600 44953180 70066462

Profit at 6 1811196 2697190 4203987

Sales 31997796 47650370 74270449



Amt in Rs






Net sales 31997796 47650371 74270448

Gross Profit 4304044 5750696 8521470


Net Profit 1367808 1831061 3255906


Amt in Rs





Share Capital 2200000 2200000 2200000

Bank Loan 180000 1800000 1800000

Dividend 275000 825000 1100000


Current Assets 8564489 9841757 13383268


Amt in Rs



Cash Flow Statement

Particulars 2009-10 2010-11 2011-12

Total Inflow 40210839 74515952 109500464

Total Outflow 40190075 74453852 109473387

Net Inflow 20764 62100 29900


Amount Rs





Amt in Rs

Amt in Rs



Ratio Analysis

Particulars 2009-10 2010-11 2011-12

Current Ratio 136

1

165

1

156

1

Quick Ratio 078

1

109

1

108

1


1

052

1

037

1


1207

1147


Working Capital

TOR

1409 1153 1462


EARTH



Break Even Analysis




106 Months




Thank YouThank You






Net sales 31997796 47650371 74270448

Gross Profit 4304044 5750696 8521470


Net Profit 1367808 1831061 3255906


Amt in Rs





Share Capital 2200000 2200000 2200000

Bank Loan 180000 1800000 1800000

Dividend 275000 825000 1100000


Current Assets 8564489 9841757 13383268


Amt in Rs



Cash Flow Statement

Particulars 2009-10 2010-11 2011-12

Total Inflow 40210839 74515952 109500464

Total Outflow 40190075 74453852 109473387

Net Inflow 20764 62100 29900


Amount Rs





Amt in Rs

Amt in Rs



Ratio Analysis

Particulars 2009-10 2010-11 2011-12

Current Ratio 136

1

165

1

156

1

Quick Ratio 078

1

109

1

108

1


1

052

1

037

1


1207

1147


Working Capital

TOR

1409 1153 1462


EARTH



Break Even Analysis




106 Months




Thank YouThank You






Share Capital 2200000 2200000 2200000

Bank Loan 180000 1800000 1800000

Dividend 275000 825000 1100000


Current Assets 8564489 9841757 13383268


Amt in Rs



Cash Flow Statement

Particulars 2009-10 2010-11 2011-12

Total Inflow 40210839 74515952 109500464

Total Outflow 40190075 74453852 109473387

Net Inflow 20764 62100 29900


Amount Rs





Amt in Rs

Amt in Rs



Ratio Analysis

Particulars 2009-10 2010-11 2011-12

Current Ratio 136

1

165

1

156

1

Quick Ratio 078

1

109

1

108

1


1

052

1

037

1


1207

1147


Working Capital

TOR

1409 1153 1462


EARTH



Break Even Analysis




106 Months




Thank YouThank You




Cash Flow Statement

Particulars 2009-10 2010-11 2011-12

Total Inflow 40210839 74515952 109500464

Total Outflow 40190075 74453852 109473387

Net Inflow 20764 62100 29900


Amount Rs





Amt in Rs

Amt in Rs



Ratio Analysis

Particulars 2009-10 2010-11 2011-12

Current Ratio 136

1

165

1

156

1

Quick Ratio 078

1

109

1

108

1


1

052

1

037

1


1207

1147


Working Capital

TOR

1409 1153 1462


EARTH



Break Even Analysis




106 Months




Thank YouThank You




Ratio Analysis

Particulars 2009-10 2010-11 2011-12

Current Ratio 136

1

165

1

156

1

Quick Ratio 078

1

109

1

108

1


1

052

1

037

1


1207

1147


Working Capital

TOR

1409 1153 1462


EARTH



Break Even Analysis




106 Months




Thank YouThank You




Break Even Analysis




106 Months




Thank YouThank You




Thank YouThank You


Business Plan Paper Bags

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Transcript of Business Plan Paper Bags