BUSINESS PLAN BUSINESS PLAN of of

CHEF Catfish Co.CHEF Catfish Co.

Partners:

Chandima De SilvaHamidah SE Msi

Euyiuche UnachukwuFe Reyes

Business Proposal

Line of Business : Fish Farming

Name : CHEF Catfish Co.

Expected date of Start-up : January 2011

Location : Nigeria

Objectives : - To earn profit - Supply a nutritious product to the

Nigerians - Supply fresh fish, that whenever you

want to eat just get it and kill it, unlike of the frozen fish it has chemical to preserve the freshness.

- Get a market share of the growing demand of catfish in Nigeria.

Business Proposal

Relevant experience : Partners have no experience in catfish farming but one of us has an existing business now.

Education : Partners are graduates of different courses. Economics,

Accounting, Business Administration and a Doctorate in Finance.

Personal Background : Came from a family of businessmen, aggressive , determine to succeed, patient .

Detailed Products : Catfish (Clarias Gariepinus)

SWOT ANALYSIS:

Strength Weaknesses

Good quality of water for catfish farming.Market opportunityPeople do not want to eat beef so they switch eating catfish.People eat catfish for a long life.Catfish is very nutritious, low calories, low carbohydrates and high protein, low in fat. Easy to prepare and great taste.High growth rate

No experience in this catfish farmingNo enough capitalNo expert in fishery biology. Needs adequate power supply so that the catfish will have a fresh water everyday to grow big.

SWOT ANALYSIS:

Opportunities Threats

More health conscious people eat catfish.High demand of catfish in the marketHigher survival in catfish farmingDemand of catfish is all year roundCatfish market value is twice as high as that of Tilapia – a closest rival in domestic fish rearing.

High competition Very high cost of feeds Fingerlings will die if not properly nurtured.

Market PlanMarket Plan

Customers/Consumers:

People of Abuja, NigeriaHotelsRestaurantsFood vendorsSupermarkets

Market PlanMarket Plan

Suppliers:

Supplier of feedsSupplier of FingerlingsSuppliers of vitamins for

fingerlings.Supplier of tanks

Market PlanMarket Plan

Competitors:

Areo FarmersBerens fisheriesKadi FisheriesJunio FisheriesKorodu fish farm estate – the

largest in West Africa.

Market PlanMarket Plan

Sales Forecast:

Jan-May

June July August

Sept. Oct. Nov. Dec

0 1,500 1,500 1,500 1,500

3,300 3,300 3,300 3,300

We forecasted or projected our sales for 1 yr for about 6,000 pcs and have a sales of US $ 13,200. Assumption that all fingerlings are harvested and sold.

Market PlanMarket Plan

Marketing Program/Strategies

Distribution of flyersComplementary cardsExpo exhibitionDo the E-commerce promotionGo directly to the target market

Production PlanProduction Plan

Production/Operations Process:

First Step- Put the fingerlings in the 1st pond. Nurture and fed.

Second – after 2 mos. Transfer the juvenile size to the 2nd pond.

Production PlanProduction Plan

Production/Operations Process:

Third step – 2 mos. After again, transfer the table size catfish in the 4th pond.

Fourth step –. after 2 mos. again, Transfer the catfish which is now ready for harvest in the 4th pond.

Production PlanProduction Plan

Production/Operations Process:

It takes 6 mos. Nurturing and feeding before harvesting the grown up fingerlings. We just need a net to transfer the product and to be sure that the fingerling will grow in our desire size or size that it can be harvested. Every pond should have a clean water everyday.

Production PlanProduction Plan

Production Layout:

Fingerlings Juvenile Table size

Harvest size

WaterBio aerator (oxygen for catfish)

VIDEOS

HUMAN RESOURCESHUMAN RESOURCES

Organizational StructureOrganizational Structure

Job DiscriptonJob Discripton

Chairman : all coordinating activities,Negotitation to supplier,

Marketing Manager: decide price, distribution channel,

Finance Manager:Decide funding ,payment , accounting and auditing

Human resources Manager: decide salaries, recruitment labor, facilities for labor

Technical Assistant: give guidence to maintain the catfish farm

FINANCIALFINANCIAL

CASH FLOWCASH FLOWCash Flow Forecast

(US$K)Year 2011 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Actual Actual Actual Actual Actual Actual Actual Project Project Project Project ProjectCarry-forward from last month (A) 14.975 11.980 8.985 5.990 2.995 11 2.625 5.239 7.852 10.466 69.024 71.638

Cash 0 0 0 0 0 6.216 6.216 6.216 6.216 62.160 6.216 6.216

Receivables 0 0 0 0 0 0 0 0 0 0 0 0

Revenue (B) 0 0 0 0 0 6.216 6.216 6.216 6.216 62.160 6.216 6.216

Cost of products 2.584 2.584 2.584 2.584 2.584 2.584 2.584 2.584 2.584 2.584 2.584 2.584

Salaries 200 200 200 200 200 200 200 200 200 200 200 200

Rents 100 100 100 100 100 100 100 100 100 100 100 100

Installments 0 0 0 0 0 607 607 607 607 607 607 607 Others 111 111 111 111 100 111 111 111 111 111 111 111Expenses (C) 2.995 2.995 2.995 2.995 2.984 3.602 3.602 3.602 3.602 3.602 3.602 3.602Carry-forward to next month (A+B-C) 11.980 8.985 5.990 2.995 11 2.625 5.239 7.852 10.466 69.024 71.638 74.252

Required Funds and Fund RaisingRequired Funds and Fund Raising

Required funds Amount (US$)

Fund raising Amount (US$)

Land Pond construction Water pump Fishing Nets Computer & Office Eq Registration Fee Other Accesories Total

1,389 556 222 33 800 300 83 3,383

Own capitals Chandima– US$ 4000 Hamida-$ 4000 Eyiuche- $4000 Fe - $4000

16,000

Loans from family, relatives and friends (details and loan terms) Family – 2,358x 3% x 365 days

2,078

Public grants (details and conditions)

Feed Expenses Fingerling input Labor Cost Rent Vehicle Lime Expense Miscellaneous Total

8,335 4,165 1,000 500 420 555

1,4975

Loans from commercial banks and/or other financial institutions (details and loan terms)

Total (A) 18,358 Total (B)

$18,358

Assets p

urch

ase / leasing O

perational fu

nds

Income ForecastIncome Forecast

Start-up (US$)

(3 month)

First Harvest1 year later

(US$)

Details of revenues, costs of products and operational

expenses

Revenues (1)

6216 Revenue: Q xP=2800 x 2,22= 6216 Cost of product: Depreciation + variabel cost Harvest : 1 year 4 times After 1 year Interest + princial per month 3%x 2255

Costs of products (2)

2584 2584

Salaries

600 600

Rents

Vehicle

300 300

Interests / installments

0 607,19

Others

333 333

Sub-total

(3)

3817 3424,19

Income before tax

(1) – (2) – (3)

(3.817) 2,791.81

Operational expenses

Production CostProduction CostItems Cost ($)/annual Cost($)Harvest (4x) A.Depreciation Cost 285 71,25 B. Salaries 100X2 pesonX 3 month

2,400 600

Total fixed Cost 2,685 671.25

Items Cost ($) Feed Fish expenses 1,667 Fingerlings 833 Fertilizer 56 Miscellaneous 111 Total variable cost 2,667

THANK YOU !!THANK YOU !!

Chandima Hamidah Eyiuche Fe

Sri Lanka Indonesia Nigeria Philippines