Business Plan Lengkap

TEL : 03- 9779 0909 FAX : 03-9779 0908 WEB : www.SYZ.com

SYZ FROZEN FOOD SDN. BHD.

1.0INTRODUCTI

ON

SYZ FROZEN FOOD SDN. BHD. 2-11-7 JLN SUASANA 3/1A,BDR TUN HUSSIEN ONN, 43200 CHERAS,SELANGOR D.E. P a g e | 1



1.1 NAME OF BUSINESS

SYZ FROZEN FOOD SDN. BHD

1.2 TYPES OF BUSINESS

SYZ Frozen Food is our product that can be used in construction industry in varies

element like finishes. Besides, the product we use to get from Malaysia Peninsular and it requires

low cost of setting up the company. Our main activities are consultant, design, bas relief, paint

and supply. Our company applies the registration of the business from the Company Commission

Malaysia (CCM).

1.3 INDUSTRY OVERVIEW

1.3.1 An Overview of Frozen Foods Industry

SYZ Trading Sdn Bhd operates is a company fish-based food product. So far, the product was

produced is Burger Fish, Sata Popia and Pulut Panggang. Why Fish? Founder of the company

has realized the potential and nutrients contained in fish fill fish contains omega 3 fats that play a

role in protecting the heart. The contents of this fish is able to lower cholesterol in the blood,

improve blood vessel wall function, lower blood pressure, prevents blood clotting and is

necessary for the formation of the brain.

1.3.4 Global market

Analysts say that with the increase in frozen refrigerated food consumerism globally, the cold

chain sector, covering from sector of the cold chain from processing to warehousing to




transportation to retail is expected to experience growth in the next decade through 2020. It is

estimated that the total global temperature controlled logistic market is currently worth

US$80.66 billion. The global frozen food market is also expected to grow to US$119.9 by 2012,

an increase of 19.9% over the previous five years. A total of 40% - 50% of grocery retails good

come under this category. The strategic focus for the retails sector is moving towards the

emerging market of Asia, central and Eastern Europe, Russia and others CIS countries. This

scenario offers significant market opportunity for cold chain player that are aggressive in these

region. Two major market for this sector are India and Vietnam. India’s retail sector is expected

to expand by 40 percent during the next three years. Along with this, a minimum of 340 million

square feet warehousing, including refrigerated warehousing, will be needed by 2015 to

accommodate growth. Vietnam today, with the GDP of 7.5%, resembles India approximately

five years ago, where it boast of individual owned cold chain related retail outlets.

1.4 LOCATION OF BUSINESS

SYZ FROZEN FOOD SDN BHD, 2-11-7 JALAN SUASANA3/1A, BDR TUN HUSSAIN

ONN, 43200 CHERAS, SELANGOR D.E

1.5 DATE OF BUSINESS COMMENCEMENT

1st APRIL 2009

1.6 FACTORS INFLUENCING CHOICE OF BUSINESS

SYZ FROZEN FOOD SDN BHD was establish 1st April 2009 after seeing a bright opportunity

in the Frozen food manufacturing sector and promote the persistence of areas of food

manufacturing. Economic scenario that is stable and frozen food demand is ever increasing the

frozen food the sector manufacturing very interesting. In addition, persistence of government




departments such as Department of Fisheries, Mardi to monitor and provide advice to make an

advantage in this sector..

1.7 BUSINESS POTENTIAL

For the future prospect of our business company, we have one goal to be achieve which is

to providing a quality, value-added products of frozen food. As a new supplier company, we

would like to represent our products as the most qualified product among the competitor. We

wish to be the best supplier of frozen food in Malaysia. Besides, we will always give the best

services to our consumer. Other than that, we hope our company will be recognized worldwide

for supplying the high quality of frozen food.

We are determining to fulfill and satisfy the need of our customer and always make sure

customers are always right. This reason is to continue improve the standards of our products and

services. Next, we would like to be the centre of excellent manufacturing frozen food in

Malaysia. For long term involvement in this business is to be the complete organization,

producing the best quality of frozen food.

These circumstances frozen food market shows encouraging improvement. Lifestyle of

the citizens, are not denied the villagers were busy contributing to the increasing demand for

frozen foods. Our company has identified that there is lack of frozen food products, particularly

marine fish in the market. SYZ Trading sdn bhd expects demand for frozen food will increase

following the development of a promising economic future. This will increase demand in frozen

food market and the local situation is supported by statistical demand for frozen foods continued

to increase until 2020 to know.




2.0 PURPOSE




2.1 PURPOSE

The budget to start the business is about RM150, 000.00. We are agreeing to make a loan

about RM 50,000.00 from Bank Islam Berhad. As all known, the bankers will lend the money

that is secured by some types of marketable collateral, and then the bank will ask the

entrepreneur for personal assets to use as collateral. To look at, most of our share holder is an

experiences person and have quite a lot of assets, so that, there is no problem for us to make a

loan to the bank. Furthermore, this plan can give opportunity for entrepreneur to view and

analyzed our business which helps us to plan future business. In addition, with the business plan

we will use it to manage time and money wisely. So, we can minimize the possible wastage.




2.2 LOGO




3.0




BACKGROUND OF THE BUSINESS

3.1 BACKGROUNSYZ FROZEN FOOD SDN. BHD. 2-11-7 JLN SUASANA 3/1A,BDR TUN HUSSIEN ONN, 43200 CHERAS,SELANGOR D.E. P a g e | 9



D OF BUSINESS

Name of the business SYZ FROZEN FOOD SDN.BHD

Business Address 2-11-7 JALAN SUASANA3/1A,

BDR TUN HUSSAIN ONN,

43200 CHERAS, SELANGOR D.E

Tel. No 03-9779 0909

Form of business PRIVATE LIMITED COMPANY

Main activities CREATE, PROVIDE, SELLING AND MARKET

Date of Commencement 1st APRIL 2009

Date of Registration 1st DECEMBER 2008

Name of Bank BANK ISLAM BERHAD

Bank Account No 1551 1221 5666 22

Registration No 461345-X




Equity Contribution




4.0

BACKGROUND OF

SHARE

HOLDER




4.1 PROFILE

Name MOHD NORSALLEHHUDIN BIN MOHD HASIM

Identity card number 650703-56-0351

Permanent Address NO 27, TMN SG KARAS, LRG ALOR AKAR 25, 25250 KTN PHG

Telephone number 017-9349400/012-9549824

Date of birth 22 OGOS 1965

Age 45 YEARS

Marital status MARRIED

Academic Qualification

DIPLOMA IN BUSINESS STUDY (UiTM)

BACHELOR IN BUSINESS MANAGEMENT (UNISEL)

MASTER IN ADMINISTRATION ENTREPRENEURSHIP (UNIVERSITY OF MANCHESTER)

Course attended FINANCIAL PLANNER COURSE BY BANK RAKYAT

ENTREPRENEURSHIP COURSE BY MEDEC

Skills GOOD IN COMMUNICATION SKILL

GOOD IN LEADERSHIP

EXPERT IN ARABIC & URDU LANGUAGE

Experiences SENIOR LECTURE AT UNISEL

ASSISTANT MANAGER IN RAMLY COMPANY

Current job/position GENERAL MANAGER

Previous business experiences

RAMLY SDN.BHD




Name ZURAIDA MOHD SALEH


Permanent Address 21, JALAN KERAPU 1 17/52A 402000 SHAH ALAM, SELANGOR

Telephone number 012-5972919

Date of birth 06 JUNE 1979

Age 30 YEARS


Academic Qualification DIPLOMA IN ACCOUNTING UNISEL)

BACHELOR IN FINANCE (UNISEL)

MASTER IN ACCOUNTING (UITM)

Course attended LEADERSHIP COURSE BY MARA

CAREER TALK BY JOB STREET

COMPUTERING COURSE BY CICB

Skills GOOD IN INFORMATION COMMUNICATION AND TECHNOLOGY

EXPERT IN ARABIAN LANGUAGE

GOOD IN SPEAKING

GOOD IN LEADERSHIP

Experiences 4 YEARS WORKING AS AN EXECUTIVE FINANCIAL MANAGER

AT BANK RAKYAT BERHAD

Current job/position FINANCIAL MANAGER


IMPORT AND EXPORT OF GENUINE FURNITURE




Name YAUMEE HAJIRA BT JUSOH


Permanent Address NO 151, JALAN MARIN 3, TAMAN MARIN SG. ABONG, 84000 MUAR,

JOHOR.


Date of birth 22 SEPTEMBER 1975

Age 34 YEARS


Academic Qualification DIPLOMA IN QUANTITY SURVEYOR (UITM)

BACHELOR IN MARKETING (UNISEL)

MASTER IN BUSINESS ADMINISTRATION (USM)

Course attended HUMAN RESOURSE COURSE BY SEGI COLLEGE

YOUNG ENTREPRENUER COURESE BY PUBLIC BANK

Skills ABILITY TO MAKE AN ACCURATE CHOOSE

PROFICIENCY IN LANGUAGE (CHINESE AND ENGLISH)

Experiences 4 YEARS EXPERIENCES AS QS CONSULTANT AT FARID SDN.BHD

4 YEARS EXPERIENCES AS A CONSULTANT TAKAFUL MALAYSIA

Current job/position HUMAN RESOURCE DEPERTMENT


MANAGING THE STAFF

Name IRYANI ISMAIL





Permanent Address NO.34 JALAN BOT LAJU, SEKSYEN 13, 40100 SHAH ALAM


Date of birth 09 MARCH 1977

Age 32 YEARS


Academic Qualification DIPLOMA IN MARKETING (UITM)

BACHELOR IN BUSINESS MANAGEMENT (UNISEL)

Course attended FINANCIAL PLANNER COURSE BY MEDEC

COMPUTERING COURSE BY INDUSTRY TRAINING INSTITUTE (TI)

Skills ABLE TO SPEAK IN WRITE IN BAHASA MALAYSIA, ENGLISH AND JERMAN

COMPUTER SKILLS (MICROSOFT OFFICE POWER POINT,MICROSOFT EXCEL AND MICROSOFT PROJECT)

Experiences 2 YEARS WORKING AT AAM INSURANCE

2 YEARS WORKING AT MARKETING DEPARTMENT IN SARA HOLDING

Current job/position MARKETING MANAGER


QUALITY CONTROL

Name MOHD HAZIQ HAIKAL





Permanent Address 3166 TMN DAHLIA, BKT KUANG, 24000 KEMAMAN, TERENGGANU


Date of birth 07 MEI 1970

Age 39 YEARS


Academic Qualification

DIPLOMA IN OFFICE MANAGEMENT (UITM)

DEGREE IN BUSINESS ADMINISTRATION(UITM)

MASTER IN BUSINESS ADMINISTRATION (UITM)

Course attended HUMAN RESOURCE COURSE BY BERITA HARIAN

PERSONNEL MANAGEMENT COURSE

Skills EXPERT IN TYPING AND COMPUTER SOFTWARE

Experiences 5 YEARS AS A MARKETING MANAGER

7 YEARS AS A PERSONNEL AT GAMUDA HOLDINGS

Current job/position OPERATING DEPARTMENT


MANAGING THE STAFF




5.0

LOCATION OF PROJECT

5.1 LOCATION




2-11-7 JLN SUASANA 3/1A, BANDAR TUN HUSSIEN ONN, 43200 CHERAS,

SELANGOR DARUL EHSAN.

5.2 BUILDING AND INFRASTRUCTURE




The location that we choose to start our business is at 2-11-7 Jalan Suasana 3/1A, Bandar

Tun Hussien Onn. The main purpose we choose this place for our company is because there are

complete of facilities. For examples, the adequate parking space for all staff is located in front of

the company. Therefore, the staff will not face the parking problem and the parking there is free.

Other than that, the location of the company also has a high visibility. This reason is

because of our company is located corner of the shop row and also this place is near to

McDonald and Jaya Jusco Cheras Selatan. In addition, it makes the customer easier to find our

company. Besides that, there are public transportation services near to the company such as

public cab and Keretapi Tanah Melayu (KTM). This is one of the alternative ways to get to our

company if they face the traffic jam.

The area of the location for the company has a high growth potential. For examples, there

is shopping complex, restaurant, Hardware Company and others will be stabilized. As a survey

conducted from the location area, we as a single company that supply timber product. In other

words, we will not face any problems from any competitors of other company at this time.




The type of the building is Industry Building System (IBS) and it is 3 storey high

building. The building can be designed specifically to meet the company’s need. Size of the

building is 15’x10’ meter. The rent cost of the building is RM8500.00 per month and it is

viability to our company. For the next future, we hope that we will be the owner of the building

and the building becomes our fixed asset.

Basic amenities is one the important services that should have in every building .As the 3

storey high building , basic amenities will help to complete the system of our company

especially in water , electricity and telephone lines . Therefore, the company starts to be function.

The water supply authority of our company is SYABAS. SYABAS is the local authority of

the Selangor state that supplies water in every district of the area. This authority is existence

because it is use to control and supply indirect and direct water in every part of the building.

Furthermore, our company is using the both type of distribution water which is direct and

indirect water supply .This reason is because it is suitable for the high rise building and the big

company. At the same time, the operation of the water system will be quick and clean.

As a new company, we prefer in using the Private Automatic Branch Exchange (PABX)

for the telecommunication system of our company. The main reason using this type of telephone

lines because it is using an automatic operator. In addition, it becomes easier for the staff to

connect to other department even though in the same building. Through using this method it will

not disturb the staff from doing their work. In other words, they can do their work at the same

time they calling someone. Furthermore, using PABX system helps in hold on the call and

follows the call back. Besides that, it can invite to make a conference call.

The electricity supply authority for our company is Tenaga National Berhad (TNB).

Rising distribution system is the suitable type of electricity supply for our company. This reason

is because it is 3 phase generation and supply which consists 3 ‘live’ wires and 1 ‘neutral’.

Through this system it can being used the maximum volt of electrical supply compare to other

method electricity distribution. Other than that, our company is in high rise building category.




Besides that, wireless system is also provided by our company to make sure all the works

will stroll smooth and easy to access for the information. By using this way it will help to market

our company products through company web site.




6.0

THE ORGANIZATION

PLAN




6.1 GENERAL BUSINESS DESCRIPTION

a. VISION

To be the prime agency instrumental for the development of a competitive frozen foods bas-

relief products within 10 years in Malaysia.

b. MISSION

To expand and develop our frozen food base relief products to the international level.

c. OBJECTIVES

To further enhance industrialization and upgrading of the frozen food industry

with emphasis on value added processing.

To promote and improve the markets and marketing of frozen food products.

To facilitate further development of small and medium scale industries.

To develop and promote standards for the manufacture of quality frozen food

product

To foster orderliness in the frozen food industry.




6.2 ORGANIZATION CHART




6.3 TABLE OF JOB DESIGNATION AND NUMBER OF WORKERS

Job Designation Number Of Workers

General Manager 1

Secretary 1

Financial Manager 1

Marketing Manager / Consultant 1

Operating Manager 1

Administrative Manager / Human Resources 1

Assistant Financial Manager 1

Assistant Marketing Manager 1

Quality Control 1

General Workers 14

TOTAL 23




6.4 JOB DESRCIPTIONS

POSITION MAIN TASK

GENERAL MANAGER Must proactively manage the corporate atmosphere and

this requires one to adjust their management style as

situation (current or future) demands.

Able to analyse the data, decide what your priorities are,

and act against those priorities.

Can lead to inconsistency, a big morale and leadership

killer.

Make sure that all the departments and resources are

coordinated effectively and "rowing the boat in the same

direction".

FINANCIAL MANAGER Able to know about dividends, bonds, stocks and maturity

levels.

Making sure that anybody who holds a share in the

company can profit from the success of the company.

Work mainly on financial reports, implementation on cash

management strategies and direct investment activities.

Prepare data analysis for their senior managers, so that

they will have an idea on how they will be able to

maximize profits.

ASSISTANT FINANCIAL

MANAGER Primarily responsible for the development, design,

coordination, revision and implementation of the




budgetary items on the financial software.

Coordinates in the preparation and timely submission of

CGIAR defined Standard Budget Tables of the Institute’s

Medium Term and Financing Plan for internal and

external users.

Recommends financial policy affecting Division/ OUs/

Centres budget and the expenditure of funds.

Controls, analyses, reviews and maintain records of

Personnel staff movement. Ensures future Personnel are

covered by the approved position and budget.

Analyses system generated financial reports (budget

figure Vs. Actual expenditure) on a monthly basis and

prepares reports on significant deviations.

MARKETING MANAGER Increase the Flagship store traffic (main task).

Assist the upper management in the media planning.

Develop partnership with local and international supplier

from the timber industry.

Develop specific and local marketing strategy.

Analyze results of any marketing campaign.

Organize events to promote the product brands.

ASSISTANT MARKETING

MANAGER

Introduce new product, clear out inventories, attract

traffic, and to lift sales temporarily.

Appealing to economic motives and impulse buying




behaviour.

Encourage trial use of a new product or line extension, to

recruit new buyers for a mature product, or to convince

existing customers to increase their purchases, accelerate

their use, or purchase multiple units.

OPERATING MANAGER Concerned with the production of good quality good and

services

Involves the responsibility of ensuring that business

operations are efficient and effectiveness

Manage of resources the distribution of goods and

services to customers.

QUALITY CONTROL Manages the quality control and document management

functions of the frozen food.

Performs supervisory functions and exercises financial

authority at the level establishes by senior management

for this position.

Identify and help implement improvement strategies for

the entire department.

ADMINISTRATIVE

MANAGER / HUMAN

RESOURCES

Creating a positive work environment by insuring sound

management techniques is consistently practiced.

Providing support and technical advice to line

management and also serving as internal consultant to

senior management.

Assessing and impacting performance through coaching,

training, counselling, and feedback.




Establishing standards of performance and professional

behaviour which facilitate a cohesive work force and

support a positive work environment.

6.5 REMUNERATION

POSITION No. MONTHLY SALARY

(RM)

EPF (13%)

(RM)

SOCSO (2%)

(RM)

AMOUNT

(RM)

General Manager 1 2,500.00 325.00 50.00 2,875.00

Secretary 1 900.00 117.00 18.00 1,035.00

Financial Manager 1 1,600.00 208.00 32.00 1,840.00

Assistant Financial Manager

1 1,100.00 143.00 22.00 1,265.00

Marketing Manager 1 1,500.00 195.00 30.00 1,725.00

Assistant Marketing Manager

1 1,100.00 143.00 22.00 1,265.00




Operating Manager 1 1,300.00 169.00 26.00 1,495.00

Quality Control 1 1,000.00 130.00 20.00 1,150.00

Administrative Manager/Human Resources

1 1,144.00 148.12 22.88 1,315.00

General Workers 14 14,500 1885.00 290.00 16,675.00

TOTAL (RM) 23 18,100.00 2,353.00 362.00 30,545.00

6.6 LIST OF OFFICE EQUIPMENT

ITEM QUANTITY PRICE / PER UNIT

(RM)

TOTAL COST

(RM)

OFFICE EQUIPMENT :

Personal Computer

Multipurpose Printer

Facsimile

Telephone

Photostat Machine

Projector

Air conditioner

Office Tables

8

3

1

8

1

1

8

9

1300.00

200.00

250.00

30.00

1500.00

400.00

1300.00

200.00

10,400.00

600.00

250.00

240.00

1500.00

400.00

10,400.00

1800.00




Office Chairs

Receptionist Counter

Lamp

File Rack

Fire Extinguisher

DISPLAY AND WAITING AREA:

Sofa Set

Display Board

20

1

10

8

3

1

1

90.00

200.00

25.00

50.00

130.00

750.00

200.00

1800.00

200.00

250.00

400.00

390.00

750.00

200.00

TOTAL COST OF FURNITURE AND EQUIPMENTS (RM) 30,000.00

6.7 ADMINISTRATIVE BUDGET

Particulars Fixed. Assets

Monthly Exp.

Others Total

Fixed Assets

Land & Building -

-

Office Equipments 30,000

30,000

Working Capital

Salaries, EPF, SOCSO 23,530

23,530

Rental 8,500

8,500

Pre-Operations & Other Expenditure

Other Expenditure 5,000

Deposit (rent, utilities, etc.)




6,500 6,500 Business Registration & Licences

1,000 1,000

Insurance & Road Tax for Motor Vehicle

-

-

Other Pre-Operations Expenditure -

-

Total 30,000

32,030

12,500

69,530




7.0

MARKETING PLAN




7.1 INTRODUCTION TO THE SERVICE

SYZ Frozen Food SDN BHD is a Frozen Food company that will provide the fast food.

The company’s customers are from government and private sectors,household and hotel.

Fish is a source to a level of intelligence as Omega 3 in fish is good for the brain to be

more clever and robust in behavior. SYZ Frozen Food SDN BHD offer fast food that the fish-

based Burger Fish. The company will be launching new products every two months in order

increase the company's products

At the moment, the company plans do the contracts for supplying fish to projects at all

levels throughout the state.The company plans to develop into the new product like a nugget or

abolone in new market. This means always having the best and most efficient taste, processes,

and people. This company strives for the maximum profit suitable with maximum risk. To

achieve this, SYZ Frozen Food SDN BHD, will invest in ways that will pay off in competitive

advantages for its customers.

The company also is looking forward to become the fresh ingridience to mainly in

supplying the best design product. The company has developed a client evaluation form to gather

feedback from our clients. The ultimate goal is to meet these needs and better the company.




7.2 TARGET MARKET

I. Government

Government sector is a customer that we are selected as target market. This is because

most of government celebration especially for museum, palace, mosque and etc needs our

product to the list of menu.

II. Private

Private sector order the product to eat is have a function or celebration. To easy and fast

menu to provide. Our company absolutely will provide the best selection of bas relief to

choose for variety of uses

III. Hotel

Hotel customer also have been selected as one of our target market. The customer from

hotel also dinner or lunch and try to eat as dissert. They also buy our product because of

the taste n fresh from the ingredient.




7.3 MARKET SIZE

TARGET MARKET NO. OF TARGET

MARKET

RINGGIT (RM) TOTAL

Government 12 127,226.50 1,526,718.00

Private 9 37,537.44 337,837.00

Hotel 5 32,817.75 164,088.75

TOTAL (RM) 26 197,581.69 2,028,643.75

RM 2,028,643.75 X 12 MONTH = RM24, 343,725.00




7.4 COMPETITION

Companies

Strengths Weaknesses

RAMLY SDN BHD Has a big reputation and

stable capital

Experienced in business

This company is quite

well known among

Frozen Food industry.

Expensive price

Has to become regular

customer to get special

promotion.

SAUDI ARABIA SDN BHD Good in services and

management

Strategic location

Limited financial

Poor promotion

PURNAMA KHADIJAH SDN BHD

Low product price

Large space area

Location is not strategic

Less workers

Always delay in delivery

products




7.5 SALES FORECAST

Year Month Sales

1 January 122,790.00

February 137,639.00

March 154,263.00

April 175,263.00

May 194,353.00

June 215,163.00

July 236,163.00

August 247,177.00

September 263,199.00

October 291,176.00

November 369,192.00

December 389,119.00

TOTAL 2,795,497.00

2 Increase 5 % 2,935,272.00




Sales forecast chart =




7.6 MARKETING STRATEGIES

7.6.1 Product Strategies

In market, so many products are release and trying to attract consumer. For our

company, we are arranging several strategies to make sure our products are not being out of

demand.

In term of brand, we are glad to use our company’s name SYZ Frozen Food Product

that will be able to introduce and promote our company to a market place. The sign, symbol and

design of our product is based on latest and classic demand of customer. Besides that, all about

our product is different with other products and was protected by copyright.

The most important factor to attract customer is depends on quality of the product.

This is a major positioning tool for a business. So, we create our product in the best

performances and high quality. We provide a good raw material for our product such as to make

sure the durability of our product to perform its function successfully.

Publicity

SYZ Frozen Food SDN BHD intends inform excess protein in the daily life, the

most know that many proteins are produced from fish. SYZ Frozen Food SDN BHD will

invite journalists newspapers such as Utusan Malaysia, Berita Harian, Metro and Kosmo

many readers who have made an article on sea products processing technology in order to

help fishermen as well as interest income increased protein in their daily lives. Indirectly

articles can introduce the company and products offered to the public and visit to the

burger stall, Mini Market, and pasaraya.

A marketing group will be formed to introduce products directly to companies

burger stalls and restaurants 24 hour (mamak). Banting and stickers will be installed in at

least two outlets in every garden burger housing in Selangor and Kuala Lumpur. SYZ




Frozen Food SDN BHD wants to introduce products directly to burger fans. SYZ Frozen

Food SDN BHD attempt to obtain production contracts from companies such as the

famous franchise Otai Burger, with the issuance of this contract will ensure that demand

can be assured company.

Once the company is satisfied with the response burger fan-fan, the Company will

attempt to obtain supply contracts burger and other products to supermarkets such as

supermarkets Mydin, Giant, Tesco, Carefour, Hero, Econsave and E Mart. By supplying

products to supermarkets and supermarket-brand companies, the company will ensure

that sales and can get competitive advantage.

Sales Continue

Increasing competitiveness for the company, continues to sales in general

continue to do through retail market night market or Pasar Tani. This activity is carried

out to ensure the marketing and sale of various products run with lancer while improving

income.

It is estimated an additional 30% additional income obtained through retail sales

of each product produced. This method is carried out by making network marketing

through farmers' markets and night markets to involve several employees and special

transport vehicles.

SYZ Frozen Food SDN BHD create business plans franchise business concept for

some products which felt very appropriate for the Rayleigh-brain brain. With such an

approach the company can look closer relationship with all outlet and can identify all the

weaknesses of the product.

All this effort is to diversify product sales activities to ensure the continued

marketing and thus ensure the competitiveness of companies in the frozen food

production viable and sustainable.




Survivorship Planning Business

Ensure force for competitive and sustainable business continues, some risks associated

with business operations have been identified. Among these is the risk of disasters such as fires

and other natural disasters. Safety reasons, the company will keep copies of important

documents, including documents in a business plan continued security firm in Kuala Lumpur.

SYZ Frozen Food Sdn Bhd using the following strategies to achieve business objectives

Frozen meal more nutritious and delicious clean

Practice good manufacturing practices according to international standards of HACCP

Check the quality of raw materials made from time to time

Activities in and out of the factory is controlled and comply with procedures to eradicate

the disease

Ensure that the factory is clean and orderly

Ensure that each stock according to the raw materials used in the past

Ensure that no animals poisonous plant area

Each product badge marked and recorded to facilitate the inspection if there any

comments and complaints

Applying the concept of JIT (Just In Time) in the production process product, where it

can reduce the cost of storage

7.6.1 Pricing Strategy

To price our products, we decided to use the simplest and most commonly used

strategy that is the cost based price pricing method. Our price also consider to the willingness of

consumers to pay for our product, competition from the competitors and factor of demand and




supply. So with cost based pricing method, our customers can buy our product with a

reasonable price.

Glad to inform that our price is not flat price over months. Increase and decrease price

also one of the strategies to making profit. We will offer discount price to consumers in term of

we wishes to finish the stock of goods and we want to penetrate the market of bas relief.

Good news for our loyalty customers, we will offer a great discount to the loyalty of

customer. So, the customer gets benefit for their loyalty and we also can increase our business

profit from year to year.

7.6.2 Distribution Strategy

Our product is distributed direct to customer. Our main distribution channel is via our

own sales and marketing team. Our sales and marketing team will establish contact with

potential and existing customer. Further, all levels of management are exposed to our customers

to enable them to gain a better understanding of the customer needs and also acknowledge them

about our product for internal and external finishes also other uses. Our sales and marketing team

regularly attends international and domestic trade exhibitions and fairs to show our products as

well as observe the latest and classic trends and variety uses of our product. Furthermore, we will

employ a team of five telemarketers to further reinforce our marketing efforts.




7.6.3 Promotion Strategy

Marketing strategy is an attempt to sell our services to our potential client and we are

basically on strict rules that prohibited us from using the common marketing strategies like other

business. It is because we have to protect our reputation due to our professionalism code.

Therefore, the only marketing strategies for us to sell our service to the client are as follow:

Business Card

The business card is a symbol or initial of our existence in bas relief industry that

we used to spread out our influence and recognition from the community. It is also

to let them know what type of service that we provide.

Newspaper

By advertising our company product and profile at the “advertisement section”

also is one of our promotion strategy. This is because most of Malaysian or non

Malaysian is read a newspaper every day. So that, our company can be recognised

by the client with this promotion strategy.

Signboard

This is one of the ways to inform the community who we are and what type of

services that we provide. The signboard state our company’s name, address, fax,

phone number and most important is type of our product and services that we

provide. The signboard will be hanged outside of our premises for people view.

Internet

Nowadays, internet is one of the best channels to obtain information and we can

get the information, news and others within a second. So, we choose to make our

home page to advertise it in the internet. First of all, we are going to develop and

maintain our website www.syz.com.my

Website

Our website : www.syz.com.my


http://www.syz.com.my/

http://www.syz.com.my/



7.7MARKETING BUDGET

Particulars Fixed

Assets

Monthly

Exp.

Others Total

Fixed Assets

Signboard

2,000

2,000

Van

6,500

6,500

Working Capital

Promotion

3,000

3,000

Pre-Operations & Other

Expenditure


Deposit (rent, utilities, etc.) - -

Business Registration & Licenses - -

Insurance & Road Tax for

Motor Vehicle

400

400

Other Pre-Operations

Expenditure

- -

Total 8,500 3,000 1,400 11,900




8.0

OPERATION PLAN




8.1 PROCESS FLOW CHART

PROCESS DESCRIPTION SYMBOLS

Get information from the consumer

Discuss with consumer

Get confirmation/agreement from consumer

Fill job order form

Arrive ingredients store at storage

Pass the job order form to labor on duty

Labor do the mould of the ingredient(fish)

labor produces the product

Put the pack into the packaging and keep in Frozen storage

Check order to verify




Receive payment and give goods to customer

Symbol used in the process chart

SYMBOL TYPE OF ACTIVITY DESCRIPTION

Operation Activities that modify transform or give value to the input.

Transportation Transport activity occurs when materials are transported from one point to another.

Inspection Activity the measures standard of the

in- process material, finished products

or services

Delay The symbol is used when in process

material is restrained in a location

waiting for next activity.

Storage The symbol is used when the in process

materials or finished products are stored




in the storage area.

8.2 HOURS OPERATION

Day

No. Activities 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15

1) Get information from the consumer

2) Discuss with consumer

3) Get conformation from consumer

4) Fill job order form

5) Arrive ingredients store at storage

6) Pass the job order form to workers on duty

7) labor do the mould of the ingredient(fish)

8) labor produces the product

9) Put the pack into the packing and keep in storage

10) Check order to verify

11) Receive payment and give goods to customer




8.3 MATERIAL REQUIREMENT

Item Quantity

required

Safety

stock

Price per

unit

Price per

kg

Total

purchase

Supplier

Fish 500/kg 350/kg - RM5.00/kg RM4250.00 FAMA

Flour 500pkt 250pcs - RM1.80/kg RM1350.00 Azman

Enterprise

Salt 250 150 - RM4.00/kg RM160.00 Azman

Enterprise

Sugar 500pcs 250pcs - RM1.60/kg RM1200.00 Azman

Enterprise.

Curry

Tasty

500pcs 250pcs - RM1.60/kg RM1200.00 Azman

Enterprise

Orange

Pati

500 250 4.00 - RM1000.00 Drink

Manufacture

Sdn Bhd

lidi 3000pcs 2000pcs - RM5.00/kg RM250.00 Wah Seng

Hardware

Sdn. Bhd.

Plastic 200pkt 100pkt - RM4.00/kg RM1200.00 Wah Seng

Hardware

Sdn. Bhd.

Banana 2000pcs 1000pcs - RM1.00/kg RM3000.00 Azman




leaf Enterprise

8.4 LIST OF DIRECT WORKERS

Position No.

Job statusMonthly

salary

(RM)

EPF

(13%)

(RM)

SOCSO

(2%)

(RM)

AMOUNT

(RM)

Operating Manager

1 Permanent 1,300.00 169.00 26.00 1,495.00

Quality Control 1 Permanent 1,000.00 130.00 20.00 1,150.00

General Workers

8 Permanent/

Temporary

3800.00 494.00 76.00 4370.00

TOTAL (RM) 10 2794.00 793.00 122.00 7015.00

8.5 LIST OF MACHINE AND EQUIPMENT

Item Price per unit No. required Total cost Supplier

Blended

Machine

RM 3500.00 1 RM 3500.00 SDH Trading




Mix

Machine


Freeze

(Ice Box)

RM1000.00 2 RM 2000.00 Sen Heng

Sdn.Bhd

Wrapping

Machine


TOTAL RM 7500.00 5 RM 8500.00

8.6 OFFICE LAYOUT




8.7 LOCATION

Office and factory address:

2-11-7 JLN SUASANA 3/1A, BANDAR TUN HUSSIEN ONN, 43200 CHERAS,

SELANGOR DARUL EHSAN.

8.8 OPERATION OVERHEAD


Bill. Item Monthly expenses

1) Water RM 290.00

2) Electricity RM 700.00

3) Telephone Bill RM 650.00

4) Petrol RM 350.00

TOTAL RM 1990.00



8.9 THE PRODUCTION BUDGET

Particulars Fixed Assets

Monthly Exp.

Others Total

Fixed Assets Machine and Equipment 455

455

Lorry8000

8,000

Working Capital Raw Materials & Packaging

20,000

20,000

Carriage Inward & Duty -

-

Salaries, EPF & SOCSO 7,015

7,015

Operation overhead 1,500

1,500



Deposit (rent, utilities, etc.) 1,990

1,990

Business Registration & Licenses -

-


500

500




Other Pre-Operations Expenditure -

-

Total 8,455

28,515

3,490

39,460

9.0

FINANCIAL

PLAN




9.1 PROJECT IMPLEMENTATION COST AND SOURCES OF FINANCE

Project Implementation Cost Sources of Finance

Requirements Cost Loan Hire-Purchase

Own Contribution

Fixed Assets Cash Existing Fixed Assets

Land & Building

Office Equipment 30,000 15,000 15,000

Signboard 2,000 2,000

Van 6,500 6,500

Machine and Equipment 455 455

Lorry 8,000 8,000

Working Capital

1 months

Administrative 32,030 17,090 14,940

Marketing 3,000 3,000

Operations 28,515 15,865 12,650


17,390 1,801 15,589

Contingencies 10% 12,789 12,789

TOTAL 140,679 50,000 15,000 61,179 14,500




9.2 TABLE OF DEPRECIATION Fixed Asset Office EquipmentCost (RM) 30,000 Method Straight LineEconomic Life (yrs) 5

Annual

Accumulated

Year Depreciation Depreciation Book Value

- -

30,000

1 6,000

6,000

24,000

2 6,000

12,000

18,000

3 6,000

18,000

12,000

4 6,000

24,000

6,000

5 6,000

30,000 -

Fixed Asset LorryCost (RM) 8,000 Method Straight

LineEconomic Life (yrs) 5

Annual Accumulated


- -

8,000

1 1,600

1,600

6,400

2 1,600

3,200

4,800

3 1,600

4,800

3,200




4 1,600

6,400

1,600

5 1,600

8,000 -

Fixed Asset Signboard

Cost (RM) 2,000 Method Straight

LineEconomic Life (yrs) 5

Annual Accumulated


-

-

2,000

1 400

400

1,600

2 400

800

1,200

3 400

1200

800

4 400

1600

400

5 400

2000

-


Fixed Asset Machine and EquipmentCost (RM) 455 Method Straight LineEconomic Life (yrs) 5

Annual Accumulated


- -

455

1 91

91

364

2 91

182

273

3 91

273

182

4 91

364

91

5 91

455 -



9.3 LOAN AMORTIZATION SCHEDULE

Amount 50,000 Interest Rate 5% Duration (yrs) 5 Method Flat Rate Year Principal Interest Total

PaymentPrincipal Balance

-

-

50,000

1 10,000

2,500

12,500

40,000

2 10,000

2,500

12,500

30,000

3 10,000

2,500

12,500

20,000

4 10,000

2,500

12,500

10,000

5 10,000

2,500

12,500

-

9.4 HIRE-PURCHASE REPAYMENT SCHEME

Amount 15,000

Interest Rate 2% Duration (yrs) 5 Year Principal Interest Total

PaymentPrincipal Balance

-

-

15,000

1 3,000

300

3,300

12,000

2 3,000

300

3,300

9,000




3 3,000

300

3,300

6,000

4 3,000

300

3,300

3,000

5 3,000

300

3,300

-

9.5 PROFIT AND LOSS PRO- FORMA

Year 1

Year 2

Sales 2,795,497 2,935,272

Less: Cost of Sales

Opening stock

Purchases 2,246,770 2,359,109

less: Ending Stock

Carriage Inward & Duty

Gross Profit

Less: Enpenditure

Administrative Expenditure 384,360 403,578

Marketing Expenditure 36,000 37,800

Other Expenditure 7,000 7,350

Business Registration & Licences 1,000


900 900

Other Pre-Operations Expenditure

Interest on Hire-Purchase 300 300



SYZ FROZEN FOOD SDN. BHD. Interest on Loan 2,500 2,500

Depreciation of Fixed Assets 9,391 9,391

Operations Expenditure 102,180 107,289

Total Expenditure 2,790,401 2,928,217

Net Profit Before Tax 5,096 7,055

Tax 1,427 1,975

Net Profit After Tax 3,669 5,080

Accumulated Net Profit 3,669 8,749




9.6 BALANCE SHEET PRO-FORMA


Year 1 Year 2

ASSETS

Fixed Assets (Book Value)

Land & Building

Office Equipment 24,000 18,000

Signboard 1,600 1,200

Van 5,200 3,900

Machine and Equipment 364 273

Lorry 6,400 4,800

37,564 28,173

Current Assets

Stock of Raw Materials 0 0

Stock of Finished Goods 0 0

Accounts Receivable

Cash Balance 85,294 86,765

85,294 86,765

Other Assets

Deposit 8,490 8,490

TOTAL ASSETS 131,348 123,428

Owners' Equity

Capital 75,679 75,679

Accumulated Profit 3,669 8,749

79,348 84,428

Long Term Liabilities

Loan Balance 40,000 30,000

Hire-Purchase Balance 12,000 9,000

52,000 39,000

Current Liabilities

Accounts Payable 774,181

TOTAL EQUITY & LIABILITIES 131,348 123,428



10.0

APPENDICES




FORM





SYZ FROZEN FOOD SDN.BHD

2-11-7 JALAN SUASANA3/1A, BDR TUN HUSSAIN ONN,

43200 CHERAS, SELANGOR DARUEHSAN.

345345-X

SYZ FROZEN FOOD SDN.BHD

2-11-7 JALAN SUASANA3/1A, BDR TUN HUSSAIN ONN, 43200 CHERAS, SELANGOR

01 APRIL 2009

CONSULTANT, DESIGN, BAS-RELIEF, PAINT AND MARKET

O2JAPRIL 2009

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