Business Plan - IEPD
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Transcript of Business Plan - IEPD
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Business PlanInstitute of Executives and Professional Development
Munir Ahmad FCMA - MBA
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Objectives
To have sustainable growth
Achieve Break Even in first year
To have regional operations
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Mission
To develop professionals and corporate
sector to International standards.
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Company Summary
IEPD is a division of ECO International
(Private) Limited. ECO was incorporated in
2007 with objectives of training,
development and education.
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Start Up Summary
IEPD plan to start with 1-5 days seminars
and workshops leading to certifications
and diplomas in different professional
fields.
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Start Up Requirements
Start up requires a strategic alliance with
well established organization in training
and professional education.
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Services
IEPD will provide training and education to
students, professionals, small, medium
and large scale organizations Covering
Business Strategy, Project Management,Supply Chain, Finance, Accounting, HRM,
IT, Taxation, Corporate Affairs, Soft Skills,
Business Skills and MIS.
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Market Analysis Summary
Pakistan is country of almost 170 Million
peoples. 65% are having working potential.
Most of them are illiterate, unskilled.
Educated peoples dont have adequateprofessional skills. This provides
opportunity to establish quality training
development and education organization.There are numbers of organizations in the
country but are providing training in few
selected areas.
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Market Segmentation
Students
Entry Level professionals
Professionals Corporate
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Target market Segment Strategy
Students Entry level Professionals
For students we have run print media
campaign
For professionals and corporate we have
to go for Tele marketing and E-Mails
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Education / Training Business
Analysis
Due to high percentage of working
population who wants to enhance
competency and skill level to increase
income. As a developing economycorporate sector want to increase
efficiency. This provide good opportunity
for education, training and development.
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Competition and Buyer Pattern
Mostly trainings are arranged by corporate.
Individuals are inclined to Certifications,
Diplomas and degrees.
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Strategy and Implementation
Summary
Main point of our strategy is alliance with
existing players and accreditation bodies
globally.
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Competitive Edge
Management is comprised of highly
qualified and experienced professionals.
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Market Strategy
Print Media, E-Mail, Tele marketing to
existing customers of alliance partners.
Targeting high end market.
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Sales / Fee Strategy
IEPD will be a premium services
organization. It will charge 100% education
fee in advance and 50% consultation in
advance.
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Annexure
Financial Plan
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Thanks