Business Plan “GOLDEN HANDS” ltd

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Technic EconomicHigh school Tirana

Business Plan GOLDEN HANDS ltd

GOLDEN HANDS Company of JAA

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Executive Summary

1. GOLDEN HANDS company summary 32. Legal form of the company 33. Vision and Mission 34. Business Ethic 45. SWOT AND PEST Analysis

5/1 SWOT Analyze 4

a) Strengthb)Weaknessesc) Opportunitiesd)Threats

5/2 PEST Analyze 5

a) Politicalb)Economicalc) Sociald)Technological

6. Company Structure 67. Competitors 78. Value Creation 79. Key to success 810.Marketing Strategy 811.Initial Capital 10

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1. GOLDEN HANDS company summaryGOLDEN HANDS ltd company of JAA is students enterprise of Technical Economical high

school of Tirana. It produces artistically fictile products. This company is established close to

SHTET, (Technical Economical high school of Tirana) and the company has all the necessary

supports by our school students furthermore it has an unexpected support by the students of other

schools or well which have approach and supported this unique idea. The main goal is to maintain

the values and the originality of handcrafts and the adoption of customers demands. In our country

these products are unique; this kind of business is set up in a specific profile which aims to

accomplish specific needs in the market. One of the factors that pushed us to set up this business was

the deficit of direct competitors and demands increasing for this product. One of the main reasonsthat affect our choice for this product was the loosing sight off of these products by the consumers

and this item has influenced in the reduction of manufacturers production.

2. Legal form of the Company

The legal form of the company is corporate association with 148 share-holders. This company is

under official policies of Junior Achievement Albania and rules which are emphatic in the signed

contract to JAA.

Same of the reasons for this kind legal form are:

1) Abilities and skills combinations2) Legal facilities for the establishment3) High availability of the capital4) Opportunities for an unlimited capital

Every product is made to be appropriate best to consumers needs and wishes. Based on the set

standards we will try to keep its originality.

3. Vision and Mission

Vision: Making our junior enterprise a real Business.

Mission: Working with the past and changing the future.

Motivation:The unique of the offered service in the products of handcrafts which are losing their

original characteristics.

Competition advantages: Focusing a specified segment of market and respecting the decisivestandards.

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4. Values and Business Ethic

Company values, vision and mission make up the base of the operational procedures. The system of

the company values is made up of standards of ethic behavior which might be followed by all

members of the company. A good definition of these values will brought up a good support to built

successful strategies.

Here are some of the values to guide this enterprise: Preserve the originality of the production objects. Laborers creation work according to the determined standards. Particular evaluation of the labors contributions. Regularly contacts of potential customer. High standards of supply materials and respect of payment accordions . Promotion of high quality achieved. Maintenance of work environment. Workers shall notice for their absences in order to take measures not to suspend the work. If workers do not inform about the absences, their workday is not paid and if it is

repetitive, he will be dismissed.

Extra pay for successful workers at the end of the project5. SWOT and PEST analysis

SWOT and PEST analysis are the best successful analysis. They give a full framework of the

potential which a company has to be successful. SWOT analysis it is devices into two sections:

company section and market section. Strengths and weaknesses are opportunities that the enterpriseoffers while opportunities and threats are opportunities that the market offers. PEST analysis is

focused the environment and analysis in detail environmental factor and that is not under in this

control effect more in the companies maintenance.

5/1 SWOT analysisHere are the following detail factors:

a) Strengths Efficient team work Focusing in a particular market Low cost of production. Full staff & organized Product with high quality The product distribution in a precise place and time.

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b) Weaknesses Easily access in this market The income of consumersc) Opportunities

High demand in market for this product. Open market. New social tendency. Low walls in market access. Unlimited consumerc) Threats Restricted time of using the stock resources. The deficiency of the name in market. Limited production.5/2 P E S T analysis

Here are the following detail factors:

a) Political factors Handcraft object policies Tax increase The right to be involved in any other syndicateb) Economic factors Inflation pads to the increasing price of the row material Economic regression reduces the demands for this service preserve According budget to the cultural valuesc) Social factors The link of service with the tradition and the present New tendency of company to evaluate handcrafts, especially have individuals that have lived

abroad for a long time

d) Technological factors Advanced technology will help in obtaining a better work Used technology is handcrafted expect the processing of artistically clay which needs a

special process

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6. Company StructureIt will be a selected team of employers because the main objective will be the high quality of the

crafts. As you can see below from the organizational structure of this company it is a company

which works from the top to the bottom. We will explain below in general lines of structure of this

company or well as the main responsibilities of the Directors Board. The employers shall be

qualifying and experienced in the respective field.

So the work team is made up of:

Company Shareholders

President

e Vice President of Finance Vice President ofThe Vice President of The Vice President of The Vice PresidenThe Vice President ofProduct ITMarketing P.RelationH.Resource

The PresidentThe main responsibilities of the president of this company are to follow and execute strategically

plans of the company as well as day by day observations. One of these responsibilities also is the

effective management of the Board of Directors meeting according to regulation and parliamentary

procedures. Also it is to be assured that the directors of the company to be acquainted with these

rules before the meeting of the Directors Board.

The Vice President of ProductionHe is responsible for the development of a process who provides that all the costumers to get the

high-quality products and to decide on How, Where and who for the production. The main

responsibilities are: Orders of the resources, setting the objectives of the production, setting the

strategies of the production as well as the monitoring of the products.

The Vice President of MarketingHe is responsible to execute these policies like marketing analysis, marketing strategies, the best way

to distribute the products, advertising and the best way to do the promotion, clear sales objectives,

the market and the objective target group.

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The Vice President oh Human ResourceHe is responsible to compile the Compensation Plan of the company as well as to obtain information

relating to absences, pay-lists, and the contract of the company and other data of the company. The

main responsibilities are: Business Plan for the company, attendance record, administrative data,

share-holders certificates and the share-holders registration.

The Vice President of Public RelationHe is responsible to approve the product, before the company beginning to produce. Also he is

responsible to coordinate and develop a Business Plan and the Annual report, which are very

important documents which inform the public for the company.

The Vice President of FinanceHe is responsible for the Financial Plan, to budget and keeping records of financial Data as well as

monitoring of the company progress to reach the financial porpoise. Honesty keeping records of

financial data are essential for the company maintenance.

The Vice President of Information TechnologyHe is responsible for the detailed information and latest news which comes from Internet; also he has

an important role in having idea and applying the Logo and Website of the company.

7. CompetitorsThe product which we have chosen to produce gives us the possibility of the indirect competition but

like any company of JAA we have a competitor the competitive schools which take part in this

activity. However we are specialized in this field and must have priority in comparison to othercompanies. We have to say that competitors arent within this program but seeing for we can say our

other competitors areall they companies which operate in the same market with the same product.We will try that these companies we will give in our part thought our qualities products.8. Creation of the ValueValues includes a zipper which the main principle has the quality from the material, operations,

scrollwork and until the extra services after are finishing the output.

Benefits can be:

1. General benefit for the costumers2. Saving the originality3. Raising the economy by means of developmental of handcrafts4. Maintaining the values of handcrafts5. Bringing an unique product

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9. Our key to success

Here is a list of same factors which make that business that we have chosen will be successful in the

wide range of the products that are part of this competition.

1. Qualified staff may includes: Entrepreneurs with managerial qualities, designer worker,production agent sales, high quality of the products

2. Information technology on the handicrafts products which is based in drafting and execute aBusiness Plan.

3. The development of the organizational structure by communication either.4. Up-down or down-up. This structure allows that nobody in the company should left outside

and have clear set responsibilities.

5. The creating of a strong culture in the company which aims devotion of the employers toachieve objectives, identification of employers. All are equals, this is our motto.

We aim to realize all the clients satisfaction within the possible framework of the market work.

Each costumer has a motive that should buy this product that we have offer in the market.

10. Marketing Strategies

This helps us in our conceptual and reliable service in the costumers eyes. This object will be

inaugurated with the participation of the high personalities of the respective fields and visual media.

Also, brochure will be compiled to inform our society and what we do to have contacts withindividual clients we will hire part time contract people in order to be near to our potential clients.

a) Summary of Marketing AnalysisWe decided to set up GOLDEN HANDS l.t.d after a pure analysis of the market around us, so the

students of Technique Economic High School-Tirana. After we have had a clear vision about what

will be successful and after that we analyzed all the different ideas we decided about the production

and processing of the products with artistic clay products: Why we are different from the others isthe great participation of the students of our school as well as the students of other schools but the

mostly important thing is that we realize our costumers ideas through artistic clay base products. Thepotential clients of the company are the students of elementary and secondary schools as well as all

the inhabitants of our city because they need for something special in their house and in their work.

The best one is an art possession to cover empty spaces.

b) The target marketWe sell our products with clay base to the students of our school and to other persons who areinterested to buy this product. We might say that the students are our main target group. They are

disposal to buy our products because we are the only that produce this kind of products, that might

say proudly unique. Also the quality of our products is too high.c) Market necessities

Students life and especially high school period is unforgettable. In nowadays people are loosing the

sense of the community, society and family so that it is a reason to remind look after and it is the

best way to remind the general like this eternal handcrafts.

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d) The market growthWe aim to increase move and move the part of the market we want to cover, so we have take same

procedures that are expected to bring successful fruits. We are listing below same of the factors that

we think are important to achieve a higher growth.

We have done some special offers such as:

b) The best students shall take our products without the need to payc) This is also suitable even for teachers

We shall offer a high quality of the manufactures products

Everything we produce is original and made by us (students)

We shall take on a powerful marketing

e) DislocationBearing in mind factors that affect in the dislocation in though to main offices in Opportunity

Albania, JAA org in elementary and secondary schools in Tirana. Here we will be near to our

potential costumers. Actually we will have restricted centers but in the future we aspire to open othercenter in the main places in our country.

f) MarketingMarketing department is responsible for the advertising and marketing .The best way and effectiveone is in our premise of a high school is the posters and virtual marketing. Our strategy is clear from

the member of the company shall make advertising of the product in their classes, houses and their

relatives. The posters will be a part of this strategy.

11. Initial Capital

P&L and Balance

Sheet.xls

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Business Plan “GOLDEN HANDS” ltd

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