business plan for helmets

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[Helmets manufacturers]

description

brief plan

Transcript of business plan for helmets

Page 1: business plan for helmets

[Helmets manufacturers]

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V Care solutions Ltd mission is to provide innovative high quality safety helmets for all emergency services. We seek to achieve this through a process of continuous improvement and continued consultation with customers, whilst providing staff security in employment.

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V Care solutions is a company that deals with the production of safety gear and primarily - HELMETS.

V Care solutions promotes cause – related marketing hence primary focus of V Care solutions is to provide quality products, create awareness and promote safety measures.

The Indian market provides ideal platform for V Care solutions mainly due to the increasingly large number of two wheelers, sports men and workmen involved in hazardous jobs.

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Objectives: V Care solutions focuses on safety - first precautions and awareness.

Locations- V Care solutions has 2 showrooms in mumbai & lonavla apart from retail outlets in mumbai suburbs, pune, thane etc.

Market segmentation: V Care solutions targets to both male and female.

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Advertising campaign & message: V Care solutions adopts advertising as the primary tool for marketing.

V Care solutions also conducts campaigns like Safety First programs, AA ( Accident Avoidance ) and a V Care solutions special program called HEAD SECURE at high schools and colleges, work places and at malls and factories.

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Variety of colors and styles for every type of rider

light, cool and comfortable that they practically disappear when you put one on.

Every V Care solutions helmet features a durable outer shell. Some models use a lightweight In-molded shell made of thermoplastic.

The carbon fibre shell in a V Care solutions helmet is a unique feature that most ordinary helmets do not posses and has been adopted from Wenjin the china Auto equipment and safety company.

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Open Face Helmets. (Rs.600 – Rs.1200)

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Free travel kit

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Pacific helmets limited Vega helmets Studds helmets Airmax helmets

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Total sales of motorcycles in the year 2011-2012 was 3,22,348.

It is increasing year after year.

So the demand for helmets will also increase.

Due to stringent laws and penalties, people are using helmets.

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We are providing helmets at cheaper price and of best quality.

We are also providing after sale service. We are providing additional convienience

such as face shields, ear protection etc.

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Initial investment Rs. 50 lacs. Personal contribution Rs. 15 lacs each by

two partners. Bank loan of Rs. 20 lacs. Initial stage production is of 100000 units

i.e. 50000 in the first month and 50000 in next month.

We will directly import manufacturing parts from wenjin motorcycle parts limited, china.

We are maintaining quality standards of our product. And we have taken the approval of ISO 4007:2012 & 3873:1977 certification.

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We have a strength of 50 employees in our initial stages.

20 employees for manufacturing process 5 regional heads 15 sales and promotion executives 3 HR executives 2 financial executives 3 distribution heads 2 customer care executives

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PARTICULARS AMOUNT (In Rs.)

Fiber glass 100000

Chin strap 100000

Foam 50000

Peaks screw 10000

Protective padding 25000

Chin guard lining 5000

Front vent 15000

peak 5000

visor 30000

Central pad 10000

others 250000

TOTAL 1500000

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PARTICULARS AMOUNT (In Rs.)

Advertisement expenses 400000

Promotion & distribution expenses

250000

Rent 100000

Machineries 800000

Tools 200000

Employees compensation 500000

Electricity 50000

Miscellaneous expenses 900000

TOTAL 3200000

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Short term - By our hard core selling and promotion

strategy, we will try to penetrate market with our low price and best quality products.

Long term - To reach maximum number of

customers by opening showrooms in various mega cities all over India.

- To build an image of trust in the minds of customers.

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V care solutions has a general recommendation of replacing a helmet every three 3 years under normal wear and tear.

What if a helmet becomes damaged?

If helmets get damaged within the warranty period i.e. 1 year, the customer will get it repaired at free of cost.

Helmets will be replaced after 3 years from the date of purchase with a new helmet at a minimum cost.

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He prefers his hair than head He prefers his head than hair.

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No head no hair

Lucky to be in bed

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