BUSINESS PLAN

1.0 EXECUTIVE SUMMARY

Car Wash is a prominent hand car wash serving the local population of Muscat. Car

Wash will be managed and run by Ahmed Al Shokaili His family has been serving the local

population with a car sale business and property development /management for over 30 years.

He will take advantage of the good will and family name to quickly gain market penetration.

1.1 Business / Concept Overview

1.2 Product/Service Offered

Car Wash will be providing customers with three services:

1. Exterior car washing

2. Interior cleaning and

3. Polishing

1.3 Market

Car Wash will target three main groups of customers:

1. Individual car owner and leasers

2. Car dealerships and

3. Local businesses

The capital area of Muscat is quite wealthy with approximately 40% (rough estimate) of

the residents earning over R.O. 5,000 a year. Consequently, they have nice cars and want them to

look nice. There are five different car dealerships within a three-mile radius which do not have

their own car wash facilities and would require car washing services for the various fleets.

Lastly, there are many different local businesses that have company cars and that require clean

appearances.

1.4 Financial Projections & Funds Sought

The following plan outlines the financial development of Car Wash. The business will be

initially financed by a R.O. 30,000 investment by Ahmed and will financing growth will be

through cash flow. This will mean that Ahmed retains control over the direction of the company.

In about three years, it is anticipated that the company will be able to open a second location.

1.5 Management Team and Relevant Experience

1.6 Critical Success factors

2.0THE BUSINESS CONCEPT

2.1 The Business Idea/Concept

2.2 Window of Opportunity

The present market is mainly from expatriate labourers raising money during free time

and from automatic car wash machines mainly in petrol stations. However, these two options aim

to meet the needs of only price-conscious individuals who are choosing the service simply so

they do not have to clean the car themselves.

Car Wash is especially for quality-conscious individuals who value their car enough and do not

mind spending R.O. 5 to 15 per month to make it look good.

2.3 Business Approach

Car Wash will target with its “Clean and Deliver service” to people who will tend not to

be restricted to these busy times especially those who do not use their cars for movement during

work hours.

3.0 BUSINESS VISION, MISSION & OBJECTIVES

3.1 Business Vision

The business will follow vision statement Cool-Clean-Cars

3.2 Business Mission

The mission of Car Wash is to provide top-quality washing and polishing service for

luxury car owners in Muscat. The company will work to keep employees satisfied in order to

maintain perfect customer service.

3.3 Business Objectives/Goals

The objectives for Car Wash Car Wash and Polish Service are:

1. To be viewed as a premium car wash and detail service in capital area.

2. Maintain a net profit margin of 20% - 25% of sales.

3. Expand to two new locations after completing three years of operation.

4.0 MARKET ANALYSIS

4.1 Environment Analysis (PEST Analysis)

4.2 Product and / or Service Description

The customers who Car Wash is targeting have their cars washed based on the quality of

the job. They do not mind spending a little more each week to have their car washed and waxed

in order to keep the paint work in excellent shape. The business that Car Wash targets will be

more from cost conscious consumers.

4.3 Customers

Car Wash segments its customers by type of car ownership. Ahmed believes that the type of car

that a person owns says volumes about their driving and therefore their car washing and

polishing requirements.

New car owners: Owners of newer cars are most likely to use a Hand car washing

service. These owners take great pride in their cars and will bring them often to the wash

and polish service. The aim is to inform these customers that Car Wash will keep their

car looking as good as it did the day they drove it off the lot.

Luxury car owners: This segment of people own high-end luxury cars for several years

and want to keep their cars in the best shape possible. Those who have bought second-

hand luxury cars will also spend many hours in their cars and will place high importance

on keeping their cars looking good. These owners will bring their cars in for regular

washes and occasional polishing.

Sports car owners: These people are often younger or middle-aged men and will regard

the look of their car as important. They pride themselves on the look of their car and will

have their car hand washed at least once a week. This segment of car owners like to keep

their cars so clean that polishing their cars is very often.

Dealers: There are five new and used car dealerships within three miles of the proposed

location of Car Wash. These are those dealers who do not have their own Car Wash

facility at their point of sale. In addition to these dealers, there are other car dealerships

who find it difficult to use their own car wash facility for a large number of cars and

prefer to get it done from professional car wash companies.

Local businesses: Some local businesses have fleets of cars and small vans that must be

kept clean to maintain their company image. These businesses look for a cost effective,

efficient car washing service to perform this service and will prefer to use a car wash

service during the week rather than during weekends.

4.4 Competitors & Competitive Advantage

Car Wash has many competitors that are trying to offer a high quality service for a reasonable

rate. Most are trying to compete on price alone. Car Wash ability to provide a high quality

service, both in regards to the actual washing as well as customer service is all based on their

ability to find the best employees. Ahmed believes that a happy employee is far more likely to

provide the highest level of customer service compared to an employee who is not happy.

4.5 Marketing Strategy

4.6 SWOT Analysis

4.7 Market Research

5.0 BUSINESS OPERATIONS

5.1 Legal Status

5.2 Scope of Operations

5.3 Approvals required

5.4 Business Premises (Location)

5.5 Plant, Equipment & Vehicles

5.6 Production Arrangements (Material)

Resources Projection for Car WashFeb. 2011

Feb. 2012

Feb. 2013

Feb. 2014

Feb. 2015

Remarks

A Products or Services to be

introduced

ABC

B Number of specialized

(management) staff required

(Finance, Marketing etc)

C Number of skilled

employees required

D Number of unskilled

employees required

E Number of Technicians

required

F Equipment & Machinery required

(for production or service)

G Vehicles Required

(for transport and staff

incentive)

H Area in Sq.m. for service or production workshop purposes

I Area for staff offices

J Total built-up area (Sq.m.)

6.0 THE ORGANISATION

6.1 Organisational Structure

6.2 Staff & Skills required (for each position)

6.3 Management (key personnel)

7.0 FINANCIAL PROJECTIONS

7.1 Pre-operation / Establishment Cost Projection

7.2 Annual Sales & Profit Projection

8.0 RISK ASSESSMENT

8.1 Risks

8.2 Contingency Plan

9.0 APPENDICES

Appendix A: Market Survey Questionnaire

Appendix B: PEST Analysis

Appendix C: SWOT Analysis

Appendix D: Photographs of Plant & Equipment

Appendix E: Potential Material Suppliers

Appendix F: Complete Financial Projections

Appendix G: Curriculum Vitae of Key Personnel