Business Plan

Agenda

Executive Summary

BoozedBrewThe Product Itself

Organisation

Location

Premises

Employees

Production

Agenda

MarketingPricePeoplePlacementPromotion

Financial ProjectionsRequired CapitalBreak-Even Analysis

Closing Words

Vision

World‘s most famous producer of innovative beverageConvince all beer connoisseurs that our tablets taste better than ordinary beerAttract a wide-spread field of people all over in EuropeBecome market leader in our home country – the Czech RepublicExpand our core competences

E.g. produce instant tablets for long drinks

The Product Itself

Crown cap shaped

Easy to handle

Used like “normal” fizzy tablets

State-of-the-art chemistryCools

Decalcifies

Feeds alcohol to the fluid

The Product Itself

Typical beer sizes0.33 litres

0.4 litres

0.5 litres

Boxed in little jars containing ten tablets each

Also sold separately

The Product Itself

Specially designed brand for parties

BoozedBrew Buzz Party Bowl

Can be compared with five litre steel kegs

Organisation

Legal form:

Private Limited Company (Ltd.)Liability limited by shares

Capital can easily be contributed

Structure

BoozedBrew Ltd.

Human ressources & Finance (David)

Production & Purchasing (Alex)

Sales & Marketing(Marcel)

Training

Personnel

Production

Costumer Accounts

Marketing

Advertising

... ... ...

Board of Directors

Location

Brno, Czech Rep.

Location - Brno

Second-largest city in the Czech Republic

Czech Republic is BoozedBrew‘s Homeland

Long tradition in brewage

Competition with world famous Plzen

Wages are comparative low

Premises

All processes from goods receipt to goods issue

Administrative activities

Premises

Complex of buildings for Production

Headquarters

Personnel

Perspective: 4 trainees, 2 of them in manufacturing

122

66

3 4 5Production

M&S

HR

Finance

Purchasing

Purchasing Department

Sourcing of raw materials in high qualityTo be ordered in an economic amountFrom the best supplierAt the most favourable priceAt a definite time

Production

Manufacturing method:

produce in stock

Only the supplied raw

Fully automated, high performance machines

6 days in 2-shift-operations

Pricing

Loss leader strategy at the launch

No competitors but dirt-cheap to gain market shares

Economise advertising-costs

Word of mouth

Pricing

Change of strategy to Penetration

Softly increase of the price but still aggressive

BoozedBrew Buzz competes against drafted and bottled beer

Pricing

How much do you pay for a drafted beer in your favourite pub??

BoozedBrew Buzz will only cost…

!!! 0,50 € !!!

Target group

Every men/women who are allowed to drink beer

Especially young adults and holidaymakers

Placement

Advertises:

BoozedBrew in general

BoozedBrew Buzz Party Bowl

Target Group:

Young people (males)

Placement:

Magazines, posters

Placement

Advertises:

BoozedBrew in general

Target Group:

Holidaymakers

Placement:

Posters at Airports, train stations, important crossroads; magazines

Placement

Planned Advertisement:TV commercials

Radio spots

Jersey sponsor of 1. FC Brno a. s.

Banners on Company Cars

…

Promotion

Planned promotion events:Freebies and free samples at football matches

Stands on exhibitions and supermarkets

Tokens in daily newspapers

Online merchandise / fan shop

BoozedBrew Party Bowl lottery

Financial Projections

Required capital: 6.8 mil. €Equity capital: 2.0 mil. €

Debt capital: 4.8 mil. €

need to acquire loan capital from investors

Financial Projections

Product number of pieces price / piece0,3l tablets box 1,000 3 €0,4l tablets box 1,000 4 €0,5l tablets box 1,000 5 €5l tablet 25 9 €

3,025

5,000225

12,225

Projected Sales (per mill)sales revenue / product

3,0004,000

Financial Projections

Direct costs p.a.Salaries 2,150Raw materials 6,350Advertisement 1,000Total: 9,500Indirect costs p.a.Rates 500Light/heat 150Communication 75Maintenance 75Insurance 50Total: 850

Total Costs p.a.: 10,350

Projected Costs (per mill)

Financial Projections

Total revenues: 12,225Total costs: 10,350

Annual gross margin: 1,875

Projected gross margin (per mill)

Financial Projections

One-time costs:Premises 5,500Machinery 1,300

Total: 6,800

Projected one-time costs

We will already be in the black in the 4th year!

BoozedBrew

BoozedBrew

Thank you for your valuable time and attention!