Business plan
description
Transcript of Business plan
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BUSINESS PLAN
Stevianatural way to
sweeten your life
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Steviasweetener of the
future
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herb native to the northeast region of Paraguay where the Guarani Indians have used it for centuries grown for its sweet leaves as a sugar substitutethe leaves of the stevia plant have 30–45 times the sweetness of ordinary table sugar
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benefits of using Stevia
* 100% natural * no calories * lowers blood pressure * non-fermentable * flavor enhancer * prevents cavities* digestive and weight loss aid * reduces plasma glucose level
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The stevia leaf contains:proteins fibers carbohydrates iron phosphorus calcium magnesium zinc vitamins A and C an oil that contains fifty-three other nutrients
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types of Stevia leaves (fresh, dried,
ground) liquid extracts powdered extracts other forms (Stevia
blends)
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How to grow Stevia Stevia is adaptable and capable of being
cultivated in different climate zones Propagation through seeds is very
difficult due to self-incompatibility which results in sterile seeds
in vitro propagation is an alternative technique for rapid multiplication of stevia within a short span of time
it will be done in the School Micropropagation laboratory
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Micropropagation of Stevia A- induction of shoot
buds B- induction and
proliferation of multiple shoots
C- rooting in vitro D- well rooted in vitro
generated plantlets E- initial stage of
acclimatization in sterile sand
F- advanced stage of acclimatization in sand, soil and farm yard manure
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Buyers Food companies Plant pharmacies University of Agriculture in Zagreb
(scientific research on Stevia is carried out by the Faculty departments at their laboratories)
EU as a great potential market
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Is there tough competition? Bio Stevia Ltd. is the only
company currently on the Croatian market
Potential market is quite large and is still expanding
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Marketing plan Design a web page Put advertisments in the
newspapers Cooperation with the University of
Agriculture in Zagreb and Osijek Cooperation with Bio Stevia Ltd. Raising public awareness on using
Stevia as a natural sweetener
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This project has been funded with support from the European Commission.This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.