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INFOTANIA-2K14“B-PLAN”
“PRODUCT LAUNCHAND MARKETING PLAN”
AKSHAY GUPTA
DHAWAL NARAIN ASTHANA
KASHISH SRIVASTAVA
SAURABH MAHESHWARI
B. Tech EC 1st year
B. Tech EE 1st year
B. Tech EE 1st year
B. Tech EC 2nd year
CONTENTS
Smart Street Lights
Peculiarities
Strategy
Market Analysis
Our Manifesto
Financial Statement
Conclusion
SMART STREET LIGHTS(S. S. L.)
Today’s world is the era of smarter technology.
Automation is an effective tool for sustainable
development.
Designed to tackle power wastage.
To this, “Smart Street Lights” is a potent solution.
This product is capable of mitigating energy loss to
almost half of its conventional consumption level.
PECULIARITIES OF S. S. L.
Product should be accepted in public service owing to-
One time investment.
A very LOW initiation cost.
Nominal maintenance cost.
Durable and Reliable.
Power Saving
STRATEGY: WHOM TO BE APPROACHED
The officials to be approached for marketing:
District Level:
District Magistrate & Chairman of Development
Authority.
State Level:
PWD Minister & State Minister of Energy.
National Level:
Power Minister of India & Urban Development Minister of India.
International Level
Secretary General & Deputy-Secretary General of United Nations.
WHY ARE WE… THE BEST ??? Providing installation service.
Providing maintenance service.
Long life of the product.
Improve the design of other conventional sources
according to the need.
Fulfilling the need of power conservation.
Insurance scheme will be provided complimentarily with
the product.
A handsome saving to the government treasury more
than any other devices available in current time.
LOYAL CUSTOMER BASE
Steps for developing the loyal customer base:
24×7 centralized helpline.
If any technical error occurs, our technical team
headed by Technical Supervisor will fix it.
Feedback from the common man through periodic
surveys on electronic products in the market.
A separate R&D wing to improvise, innovate &
develop.
MANAGEMENT SUMMARY
Board Of Directors
C. E. O.
M. D.
R & D Public Relations
Management
Finance Sales H. R. Procurement
Legal CellChief
Marketing Officer
M. O. 1 M. O. 2 M. O. 3 M. O. 4
MARKET ANALYSISIn the budget 2012-2013 of the Ministry of Power,
the following policies are enlisted:
Budget includes total amount of INR 62,424.50 crore.
Rajiv Gandhi Grameen Vidyutikaran Yojana (INR
4,900 crore)
Re-Structured Accelerated Power Development and
Reforms Programme (INR 3,114 crore)
The budget also includes an amount of INR
123.80 crore for the bureau of energy efficiency.
CURRENT POWER SCENARIOFollowing are the
current statistics of Yamuna Express Way:
LOCATION Greater Noida to Agra
LENGTH 165 km
LIGHTS IN A ROW 4
DISTANCE BETWEEN TWO
POSTS250 m
TOTAL LIGHTS 2640
RATING OF 1 LIGHT
250 W
TOTAL POWER USAGE
660 kW/h
ANNUAL POWER EXPENDITURE INR 231.26 lakh
OUR MANIFESTOWith the arrival of our
product, the scenario will be changed and following are the expected results:INSTALLATION COST INR 400/light
MAINTANANCE COST ZERO
TOTAL INSTALLATION COST (including
overheads)INR 10.56 lakh
POWER SAVING(for the time light is
dimmed)330 kW/h
EXPECTED SAVING 5 hrs./day
TOTAL SAVING 1650 kWh/day (1650 units)
COST OF POWER INR 4/unit
SAVING AMOUNT INR 6,600/day
ANNUAL SAVING OF GOVT.
INR 24.09 lakh
FINANCIAL STATEMENTINVESTMENTS
The investment includes the cost of the basic electronic components. The expected expenditure on the main components in the large scale are tabulated as under: COMPONENTS COST/LIGHT (INR)
MICROCONTOLLER 30.00
INFRARED SENSOR 30.00
DESIGNED PCB 100.00
VOLTAGE REGULATOR 4.25
OP-AMP IC 5.75
OTHERS 30.00
TOTAL 200.00
ESTIMATED TAX (25%) 50.00
GRAND TOTAL 250.00
OVERHEADS
Overheads basically include:
Labour
Transportation
Maintenance
Marketing Expense
Manufacturing machinery maintenance
Other associated materials like soldering wire
Combining all, we would be getting total overheads of
INR 30.00
REVENUES & PROFITREVENUES
PROFIT
Profit = Revenues - (Investment + Overheads)=INR 10,56,000 - (6,60,000+79,200)=INR 3,16,800
Profit % = 42.857%
REVENUE FROM 1 LIGHT
INR 400
REVENUE FROM Y.E. WAY
INR 10,56,000 (2640×400)
CONCLUSION Product is helpful for energy conservation.
It has low initiation and nominal maintenance cost.
It is a one time investment.
For government, it is economical as it requires only 0.5%
of the budget of Ministry of Power.
Common man is the main beneficiary.
Upcoming generations will have something to live with.
The most important aspect with business is the profit of the
company which we are achieving successfully.
Hence, it is an “out of the box” innovation.