Business Plan

Members Names• Hamza Butt• Aqib Ali

Garden BreezeRestaurant

Business Plan

Executive Summary Costs included in this plan are on the

basis of industry trends.This business plan is derived from a

secondary detailed market analysis .A buffer is included in the star-up cost to

ensure that the business is not under financed.

We have also determined the traditional and non-traditional risks associated with failure of the restaurant.

ObjectivesKeeping food costs at less than 35% of revenue.

Promoting and expanding the restaurant concept as a unique restaurant .

Expanding our marketing and advertising Lahore to increase our customer base.

MissionOur restaurant will be inspiring one , combining an

eclectic atmosphere with excellent and interesting food.

Our main missions are as follows:Have a great food selection.Efficient and superior customer service.Because customer satisfaction is our prime objective.

Employees welfare , participation and training are equally important to our success.

Our concepts combines variety , ambience, entertainment and a superior staff to create a sense of ‘place’.

Key to Success• Unique, Innovative and Contemporary• Product quality• Employee Retention Focus• Cost control focus• The menu will target to varied peoples

Company SummaryThe design:

The restaurant will features two venues:One will be in the restaurant mainly

for dinning purpose and families.Other will be outdoor for the

customers who want something not so heavy like lunch and dinner.

There will be chairs provided and roofs will be in the style of hut to give the restaurant an Pakistani look and also to differentiate from others.

Company SummaryThe Menu

Our restaurant is focused on serving the need of the people of the Lahore.

There will also be little bit flexibility in the menu at the starting of the restaurant.

• The Management• One restaurant manager• Cook according to need and demand • One supply chain and inventory manager• Waiters according to the numbers of tables

Company start-upWe are currently negotiating a

restaurant space to be rented of in “264.N M.m Alam Road Lahore” and will open in the month of December.

Our start-up costs are mostly expensed equipment , furniture, painting, reconstruction, rent, start-up labour, and legal and consulting costs associated with opening our restaurant.

Location and OperationLahore will be strategically suitable

because of the following reasons:-It also have coaching institutes and computer café.

It doesn’t have even a single restaurant near a Km area who provides

Operation CriteriaThe restaurant will be Lahore M.m.Alam

Road .The restaurant will service lunch, dinner, and after-hours dinning during the week and weekends.

Service will be during the following hours :Lunch-11:00am to 4:00pmDinner-6:00pm to 11:00pmBreakfast -8:00am to 12:00noon and

4:00pm to 7:00pmHome delivery will available on the order

of more than Rs.500.

The Menu

Continental, Pakistan. Sea food.Specialties

Lemon tea with a lemon on topAll kind of smoothes and cocktails .

Market AnalysisMy business is based on a

reconceived idea . For market analysis I had taken the help of secondary data available.

Today in Lahore the trend of specialty restaurant is increasing.

Dinning experience.Reasonable prices.

Market SegmentationRestaurant and Lounge intends to

cater to a wide customer base . We want everyone to feel Welcome and entertained . We have defined the following groups as targeted segments that contribute to our growth projections:Youths and teenagers.Families.People from sector 20,19,25,21.

The peoples will generally fall in between 15 to 50.

Strategy and Implementation

We intend to succeed by giving people a combination of excellent and interesting food in an environment.

We will focus on establishing a strong identity in our community with a grand opening.

We will create an appealing and an entertaining environment with unbeatable quality at an exceptional price.

All menu items are moderately priced for the area.

Competitive EdgeCompetitive edges will be :-

An extraordinary contemporary restaurant design.

Lahori classic menu with features menu.Chef /management Stock incentive program.

Inner and outer sector marketing campaign (i.e.”Come to Town” promotions)

Employee Training, incentive and retention.

Marketing strategyMarketing strategy will be to

promote our electric food, superior service, and exciting concepts to draw in the local repeat customers. Marketing initiatives will concentrate on the following:

Building and Signage.Customer service.Advertising and Promotion

Marketing ProgramMedia marketing:-

Billboard AdvertisementDistribution of pamphletsAdvertisement in regional newspaper

Advertorial on local cable channel

Sponsorship in the schools but not far than 1Km.

Banners and small posters in the sectors.

Sales strategyOur ales strategy requires

consistently high quality food, service speed and atmosphere. we can accomplish this by:

Hiring employees who genuinely enjoy their jobs.

Continually assessing the quality of all aspects mentioned above.

Interacting with our customers personally, so they know that their feedback goes directly to the owners

Evaluating food choices for popularity

Management SummaryOwner (restaurant manager)Operations manager.Finance manager.Marketing manager.Supply manager.Legal advisor.Chartered accountant.Inventory manager.Cashier cum receptionist.

Personal plan I believe the personnel plan is in good

proportion to the size of the restaurant and projected revenues.

There will be in the differentiation in the salaries of full-time employees and part time employees.

There will be award like “best waiter of the week ” to boost the employees performance.

Proper allowances will be provided to increase the job satisfaction level.

KitchenCooks that work directly with chefPrepare cooks/dishwasherPeople cleaning the restaurantWaiters

Financial planRestaurant financial model is based

on a business concepts to Plan for Worst, but Manage for the best.

Restaurant financial plan will include:

Important assumptionsRisk AnalysisBreak Even AnalysisProfit and Loss Statement

Important AssumptionsEconomyBusiness growth

Annual Growth rate PercentageSeasonal Sales Variance

Industry & Start-upPricing & Cost Control

Cost controlInventory turnover and Accounts Payable

Risk analysis

This financial plan is budgeted to support the worst-case

business scenario.