Community Wellness

CenterBusiness PlanZach DiSilva

Table of Contents

Introduction………………………………………………………………………..3

Mission Statement…………………………………………………………………… 4

IdeaConcept…………………………………………………………………… 4

Industry Analysis…………………………………………………………………… 4-6

Market Analysis…………………………………………………………………… 6-7

Service Design/Rates…………………………………………………………………… 8-10

Customer Profile ……………………………………………………………………10-11

Employees…………………………………………………………………… 11

Operation Structure…………………………………………………………………… 12-13

Location ……………………………………………………………………13

Blueprint ……………………………………………………………………14

Narratives of financial start-up Costs……………………………………………………… 15-16

Graph/Table of Start up Costs ……………………………………………………………………17-18

Direct Competition and SWOT Analysis ……………………………………18-20

Indirect SWOT…………………………………………………………………… 20

Synthesized SWOT…………………………………………………………………… 21

Advertisement Strategy…………………………………………………………………… 22

Interviews within Industry ……………………………………………………………………23-24

Survey Results…………………………………………………………………… 25-26

Survey Synthesis…………………………………………………………………… 26

Sources…………………………………………………………………… 27

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Introduction:

Community Wellness Center (CWC) is a health and wellness center that

provides alternative healthcare for patients who are tired of traditional medicine in

order to provide more opportunities for patients in need. CWC is a wellness center

in Cambridge, Massachusetts that offers alternative medicine within the realms of;

yoga, massage therapy, acupuncture, and our most unique service of sensory

deprivation tanks—or “isolation tanks”. Aside from our sensory deprivation tanks,

our services are characterized by their timeless tradition, dating back to ancient

Chinese medicine (National Center for Education Statistics, 2015). We will be

operating as a corporation, which is independent legal entity owned and operated

by shareholder’s (SBA.Gov, July, 2015)—which in the beginning stages will be

mostly my sister Allyson and I. Advantages of running a corporation include the

ability to raise funds through the sale of stock, and the ability to attract potential

employees who are highly qualified and motivated due to the competitive benefits

and potential for partial ownership through stock options (SBA.Gov, July, 2015).

Employees of CWC are required to be of the utmost professional and knowledgeable

experience due to the fact that we are indeed practicing a form of medicine, that

affects our patient’s health. Allyson, a recent graduate of Northeastern University,

and a PA, or Physicians Assistant, will use her knowledge of medicine to not only

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hire the most qualified employees for CWC, but also educate patients of CWC about

the health benefits of whichever practice they choose to participate in. She will also

monitor their mental health and physical health as well using basic physiological

testing such as a BP monitor and stethoscope. With Allyson’s experience and

knowledge in healthcare and medicine, and my experience and passion in every

component that CWC has to offer, we will provide an alternative healthcare service

that will attract new patients, provide employment, and generate a profit.

Mission Statement:

CWC’s mission is to provide a sustainable alternative healthcare service that

benefits the community, educates people of the benefits of alternative healthcare, all

while generating a sustainable profit for shareholders and employees alike.

IdeaConcept:

Transforming the idea of a wellness center into an actual running and

functioning corporation would mean the application of an industry analysis, an

initial financial plan, and a chart that shows costs for CWC’s services.

Industry Analysis:

Community Wellness Center operates under the industry code 62139B:

Alternative Healthcare Providers (Ibis World, 2015.). This industry provides health

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services that are unlike traditional healthcare providers; this includes yoga,

acupuncture, massage therapy, and meditation. This industry does not include

chiropractors or mental health specialists (Ibis World, 2015.). The common

denominator of this industry is the holistic focus on the body and mind of the

patient, who has grown dissatisfied with conventional treatments and therapies

(Pearce, Lynn M. 2011). Although Sensory deprivation tanks are not technically

classified as part of the industry code 62139B, it fits the common theme of the

holistic approach to medicine characterized by the industry. Patients lie in a large

fiberglass tank that is filled with 10” of water, and 800 lbs of Epsom salt, forcing the

patient to float, with the door of the tank closed, ensuring the patient is only

restricted to their consciousness and nothing else (Gordon, M. 2003). Patients have

reported it alleviates back pain, and reduces stress significantly (McCredie, A.

2015.).

Revenue of this industry in 2015 is recorded to be 13.9 bn, with a profit of

1.7bn, making the total cost be 12.2. (Ibis World, 2015.). Although the ratio of total

cost to total profit is high, the life cycle that the industry is in is its growth period,

with a low barrier to entry, and a consistent demand—partly due to the fact that

consumers are less likely to cut spending on healthcare than they would

discretionary spending (Ibis World, 2015.). Industry revenue is expected to increase

at a rate of 4.3%, with the demand for alternative healthcare to mount over the next

5 years (Ibis World, 2015.). Not only is this industry in the growth period, and there

has been a consistent demand for it, because of healthcare costs increasing, more

businesses are starting to cover CAM (complimentary and alternative medicine)

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(Ibis World, 2015.). Because the majority of CAM is paid for out of pocket, and not

reimbursed by insurance companies, it proves to have more profitable

opportunities. There are many benefits of CAM, one of which is it relies on costly

technology and equipment like traditional medicine, but still maintains a symbiotic

relationship with other healthcare providers, which can lead to many referrals (Ibis

World, 2015.). This is another area where my sister Allyson will come into play, by

maintaining her relationships with traditional healthcare providers in the Boston

area, she will market our business in order to encourage doctors in Boston hospitals

to give referrals to their patients, encouraging them to come to our wellness center.

With the information given above, it is clear that opening the business would be a

logical investment and a more than likely moneymaker. The industry as a whole is

growing and the only reason to not open would be because of competition and high

start up costs, but because our business is unique, the potential for it to make a

profit is considerable enough to invest our money and to obtain a loan.

Market Analysis:

There are several key external determinants that influence the market of this

industry. The drivers of the industry are; adults aged 20-64, those with a higher

disposable income, people who are suffering from some disability whether it is

physical or mental, and those with a higher education (Ibis World, 2015.). The

combination of the fact that the market for this industry is most prevalent in women

aged 30-69 (Ibis World, 2015.), along with factors that determine the market

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previously mention make Cambridge, Massachusetts the perfect place to operate

our business. The Median age in Cambridge is 30.8, with 51.4 percent of its

population being female, or 56,382 females in Cambridge (U.S. Census Bureau, 1 July

2015). The median income in Cambridge is 72,529 (U.S. Census Bureau, 1 July 2015)

with a high portion of that being disposable income. The number of

Universities/colleges in the Boston/Cambridge area is 42, with the percentage of

Cambridge residents having a graduate or professional degree being 44.1%

(48,375), and 29.3% (32140) having a bachelor’s degree (U.S. Census Bureau, 1 July

2015), which is condusive to the higher education determinant of the industry.

Finally, the percentage of residents of Cambridge who have reported having some

sort of disability is 45.4% (49,801) (U.S. Census Bureau, 1 July 2015). These factors

including the fact that Allyson went to graduate school near Cambridge, giving her

the opportunity to reach out to those connections made in PA school to try to

acquire potential investors/shareholders in the business make Cambridge the

perfect place to operate.

A down side to this industry however is because it is in its growth period; the

competition is high (Ibis World, 2015.). The competition in Cambridge is

particularly high, with many competitors in each aspect of our wellness center

including; Cambridge Acupuncture Association on Cambridge St., Joint Venture’s

Physical Therapy and Fitness on 3rd St., Mind Body Healing Arts on Otis St., Body

Mechanics on Cambridge St., Sunflower Massage on Mass Ave., Wellness

Therapeutic Massage on Pleasant St., Dahn Yoga on Mass Ave, and Core Power Yoga

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on Alewife Pkwy (YellowPages.com). However, there is no competitor that offers all

the services we do under the same roof, with the expertise of an on hand PA.

Service Design/ Rates:

Yoga: Considered a “mind/body” medicine that includes breath control, simple

meditation, and the adoption of specific bodily postures (Pearce, Lynn M. 2011).

Like the rest of our medicinal practices, this is one that has been practiced for

centuries.

Yoga Rates:

Drop in $15Ten Class $120Monthly unlimited $1406 Month $675

Massage Therapy: Massage therapy works the circulation of blood; releases

tension, toxins, and reduce stress. It holds proper that the proper blood circulation

is essential for health/immune problems. (Pearce, Lynn M. 2011)

Massage Rates:

Relaxation Deep Tissue Focus Hot Stone30 min $80 $80 $55 $9060 min $110 $110 $100 $12010 punch card (30 min)

$700 $700 $550 $800

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Acupuncture: A form of traditional Chinese medicine dating back to 4,000

years ago, that describes the stimulation of points on the body using the technique

of penetrating the skin with a thin, solid metallic needle.( NCCIH, 2015)

Acupuncture Rates:

15 Min. trial $3050 min. $10080 min. $12010 punch card $850

Sensory Deprivation Tanks: Patients soak in 10 inches of water filled with

800 pounds of Epsom salt, which lowers cortisol, a chemical associated with stress,

and prompts the brain to release dopamine and endorphins, which are associated

with happiness. (Zimmerman, K. 2014)

(Sensory Deprivation Tank)

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Sensory Deprivation Tank Rates: 60 min float 90 min floatOne session $50 One session $65Three pack $120 Three pack $165Six pack $200 Six pack $275

Monthly all access memberships: Members who choose to purchase monthly

memberships will benefit the most. Not only will they experience every service CWC

has to offer, but our on deck PA, Allyson DiSilva will keep a log of your mental and

physical progress throughout the month(s)—logging your mental progress with a

series of tests, your overall BP improvement, and your heart rate improvement. An

all access monthly pass grants the client access to one maximum length session of

whichever service they chose each day Monday-Friday for the time they pay for.

One month $1,200Three month $3,200Six month $7,000One year $10,000

***All access month memberships could be purchased as gifts, or even businesses purchasing them to provide these alternative health classes for their employees.

Customer Profile:

People who are going to be most attracted to the idea of a health and

wellness center are going to be health conscious people, people suffering from some

sort of disability, people who are dissatisfied with traditional medicine, people with

a higher level of education, and disposable income. According to IBIS world, the

most prevalent consumer in this industry is woman aged 20-64 (IBIS world, 2015).

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This explains why we are choosing to have the business in Cambridge, Ma. Not only

does it have one of the highest percentages of female population in Ma. at 51.4%, but

the Boston Cambridge area has 42 colleges and universities (U.S. Census Bureau, 1

July 2015). The consumers of our industry are going to vary but it seems that being

close to colleges and universities are going to be our best bet because it provides us

with a wide variety of people that cater to our industry, except the fact that people

in college most likely do not have a high disposable income, which can be

compensated from the fact that Cambridge has a high median income rate at 72,529

(U.S. Census Bureau, 1 July 2015).

Employees:

My sister Allyson, with her experience in medicine and having the ability to

recognize who is eligible, and reputable to perform any type of medicinal practices,

whether it be traditional or alternative will be in charge of hiring the employees for

our business. Employees for our acupuncture and massage therapy need specific

schooling, licenses, and certificates to perform their practice**, which my sister will

review to make sure the proper schooling was taken place. Yoga requires at least

200 hours of yoga alliance training in order to achieve a certificate that states you

are a certified yoga teacher (RYS, Yoga Alliance, 2015). The sensory deprivation tank

does not require any certification or training in order to run the program, you just

need to be able to explain to the client the ins and outs of the tank, and have them

sign a waiver. The employees that were in charge of the sensory deprivation tanks

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could even be interns that did the labor in exchange for free floats, and discounted

rates on other services.

Operation Structure:

Arrive at wellness center around 6 am, doors open and appointments begin at 7AM.

I will personally see to every service to see if everything is up and running and

everything, employees are present, and customers are satisfied with their service

thus far.

Check appointment log and confirm that all patients have arrived and are on time. If they do not show up, they I work on processing cancellation fees and reaching out to other potential

patients who would be interested in an appointment.

After confirming that respective physicians have seen all patients, I will consult with my sister on who has been making progress and

what it looks like. If She reports that their are patients who have not made any

progress I will send out letters to these patients with recommendations on which

services to focus on, and where to go forward to see desired results.

After all payments have been processed and patients have been reached, the whole staff

will make sure the center is clean and have a meeting to go over the day and anything that could potentially help improve the

business. The center will close its doors at 8 pm. 12

Community Wellness Center, or CWC will have a unique online appointment

booking system. Our website interface will include schedules for each service we

offer in the business and an online calendar that shows appointment availability.

Not only will the client be able to book an appointment using the online calendar,

but they can also pay for their appointment ahead of time by using their credit card

online. If they have to cancel, we will not charge them as long as they cancel with a

72-hour notice. We will have an operating system that will send out texts to our

patients reminding them of their appointments. Also, our operations are not limited

to only appointments; we will offer walk-ins, especially for yoga, which will not

necessarily even need appointments.

Location:

Our business will be located in the hub of Cambridge, and arguably the hub of

the Boston area, #17 Brattle St. Harvard square. Harvard square is the shopping

hub of Cambridge and is perfect for foot traffic, and its proximity to colleges and

universities in the area. Rent will be roughly $3391 a month, and the building will

feature five rooms, excluding the general waiting room. These rooms will feature;

yoga, acupuncture, massage therapy, sensory deprivation tanks, and a patient

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consultation room where my sister Allyson will monitor patient’s general health

progressions. (See next page for blue print).

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Hallway

Narratives of start up financial needs:

Waiting Room/Check in

Patient Consultation room

Yoga Studio

Acupuncture

Sensory deprivation tank room

Massage therapy

100 ‘x25’

50’x40’

45’x55’

75’x60’

120’x111’

55’x65’

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For start up costs, I am trying to be as realistic and detailed as possible, while

providing the company with the most quality tools for the trade. For example, for

massage therapy expenses, I am including items such as bottle warmers, hot stones,

etc. these expenses will come out to be 1250.85. Yoga expense is less in depth, and

less expensive (aside from labor), and these include your basic yoga mats, and

rollers, which in total will come out to 375.82. Acupuncture expenses are less

expensive due to the needles being cheap, the most expensive component of this

expenditure if the massage table. Sensory deprivation tank expenses are going to be

a lot of money, but has potential to really attract patients to our center. The tank

costs 8,400, which I will buy two, and the total expenses will come out to 18187.56.

Promotional expenses will include business cards, brochures, flyers, and a banner,

and will come out to 826.64. Office expenses add up quick, but are necessary

components to make our business run smoothly, and include everything from a

vacuum cleaner, to pens, pencils, computers, and embroidered polo shirts which will

all add up to 6172.94. All this including rent will come out to a total of 39,396 initial

expense. The majority of the start up essentials will come from vendors of that

particular industry, for example, massage materials will come from

“bestmassage.com”, yoga materials will come from a “wholesaleyogamats.com”,

sensory deprivation tank materials will need to be purchased from a specific vendor

called “escape pod vendor”, and acupuncture materials will come from

“buyacupuncture.com”. All other materials such as furniture, and office expenses

will be purchased through amazon or other local vendors. The major start up

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expense is the sensory deprivation tank, which could help the business by not only

generating revenue, but also serve as a unique service that will ignite word of mouth

advertisement. Based on a survey done in class, 41% of students reported that they

had never heard of a sensory deprivation tank, while 77% responded positively to

trying it—this is promising when considering if it would be an investment that

would be worth it.

Based on the financial statements and forecasts years one to three, the profit

steadily increases—which directly correlates to the interviews I conducted within

the industry. Every one I talked to within the industry said their business grew at a

consistent rate throughout the first three years, a trend that is evident in my

financial forecasts. The most significant contributor to profit however were the sales

of memberships made, especially the year long membership packages we will try to

sell to small businesses to offer their employees. Our biggest expense, at nearly

30,000 dollars a month is payroll, which consists of 9 employees—consisting of 2

massage therapists, 2 acupuncturists, 2 yoga instructors, a receptionist, myself, and

my sister.

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Percentage of Total Startup Cost

Massage Therapy Expenses

Yoga expenses

Accupuncture Expenses

Sensory Deprivation Tank Expenses

Promotional Expenses

Offices Expenses/Electronics

Prepaid Expenses (Insurance, Licensing fee, first months rent

Expenses Cost

Massage Therapy Expenses $1,250 (2.5%)

Yoga Expenses $275 (.7%)

Accupuncture Expenses $330 (.8%)

Sensory Deprivation Expenses $18,108 (46%)

Promotional Expenses $826 (2%)

Office/Electronic Expenses $6,572 (17%)

Initial Insurance, Licensing Fees, and First Months Rent

$12,302 (31%)

Total Start up Cost $39,396

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Source Of Funds

Percentage Amount

Loan 50% 19,698.28

My Own Money

50% 19,698.28

Direct Competition SWOT Analysis:

Massage Therapy Works Inc.255 Elm St. #302 (617-684-4000)

StrengthsWith an already established Clientele, that is loyal to the business, it will be a challenge to attract them to our business. Another strength they have is the fact that they have four massage therapists already, so if a potential client of CWC wanted to get a massage but we were all booked up, they could go to Massage Therapy Works.

WeaknessesWhen I talked to Jess over the phone about her business something I noticed was how rude she was. The customer service in this particular business was lackluster. Also, she said they were consistently booked, which may seem like a strength, but it limits opportunities for potential clients to get a massage, and they might look elsewhere if they cant get one at this particular business.

OpportunitiesLooking at this business, opportunities that immediately present itself is the fact that we can advertise in the beginning stages of our business how available we are as opposed to being so booked so consistently like Massage Therapy Works.

ThreatsThreats to CWC is mostly the established credibility that Massage Therapy Works has, and the fact that it will be a great challenge of our business to attract clientele that are already loyal to this business.

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Acupuncture Together2464 Mass Ave (617-499-9993)

StrengthsTalking to Annabell on the phone, I noticed that she was very pleasant and they took pride in their customer service, something that can be very attractive to potential CWC clients. Also, their location on Mass Ave is very close to CWC.

WeaknessesAcupuncture Together’s prices were relatively high, and they did not offer as many variations of time as we do at CWC.

OpportunitiesBecause their rates are so high, we can advertise how CWC’s rates are lower which is appealing to potential patients.

ThreatsA threat to our business from Acupuncture Together is the proximity to CWC. Because it is so close, it offers a convenient alternative to patients of acupuncture.

Karma Yoga Studio338 Newbury St. (617-642-9081)

StrengthThe major strength of Karma Yoga is their hours of operation, they run classes all day, which allows them to occupy a large number of “yogis”.

WeaknessesTalking to Cathy was a clear representation of the customer service at Karma Yoga Studio. In an industry that is supposed to be all about the reduction of stress, Cathy seemed so stressed and rude; it would be hard to maintain a loyal customer base with that type of attitude.

OpportunitiesWe at CWC have the opportunity to look at their business model and see what works for them. In this case, I noticed that consumers really preferred the extended hours of operation because it is more convenient and conducive to their busy schedules.

ThreatsLike the other competitors in the area, the biggest threat is the established customer base that they have. Also in this particular case, their yoga studio is much larger than what we will be able to provide our customers.

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FLOAT: Flotation Therapy515 Medford St. (844-443-5628)

StrengthsFLOAT is the only business in the area other than CWC that provides the service of sensory deprivation tanks. I talked to a woman named Sara and she said that her customer base was very loyal and consistently floats at this location.

WeaknessesFLOAT only had one tank, which really restricts the amount of business they could potentially have in a day. CWC plans on having two tanks to not only allow for more business, but also to it allows first timers to float with a friend.

ThreatsBecause it is the only other Float service in the area, if a consumer had a negative experience at this particular location they might be hesitant to trying it at another location, like CWC.

OpportunitiesFLOAT has relatively high prices, so we have the opportunity to advertise our lower prices in combination with an extra tank to patients to try to get them to come to CWC instead of FLOAT.

Indirect SWOT Analysis:

Strengths: More traditional forms of medicine would be considered a indirect

form of competition to my business, and it is obviously a strong competitor of my

business simply because of the fact that it is what people most often turn to when

they are in need of some sort of treatment

Weaknesses: Industry trends state that there is a growing dissatisfaction

with this particular industry, and people are starting to turn more towards

alternative forms of medicine.

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Opportunities: Because my sister Allyson is a PA, she has the ability to market

our business to these healthcare providers in order to get them to refer their

patients to our business and visa versa.

Threats: The obvious threats are that most people will turn to a traditional

healthcare provider before they turn to an alternative healthcare provider.

Internal SWOT:

Community Wellness Center

StrengthsOur location in Harvard square is prime for a lot of foot traffic, which is perfect for promoting our business to people who would have not have heard of it otherwise.

WeaknessesA big weakness we have is the fact that we have a lot of competition in the area with loyal clientele.

OpportunitiesIf CWC became successful and each branch of they business generated a profit, there is potential to expand and create a chain.

ThreatsBecause we offer so many different services, there is potential that one service can be successful, while others are not—thus becoming liabilities and not moneymakers.

Synthesized SWOT Analysis’:

My biggest concerns when looking at competitors within the area are the

pre-established clientele that they possess and how difficult it is going to be to

either attract them to our business, or to attract a completely new, young clientele of

our own. I think that our biggest strength is going to be our customer service and

the convenience of having all of these alternative healthcare services all under the

same roof. Considering the strengths, and weaknesses of the indirect and direct

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competitors of the area, our business will have a strong chance of doing well the

first year of operation, and progress throughout the years.

Advertising Strategies: Continuing the trend of many small businesses,

Community Wellness Center will predominantly advertise via social media, which

will be operated mostly by me, and potentially other interns. Our Facebook account

will provide an opportunity to advertise via people’s newsfeeds. Our Instagram, and

Vine accounts will allow us to use a sort of bootstrap marketing—or advertising

creatively via your clientele by providing incentives. If any patient posts a picture of

any service they partake in at CWC with a hash-tag #CWC, they will receive a coupon

for 10% off the particular service that they posted a picture of. If a patient posts a

“Vine”, or a 7 second long video via the app “Vine”, with hash-tags #CWC

#Cambridge, they will receive a 15% off coupon for the service that they took a

video of. If a patient “checks in” or “tags someone” via Facebook, they will receive a

CWC T-shirt, which will provide for further advertising outside of the wellness

center, and they will also receive a free 15 minute medical/personal goal

consultation with my sister Allyson. By predominantly using these bootstrap

marketing methods, it will cut down on costs, while being just as effective if not

more than other advertising methods.

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Interviews Within the Industry:

Massage Therapy Works, INC. (Jess)

How many patients do you see daily?: “We are all booked up right now, we will

have seen 40 patients by the end of the day, a low number is 20-25”

What are your peak operating months?: “Our peak operating months are

December, January, June, and July”

How has business increased over the years?: “Business has increased steadily

over the years, we started off with 2 massage therapists, and now we have 4”.

What king of business model do you operate as?: “We operate as a

corporation”

Acupuncture Together (Annabell)

Roughly how many patients do you see a day?: “On average we see anywhere

between 30 to 45 patients in a day, with 5-10 being a low number of patients”

What are your peak operating months?: “Our peak operating months are

January and February”

Karma Yoga (Cathy)

On average, about how many people attend classes? High? Low?: “An average

of 12 people, and a low of 10 people”

What are peak operating months?: “December, January, June, and July”.

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FLOAT (Sara)

On average, how many people “float a day”? High? Low?: “On average 9 people

per tank, with a high of 12 people, and a low of 5”

How has business developed?: “When we first started we saw a minimum of 5

people a day, and within the year and to this day almost every day we get

completely booked”.

Peak Operating months?: “December, January, June, July”

Interview Synthesis: Although most of the interviewees were not particularly

friendly or helpful, I did notice a few trends. All of the businesses I contacted were

businesses within Cambridge, and of the businesses were completely booked when I

called them. They all reported a slow start to business, but a current success rate of

averaging being booked every day. All of the business had been open for at least 10

years, besides the sensory deprivation tank business. The peak operating months

were also the same for each—December, January, June, and July. What this tells me

is people are more prone to spend their disposable income in January and

December because of potential Christmas money. During the beginning summer

months, I am hypothesizing that people are more prone to want to be healthy due to

“beach season”.

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Survey Results:

Have you every participated in any type of alternative medicine?:

No (5/1729%) Yes (12/1771%)

Have you ever heard of a sensory deprivation tank?:

No (7/1741%) Yes (10/1759%)

Is a sensory deprivation tank something you would consider doing?:

No (4/1723%) Yes (13/1777%)

Do you consider alternative medicine as a means of preventing health issues?:

No (3/1718%) Yes (14/1782%)

Would you consider the practices that I am offering a means to avoid stress?:

No (2/1712%) Yes (15/1788%)

What is your average stress level throughout the week (1 being the lowest, 5

being the highest)

Average: 3.75

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Would you consider the practices I am offering a means to avoid/treat

physical injury?:

No (5/1729%) Yes (12/1771%)

Survey Synthesis: There is an evident positive response towards alternative

medicine when analyzing this survey. When looking at the high average stress rate

for participants in the survey, the question was asked about whether or not they

believed these services are an effective method in avoiding stress and 88% of the

participants responded positively to that. The most significant feat of the survey

however is the relationship between the percentages of people who have not heard

of a sensory deprivation tank versus the amount of people who would be willing to

try the sensory deprivation tank. A relatively high 41% responded “no” when asked

if they had heard of the tank, while 77% responded positively to being willing to try

it. What this tells me is that the sensory deprivation tank would have success in its

first year of operation.

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10.) “Wellness Centers Cambridge Ma.” Yellow Pages. 1 Feb. 2015. Web. 18 Sept. http://www.yellowpages.com/search?search_terms=alternative+health&geo_location_terms=Cambridge%2C+MA

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12.) 200-Hour Standards for Yoga Teacher Trainings (2015) retrieved Sept. 26, 2015, from https://www.yogaalliance.org/Credentialing/Standards/200-HourStandards

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