1. Joan C. DivorBusiness Services LibrarianBurlington County Library SystemWestampton, NJSummer, 2012

2. Who are target customers? What are key market trends that shouldinform my strategy? What are the key developments in my (or mycustomers) industry? How do I manage and grow my company? 3. Launch strategies How to write(freelance strategiesLatestan Brokers & dealers: Financial assistanceemployee handbook selling to physiciansfor export business writing)(growing gift basket business) Licensing requirements Entering (group home for teenage girls)new markets (printing business) 4. thousands of $$ of up-to-date knowledge demographics, contacts, how-to guides, marketresearch 5. like large companies have, from sources NOT free on Internet. FREE to you with your library cardOnline from your home or office computer! 6. Email Phone Visit 7. Synergy Resources + Expertise InfoPower! 8. By the end of this workshop, you will be able to: Use the librarys convenient 24-7online toolkit to build your businessknow-how. 9. Develop leads & relationships Gauge market potential Managing for YOUR biz stage Keep on top of trends / opportunities 10. 1. BCLS Business Gateway bcls.lib.nj.us/business-gateway 11. 2. 24-7 Online Answers 12. to FindUseBCLS jerseyclicks.orgLeads/Contacts RefUSA xxMarket Potential DemographicsNowxManaging Management Guidesx Business Planx HandbooksEmerging Business & Company xTrends & Resource CtrOpportunities EBSCO Business xx Source EBSCO Regional xx Business News Frost & Sullivan xxComprehensiveSmall Business xxBus. Reference Resource CenterLibraryVideo Bus &Lynda.comxTech Courses 13. Develop leads & relationships Gauge market potential Managing for YOUR biz stage Keep on top of trends / opportunities 14. Who are my target customers? Who are my competitors? Who are potential partners, suppliers,network? 15. Reference USA online directories let you create lists customized to YOUR needs: Target companies by size, location, sales Lists and profiles of competitors Residential addresses; new movers Health care providers Downloadable mailing lists 16. I am targeting medium-sized heavy constructioncompanies for my employee leasing business. 17. Medium - Sized Contruction Companies - Phila / Camden / Wilmington by 3 digit ZIP 50 - 99 Employees100 - 249 Employees 250-499 EmployeesZIP # Cos ZIP# Cos ZIP# Cos08061080 25080 3081 30811081 0083 10832083 0085 20851085 0180 11800180 018936189 12189 019055190 35190 119126191 21191 919337193 13193 119431194 32194 319735197 18197 3198131989198 3219 22193219 0 Data summary exported to Excel 18. What is the competition inhome health agencies in the area I am targeting for a newlocation (ex. 08087 Tuckerton)? 19. Map the pizza places in Santa Fe,NM A Virtual Office Assistant wants totarget small- to medium-sizeddental offices in the Philly metroarea A landscape architect is targetingproperty management companies inGloucester, Cumberland, and SalemCounties 20. Business Gateway; Librarian Trade associations Networking groups Local rankings lists Town business organizations 21. Develop leads & relationships Gauge market potential Managing for YOUR biz stage Keep on top of trends / opportunities 22. DemographicsNowGeographic business intelligence Who are my best customers? Where do they live? How much do they spend? What do they buy? Where should I sell (location, territory)? 23. DemographicsNow Choose your geography (zip,countyradii, drivetime) Choose your variable Outputs: Reports: comparison, summary, ranking Maps Census 2010 24. DemographicsNowWalk Thru 1: Sales estimates and projections: Id like to compare what consumers spend on electronics in 3 north Jersey Counties: Bergen, Passaic, & Sussex. 25. DemographicsNowWalk Thru 2: Lifestyles in a new location: Santa Fe County New Mexico 26. DemographicsNow -- MappingWalk Thru 3: Where are the concentrations of older people in and around Tuckerton 08087? 27. Selectgeog. 28. Selectvariable (85 - plus 29. Mapping Controls toolsCheckthematiclayer 30. Resulting data ranges(scroll down) 31. 2016 32. Lets Explore!Pick a zip code 1 fact about population 1 fact about retail sales potential Most prevalent lifestyle category 33. Lets Explore!Pick a zip code 1 fact about population 1 fact about retail sales potential Most prevalent lifestyle category Map a variable 34. Develop leads & relationships Gauge market potential Managing for YOUR biz stage Keep on top of trends / opportunities 35. Should I grow? What are bestpractices for keeping customer loyalty? How do Irecruit & hire employees? 36. Management Handbooks & Guides 10 management reference ebooks Business Plans Handbook multi-volume, severalhundred plans Business Plans Handbook Small Business Resource Center (new/statewide) all of the above much more - list 37. Management Handbooks & Guides ebook library Management reference guides Sample business plans (ALSO SEPARATELINK) Major marketing campaigns iPhone, iPad, Kindle compatible 38. 24/7 online business advice and tools All major areas of starting, operatingand maintaining a business Easy, intuitive screen Pre-compiled info on popular topics 39. Comprehensive eLibrary: Business Plans Handbook Series Encyclopedia of Management Popular guides Small Business for Dummies Unofficial Guide to Marketing Your SmallBusiness Trade & management journals Close to 300 e-sources total 40. Example: Writing a business planHow to / guidelinesSamplesTemplates More tools 41. Should I grow? What are bestpractices for keeping customer loyalty? How do Irecruit & hire employees? 42. SBRC Exercise - Basic Search and buttons How do I finance? Venture capital, loans How do I market? Pricing How do I manage? Marketing on the Internet How do I grow? Growth / expansion advice 43. Develop leads & relationships Gauge market potential Managing for YOUR biz next stage Keep on top of trends / opportunities 44. are the latestdevelopments in my field? How can I strengthen my brand or positioning?What has workedfor competitors /industry leaders? 45. SNAPSHOT OF COMPETITIVE ENVIRONMENTBusiness & Company Resource Ctr industry analysis company profiles wide range of global business info. in one place 46. EBSCO Business Source trends, challenges, opportunities 2,300+ business & trade magazines Professional forecasts Success stories Industry profiles and analysis Company, industry, management Daily updates; alerting 47. Industry Alternative energy wind/solar, etc. Landscaping Retail ClothingLook for: Overview of the industry Profile of a leading company Articles about recent developments 48. Local focus from 75+ regionalpublications from all over the US. TV and radio transcripts Newswires (eg Telecom newswire) 49. National, regional, localStay connected to stay competitive: Alerting My EBSCO folder Alert save share Free iPhone app. 50. Healthcare Electronics/Security Energy & Power Information & Communications Chemicals/Materials/Food Aerospace & Defense Automation & Process Control Environment & Building Technologies Measurement & Instrumentation. 51. 750 plus self-paced video DuarteDesign - Presentation Design Graphic Secrets for BusinessProfessionals Social Media Marketing with Facebookand Twitter iPad Tips & Tricks 52. By the end of this workshop, you will be able to: Use the librarys convenient 24-7online toolkit to build your businessknow-how. 53. bcls.lib.nj.usbcls.lib.nj.us/business-gateway 54. 1. BCLS Business Gatewaybcls.lib.nj.us/business-gateway2. 24-7 Online Research 55. to FindUseBCLS jerseyclicks.orgLeads/Contacts RefUSA xxMarket Potential DemographicsNowxManaging Management Guidesx Business Planx HandbooksEmerging Business & Company xTrends & Resource CtrOpportunities EBSCO Business xx Source EBSCO Regional xx Business News Frost & Sullivan xxComprehensiveSmall Business xxBus. Reference Resource CenterLibraryVideo Bus &Lynda.comxTech Courses 56. Custom Business Answers, your"Personal Trainer" @ the Library 57. Business programs; networking Business counseling Meeting rooms Branch office: hotspot, computers,fax Adjunct breakroom: Caf 58. Biz bestsellers & classics 59. Leverage, your commute:Audiobooks Save fuel!! Library-in-a-Bag;downloads Downloadable ebooks No time to read: Chapter a day booksummaries Borrow-a-Book-Club 60. www.making-cents.infoLearn to make your money grow! 61. To make a small business work you needconsiderable knowledge, skill, management,experience, as well as a high level ofcommitment, plenty of hard work, access tofinance, and some good luck.-- Paul Clitheroe - famous Australian financial author, television host of the "Money Show", and business man. 62. Joan C. DivorBusiness Services Librarianjdivor@bcls.lib.nj.usbcls.lib.nj.us/business-gateway