Business OptimizationRefactor Your Thinking

About Me

• Co-founder, Placester

• Creator, W3 Total Cache

• Founder, W3 MARKUP

• Founder, W3 EDGE

• Founding CTO, Mashable

The Mantra

No one ever succeeds without the help of others.

- Jay Abraham

Value Creation

Try not to become a man of success but rather a man of value.

- Albert Einstein

User Expectations

Customers can't always tell you what they want, but they can always tell you what's wrong.

- Carly Fiona

User Experience

Design is the fundamental soul of a human-made creation that ends up expressing itself in successive outer layers of the product or service.

- Steve Jobs

User Interface

Everything is designed. Few things are designed well.

- Brian Reed

Innovation

Man's mind, once stretched by a new idea, never regains its original dimensions.

- Oliver Wendell Holmes

Iteration

Your most unhappy customers are your greatest source of learning.

- Bill Gates

Excellence

Good design is obvious. Great design is transparent.

- Joe Sparano

Don’t Stop

Nine out of ten businesses fail; so I came up with a foolproof plan - create ten businesses.

- Robert Kiyosaki

Thanks! Questions?

@w3edge

innovationredefined@w3edge.com