Business opportunities with domain names
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Transcript of Business opportunities with domain names
Oportunidades de negocios condominios de Internet:
Resellers, Registars y otros modelos
Michele Neylon
Business opportunities with domain names:Resellers, registrars and other models
Michele Neylon
Agenda?
Our story .. New TLDsYour options
Who Am I?
Michele Neylon- Founder / CEO Blacknight- http://mneylon.tel- @mneylon- http://michele.me/blog- http://b.log.ie- Winner IIA Net Visionary 2013- On most other social networks ..
Some History ..
• We made mistakes• Lots of mistakes .. (hopefully we’ve learnt!)• Built business based on sales• No external investment until recently• NO VC money
Some History ..
• LTD founded in 2003• Missed the “Celtic Tiger”• Started from a bedroom• February 2014 opened our own data centre.
Currently employ 35 staff • Largest registrar & hosting provider in Ireland• Customers in 130+ countries
Some History ..
• 2001 started as “reseller” of a US registrar• Domains now about 33% of turnover BUT
hosting + other services 66%+ • 2009 1st Irish company to become ICANN
accredited• Directly accredited with growing number of
registries• Why do it? It made sense .. Sort of ..
Why do you care?
• If we can do it … so can you!• Focus on sales + service• Be nimble - small company can move faster
(usually!)
Customer DOES NOT want a domain
Customer cares about domains???
• Short answer – NO
Customer Wants?
• Email?• Website?• SSL cert?• Online marketing?• Sell online?• Market something?
• SOLVE A PROBLEM
DOMAIN
HOSTING
SUPPORT
MAINTENANCE
SPIN OFF SERVICES
SSL
AFFILIATE SALES
BRAND PROTECTION(MORE DOMAINS)
What do you want?
• To make money• To sell as much as possible• To upsell <<< this is KEY• To make money
(yes – that’s all you *really* care about)
What kind of business / service do you want to be / offer?
• Mass market / Consumer (Godaddy, Name.com, Blacknight)
• Corporate / Brand / Trademark(MarkMonitor, CSC)
• Reseller focussed(eNom, 1API, Key Systems)
Give Customer Choice?
.mx.lat.rio
.com.uno
…
Things are now CRAZY!(that’s just 136 extensions – there’ll be over 1000 soon)
Choice -> Opportunity
• Different business models• Specialisation / different• Alternate revenue models• Something else?
Remember who’s king…
Remember who’s king…
11.8 million new .com domains containing 2 or more English words
registered in the last year.
.com stats
114,669,959 .com domains
new gTLDs
2,500,000
The new gTLD breakdown
Latin America StatsCountry Population Domains / 100
Argentina 41,350,000 5.9
Colombia 47,130,000 3.5
Peru 30,476,000 2.7
Brazil 203,632,000 1.6
Venezuela 29,760,000 0.9
Mexico 110,419,000 0.6
European StatsCountry Population Domains / 100
Lichtenstein 37,000 176
Montenegro 620,000 117
Netherlands 16,795,000 33
Switzerland 8,075,000 24
Denmark 5,612,000 23
Germany 80,586,000 19
United Kingdom 64,097,000 17
Country Code TLD Stats
Questions?
Thank You …
Credits
• Verisign Inc• HosterStats.com• centr.org• Wikipedia.org• lactld.org