India Entry 360 M A K E S E N S E B U S I N E S S S O L U T I O N S

1.18 billion,

1 out of 5 people in

world is Indian

29 states and 6

union territories

18 official

languages, 114

languages, 216

mother tongues

and 900 dialects

Over 129 million

English speaking

population

Population States Language English Language

India

Jack Welch

General Electric

India is a developed

country as far as

intellectual capital is

concerned.

John Redwood Economic

competitiveness Policy

Group, UK

India is now a truly

land of opportunity

Dan Scheinman, Cisco System

Inc. as told to Business Week,

August 2005

We came to India for

the costs, stayed for

the quality and are

now investing for

innovation

Peter Loescher

President and Chief Executive

Siemens

I have never seen

India so dynamic,

vibrant and full of

business

opportunities

By 2032, India will

be among the three

largest economies

in the world

Require 26.53 million houses during

period of (2007-12)

World's largest (DTH) satellite TV market

with 36.1 million subscribers

We require1.75 million hospital beds by

the end of 2025

Travel & tourism demand is expected to

reach US$ 266.1 billion by 2019.

Have 13% refrigerator penetration as

compared to over 90% in Australia

59.33% of Populations access mobile as

compared to 147.3% of Russia

12 cars per 1000 people as compared to

842 in USA

India Business Opportunities

Doing Business

in India

Indian topicalities India is typical in many ways. One needs to understand and appreciate it.

Right partner Local Partner (and the right one) is critical especially for small and mid size Indian operations

Two way opportunities Explore manufacturing in India directly or outsourced for sale in India or to enhance competitiveness

in global markets.

Market potential to be specifically assessed Assess market potential based on one’s reach and target customer segment. Distribution is a

challenge in India due to lack of quality infrastructure

Costs understanding One can hire a factory worker for less than US $ 80 for a month and it is not uncommon to pay a

Marketing Manager upwards of US $ 5,000 every month

Indian systems One may find fluctuating maturity while doing business in India as compared to developed countries

India Entry Options

Indirect Presence

Importers

Agents

Licensing

Direct Presence

Partial Presence Full Presence

Liaison Office

Branch Office

Project Presence

Wholly owned

Joint Ventures

India Entry 360º provides makes sense solutions to foreign

enterprises interested in doing business in India.

One stop India Entry Solutions range from market

assessment to developing entry strategies to setting up

local business including partner search and hiring key

people

Who we

are?

What

we do?

Market Study

Entry Strategy

Business Plan

Joint Ventures

Entity Set up

Market Study

Market Products

Customers &

Competition

Trade &

Distribution

India Entry

Options

Do you Know the likely

demand and supply of your

products/service?

Do you know the market

segments for your

products/service in India?

Do you know the growth

drivers for your

products/services?

Do you know the

challenges in the market

place for your

products/services?

Do you know categories

related to your

product/service prevalent

in the Indian market?

Do you know competitive

products/services available

including their details like

Brand, Price, Features,

brochures etc. as

applicable?

Do you know the customer

segments for your

products/services in India?

Do you know how

customers would purchase

your products/services in

India?

Do you know your

competitors in India?

Do you know relative

competitive strengths and

weaknesses of key

players?

Do you know the sales

channels in India for your

Products/Services in

India?

Are you aware with key

trade practices like

Margins, Credit terms,

Stock and other key terms

for each of sales channel?

Do you know FDI Policy as

relevant for your

product/services

Do you know the potential

India entry options for your

products/services?

Market Entry Strategy

Objectives of India market entry

Right entry strategy

Offerings for Indian market including their range, price, mix

Target customer segments

Target market territory

Defining the Business Model

Marketing & Distribution Model

Legal structure of doing business in India

Business Plan

Market Study, Market overview, Competition & Customer profiling

Legal and Financial study including legal structure

Technical feasibility

Direct & Indirect Taxes including import & Exports, tariffs, restrictions, benefits

Labour Laws and its impact on client business

Incase of exit, issues related to Repatriation of capital, Dissolution, Closure of Units/ Offices

Financial plan including project cost, profitability estimates, cash flows and balance sheets

Steps for implementation of India entry strategy

Joint Ventures

Partner

Selection

Criteria

Partner

Search

Negotiations

and

Discussions Agreement

Develop Partner selection

criteria and also the short list

criteria in consultation with

Client

To identify and shortlist suitable

Partner for the Client &

presenting the same to the

Client

Assist Client in negotiations

and discussions with

prospective Partner Legal

advice for drafting and

finalization of Partner

agreement is not included in

Pristine scope

We assist in finalisation of JV

agreements in consultation with

lawyers meeting the business

objective.

Entity Set Up

Defining India entry objectives and milestones jointly

Detailed action plan and timelines to achieve the predetermined goal

Dedicated project manager having requisite experience

Works with pre agreed budget and cost

Less surprises and risks of India Entry

Ideal for small and mid size enterprises

It is not a consulting

360 India Explorer Study for a leading Chinese compressor manufacturing company A Leading Chinese refrigerator compressor manufacturing company wanted to set up plant in India

Market Entry services for a Canadian Language School A Leading Canadian Language training school wanted to enter into Indian market. Pristine has undertaken market study, legal & financial study and corporate social responsibility study for the client. Also assisted in tie up with local JV Partner and developing financial plan for the Indian Venture.

Market Entry for a leading hotel & kitchen equipment brand Strategy & planning for leading hotel & kitchen equipment brand for their India entry

Indian Liaison office for European Food processing equipment co

Planning & setting up of a liaison office of a European food processing equipment co Technology & Licensing tie up with a leading Italian helmet manufacturer

Relationship started with exploring a distribution arrangement for an Indian client was matured successfully into a technology & licensing arrangement. The relationship was further extended into outsourcing of products by Italian company from the Indian company.

India entry for a global footwear brand

Pristine assisted in India Entry strategy including market study for a global footwear brand FDI compliances for a US Company

FDI compliances for a large US corporate Joint Venture with a leading French Switchgear Company

Indian client started with a 26% Joint Venture with the French multinational. Pristine involved in relationship management leading to enhancement of stake to 49% and formation of two more JVs with the same company in different businesses

Market Study for a Japanese Export Promotion Body

A well known Japanese university wanted to gauge the potentiality of its course offerings for Indian Students. The study was undertaken covering up-market schools and colleges and the possibility of tie up with leading Indian institutions was explored. It was found that although students liked the offerings of the university but were more keen to pursue their higher studies in USA & UK than Japan.

Acquisition of a Legal Process Outsourcing (LPO) Co by a US Client

Complete transaction structure from business, legal and taxation perspective was executed by Pristine on turnkey basis

Some Case Studies

Pristine Clients

Khazana Dubai

Spring AG

Our Team

Rajeev Kapoor, is a Chartered Accountant, CEO

Advisor and expert for India entry & Joint

Ventures/Alliances\ strategies

Biraja Misra Engineer with MBA from University of

California has rich experience at top management of

Large, Medium and Small Companies in India and

Overseas including couple of own ventures.

Strategic thinker with execution skills

Kamalesh Mukharjee has diverse experience in

Consulting and Manufacturing, Worked with LNM,

Tata and Price Waterhouse

Piush Jain is a Company secretary with rich

experience of FDI and corporate law compliances

including India entry projects

Sumit Kanu is a consultant with an entrepreneur

mind set with expertise in consumer strategy,

concept formulation and strategy design. He has

over 7+ years of experience across sectors like retail,

education and dotcom

Shivji Chaurasia having functional expertise in

Market research, and New Venture set-up assistance

Testimonials

Pristine has provided us necessary advice and consultation, whenever required for the Indian Joint Venture on a

continuing basis since company formation in India.

Daniel Sutter, Managing Director, sutter.d@uudial.ch

Pristine has provided us necessary advice and consultation, whenever required, on our foreign direct investment and

corporate law related matters including the necessary compliances since the company formation in year 1999.

Manav Thadani, Managing Director, mthadani@hvs.com

We were very pleased with Pristine’s work. All the studies and works were done in time and proper form. Even though

we are located in Canada, we had no trouble working with Pristine via email or telephone and distance was not an

obstacle to the timely completion of the reports

Richard Novek, Director of Operations, rnovek@ilsc.ca

We are glad your individual personal attention as service provider to Cargil India Private Ltd. from 1996 have been a

mutually satisfying experience.

V Chakradhar, Legal Counselor India, V_chakradhar@cargill.com

THANK YOU

PRISTINE VENTURES PVT. LTD. Y 65, GROUND FLOOR, HAUZ KHAS, NEW DELHI 110 016, +91(11) 4165 8651

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