Business Operations 101
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Transcript of Business Operations 101
Business Operations 101: Build the company you always
wanted
Lets unplug for a while
All of the following should be off:
●Cell phones ●iPads ●Bag phones ●Pagers/Beepers ●Squeakers●If it has a battery…
© Triangle Pest Control LLC. All Rights Reserved
Business Operations 101
© Triangle Pest Control LLC. All Rights Reserved
Business Operations 101
●Nothing special●We do the basics●We just do it better
© Triangle Pest Control LLC. All Rights Reserved
Sessions are in series
Business Operations 101: Building the business of your dreams
Business Operations 201: Getting the most out of your team
Business Operations 301: Getting your employees to think like owners
© Triangle Pest Control LLC. All Rights Reserved
Business Operations 101
What was your vision when you started?
You●How did you envision your
company? ●What did you imagine you would be
doing?
Your company●Why would customers pick your
company? ●How would you compete in the
market?
© Triangle Pest Control LLC. All Rights Reserved
Business Operations 101
Was this your vision? ●Morning lattes●Full days of golfing and fishing●Freedom to do what you want… ●Complete and total euphoria….
How many people live like this?
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There is a big disconnect between what people think vs. reality when it comes to owning and operating a business
Business Operations 101
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Non-Business Owners Perspective1.You have so much freedom - You’re
the boss 2.Don’t know what to do with all that
money3.You have it so easy as an ownera.All you do is tell people what to dob.You don’t actually work
4.Land of total and complete euphoria
Business Operations 101
© Triangle Pest Control LLC. All Rights Reserved
Pareto Principle - states that, for many events, roughly 80% of the effects come from 20% of the causes
20% of businesses own 80% of an industry
80% of businesses own the remaining 20%
Business Operations 101
© Triangle Pest Control LLC. All Rights Reserved
Business Operations 101
The 20%Owner●Owner is typically very wealthy●Owner has plenty of time to meet●Company typically does not have
much debtCompany●Dominates the market and that
industry●Reputation for getting results
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Business Operations 101
The other 80%Owner●Owner is stressed out●Owner is debt (sometimes
dangerous debt)●Work all kinds of hours (they do
everything)Company●Good results when the owner is
involved●Inconsistent in its effectiveness●Trouble keeping good employees
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There is a big disconnect between what people think vs. reality when it comes to owning and operating a business
80% or more of business owners have their dreams become their biggest nightmares
Business Operations 101
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The Entrepreneur
Who is a first generation owner?
●When you started what did you have to do?
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Business Operations 101
So why are 80%+ business living a nightmare?
They make a fatal assumption
They assume being great in the technical work (treating lawns, preventing pests) means that they will be great at owning their own business © Triangle Pest Control LLC. All Rights Reserved
Business Operations 101
Think about it, when you open a company you must not only know the technical work but also you must know●Accounting (Taxes, Bookkeeping)●Human Resources (Hiring, firing,
culture)●Marketing (What works or wastes
money)●Sales (What to say, when, who,
how)●Goals (What am I supposed to do)
© Triangle Pest Control LLC. All Rights Reserved
Business Operations 101
Building the business of your dreams:
1.Why does 80% businesses out there have such a disconnect between the vision and the reality?
2.What are the other 20% doing to be so successful?
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Business Operations 101
Question #1 - Why does 80% businesses out there have such a disconnect between the vision and the reality?
© Triangle Pest Control LLC. All Rights Reserved
Business Operations 101
You are watching a sports program
You look at yourself and you think: ●OMG -- I’m fat!!! ●How did this happen? ●When did this happen?
That is when the skinny guy comes out….
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Business Operations 101
The Skinny Guy ●Disciplined, organized and no non-sense ●Not very fun●Sometimes judgemental
The Fat Guy●A ton of fun ●Loves food, fun and friends●Not the best at discipline but he has a
good time
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Business Operations 101
The Skinny Guy in you is taking charge...
1.Whip you into shape2.Buy new shoes and workout
equipment3.You start eating healthy4.You workout extremely hardYou start running
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Business Operations 101
You get results●Check the scale and you are losing
weight
The skinny guy decides…. ●If I double my efforts, double my
results●Double down on your workouts
(even though you are sore) ●Rabbit food is in and you “love” it
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Business Operations 101
Your results on the Skinny Guy Program
●Check the scale and you gained a pound
●You’re committed but surprised●Something changes… you’re not
sure… but….
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Business Operations 101
●You’re sore, very sore ●You are tired you did not get much
sleep last night●It is cold in your bedroom ●It is raining outside
Guess who is back?.....
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Business Operations 101
The Fat guy is back ●He is not interested in working out ●He wants to sleep ●He is tired of all of this rabbit food ●He is going to eat today… and eat
big!!
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Business Operations 101
I am not making judgements on either
We think that we one person but in fact….
We have multiple personalities within ourselves
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Business Operations 101
Turns out it is the same in business
We all have the following personalities
1.The Technician 2.The Manager 3.The Entrepreneur
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Business Operations 101
The Technician
●The person who loves to work in the trade
●Change is a pain, because I cannot do the work
●Just leave me alone and let me do my job
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Business Operations 101
The Manager
●Everything has its place●Structure, structure, structure●Everyone must follow the rules●Everyone must follow a “system”
© Triangle Pest Control LLC. All Rights Reserved
Business Operations 101
The Entrepreneur ●Can see it all - They have the big
picture●Sees his or her business as one
complete system - and wants to work on it
●Understands how their company fits in the marketplace and what needs to be done to compete
© Triangle Pest Control LLC. All Rights Reserved
Business Operations 101
Question #1 - Why does 80% businesses out there have such a disconnect between the vision and the reality?
●Most business owners are technicians●Most business owners are uncomfortable
with owning and operating a business (because there is so much to know)
●Most business owners think if they work harder and stick to what they know they will be OK © Triangle Pest Control LLC. All Rights Reserved
Business Operations 101
What is the reality?
●Owning a business is very different than doing the technical work
●To be successful, you must transform to be an entrepreneur, not a technician
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Business Operations 101
Question #2 - What are the other 20% business owners doing to be so successful?
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Business Operations 101
How many people here have kids?
Can anyone explain the first year’s challenges?
Can anyone explain the tween challenges?
Can anyone explain the teenage challenges?
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Business Operations 101
Businesses are no different - They have predictable phases that all go through
1.Infancy2.Adolescent **3.Maturity **
**Note: These are not revenue bound. Even a blind squirrel can find a nut sometimes © Triangle Pest Control LLC. All Rights Reserved
Business Infancy ●All businesses go through this phase●Everyone loves Raymond●The owner is the know all and do all●Low margin ●High engagement●The business is a dream come true
Business Operations 101
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Business Operations 101
Business Adolescent (The teenage years)●Business begins to grow ●Balls begin to drop, cannot manage
it all●Just trying to keep up - Fight fires
daily●Service is inconsistent●Hire, then fire, then hire, then fire●Some businesses stay here (and
prematurely kill the owner)●Most owners don’t see the way out
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Business Operations 101
Business Maturity (The responsible adult)●Few businesses make it here ●Owners treat their business as
the product●Highly profitable and predictable●Systems, checklists and procedures ●Can produce results for customers
consistently●The owner has time and rests easy
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Business Operations 101
Question #2 - What are the other 20% business owners doing to be so successful?
1.They get to maturity as soon as possiblea.Treat their business as the productb.They pay the price to create
systems so that the business can be consistent
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Business Operations 101
My favorite question….
“Are we going to do this the easy way or the hard way” -- Donnie Shelton (when speaking with my kids)
There is an easy way to operate a business There is also a hard way
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Business Operations 101
Business the easy way●Owner spends his or her time on
building a better product (E.g. a better business)
Business the hard way●Owner spends time doing things
(the technical work) of the business personally to get things done
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Business Operations 101
Proven over and over again
Successful business owners work ON their business not IN it
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Business Operations 101
Question #2 - What are the other 20% business owners doing to be so successful?
●They get to maturity as soon as possible
●They understand that they must spend their time working on the business not in it
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Business Operations 101
The 4 hour workweek
Does anyone believe that?
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Business Operations 101
My least favorite quote:
“I don’t have any time”
My response:
“You did not make it a priority”
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Business Operations 101
Successful Business Owners
●Understands that the “time” will never arise
●They make time to “work on” their business
●They learn from other companies●They invest in seminars ●They nurture and invest in the
Entrepreneurial personality in themselves © Triangle Pest Control LLC. All Rights Reserved
Business Operations 101
Question #2 - What are the other 20% business owners doing to be so successful?
●They get to maturity as soon as possible
●They understand that they must spend their time working on the business not in it
●They make the time to work on their business, not in it © Triangle Pest Control LLC. All Rights Reserved
Summary
How do you create the business of your dreams? 1.Why does 80% businesses out there have such a
disconnect between the vision and the reality? a.Because they are ONLY listening to the
technician in themselvesb.They believe working harder will make
things change2.What are the other 20% doing to be so
successful?a.They make time to work on their businessb.Because the are listening to the
Entrepreneur in themselves© Triangle Pest Control LLC. All Rights Reserved
More sessions to continue this topic
Business Operations 201: Getting the most out of your team
Business Operations 301: Getting your employees to think like owners
© Triangle Pest Control LLC. All Rights Reserved
One more shameful plug
BackOffice™ ●Designed by me ●Designed to help you work on your
business not in it●Tools for your organization to grow ●Focuses on managing your people ○Training○Reviews and Inspection
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Questions?Donnie Shelton
See me at the RGA booth