Business Models Work Like Football

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Business models are complex, yet utterly important for companies. Fortunately, many of us are football experts, since modern football and business models resemble in many ways. Drawing from this analogy helps us to understand business models and their design.

Transcript of Business Models Work Like Football

  • What you can learn from FOOTBALL about BUSINESS MODELs photo by Marina del Castell / CC BY 2.0
  • Business Models are complex but distinguish winning from losing companies and hence are quite important for your business by Bernhard Doll @OrangeHills
  • lets talk about football first something even guys like me understand
  • Football is a simple game; 22 men chase a ball for 90 minutes and at the end, the Germans win. Gary Lineker (1990) 1 32 54 10 6 87 119 1 32 54 10 6 87 119
  • Define your strategy! photo by Awaya Legends / CC BY 2.0
  • Winning the game! by: tiki-taka, short passing and movement, working the ball through various channels, maintaining possession. controlling the game
  • Consider ext. factors! photo by Awaya Legends / CC BY 2.0
  • There is an opponent! Your opponent, weather, supporters, streaker, etc. are external factors that can strongly impact the game! 1 32 54 10 6 87 119
  • Choose a pattern! photo by Awaya Legends / CC BY 2.0
  • A formation is the basic pattern of your team composition this pattern serves as a vehicle for applying your strategy on the pitch 1 32 54 10 6 87 119
  • Define your lineup! photo by Awaya Legends / CC BY 2.0
  • 11 variables on the pitch, which are highly interdependent! 1 3 2 5 4 10 6 8 7 11 9 dont chose an outstanding winger who is good at crossing, if you picked tiki-taka as strategy and fielded Messi, Iniesta & Xavi as forwards accordingly X
  • Preset tactics! photo by Awaya Legends / CC BY 2.0
  • Be adaptive! In order to react to certain situations during the match, a basic formation such as 4-4-2 can be exploited in different ways: forechecking, pressing, switching positions, midfielders pushing up, etc. 1 32 5 4 10 68 7 11 9 1 3 2 54 10 6 8 7 11 9
  • Easy, isnt it?! photo by Hakan Dahlstrm / CC BY 2.0
  • choose your strategy a business model is related to strategy, but NOT the same a company's business model is a part of its business' overall strategy: it is the nuts and bolts behind how the company plans to achieve its goals so keep your strategy in mind when designing your business model and align the two
  • consider ext. factors! what trends affect your industry? how do competitors act? whats on the governments agenda? how is the overall economy performing? what technological trends emerge? who or what else affects your business model?
  • choose a pattern a pattern defines the basic logic of how the building blocks of your business model play together every business model should have a significant pattern St. Gallen identified 55 of such patterns: http://www.bmi- r.pdf patterns can serve as inspiration when you design your own business model
  • define your lineup! based on your pattern and aligned towards your strategy, you need to think through every single dimension of a business model these dimensions are highly-interrelated and have to be purposefully interwoven in synergetic way (e.g. dont offer a premium product to a customer segment with a low willingness to pay)
  • preset tactics keep your business model flexible adapt your business model when the circumstances change have a plan regarding how to react to predictable events (e.g. reactions of your competitors, new legal situations, etc.)
  •; business models work like football
  • got it?! watch a game and get inspired photo by Chrystian Cruz / CC BY 2.0