Business Models For Electric Vehicle Charging Stations - OpConnect presentation at Southeast...

www.opconnect.com

A Smarter, Cleaner, Greener Future™

EV Charging Infrastructure

Business Models

bitly.com/opc-altfuelexpo

www.opconnect.com Copyright © 2014 OpConnect, LLC

About OpConnect

Minority- and Veteran-owned

Networked EV charging stations

designed and manufactured in U.S.

Provide networking services for alt-

fuel infrastructure

10+ years developing comms and

security software for transportation

& aviation industries

GSA-listed product and vendor

Manages 500 charging spots

throughout the U.S.

Member of Open Charge Alliance,

and develop team for Open Smart

Charging protocol


OpConnect Stations

Differentiators:

Credit Card Reader

15” touchscreen

EV reservation & queuing system

OCPP compliant

Surveillance camera

Load Control/Building Energy Management

Integration

Cord Management System

Solar power complement

Network Client Kit (network dumb stations)

Stations are a platform for other apps,

including parking meters, retail reviews,

host businesses, car/bike sharing programs

3


A Business Model For Whom?

EV Driver

Service Provider

Owner of the Station

(business, city, etc.)

Electricity Provider/Utility

EV OEM

EVSE Vendor


EV Charging Station Market

21,300 charging ports

(AFDC)

12:1 PEVs to EVSE

What is the right ratio?

National Research

Council assumed 1

public port per 2.5 EVs

California forecasts need

for about 100-200k

charging ports for Public

& Workplace charging by

2025 to support EV

adoption/environmental

goals


Electric Vehicle Driver Demographics

$110k+ income (twice U.S. avg.)

80% own a smartphone

77% have a 4-year degree or higher

Early adopters

Tech friendly


Crystal Ball Factors

Current and future consumer

demand changes one way or the

other

Range for vehicles dramatically

changes

Technology leap frogs, and we’re

all riding space ships in a couple of

years

Regulatory requirements


EVSE Vendors

Type

Level 1

Level 2

DCFC

Smart/Dumb

HW/SW

OEM/Service Provider

Location

Home

Work

Public


Option: Just sell the hardware

Works well enough if you can

drive down manufacturing

costs

Low costs = no-frills stations

Works for scenarios such as

home charging and some

workplace or fleet charging

Challenge: margins are can be

slim and you’ll need to sell a

lot. It is also a one-time

transaction


Option: User Fees/Subscriptions

User fees can be based on connected or

charging time, kWh received, or other factors

The rates range between $0.49 per kilowatt-

hour to $1/hr to $3/hr for Level 2; and $3.50

to $8 hour or session for DCFC

Subscriptions offer user groups unlimited

usage for a set monthly fee.

Subscription fees vary around $20/month

Challenge:

Need to manage stations that will be

utilized at an acceptable rate, which may

not address all driver needs

At a couple bucks per hour for revenue,

payback can be a while

Need to keep costs down may result in

less than ideal parts, etc.

OpConnect mobile app payment with QR code


Option: OEM Supported

Direct

Build OEM network of fast chargers

Tesla Superchargers

Subsidized

Nissan’s No Charge to Charge

BMW’s ChargeNow

Essentially, OEM is putting marketing

dollars toward driving sales.

Challenge:

Requires cooperation and

commitment

Operating a fueling network not

necessarily an expertise

Can be nonexclusive

Source: CC by 2.0 (Jeff Cooper)


Option: Electric Utilities

Electric utilities own, install and

operate EV charging stations

Cost is folded into our utility rates

Benefit: allows them directly

better manage the grid (demand

response, etc.)

Challenge:

Getting regulatory approval to

fund an initiative that doesn’t

benefit all rate payers


Option: Loyalty Programs

Work with retailers to build

branded loyalty programs with EV

drivers

Drivers spend 30-50 minutes

longer at a business while charging

79% of consumers seek out green

amenities while shopping

EVSE integrated with loyalty

program (free charging while

shopping, or 10 shopping trips

results in $20 free charging)

Challenge: Will drivers become

shoppers while vehicle charges

OpConnect mobile app with integrated

coupon and sponsorships


Option: Outdoor & Mobile Advertising

Advertising is placed on the

EVSE, either as a wrap or via a

digital screen

Model allows opportunity to reach

both passersby and drivers

Model already proven via street

furniture/bus shelters in most

cities worldwide

Partners receive revenue share

Drivers receive subsidize charging

Challenge: Number of installed

screens? Will the screens be

seen? Approval in some locations

for outdoor screens


For more information about how OpConnect can make a positive

impact for your community or business, contact:

Dexter Turner President, CEO

[email protected]

(503) 477-5742 ext. 229

Nathan Isaacs Sales & Marketing Manager

[email protected]

(503) 477-5742 ext. 216

Business Models For Electric Vehicle Charging Stations - OpConnect presentation at Southeast...

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