WORKSHEETS FOR BUSINESS MODELING WORKSHOPS FOR AD AGENCIESA collection of worksheets for business modeling and business

development workshops The Main conducted with large

advertising agencies.

Created by The Main - a strategy consulting firm for digital

marketing based in Hamburg, Germany.

THE MAIN

DIGITAL BUSINESS MODELINGUSE THE DIGITAL VALUE CAKE WRITE A PROMISE-TWEET AND DEFINE YOUR SELF-CONCEPT

THE MAIN

AGENCY ROADMAPDEFINE YOUR TOP 5 CHALLENGES AND DEFINE THE TOP 5 ACTIONABLESTEPS PER QUARTER FOR 2013 AND 2014

THE MAIN

INDUSTRY TREND MAP FOR AGENCIESDEFINE WHAT TRENDS INFLUENCE YOUR AGENCY

__________

_(your company)

THE MAIN

SWOT AGENCY IMPACTS DO A SWOT ANALYSIS FOR YOUR AGENCY AND DEFINE AGENCY IMPACTS

THE MAIN

FUTURE IDOLS AWARDEVALUATE THE PRESENTED CASES BASED ON PRE-DEFINED PARAMETERS

THE MAIN

THE FUTURE ORGANIZATION 2015DEFINE ALL ASPECTS OF YOUR AGENCY & ARTICULATE A SELF-CONCEPT & CLIENT-PROMISE

THE MAIN

THE AGENCY REGATTADEFINE OPPONENTS, TARGET, STRATEGY AND POSITIONING CROSS

THE MAIN

ACTION PLAN 2013/2014DEFINE TASKS IN DIFFERENT FIELDS AND SET A DEADLINE

N

WO

RK

SH

EE

T6

2N

D H

ALF-

YE

AR

201

3B

USIN

ESS

AR

EA

1S

T H

ALF-

YE

AR

201

4

2N

D H

ALF-

YE

AR

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4

1. C

AS

H C

OW

S /

P

RO

FIT

AB

ILIT

Y

2. C

LIE

NT

S /

N

EW

BU

SIN

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S

YE

LLO

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Pro

ject

Nam

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Short

Des

crip

tion

PIN

K

Pro

ject

Outc

om

e

Due

Date

3. P

RO

DU

CT

S /

S

ER

VIC

ES

4. O

RG

AN

IZA

TIO

N /

W

OR

KF

LO

W

5. K

NO

WLE

DG

E /

C

OM

PE

TE

NC

ES

6. C

RE

AT

IVIT

Y /

IN

NO

VA

TIO

N

7. C

LIE

NT

/ M

ED

IA

P

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CE

PT

ION

8. N

ET

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RK

C

OLLA

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RA

TIO

N

9. O

TH

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AC

TIO

N

PLA

N

2013 / 2

014

THE MAIN

PROJECT PLAN CREATE A PROJECT PLAN FOR EACH BUSINESS AREA

THE MAIN GMBH

Holstentwiete 15

D-22763 Hamburg

+49 (0) 40 29 81 20 77 40

info@themain.de