Business model tbs 2012v3 ppt
-
Upload
wai-chamornmarn -
Category
Documents
-
view
2.386 -
download
4
description
Transcript of Business model tbs 2012v3 ppt
![Page 1: Business model tbs 2012v3 ppt](https://reader034.fdocuments.us/reader034/viewer/2022051412/54828b9cb479590a0d8b4815/html5/thumbnails/1.jpg)
Entrepreneurship@TBS 2012
Wai Chamornmarn
Business model
![Page 2: Business model tbs 2012v3 ppt](https://reader034.fdocuments.us/reader034/viewer/2022051412/54828b9cb479590a0d8b4815/html5/thumbnails/2.jpg)
Entrepreneurship@TBS 2012
Business idea
![Page 3: Business model tbs 2012v3 ppt](https://reader034.fdocuments.us/reader034/viewer/2022051412/54828b9cb479590a0d8b4815/html5/thumbnails/3.jpg)
Entrepreneurship@TBS 2012
![Page 4: Business model tbs 2012v3 ppt](https://reader034.fdocuments.us/reader034/viewer/2022051412/54828b9cb479590a0d8b4815/html5/thumbnails/4.jpg)
Entrepreneurship@TBS 2012
![Page 5: Business model tbs 2012v3 ppt](https://reader034.fdocuments.us/reader034/viewer/2022051412/54828b9cb479590a0d8b4815/html5/thumbnails/5.jpg)
Entrepreneurship@TBS 2012
Business Concept
![Page 6: Business model tbs 2012v3 ppt](https://reader034.fdocuments.us/reader034/viewer/2022051412/54828b9cb479590a0d8b4815/html5/thumbnails/6.jpg)
Entrepreneurship@TBS 2012
Business Concept
Product Innovation
Customer Intimacy
Low Price
Technology
Management
6
![Page 7: Business model tbs 2012v3 ppt](https://reader034.fdocuments.us/reader034/viewer/2022051412/54828b9cb479590a0d8b4815/html5/thumbnails/7.jpg)
Entrepreneurship@TBS 2012
Opportunity
![Page 8: Business model tbs 2012v3 ppt](https://reader034.fdocuments.us/reader034/viewer/2022051412/54828b9cb479590a0d8b4815/html5/thumbnails/8.jpg)
Entrepreneurship@TBS 2012
Go or No-Go?
Quantify and MAXimize Quantify and MINimize
Vernon’s Razor (ต่อ)
8
![Page 9: Business model tbs 2012v3 ppt](https://reader034.fdocuments.us/reader034/viewer/2022051412/54828b9cb479590a0d8b4815/html5/thumbnails/9.jpg)
Entrepreneurship@TBS 2012
Uncover Opportunity Nucleus – Increase customer satisfaction – Create a new experience
– Uncovering • unmet need • underserved needs
![Page 10: Business model tbs 2012v3 ppt](https://reader034.fdocuments.us/reader034/viewer/2022051412/54828b9cb479590a0d8b4815/html5/thumbnails/10.jpg)
Entrepreneurship@TBS 2012
Two Generic “Value types” – Trapped Value
• More efficient markets • More efficient value systems • Ease of access • Disrupt current pricing power
– New-To-The-World Value • Customize offerings • Extend reach and access • Build community • Enable collaboration • Introduce new functionality or experience
![Page 11: Business model tbs 2012v3 ppt](https://reader034.fdocuments.us/reader034/viewer/2022051412/54828b9cb479590a0d8b4815/html5/thumbnails/11.jpg)
Entrepreneurship@TBS 2012
Revealing Unmet or Underserved Needs What are the steps in the Customer Decision Process: l What is the ideal experience? How does reality differ? l What are the key frustration points? l What compensating behaviors do we see? l How/why is the customer successful? l Are their groups with underserved needs?
![Page 12: Business model tbs 2012v3 ppt](https://reader034.fdocuments.us/reader034/viewer/2022051412/54828b9cb479590a0d8b4815/html5/thumbnails/12.jpg)
Entrepreneurship@TBS 2012
Profit pattern
![Page 13: Business model tbs 2012v3 ppt](https://reader034.fdocuments.us/reader034/viewer/2022051412/54828b9cb479590a0d8b4815/html5/thumbnails/13.jpg)
Entrepreneurship@TBS 2012
The Value Chain
13 Source: Walters (2002)
![Page 14: Business model tbs 2012v3 ppt](https://reader034.fdocuments.us/reader034/viewer/2022051412/54828b9cb479590a0d8b4815/html5/thumbnails/14.jpg)
Entrepreneurship@TBS 2012
14
Profit Zones / Profit Pools
Source: Adapted from Walters (2002), Gadiesh and Gilbert (1998) and Slywotzky and Morrison (1997)
![Page 15: Business model tbs 2012v3 ppt](https://reader034.fdocuments.us/reader034/viewer/2022051412/54828b9cb479590a0d8b4815/html5/thumbnails/15.jpg)
Entrepreneurship@TBS 2012
Prof
it
0
Time Volume
Pric
e
Base Business
Buyers Sellers
Price
Cost
$/U
nit
Post-Launch
Q2 Q4 Q6 Q8 Q10
Revenue
Cost
$/Pr
ojec
t
Project Type
Key Asset
Other Forms
Base Business
Spin-Outs
Customer Solutions Profit Product Pyramid Profit Multicomponent Profit Switchboard Profit
Time Profit Blockbuster Profit Profit Multiplier Model Entrepreneurial Profit
Other Components
โมเด็ลกําไร 22 แบบ
15
![Page 16: Business model tbs 2012v3 ppt](https://reader034.fdocuments.us/reader034/viewer/2022051412/54828b9cb479590a0d8b4815/html5/thumbnails/16.jpg)
Entrepreneurship@TBS 2012 "
16
![Page 17: Business model tbs 2012v3 ppt](https://reader034.fdocuments.us/reader034/viewer/2022051412/54828b9cb479590a0d8b4815/html5/thumbnails/17.jpg)
Entrepreneurship@TBS 2012
Business model
![Page 18: Business model tbs 2012v3 ppt](https://reader034.fdocuments.us/reader034/viewer/2022051412/54828b9cb479590a0d8b4815/html5/thumbnails/18.jpg)
Entrepreneurship@TBS 2012
Which would you prefer?
Business Design “A”
$10 billion
$50 million
Business Design “B”
$8 billion
$300 million
Revenue
Profit
![Page 19: Business model tbs 2012v3 ppt](https://reader034.fdocuments.us/reader034/viewer/2022051412/54828b9cb479590a0d8b4815/html5/thumbnails/19.jpg)
Entrepreneurship@TBS 2012
business design
Customer Selection
Profit Model
Strategic Control
Today Next
Scope
Unique Value Proposition
![Page 20: Business model tbs 2012v3 ppt](https://reader034.fdocuments.us/reader034/viewer/2022051412/54828b9cb479590a0d8b4815/html5/thumbnails/20.jpg)
Entrepreneurship@TBS 2012
Business Design Example: Airline Industry Within a particular industry, companies may pursue very different Business Designs
United Southwest • International & domestic; coach,
business and first-class travelers • Broad network & loyalty program
Customer Selection & Value Proposition
• Domestic travelers; coach only
• Low-cost, no-frills w/ highly consistent customer service
• Tiered fares based on class, flexibility
• Ancillary revenues
Value Capture/ Profit Model
• Every-day low prices • High asset utilization
• Sophisticated IT • International Sales & Regulatory
capability
Organizational Systems • Cultural emphasis on Southwest way
• Global hub-and-spoke route system
Scope • US-only point-to-point route system
• Controlled-access airports in key geos
• Loyal frequent fliers
Strategic Control • Lowest costs • High frequency route coverage
Southwest Next?
• $10BB • $16BB Revenue
• $4.7BB Market Cap • $10BB
![Page 21: Business model tbs 2012v3 ppt](https://reader034.fdocuments.us/reader034/viewer/2022051412/54828b9cb479590a0d8b4815/html5/thumbnails/21.jpg)
Entrepreneurship@TBS 2012
Business Model
21
Value
Proposition
Partner
Network
Core
Capacities
Value
Configuration
Customer
Relationship
Distribution
Channel Customer Segment
Cost
Structure
Revenue
Streams
Success / Failure
![Page 22: Business model tbs 2012v3 ppt](https://reader034.fdocuments.us/reader034/viewer/2022051412/54828b9cb479590a0d8b4815/html5/thumbnails/22.jpg)
Entrepreneurship@TBS 2012
Example business models over the years
• The open business model • The subscription business model • The razor and blades business model
(bait and hook) • The pyramid scheme business model • The
multi-level marketing business model • The network effects business model • The monopolistic business model • The cutting out the middleman model • The auction business model • The online auction business model • The bricks and clicks business model
• The loyalty business models • The Collective business models • The
industrialization of services business model
• The servitization of products business model
• The low-cost carrier business model • The online content business model • The freemium business model • The premium business model • The direct sales model • The professional open-source model • Various distribution business models
22
![Page 23: Business model tbs 2012v3 ppt](https://reader034.fdocuments.us/reader034/viewer/2022051412/54828b9cb479590a0d8b4815/html5/thumbnails/23.jpg)
Entrepreneurship@TBS 2012
![Page 24: Business model tbs 2012v3 ppt](https://reader034.fdocuments.us/reader034/viewer/2022051412/54828b9cb479590a0d8b4815/html5/thumbnails/24.jpg)
![Page 25: Business model tbs 2012v3 ppt](https://reader034.fdocuments.us/reader034/viewer/2022051412/54828b9cb479590a0d8b4815/html5/thumbnails/25.jpg)
Entrepreneurship@TBS 2012
![Page 26: Business model tbs 2012v3 ppt](https://reader034.fdocuments.us/reader034/viewer/2022051412/54828b9cb479590a0d8b4815/html5/thumbnails/26.jpg)
Entrepreneurship@TBS 2012
![Page 27: Business model tbs 2012v3 ppt](https://reader034.fdocuments.us/reader034/viewer/2022051412/54828b9cb479590a0d8b4815/html5/thumbnails/27.jpg)
Entrepreneurship@TBS 2012
Value proposition designer
![Page 28: Business model tbs 2012v3 ppt](https://reader034.fdocuments.us/reader034/viewer/2022051412/54828b9cb479590a0d8b4815/html5/thumbnails/28.jpg)
Entrepreneurship@TBS 2012
![Page 29: Business model tbs 2012v3 ppt](https://reader034.fdocuments.us/reader034/viewer/2022051412/54828b9cb479590a0d8b4815/html5/thumbnails/29.jpg)
Entrepreneurship@TBS 2012
![Page 30: Business model tbs 2012v3 ppt](https://reader034.fdocuments.us/reader034/viewer/2022051412/54828b9cb479590a0d8b4815/html5/thumbnails/30.jpg)
Entrepreneurship@TBS 2012
![Page 31: Business model tbs 2012v3 ppt](https://reader034.fdocuments.us/reader034/viewer/2022051412/54828b9cb479590a0d8b4815/html5/thumbnails/31.jpg)
Entrepreneurship@TBS 2012
![Page 32: Business model tbs 2012v3 ppt](https://reader034.fdocuments.us/reader034/viewer/2022051412/54828b9cb479590a0d8b4815/html5/thumbnails/32.jpg)
Entrepreneurship@TBS 2012
![Page 33: Business model tbs 2012v3 ppt](https://reader034.fdocuments.us/reader034/viewer/2022051412/54828b9cb479590a0d8b4815/html5/thumbnails/33.jpg)
Entrepreneurship@TBS 2012
![Page 34: Business model tbs 2012v3 ppt](https://reader034.fdocuments.us/reader034/viewer/2022051412/54828b9cb479590a0d8b4815/html5/thumbnails/34.jpg)
Entrepreneurship@TBS 2012
![Page 35: Business model tbs 2012v3 ppt](https://reader034.fdocuments.us/reader034/viewer/2022051412/54828b9cb479590a0d8b4815/html5/thumbnails/35.jpg)
Entrepreneurship@TBS 2012
![Page 36: Business model tbs 2012v3 ppt](https://reader034.fdocuments.us/reader034/viewer/2022051412/54828b9cb479590a0d8b4815/html5/thumbnails/36.jpg)
Entrepreneurship@TBS 2012
![Page 37: Business model tbs 2012v3 ppt](https://reader034.fdocuments.us/reader034/viewer/2022051412/54828b9cb479590a0d8b4815/html5/thumbnails/37.jpg)
Entrepreneurship@TBS 2012
![Page 38: Business model tbs 2012v3 ppt](https://reader034.fdocuments.us/reader034/viewer/2022051412/54828b9cb479590a0d8b4815/html5/thumbnails/38.jpg)
Entrepreneurship@TBS 2012
Business model canvas
![Page 39: Business model tbs 2012v3 ppt](https://reader034.fdocuments.us/reader034/viewer/2022051412/54828b9cb479590a0d8b4815/html5/thumbnails/39.jpg)
Entrepreneurship@TBS 2012
![Page 40: Business model tbs 2012v3 ppt](https://reader034.fdocuments.us/reader034/viewer/2022051412/54828b9cb479590a0d8b4815/html5/thumbnails/40.jpg)
Entrepreneurship@TBS 2012
![Page 41: Business model tbs 2012v3 ppt](https://reader034.fdocuments.us/reader034/viewer/2022051412/54828b9cb479590a0d8b4815/html5/thumbnails/41.jpg)
Entrepreneurship@TBS 2012
![Page 42: Business model tbs 2012v3 ppt](https://reader034.fdocuments.us/reader034/viewer/2022051412/54828b9cb479590a0d8b4815/html5/thumbnails/42.jpg)
Entrepreneurship@TBS 2012
![Page 43: Business model tbs 2012v3 ppt](https://reader034.fdocuments.us/reader034/viewer/2022051412/54828b9cb479590a0d8b4815/html5/thumbnails/43.jpg)
Entrepreneurship@TBS 2012
![Page 44: Business model tbs 2012v3 ppt](https://reader034.fdocuments.us/reader034/viewer/2022051412/54828b9cb479590a0d8b4815/html5/thumbnails/44.jpg)
Entrepreneurship@TBS 2012
44