BUSINESS MODEL PIVOTS: How Great Organizations Create and Sustain Competitive Advantage
40
World-class Coaching on Applying the Ambidexterity Principle, Strategy Pale7e, and Ambidextrous Leadership Galaxy Ambidextrous Growth Strategist. Dr. Rod King. [email protected] & hAp://businessmodels.ning.com & @rodKuhnKing WHAT WHY HOW WHO PRODUCT/ SERVICE PROFIT MARGIN VALUE PROPOSITION RESOURCES (INPUTS/ PARTNERS) CUSTOMER STRATEGY Job To Get Done (JTGD): ….................................................................... Present (Doing): Red Ocean Business Model 4Q-Business Model Diamond Rapidly Discover and Solve the Greatest Problems in Communi:es WHAT WHY HOW WHO PRODUCT/ SERVICE PROFIT MARGIN VALUE PROPOSITION RESOURCES (INPUTS/ PARTNERS) CUSTOMER STRATEGY Future (To Do): Blue Ocean Business Model = PIVOT (Red Ocean Business Model) E: Eliminate … R: Reduce … I: Increase … C: Create …
-
Upload
rod-king-phd -
Category
Business
-
view
1.052 -
download
1
Transcript of BUSINESS MODEL PIVOTS: How Great Organizations Create and Sustain Competitive Advantage
World-classCoachingonApplyingtheAmbidexterityPrinciple,StrategyPale7e,andAmbidextrousLeadershipGalaxyAmbidextrousGrowthStrategist.Dr.RodKing.rodkuhnhking@gmail.com&hAp://businessmodels.ning.com&@rodKuhnKing
WHAT
WHY
HOW
WHO
PRODUCT/SERVICE
PROFITMARGIN
VALUEPROPOSITION
RESOURCES(INPUTS/PARTNERS)
CUSTOMER
STRATEGY
JobToGetDone(JTGD):…....................................................................Present(Doing):RedOceanBusinessModel
4Q-BusinessModelDiamondRapidlyDiscoverandSolvetheGreatestProblemsinCommuni:es
WHAT
WHY
HOW
WHO
PRODUCT/SERVICE
PROFITMARGIN
VALUEPROPOSITION
RESOURCES(INPUTS/PARTNERS)
CUSTOMER
STRATEGY
Future(ToDo):BlueOceanBusinessModel
=PIVOT(RedOceanBusinessModel)E:Eliminate…R:Reduce…I:Increase…C:Create…
World-classCoachingonApplyingtheAmbidexterityPrinciple,StrategyPale7e,andAmbidextrousLeadershipGalaxyAmbidextrousGrowthStrategist.Dr.RodKing.rodkuhnhking@gmail.com&hAp://businessmodels.ning.com&@rodKuhnKing
WHAT
WHY
HOW
WHO
PRODUCT/SERVICE
PROFITMARGIN
VALUEPROPOSITION
RESOURCES(INPUTS/PARTNERS)
CUSTOMER
STRATEGY
JobToGetDone(JTGD):…....................................................................
WHY
HOW
PRODUCT/SERVICE
PROFITMARGIN
VALUEPROPOSITION
RESOURCES(INPUTS/PARTNERS)
STRATEGY
=PIVOT(RedOceanBusinessModel)E:Eliminate…R:Reduce…I:Increase…C:Create…
WHAT
WHO
CUSTOMER
4Q-BusinessModelDiamondRapidlyDiscoverandSolvetheGreatestProblemsinCommuni:es
Present(Doing):RedOceanBusinessModel Future(ToDo):BlueOceanBusinessModel
World-classCoachingonApplyingtheAmbidexterityPrinciple,StrategyPale7e,andAmbidextrousLeadershipGalaxyAmbidextrousGrowthStrategist.Dr.RodKing.rodkuhnhking@gmail.com&hAp://businessmodels.ning.com&@rodKuhnKing
WHAT
WHY
HOW
WHO
PRODUCT/SERVICE
PROFITMARGIN
VALUEPROPOSITION
RESOURCES(INPUTS/PARTNERS)
CUSTOMER
STRATEGY
JobToGetDone(JTGD):…....................................................................
WHY
HOW
PRODUCT/SERVICE
PROFITMARGIN
VALUEPROPOSITION
RESOURCES(INPUTS/PARTNERS)
STRATEGY
=PIVOT(RedOceanBusinessModel)E:Eliminate…R:Reduce…I:Increase…C:Create…
WHAT
WHO
CUSTOMER
4Q-BusinessModelDiamondRapidlyDiscoverandSolvetheGreatestProblemsinCommuni:es
Present(Doing):RedOceanBusinessModel Future(ToDo):BlueOceanBusinessModel
World-classCoachingonApplyingtheAmbidexterityPrinciple,StrategyPale7e,andAmbidextrousLeadershipGalaxyAmbidextrousGrowthStrategist.Dr.RodKing.rodkuhnhking@gmail.com&hAp://businessmodels.ning.com&@rodKuhnKing
WHAT
WHY
HOW
WHO
PRODUCT/SERVICE
PROFITMARGIN
VALUEPROPOSITION
RESOURCES(INPUTS/PARTNERS)
CUSTOMER
STRATEGY
JobToGetDone(JTGD):…....................................................................
WHY
HOW
PRODUCT/SERVICE
PROFITMARGIN
VALUEPROPOSITION
RESOURCES(INPUTS/PARTNERS)
STRATEGY
=PIVOT(RedOceanBusinessModel)E:Eliminate…R:Reduce…I:Increase…C:Create…
WHAT
WHO
CUSTOMER
LOVEABILITYTESTSq InternalBusinessLoveability:q ExternalBusinessLoveability:q Product-EmployeeLoveability:q Product-MarketLoveability:
4Q-BusinessModelDiamondRapidlyDiscoverandSolvetheGreatestProblemsinCommuni:es
Present(Doing):RedOceanBusinessModel Future(ToDo):BlueOceanBusinessModel
World-classCoachingonApplyingtheAmbidexterityPrinciple,StrategyPale7e,andAmbidextrousLeadershipGalaxyAmbidextrousGrowthStrategist.Dr.RodKing.rodkuhnhking@gmail.com&hAp://businessmodels.ning.com&@rodKuhnKing
JobToGetDone(JTGD):.....................................................................BUSINESSMODELCANVAS
WHAT
WHY
HOW
WHO
Product/Service
PROFITMARGIN
ValueProposi>on
Resources;Inputs/Partners
CustomerSegments
STRATEGY
BUSINESSMODELCANVASvs.4Q-BUSINESSMODELDIAMONDWhyOrganiza:onsUsea4Q-BusinessModelDiamond
4Q-BusinessModelDiamond
Complexity&Opacity Simplicity&Clarity
OrganizaWon:….....................
AnatomyofBusinessModelPivots
World-classCoachingonApplyingtheAmbidexterityPrinciple,StrategyPale7e,andAmbidextrousLeadershipGalaxyAmbidextrousGrowthStrategist.Dr.RodKing.rodkuhnhking@gmail.com&hAp://businessmodels.ning.com&@rodKuhnKing
JobToGetDone(JTGD):…....................................................................
4Q-BusinessModelDiamondRapidlyDiscoverandSolvetheGreatestProblemsinCommuni:es
World-classCoachingonApplyingtheAmbidexterityPrinciple,StrategyPale7e,andAmbidextrousLeadershipGalaxyAmbidextrousGrowthStrategist.Dr.RodKing.rodkuhnhking@gmail.com&hAp://businessmodels.ning.com&@rodKuhnKing
WHAT
WHY
HOW
WHO
JobToGetDone(JTGD):…....................................................................4Q-BusinessModel(LeanDiamond)
4Q-BusinessModelDiamondRapidlyDiscoverandSolvetheGreatestProblemsinCommuni:es
World-classCoachingonApplyingtheAmbidexterityPrinciple,StrategyPale7e,andAmbidextrousLeadershipGalaxyAmbidextrousGrowthStrategist.Dr.RodKing.rodkuhnhking@gmail.com&hAp://businessmodels.ning.com&@rodKuhnKing
WHAT
WHY
HOW
WHO
JobToGetDone(JTGD):…....................................................................4Q-BusinessModel(LeanDiamond)
4Q-BusinessModelDiamondRapidlyDiscoverandSolvetheGreatestProblemsinCommuni:es
World-classCoachingonApplyingtheAmbidexterityPrinciple,StrategyPale7e,andAmbidextrousLeadershipGalaxyAmbidextrousGrowthStrategist.Dr.RodKing.rodkuhnhking@gmail.com&hAp://businessmodels.ning.com&@rodKuhnKing
WHAT
WHY
HOW
WHO
PROFITMARGIN
JobToGetDone(JTGD):…....................................................................4Q-BusinessModel(LeanDiamond)
4Q-BusinessModelDiamondRapidlyDiscoverandSolvetheGreatestProblemsinCommuni:es
World-classCoachingonApplyingtheAmbidexterityPrinciple,StrategyPale7e,andAmbidextrousLeadershipGalaxyAmbidextrousGrowthStrategist.Dr.RodKing.rodkuhnhking@gmail.com&hAp://businessmodels.ning.com&@rodKuhnKing
WHAT
WHY
HOW
WHO
PROFITMARGIN
JobToGetDone(JTGD):…....................................................................4Q-BusinessModel(LeanDiamond)
4Q-BusinessModelDiamondRapidlyDiscoverandSolvetheGreatestProblemsinCommuni:es
World-classCoachingonApplyingtheAmbidexterityPrinciple,StrategyPale7e,andAmbidextrousLeadershipGalaxyAmbidextrousGrowthStrategist.Dr.RodKing.rodkuhnhking@gmail.com&hAp://businessmodels.ning.com&@rodKuhnKing
WHAT
WHY
HOW
WHO
PRODUCT/SERVICE
PROFITMARGIN
VALUEPROPOSITIONSTRATEGY
JobToGetDone(JTGD):…....................................................................4Q-BusinessModel(LeanDiamond)
4Q-BusinessModelDiamondRapidlyDiscoverandSolvetheGreatestProblemsinCommuni:es
World-classCoachingonApplyingtheAmbidexterityPrinciple,StrategyPale7e,andAmbidextrousLeadershipGalaxyAmbidextrousGrowthStrategist.Dr.RodKing.rodkuhnhking@gmail.com&hAp://businessmodels.ning.com&@rodKuhnKing
WHAT
WHY
HOW
WHO
PRODUCT/SERVICE
PROFITMARGIN
VALUEPROPOSITION
CUSTOMER
STRATEGY
JobToGetDone(JTGD):…....................................................................4Q-BusinessModel(LeanDiamond)
4Q-BusinessModelDiamondRapidlyDiscoverandSolvetheGreatestProblemsinCommuni:es
World-classCoachingonApplyingtheAmbidexterityPrinciple,StrategyPale7e,andAmbidextrousLeadershipGalaxyAmbidextrousGrowthStrategist.Dr.RodKing.rodkuhnhking@gmail.com&hAp://businessmodels.ning.com&@rodKuhnKing
WHAT
WHY
HOW
WHO
PRODUCT/SERVICE
PROFITMARGIN
VALUEPROPOSITION
CUSTOMER
STRATEGY
JobToGetDone(JTGD):…....................................................................4Q-BusinessModel(LeanDiamond)
4Q-BusinessModelDiamondRapidlyDiscoverandSolvetheGreatestProblemsinCommuni:es
World-classCoachingonApplyingtheAmbidexterityPrinciple,StrategyPale7e,andAmbidextrousLeadershipGalaxyAmbidextrousGrowthStrategist.Dr.RodKing.rodkuhnhking@gmail.com&hAp://businessmodels.ning.com&@rodKuhnKing
WHAT
WHY
HOW
WHO
PRODUCT/SERVICE
PROFITMARGIN
VALUEPROPOSITION
RESOURCES(INPUTS/PARTNERS)
CUSTOMER
STRATEGY
JobToGetDone(JTGD):…....................................................................4Q-BusinessModel(LeanDiamond)
4Q-BusinessModelDiamondRapidlyDiscoverandSolvetheGreatestProblemsinCommuni:es
World-classCoachingonApplyingtheAmbidexterityPrinciple,StrategyPale7e,andAmbidextrousLeadershipGalaxyAmbidextrousGrowthStrategist.Dr.RodKing.rodkuhnhking@gmail.com&hAp://businessmodels.ning.com&@rodKuhnKing
WHAT
WHY
HOW
WHO
PRODUCT/SERVICE
PROFITMARGIN
VALUEPROPOSITION
RESOURCES(INPUTS/PARTNERS)
CUSTOMER
STRATEGY
JobToGetDone(JTGD):…....................................................................4Q-BusinessModel(LeanDiamond)
4Q-BusinessModelDiamondRapidlyDiscoverandSolvetheGreatestProblemsinCommuni:es
World-classCoachingonApplyingtheAmbidexterityPrinciple,StrategyPale7e,andAmbidextrousLeadershipGalaxyAmbidextrousGrowthStrategist.Dr.RodKing.rodkuhnhking@gmail.com&hAp://businessmodels.ning.com&@rodKuhnKing
WHAT
WHY
HOW
WHO
PRODUCT/SERVICE
PROFITMARGIN
VALUEPROPOSITION
RESOURCES(INPUTS/PARTNERS)
CUSTOMER
STRATEGY
JobToGetDone(JTGD):…....................................................................Present(Doing):RedOceanBusinessModel
4Q-BusinessModelDiamondRapidlyDiscoverandSolvetheGreatestProblemsinCommuni:es
World-classCoachingonApplyingtheAmbidexterityPrinciple,StrategyPale7e,andAmbidextrousLeadershipGalaxyAmbidextrousGrowthStrategist.Dr.RodKing.rodkuhnhking@gmail.com&hAp://businessmodels.ning.com&@rodKuhnKing
WHAT
WHY
HOW
WHO
PRODUCT/SERVICE
PROFITMARGIN
VALUEPROPOSITION
RESOURCES(INPUTS/PARTNERS)
CUSTOMER
STRATEGY
JobToGetDone(JTGD):…....................................................................
WHAT
WHY
HOW
WHO
PRODUCT/SERVICE
PROFITMARGIN
VALUEPROPOSITION
RESOURCES(INPUTS/PARTNERS)
CUSTOMER
STRATEGY
4Q-BusinessModelDiamondRapidlyDiscoverandSolvetheGreatestProblemsinCommuni:es
Present(Doing):RedOceanBusinessModel Future(ToDo):BlueOceanBusinessModel
World-classCoachingonApplyingtheAmbidexterityPrinciple,StrategyPale7e,andAmbidextrousLeadershipGalaxyAmbidextrousGrowthStrategist.Dr.RodKing.rodkuhnhking@gmail.com&hAp://businessmodels.ning.com&@rodKuhnKing
WHAT
WHY
HOW
WHO
PRODUCT/SERVICE
PROFITMARGIN
VALUEPROPOSITION
RESOURCES(INPUTS/PARTNERS)
CUSTOMER
STRATEGY
JobToGetDone(JTGD):…....................................................................
WHAT
WHY
HOW
WHO
PRODUCT/SERVICE
PROFITMARGIN
VALUEPROPOSITION
RESOURCES(INPUTS/PARTNERS)
CUSTOMER
STRATEGY
=PIVOT(RedOceanBusinessModel)E:Eliminate…R:Reduce…I:Increase…C:Create…
4Q-BusinessModelDiamondRapidlyDiscoverandSolvetheGreatestProblemsinCommuni:es
Present(Doing):RedOceanBusinessModel Future(ToDo):BlueOceanBusinessModel
World-classCoachingonApplyingtheAmbidexterityPrinciple,StrategyPale7e,andAmbidextrousLeadershipGalaxyAmbidextrousGrowthStrategist.Dr.RodKing.rodkuhnhking@gmail.com&hAp://businessmodels.ning.com&@rodKuhnKing
WHAT
WHY
HOW
WHO
PRODUCT/SERVICE
PROFITMARGIN
VALUEPROPOSITION
RESOURCES(INPUTS/PARTNERS)
CUSTOMER
STRATEGY
JobToGetDone(JTGD):…....................................................................
WHY
HOW
PRODUCT/SERVICE
PROFITMARGIN
VALUEPROPOSITION
RESOURCES(INPUTS/PARTNERS)
STRATEGY
=PIVOT(RedOceanBusinessModel)E:Eliminate…R:Reduce…I:Increase…C:Create…
WHAT
WHO
CUSTOMER
4Q-BusinessModelDiamondRapidlyDiscoverandSolvetheGreatestProblemsinCommuni:es
Present(Doing):RedOceanBusinessModel Future(ToDo):BlueOceanBusinessModel
Examples
Example1
World-classCoachingonApplyingtheAmbidexterityPrinciple,StrategyPale7e,andAmbidextrousLeadershipGalaxyAmbidextrousGrowthStrategist.Dr.RodKing.rodkuhnhking@gmail.com&hAp://businessmodels.ning.com&@rodKuhnKing
WHAT
WHY
HOW
WHO
JobToGetDone(JTGD):Travelfromonepointtoanother(inter-city)Present(Doing):RedOceanBusinessModel
HowSouthwestAirlinesPivotedFromtheBusinessModeloftheTradiWonalAirlinesRapidlyDiscoverandSolvetheGreatestProblemsinCommuni:es
World-classCoachingonApplyingtheAmbidexterityPrinciple,StrategyPale7e,andAmbidextrousLeadershipGalaxyAmbidextrousGrowthStrategist.Dr.RodKing.rodkuhnhking@gmail.com&hAp://businessmodels.ning.com&@rodKuhnKing
WHAT
WHY
HOW
WHO
JobToGetDone(JTGD):Travelfromonepointtoanother(inter-city)
HowSouthwestAirlinesPivotedFromtheBusinessModeloftheTradiWonalAirlinesRapidlyDiscoverandSolvetheGreatestProblemsinCommuni:es
HighPROFITMARGIN
Present(Doing):RedOceanBusinessModel
World-classCoachingonApplyingtheAmbidexterityPrinciple,StrategyPale7e,andAmbidextrousLeadershipGalaxyAmbidextrousGrowthStrategist.Dr.RodKing.rodkuhnhking@gmail.com&hAp://businessmodels.ning.com&@rodKuhnKing
WHAT
WHY
HOW
WHO
Long-haulairtransporta[on
HighPROFITMARGIN
Flightwithameni>es
Staff(Non-union);DiverseAircra]s
HighendPassenger
DifferenWaWonSTRATEGY
JobToGetDone(JTGD):Travelfromonepointtoanother(inter-city)
HowSouthwestAirlinesPivotedFromtheBusinessModeloftheTradiWonalAirlinesRapidlyDiscoverandSolvetheGreatestProblemsinCommuni:es
Present(Doing):RedOceanBusinessModel
World-classCoachingonApplyingtheAmbidexterityPrinciple,StrategyPale7e,andAmbidextrousLeadershipGalaxyAmbidextrousGrowthStrategist.Dr.RodKing.rodkuhnhking@gmail.com&hAp://businessmodels.ning.com&@rodKuhnKing
WHAT
WHY
HOW
WHO
Long-haulairtransporta[on
HighPROFITMARGIN
Flightwithameni>es
Staff(Non-union);DiverseAircra]s
HighendPassenger
DifferenWaWonSTRATEGY
JobToGetDone(JTGD):Travelfromonepointtoanother(inter-city)
=PIVOT(RedOceanBusinessModel)E:Eliminate…hubconnec>vity;sea>ngclassR:Reduce…price;meals;lounges;wasteI:Increase…friendlyservice;speedC:Create…point-to-pointdepartures
HowSouthwestAirlinesPivotedFromtheBusinessModeloftheTradiWonalAirlinesRapidlyDiscoverandSolvetheGreatestProblemsinCommuni:es
Present(Doing):RedOceanBusinessModel
World-classCoachingonApplyingtheAmbidexterityPrinciple,StrategyPale7e,andAmbidextrousLeadershipGalaxyAmbidextrousGrowthStrategist.Dr.RodKing.rodkuhnhking@gmail.com&hAp://businessmodels.ning.com&@rodKuhnKing
WHAT
WHY
HOW
WHO
Long-haulairtransporta[on
HighPROFITMARGIN
Flightwithameni>es
Staff(Non-union);DiverseAircra]s
HighendPassenger
DifferenWaWonSTRATEGY
JobToGetDone(JTGD):Travelfromonepointtoanother(inter-city)
=PIVOT(RedOceanBusinessModel)E:Eliminate…hubconnec>vity;sea>ngclassR:Reduce…price;meals;lounges;wasteI:Increase…friendlyservice;speedC:Create…point-to-pointdepartures
HowSouthwestAirlinesPivotedFromtheBusinessModeloftheTradiWonalAirlinesRapidlyDiscoverandSolvetheGreatestProblemsinCommuni:es
WHAT
WHY
HOW
WHO
Future(ToDo):BlueOceanBusinessModelPresent(Doing):RedOceanBusinessModel
World-classCoachingonApplyingtheAmbidexterityPrinciple,StrategyPale7e,andAmbidextrousLeadershipGalaxyAmbidextrousGrowthStrategist.Dr.RodKing.rodkuhnhking@gmail.com&hAp://businessmodels.ning.com&@rodKuhnKing
WHAT
WHY
HOW
WHO
Long-haulairtransporta[on
HighPROFITMARGIN
Flightwithameni>es
Staff(Non-union);DiverseAircra]s
HighendPassenger
DifferenWaWonSTRATEGY
JobToGetDone(JTGD):Travelfromonepointtoanother(inter-city)
=PIVOT(RedOceanBusinessModel)E:Eliminate…hubconnec>vity;sea>ngclassR:Reduce…price;meals;lounges;wasteI:Increase…friendlyservice;speedC:Create…point-to-pointdepartures
HowSouthwestAirlinesPivotedFromtheBusinessModeloftheTradiWonalAirlinesRapidlyDiscoverandSolvetheGreatestProblemsinCommuni:es
WHAT
WHY
HOW
WHO
LowPROFITMARGIN
Future(ToDo):BlueOceanBusinessModelPresent(Doing):RedOceanBusinessModel
World-classCoachingonApplyingtheAmbidexterityPrinciple,StrategyPale7e,andAmbidextrousLeadershipGalaxyAmbidextrousGrowthStrategist.Dr.RodKing.rodkuhnhking@gmail.com&hAp://businessmodels.ning.com&@rodKuhnKing
WHAT
WHY
HOW
WHO
Long-haulairtransporta[on
HighPROFITMARGIN
Flightwithameni>es
Staff(Non-union);DiverseAircra]s
HighendPassenger
DifferenWaWonSTRATEGY
JobToGetDone(JTGD):Travelfromonepointtoanother(inter-city)
=PIVOT(RedOceanBusinessModel)E:Eliminate…hubconnec>vity;sea>ngclassR:Reduce…price;meals;lounges;wasteI:Increase…friendlyservice;speedC:Create…point-to-pointdepartures
HowSouthwestAirlinesPivotedFromtheBusinessModeloftheTradiWonalAirlinesRapidlyDiscoverandSolvetheGreatestProblemsinCommuni:es
WHAT
WHY
HOW
WHO
LowCostSTRATEGY
LowPROFITMARGIN
Future(ToDo):BlueOceanBusinessModelPresent(Doing):RedOceanBusinessModel
World-classCoachingonApplyingtheAmbidexterityPrinciple,StrategyPale7e,andAmbidextrousLeadershipGalaxyAmbidextrousGrowthStrategist.Dr.RodKing.rodkuhnhking@gmail.com&hAp://businessmodels.ning.com&@rodKuhnKing
WHAT
WHY
HOW
WHO
Long-haulairtransporta[on
HighPROFITMARGIN
Flightwithameni>es
Staff(Non-union);DiverseAircra]s
HighendPassenger
DifferenWaWonSTRATEGY
JobToGetDone(JTGD):Travelfromonepointtoanother(inter-city)
WHAT
WHY
HOW
WHO
Short-haulairtransporta[on
LowPROFITMARGIN
“Thespeedofaplaneatthepriceofacar”
Staff(Union);StandardAircra]s
Inter-cityCommuter
LowCostSTRATEGY
=PIVOT(RedOceanBusinessModel)E:Eliminate…hubconnec>vity;sea>ngclassR:Reduce…price;meals;lounges;wasteI:Increase…friendlyservice;speedC:Create…point-to-pointdepartures
HowSouthwestAirlinesPivotedFromtheBusinessModeloftheTradiWonalAirlinesRapidlyDiscoverandSolvetheGreatestProblemsinCommuni:es
Future(ToDo):BlueOceanBusinessModelPresent(Doing):RedOceanBusinessModel
World-classCoachingonApplyingtheAmbidexterityPrinciple,StrategyPale7e,andAmbidextrousLeadershipGalaxyAmbidextrousGrowthStrategist.Dr.RodKing.rodkuhnhking@gmail.com&hAp://businessmodels.ning.com&@rodKuhnKing
WHAT
WHY
HOW
WHO
Long-haulairtransporta[on
HighPROFITMARGIN
Flightwithameni>es
Staff(Non-union);DiverseAircra]s
HighendPassenger
DifferenWaWonSTRATEGY
JobToGetDone(JTGD):Travelfromonepointtoanother(inter-city)
WHY
HOW
Short-haulairtransporta[on
LowPROFITMARGIN
“Thespeedofaplaneatthepriceofacar”
Staff(Union);StandardAircra]s
LowCostSTRATEGY
=PIVOT(RedOceanBusinessModel)E:Eliminate…hubconnec>vity;sea>ngclassR:Reduce…price;meals;lounges;wasteI:Increase…friendlyservice;speedC:Create…point-to-pointdepartures
HowSouthwestAirlinesPivotedFromtheBusinessModeloftheTradiWonalAirlinesRapidlyDiscoverandSolvetheGreatestProblemsinCommuni:es
WHAT
WHO
Inter-cityCommuter
Future(ToDo):BlueOceanBusinessModelPresent(Doing):RedOceanBusinessModel
World-classCoachingonApplyingtheAmbidexterityPrinciple,StrategyPale7e,andAmbidextrousLeadershipGalaxyAmbidextrousGrowthStrategist.Dr.RodKing.rodkuhnhking@gmail.com&hAp://businessmodels.ning.com&@rodKuhnKing
WHAT
WHY
HOW
WHO
Long-haulairtransporta[on
HighPROFITMARGIN
Flightwithameni>es
Staff(Non-union);DiverseAircra]s
HighendPassenger
DifferenWaWonSTRATEGY
JobToGetDone(JTGD):Travelfromonepointtoanother(inter-city)
WHY
HOW
Short-haulairtransporta[on
LowPROFITMARGIN
“Thespeedofaplaneatthepriceofacar”
Staff(Union);StandardAircra]s
LowCostSTRATEGY
=PIVOT(RedOceanBusinessModel)E:Eliminate…hubconnec>vity;sea>ngclassR:Reduce…price;meals;lounges;wasteI:Increase…friendlyservice;speedC:Create…point-to-pointdepartures
HowSouthwestAirlinesPivotedFromtheBusinessModeloftheTradiWonalAirlinesRapidlyDiscoverandSolvetheGreatestProblemsinCommuni:es
WHAT
WHO
Inter-cityCommuter
LOVEABILITYTESTSq InternalBusinessLoveability:q ExternalBusinessLoveability:q Product-EmployeeLoveability:q Product-MarketLoveability:Low
Future(ToDo):BlueOceanBusinessModelPresent(Doing):RedOceanBusinessModel
Example2
World-classCoachingonApplyingtheAmbidexterityPrinciple,StrategyPale7e,andAmbidextrousLeadershipGalaxyAmbidextrousGrowthStrategist.Dr.RodKing.rodkuhnhking@gmail.com&hAp://businessmodels.ning.com&@rodKuhnKing
WHAT
WHY
HOW
WHO
HowCirqueduSoleilPivotedFromtheBusinessModeloftheTradiWonalCircusRapidlyDiscoverandSolvetheGreatestProblemsinCommuni:es
WHAT
WHY
HOW
WHO
TRADITIONALCIRCUSBusinessModel CIRQUEDUSOLEIL’SBusinessModel
Tradi[onalCircusShow
LowProfitMargin(Profitability)
HighProfitMargin(Loveability)
HighendMarket:• Adults• Corporate• Family• Children
“WeReinventtheCircus”
“TheGreatestShowOnEarth”
Staff;Animals;Equip-ment
Staff;Equip-ment
Circus-TheaterExperience
=PIVOT(RedOceanBusinessModel)E:Eliminate…Starperformers;Animals;Aisleconcessions;Mul>pleshowarenasR:Reduce…Fun/Humor;Thrill/DangerI:Increase…UniquenessofvenueC:Create…Theme;Music;Dance;Ambience
LowendMarket:• Family• Children
BlueOceanStrategy
RedOceanStrategy
JobToGetDone(JTGD):Experienceliveentertainment
World-classCoachingonApplyingtheAmbidexterityPrinciple,StrategyPale7e,andAmbidextrousLeadershipGalaxyAmbidextrousGrowthStrategist.Dr.RodKing.rodkuhnhking@gmail.com&hAp://businessmodels.ning.com&@rodKuhnKing
WHAT
WHY
HOW
WHO
HowCirqueduSoleilPivotedFromtheBusinessModeloftheTradiWonalCircusRapidlyDiscoverandSolvetheGreatestProblemsinCommuni:es
WHY
HOW
TRADITIONALCIRCUSBusinessModel CIRQUEDUSOLEIL’SBusinessModel
Tradi[onalCircusShow
LowProfitMargin(Profitability)
HighProfitMargin(Loveability)
“WeReinventtheCircus”
“TheGreatestShowOnEarth”
Circus-TheaterExperience
=PIVOT(RedOceanBusinessModel)E:Eliminate…Starperformers;Animals;Aisleconcessions;Mul>pleshowarenasR:Reduce…Fun/Humor;Thrill/DangerI:Increase…UniquenessofvenueC:Create…Theme;Music;Dance;Ambience
LowendMarket:• Family• Children
BlueOceanStrategy
RedOceanStrategy
JobToGetDone(JTGD):Experienceliveentertainment
WHAT
WHO
HighendMarket:• Adults• Corporate• Family• Children
Staff;Animals;Equip-ment
Staff;Equip-ment
Example3
World-classCoachingonApplyingtheAmbidexterityPrinciple,StrategyPale7e,andAmbidextrousLeadershipGalaxyAmbidextrousGrowthStrategist.Dr.RodKing.rodkuhnhking@gmail.com&hAp://businessmodels.ning.com&@rodKuhnKing
WHAT
WHY
HOW
WHO
PhotocopierService
HighPROFITMARGIN
Highspeedduplica>onatpremiumcost
Highvol.copiers:Bigcompanies
DifferenWaWonSTRATEGY
JobToGetDone(JTGD):ObtainduplicatecopiesofadocumentPresent:RedOceanBusinessModel
WHAT
WHY
HOW
WHO
PhotocopierProduct
LowPROFITMARGIN
Highqualityatlowprice
Small/MediumBusinesses;Individuals
LowCostSTRATEGY
=PIVOT(RedOceanBusinessModel)E:Eliminate…directsalesforce;leaseR:Reduce…price;meals;lounges;wasteI:Increase…personaliza>onC:Create…dealernetwork
HowCanonPivotedFromtheBusinessModelofXeroxRapidlyDiscoverandSolvetheGreatestProblemsinCommuni:es
Future:BlueOceanBusinessModel
Staff;Infrastructure
Staff;Infrastructure
Example4
World-classCoachingonApplyingtheAmbidexterityPrinciple,StrategyPale7e,andAmbidextrousLeadershipGalaxyAmbidextrousGrowthStrategist.Dr.RodKing.rodkuhnhking@gmail.com&hAp://businessmodels.ning.com&@rodKuhnKing
WHAT
WHY
HOW
WHO
Microso_vs.Amazon’sBusinessModel:Profitabilityvs.LoveabilityMainSourceofInforma:on:hYps://hbr.org/2015/06/too-much-profit-can-doom-your-company
WHAT
WHY
HOW
WHO
Microso_’sProfit-focusedBusinessModel Amazon’sGrowth-focusedBusinessModel
Bundled(Packaged)Products
Profit(Profitability)
Growth(Loveability)
Sellers
“BeAerCustomerExperience”
Long-tailSelec[on:WideVarietyofProducts
“FamiliarCustomerExperience”
FastFollower
Innovator
LEANDIAMOND(4Q-BusinessModelDiamond)
Users
Customers
World-classCoachingonApplyingtheAmbidexterityPrinciple,StrategyPale7e,andAmbidextrousLeadershipGalaxyAmbidextrousGrowthStrategist.Dr.RodKing.rodkuhnhking@gmail.com&hAp://businessmodels.ning.com&@rodKuhnKing
WHY
HOW
Microso_vs.Amazon’sBusinessModel:Profitabilityvs.LoveabilityMainSourceofInforma:on:hYps://hbr.org/2015/06/too-much-profit-can-doom-your-company
WHY
HOW
Microso_’sProfit-focusedBusinessModel Amazon’sGrowth-focusedBusinessModel
Bundled(Packaged)Products
Profit(Profitability)
Growth(Loveability)
“BeAerCustomerExperience”
Long-tailSelec[on:WideVarietyofProducts
“FamiliarCustomerExperience”
FastFollower
LEANDIAMOND(4Q-BusinessModelDiamond)
Customers
WHAT
WHO
Sellers
WHAT
WHO
UsersInnovator
