BUSINESS MODEL OF GAMING ZONE-

AN ONLINE GAMING SITE GROUP MEMBERS-

ROOPAM

SHAHBAAZ

SHIVAM

SHASHANK

SHRUTI

NITIN

PARAS

BRIEF OVERVIEW OF INDUSTRY

• Online innovative scenarios are redefining business models of videogame industry.

• Gaming industry before. (Big industry but closed industry, Non gamers were not welcomed , Barriers to entry- Console needed.)

• New fast growing open platforms (FB, miniclip.com)

• No. of games exploded (1 billion+ games)

• Broadband penetration are accessible.

• 2 distinct Gaming Forms- (Hardcore Games, Casual games.)

BUSINESS MODEL ELEMENTS

• Value Proposition

• Revenue Model

• Market Opportunity

• Competitive Environment

• Competitive Advantage

• Market strategy

• Organizational Development

• Management Team

VALUE PROPOSITION

• Why should the customer buy from you?

• Premium game titles at low cost.

• Free live demos of games.

• Games available for multiple platforms (PC based, Console based and Mobile based)

• Games of all genres are available (RPG, strategy, Action, Social, Adventure etc.)

REVENUE MODEL

• How will you earn money?

• Subscriptions – of games

• Freemium + Advertising

• Lite

• Freemium + Transactions. (Most effective)

MARKET OPPORTUNITY

• What marketspace do you intent to serve, and what is its size?

• Newbies (New users) & Veterans (Experienced) of Tier1 and Tier 2 cities who have access to broadband network connection.

• Special focus on social based games as 66 % of total internet users indulge in social games (reported by socialtimes.com)

• %- in billions

COMPETITIVE ENVIRONMENT

• Who else occupies your intended marketspace?

• Bigger brands dominate like

• Games2win.com,

• Zapak.com,

• Sify

• Gamesonline.in

COMPETITIVE ADVANTAGE

• What special advantages does your firm bring to the marketspace?

• Games for different platforms.

• Premium titles at low cost.

• Multiple payment methods.

• Free home delivery all over India.

• Free access to VIP membership for selected users.

MARKET STRATEGY

• How do you plan to promote your products to attract customer?

• Ads in websites and forums.

• Promotional videos in social network sites.

• Discount offers in selected game titles.

• Develop strong mega franchises.

• Freebies on the purchase of full version games.

• Discount offers for bulk memberships.

ORGANIZATIONAL DEVELOPMENT

• What types of organizational structures within the firm are necessary to carry out the business plan?

• Tech lead – ( leads back end developer and flash developer)

• Producer- ( heads art and design, game design, analyst and communication management)

• Marketing

MANAGEMENT TEAM

• What kinds of experiences and background are important for the company’s leaders to have?

• Specs and roadmaps team (for designing specifications of game)

• Sprint planning team (for designing codes and testing)

• Stories and Tasks team (for building stories and background of game)

• Marketing team (for promotion)

CONCLUSION

• Business is shifting to videogame as service (VaaS).

• Fixed price is the legacy of past, Now, Variability of revenues.

• Instant engagement is priority.

• Hardware economics are scare whereas game titles are available at every platforms.

• High competition leads to higher breakeven points and ROI is at risk.